the savvy dentist podcast with dr jesse …...ep 16 10 key habits of successful business owners...

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THE SAVVY DENTIST PODCAST WITH DR JESSE GREEN © The Sageman Trust EP 16 10 KEY HABITS OF SUCCESSFUL BUSINESS OWNERS Jesse Green: Ladies and gentlemen, welcome to the Savvy Dentist Podcast, the show where great dentistry meets great business. Today we're going to be having a conversations about habits and more specifically we're going to be having a conversation about 10 key habits that I've observed that successful dental practice owners take into their practice day in and day out. Now this is of course, really, really, important. There's a couple of things around this. One is that we know the environment in which we're practicing continues to change at an ever increasing pace, and we know that where there is change, where there is chaos, and even a little bit of turmoil, there is plenty of opportunity. I wanted to have this conversation with you guys today so that you can take these habits, learn from the fact that successful dental practice owners are doing things really well, because success leaves clues and yourselves up for the most amazing 5 to 10 years ahead of you. The people that succeed will be the ones that are conscientiously thinking about how they run their business. The times that were gone, you know the golden years as they say, before the GFC, when there was too many patients and not enough dentists, those day have gone and so it's now really important that dentist, of course they practice great dentistry, but being a good dentist in and of itself is not really enough to guarantee a successful practice. It's more important than ever that dentists and dental practice owners specifically have some great business skills to compliment their great clinical skills. So let's go through some of these habits. There's 10 that I'd like to go through today, in a bit of detail and we'll have a discussion about those. Now the first habit I want to discuss is the ability to focus. Building a practice, building a business of any kind takes considerable effort and focus. It takes your energy. It takes your time. If you want to build a great practice it has to become something that you conscientiously and deliberately focus your energy on day in, day out. Building a great practice comes down to building a mission. You're having a mission to build your practice. What I know is that many, many distractions exist and those distractions will hold you back. What I found is that many dentists bounce around looking for the next shiny object to help them build the practice and in today's society where there's a lot of instant gratification, or I want absolutely fantastic results in the first 30 days of my business; that might be great and if it happens, good luck to you, but my suggestion to you is that is not the typical journey. Success usually takes time and a sustained amount of focus. One of the problems that dentist face is sometimes trying to take on too many things at once. It's a really common thing. Lots of balls in the air their juggling and might be taking on a new clinical skill, and might be trying to learn the latest marketing tactic, or it could even be managing staff, or something along those line; but in any case, every single person has a finite amount of energy and what I call a finite amount of

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Page 1: THE SAVVY DENTIST PODCAST WITH DR JESSE …...EP 16 10 KEY HABITS OF SUCCESSFUL BUSINESS OWNERS Jesse Green: Ladies and gentlemen, welcome to the Savvy Dentist Podcast, the show where

THE SAVVY DENTIST PODCAST WITH DR JESSE GREEN

© The Sageman Trust

EP 16 10 KEY HABITS OF SUCCESSFUL BUSINESS OWNERS

JesseGreen: Ladiesandgentlemen,welcometotheSavvyDentistPodcast,theshowwheregreatdentistrymeetsgreatbusiness.

Todaywe'regoingtobehavingaconversationsabouthabitsandmorespecificallywe'regoingtobehavingaconversationabout10keyhabitsthatI'veobservedthatsuccessfuldentalpracticeownerstakeintotheirpracticedayinanddayout.Nowthisisofcourse,really,really,important.There'sacoupleofthingsaroundthis.Oneisthatweknowtheenvironmentinwhichwe'repracticingcontinuestochangeataneverincreasingpace,andweknowthatwherethereischange,wherethereischaos,andevenalittlebitofturmoil,thereisplentyofopportunity.Iwantedtohavethisconversationwithyouguystodaysothatyoucantakethesehabits,learnfromthefactthatsuccessfuldentalpracticeownersaredoingthingsreallywell,becausesuccessleavescluesandyourselvesupforthemostamazing5to10yearsaheadofyou.

