T.A. McCann@tamccanntam@rivaliq.com

SEO is a baffling, black art

• Good titles, keywords and descriptions• Create good content so people link to you• Start creating and sharing social content, it will

be more important over time

Simple things go a long way, for most

@tamccann

It’s easy to find out where you rank

@tamccann

http://moz.com/blog/ranking-factors-2013

Key page factors for good search rankings

Page title - describe yourself as you aspire to be

http://econsultancy.com/us/blog/62553-33-examples-of-great-meta-descriptions-for-search

Meta description – make a good first impression

http://blog.rivaliq.com/is-your-meta-description-working-as-hard-as-your-tagline/

Keywords – what are they searching for?

Future trends in search ranking

http://moz.com/blog/ranking-factors-2013

Facebook is a cocktail party, be social with your description

On Facebook, people like a cause (and photos)…

Tweets with independent content and ones that suggest and action are best

Social success takes time and practice

So where do I get content and ideas…

Make sharing easy and fast

Summary• Do the simple things for search optimization

• Know your landscape and competitors (what is working)

• Build basic social presences and then extend– Twitter and Facebook for sure– G+ and others with extra time and specific focus

• Build a toolset/process to create and share social content– Rival IQ– MOZ– Feedly– Buffer

To win, you need to know who’s leading

http://go.rivaliq.com/eo-seattle/