ep. 32 how to use a podcast to fill up your next event

HOW TO USE A PODCAST TO FILL UP YOUR NEXT

EVENT featuring James Schramko

EPISODE #32 of ShouldIStartAPodcast.com

hosted by Ronsley Vaz1

wearepodcast.com/032

Get the full interview, quotes, action items and key takeaways by going to

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http://wearepodcast.com/shouldIStartAPodcast32/


ShouldIStartAPodcast.com

Who is James Schramko?

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James Schramko is the director of Superfast

Business

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James lives in Sydney and he focuses on having

fun with his family, looking after his health, visiting new places and

growing his business5


James has quite a story to tell, and it starts with

his failure

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Superfast Business is earning big bucks

because it’s leveraging a gap in the marketplace

that exists right now7


Top 10 things we spoke about

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#1. James Schramko’s podcasting journey

TOP 10 THINGS WE SPOKE ABOUT

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#2. The podcasting workflow: how to

configure things and submit to ITunes


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#3. Steps and guides in accessing the Superfast

Business Course


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#4. The big gap between expectation and reality


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#5. How he encourages people to take action and

get good results


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#6. Why curating ideas together makes sense,

helps to share consistent stories and sends out a

clear message


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#7. His tips on starting a podcast and how it can

be leveraged


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#8. How James persuades someone to be on his podcast show and

why he is genuinely intrigued by what they do


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#9. The importance of one illustration that is enough to prompt the

discussion


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#10. The lessons he’s learned from podcasting


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The top 10 takeaways

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#1. It’s important to offer high quality service and products to build trust with your customers

TOP 10 TAKEAWAYS FROM THIS INTERVIEW

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#2. When trying to figure out the value of your

product or service, put yourself into the shoes of

a buyer


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#3. It’s effective to repurpose content to appeal to your core

audience and attract a bigger client base


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#4. When podcasting, you’re able to attract

bigger interviewees by reaching out to contacts of those you’ve already

had on the show


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#5. Using a framework for your podcast can better engage your

audience and make your content more actionable


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#6. Marketing is all about finding a core group of

people with something in common


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#7. The more value your podcasts offers to your

audience, the more chance you have of

expanding your number of listeners


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#8. The importance of being original when approaching your

podcast


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#9. The importance of having a strong premise


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#10. Don’t bore people with your podcast. Make

it interesting and engaging


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TOP 3 QUOTES

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“When you start accumulating best-seller guests on your podcast it

really lifts the bar and makes it easier to get the next one.

It’s like this improvement cycle”

TOP 3 QUOTES FROM THIS INTERVIEW

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“As a podcaster you have a responsibility to your listener to deliver value if you want to earn their ears next time. If you create good value for

them you’ll build up a following and a core

audience”


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“Don’t bore people. Don’t worry too much about

replicating someone else’s formula. Be original with the

way you approach it”


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TOP 3 ACTION ITEMS

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#1. Write down a list of values that your podcasts offer, and focus the show on

those points

TOP 3 ACTION ITEMS YOU SHOULD DO NOW

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#2. Figure out who your audience is by

coming up with a core yet broad group of

people who would be attracted to your show


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#3. Write down a step by step conversational

framework for your podcast


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wearepodcast.com/036

Get the full interview, quotes, action items and key takeaways by going to

38