Thepeoplethatsucceedwillbetheonesthatareconscientiouslythinkingabouthowtheyruntheirbusiness.Thetimesthatweregone,youknowthegoldenyearsastheysay,beforetheGFC,whentherewastoomanypatientsandnotenoughdentists,thosedayhavegoneandsoit'snowreallyimportantthatdentist,ofcoursetheypracticegreatdentistry,butbeingagooddentistinandofitselfisnotreallyenoughtoguaranteeasuccessfulpractice.It'smoreimportantthaneverthatdentistsanddentalpracticeownersspecificallyhavesomegreatbusinessskillstocomplimenttheirgreatclinicalskills.Solet'sgothroughsomeofthesehabits.There's10thatI'dliketogothroughtoday,inabitofdetailandwe'llhaveadiscussionaboutthose.

NowthefirsthabitIwanttodiscussistheabilitytofocus.Buildingapractice,buildingabusinessofanykindtakesconsiderableeffortandfocus.Ittakesyourenergy.Ittakesyourtime.Ifyouwanttobuildagreatpracticeithastobecomesomethingthatyouconscientiouslyanddeliberatelyfocusyourenergyondayin,dayout.Buildingagreatpracticecomesdowntobuildingamission.You'rehavingamissiontobuildyourpractice.WhatIknowisthatmany,manydistractionsexistandthosedistractionswillholdyouback.WhatIfoundisthatmanydentistsbouncearoundlookingforthenextshinyobjecttohelpthembuildthepracticeandintoday'ssocietywherethere'salotofinstantgratification,orIwantabsolutelyfantasticresultsinthefirst30daysofmybusiness;thatmightbegreatandifithappens,goodlucktoyou,butmysuggestiontoyouisthatisnotthetypicaljourney.Successusuallytakestimeandasustainedamountoffocus.

Oneoftheproblemsthatdentistfaceissometimestryingtotakeontoomanythingsatonce.It'sareallycommonthing.Lotsofballsintheairtheirjugglingandmightbetakingonanewclinicalskill,andmightbetryingtolearnthelatestmarketingtactic,oritcouldevenbemanagingstaff,orsomethingalongthoseline;butinanycase,everysinglepersonhasafiniteamountofenergyandwhatIcallafiniteamountof

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SAVVY DENTIST PODCAST TRANSCRIPT

© The Sageman Trust

bandwidthtotakethingson.Whenweexceedthatbandwidthwetendtofeeloverwhelmedandsomeoftheballsthatwe'vebeenjugglinghittheground.Again,myfirstcommentwouldbetrynottotakeontoomuchatanygiventime.InourpracticeandcertainlywhenIworkwithmypracticemakesclients,Isuggesttakingonnomorethan3projectsatanygiventime.That'sbecauseanymorethanthattendstoexceedmostpeople'sbandwidth.

Nowtheotherthing,justtomention,isthatsomedistractionsarealotmoreinsidiousandthiscomesdowntoalittlebitabouttime,whichwe'regoingtotalkaboutlater;butsomeofthosedistractionscouldbegettinginvolvedinlotsofdiscussionsinvariousFacebookthreadsandotherthingslikethat.Imean,whohasn'tbeenonFacebookandthensuddenlyrealizedanhour'sgoneby?Thesolutiontogetbetteratthisistodoless.Lessbutmorequalitythings,solessbutbetter.WhatI'mgoingtosuggestisyoucreateaplanandsticktoit.Belikearacehorserunningdowntheracetrack,putyourblinkerson,focusonyourdestination,andrunstraightdownthatpathinastraightline,withoutlookingouttotheleftortotherighttoomuchbecauseweknowthatdistractiontakesyouoffcourse.Habitnumber1istofocuseverysinglepartofyourenergyonbuildingagreatpractice.Builditandtrytonotbedistractedbyotherthingsandagainremembernottotakeontoomuch.

Habitnumber2isrelatedtotheabilitytofocusandoneofthethingsthatI'mgoingtosuggestaroundhereisthatit'sonethingtofocusbutit'sanotherthingtoknowwhattofocuson.WetalkinourpracticemanagementseminarsandwithmyclientsaboutkeydriversandkeydriversareverydifferenttoKPIs.KPIstendtobetheresultafterthefact.Whereasthekeydriversarethosehandfulofactivities,the80/20rule,theParetoprinciple,thehandfulofactivitiesthatproducetheresults.Whatwemeasureinourpractice,ofcoursewemeasureresults,butwealsotrackhowwe'reperformingagainstourkeydriversofourpractice.

WhatI'mgoingtosuggestiswhenI'vesaidtoyoufocusyourenergyonyourbusiness,I'mgoingtoaddthatupanotherlittleappwithhabitnumber2andthatisfocusingonwhatmatters.Dolessstuff,butdoitbetter.It'scomingdownunderstandthekeydrivers,thecriticalthingsthatmoveyourbusinessforwardonadailybasis.Letmegiveyouanexampleofthat.IfoneofyourKPIs,yourkeyperformanceindicatorswasthenumberofnewpatientsthatyourreceiveeverysinglemonth,thekeydriveraroundthatcouldbethenumberoftimesthatyourreceptionistpicksupthephoneandwhenshe'smakinganappointment,shegetstotheendoftheconversation,andsay,"Mrs.Jones,whileI'vegotyouonthetelephoneanditaneasyandconvenientforyou,isthereanyoneelseinthepracticethatneedsanappointmentwhilewe'reatit?"SotheactofactingbecomesthekeydriverandtheKPIbecomesthenumberofnewpatients.Lookattheactivitiesthatdrivestheresultsandfocusyourenergyandeffortonthoseactivities.

Again,relatedtohabit1and2,istimemanagement,habitnumber3.WhatIknowisthatsuccessfulbusinessowners,successfulpracticeownershaveanabilitytousetheirtimevery,veryeffectively.Theyonethingthatuniteseverysinglepersonontheplanetiswehave24hourseverysingledaytogetstuffdoneandit'sreallyinterestingwhenyoulookatdifferentpeople'sliveshowitissomepeoplemanagetoachievesomuchandyetotherpeopleachieveacomparativelymoremodestamountofthings.Itcomesdowntohowwelltheyusetheirtime.I'mgoingtosuggestthatthatistheonethingthatmostdentalpracticeownersprobablytakealittlebitoftimetomaster.I'm

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SAVVY DENTIST PODCAST TRANSCRIPT

© The Sageman Trust

certainlyinthatcategoryaswell.Ittookmealongtimetofigureouthowtogetthemostoutofmydayandthere'sacoupleofthingsI'dliketosharewithyouaroundthat.

Thefirstthingistofocuson,againcomingbacktowhat'simportant.Understandthatthekeydrivers,asImentionedintheprevioushabit,butlookingatthingsliketheimportant,urgentmatrixlikeStephenCovey'sgridinhis7HabitsofHighlySuccessfulPeoplebook.That'safantasticlittlewaytomakesureyou'refocusingonthethingsyouneedtofocuson.Ifyoulookatthatgrid,andyoucanfindthatanywhereontheinternetorpreferableinhisbookwhichisaterrificread,you'llseethatonthelefthandaxisthere'stheimportant,theverticalaxisisimportanceandonthehorizontalaxisisurgencyandtypicallythingsinwhathecallsquadrant2arehighimportancebutlowurgency.

Thosethingstendtobeoverlooked,somysuggestionaroundthatistomakesureyourscheduletimeforthat.Itcouldbethingslikeplanningoritcouldbethingslikelookingafteryourownhealth,doingsomeexerciseandthingslikethat.Makesureyouputsometimeinyourdiaryandschedulethosethingsthatarereallyimportant.Thedifferencebetweenthesuccessfulpracticeownersorsuccessfulpeopleingeneral,andthosethatachievelessistheirabilitytoprioritizetasksandthatcomesdowntotheabilitytotemplateyourdiary,partitiontime,puttimeasideforthosethingsthatarereallyimportant,thebigrocksinlife.

Mygrandmother,whenshewasstillalive,shealwaysusedtosaytome,"YouknowJesse,theimportantthingsinlifeareseldomurgentandtheurgentthingsinarelifeareseldomimportant."Sojustunderstandthatoftentimeswegetdistractedbythenoise,theday-to-daystuffthatpeoplearethrowingatusandallthestuffthat'sdemandingoutattentionandthatoftengetstendedtoattheexpenseofthosethingsthatareimportantbutnecessarilyurgent.Again,I'mgoingtosuggestthatasyoulookatyourtimeyoucreateathingcalledadefaultdiary,whichmanyofyouwilldoinyourpracticesalready,you'llhavesomestructureinyourappointmentbooksatthepractice.I'mgoingtosuggestthatsamelevelofstructureinthetimethatyou'renotinthepracticeaswellsothatyoucanachievethethingsthatyouwanttodo.That'shabitnumber3.

ThefourthhabitthatI'veobservedisthatsuccessfulpracticeownersexecuteonideasandtakeaction.Thisareallykeything.It'safundamentaldifferencebetweensuccessfulpeopleandthosethatarenotsuccessful.ThiscameupinpreviousepisodeofthepodcastwithTheFlightDoc,Dr.DarrenDelaney,soyoumightwanttogobackandhavealistentothat.It'sepisode12,Ithink.Gobackandhavealistentothataswell,butinthatparticularepisodewetalkabouttheaction,imperfectaction,massiveimperfectaction.Thechallengethatmanypracticeownersface,isthatthey'reconstantlythinkingthattheyneedmoreinformation.Moreinformationisnotnecessarilythekey.Youlearnmorebydoingthingsandthecommonmistakeistoresearch,research,research.Ofcoursehavingalittlebitofresearchisfine,butresearchattheexpenseofactionstillresultsinnothingreallybeingdone;sotakemassiveimperfectactionandgetthingsdone.Youdon'tneedtoseethetopofthestaircasetotakethefirststep.Makesureyousetyourselfinmotionandtakeaction.Oneofmymentorsisveryfondofsayingthatprolificbeatperfecteverysingledayoftheweek.Takeaction,takeanideaandrunwithit.

Nowfollowingonfromhabitnumber4ishabitnumber5,whichisbewillingtofail

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SAVVY DENTIST PODCAST TRANSCRIPT

© The Sageman Trust

fromtimetotime.OneofthethingsthatI'mgoingtosayisaskyoutakemassiveimperfectaction,wellthekeywordthereisimperfect.There'llbethingsthatdon'tworkoutthewayyouexpectthemtoorwantthemtoandthat'sokay.ThemostdentistsIknowareperfectionistbynaturewetendtosweatoverourmarginsandthatreallyholdsusingreatsteadforourclinicalworkandofcourseI'mtalkingaboutdoingahighqualityclinicalworkbutwhenitcomestorunningyourbusinessyoucanaffordtotakemassiveimperfectactionaslongasyou'rewilltofailandmakeafewboo-boosalongtheway.

Thekeythingtounderstandisthatasyoumakethesemistakes,tolearnfromthemandcorrectthecoursethatyou'retraveling.Makingmistakesoverandoverandoverisokayprovidedyou'renotmakingthesamemistakesoverandoverandoverandyou'renotrelivingthatexperience.Twentyyearsofexperienceisonething.Twentyyearsofoneyearofexperienceiswhollydifferentthing.Makesurethatifyouarewillingtofail,youtakethelessonsandrunwiththem.That'sareallykeything.

ThepeopleIhangoutwithinthevariousbusinessgroupsandentrepreneurialgroupsthatIobserveasbeingreallysuccessfularetheonesthathavefranklymadethemostmistakesandthatreallycomesdowntothedefinitionofanexpert.Anexpertissomeonewhoknowsalotofstuffaboutaparticulartopicandtypicallytheygettolearnthatstuffbymakingmistakesandfiguringoutwhatdoesn'tworkandmovingforwardfromthem.Yes,dobewillingtomakesomemistakes.Makesuretherenotcatastrophicandthenlearnthelessonsandmoveon.

Pointnumber6orhabitnumber6istheabilitytodevelopresilienceandpersistenceaswellastheabilitytoidentifyopportunities.Imentionedatthebeginningofthisepisodethatwe'relivingintimesthatarechangingrapidly,theconditionswithinwhichweoperatechangealmosteverysinglemonth.That'snotquitethecasebutthey'rechangingveryquicklyandwherethereisrapidchangethereiscertainlyopportunity.ThesuccessfulpeopleA)havetheabilitytoidentifythoseopportunitiesandtheactuponthem.Thesecondthingiswhentheydomakemistakestheyareresilient,theypickthemselvesup,andtheycontinueon,andthepersistuntiltheyreachtheirgoal.

Therearemany,manypeoplewhogiveupontheirgoal,ontheirdreamwhenthey'rejustsoclosetoachievingit,they'vetakenafewknocksandtheycan'tpullthemselvesupoffthedeckonemoretime.WhatI'mgoingtosuggesttoyou,likeoneofthosedolls,whenitgetsknockedoveryoubouncebackup.Youknowthosedollsthatthekidspunch,fallsbackanditbouncesstraightbackup?Haveresilience,beresilient,bepersistent,identifytheopportunities,actonthem,bepreparedtofail,butgetupwhenthingsdon'tgoyourway,getupandtryagain.ThomasEdisonwasfamousforinventingthelightbulbbutsomepeoplewould'veheardthestorythathetried10,000timestoinventitand1particularpersoncameandsaidtohim,"GeewhizMr.Edisonyoumustfeellikesuchafailure.You'vetried10,000timestoinventthelightbulbandyouhaven'tdoneityet."AndThomasEdisonreplied,"Well,I'vefound10,000waysnottobuildalightbulb."Andofcoursehethenwentontodevelopthelightbulbongeneralelectric,whichisoneofthebiggestcompaniestoday,sodoberesilient.

Pointnumber7isaroundmarketing.Learntoenjoymarketing.Marketingisactuallyreally,reallyfun.There'ssomuchmentalstimulationthatcancomefrommarketing.Mycommenttoyouisthatmarketingiseverythingandeverythingismarketing.

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SAVVY DENTIST PODCAST TRANSCRIPT

© The Sageman Trust

Marketingisnotjustaseriesoftactics.Marketingisunderstandingpeopleandasdentistsweareinthepeoplebusiness.It'saboutpsychologyandwhypeopledothethingsthattheydo.Asyougoaboutyourmarketing,you'reratherthanthinkingofI'mgoingtobedoingsomepaperclickadvertisingorSEOthisordoinganadhereorthere;whichisfinewhenitcomestotacticsIwantyoutotakeamorestrategicviewonthatandgettoenjoy,understandthepsychologybehindit.Whenyouseesomesuccessfulmarketing,I'mgoingtoencourageyounottoslavishlycopythatmarketing.I'mgoingtoencourageyoutomodelthethinkingratherthancopythetactic.Asyougoaboutyourmarketing,behelpfulwhenitcomestoyourmarketing.Begenerouswiththethingsthatyoudo.

InoneoftheepisodesIrecentlyrecordedwithTimReidfromSmallBusinessBigMarketing,wehadawholeconversationabouthelpfulmarketing.InfacthiswholebookcalledTheBoomerangEffectisabouthelpfulmarketing.Ifyouhaven'tgotthatbookalready,I'mgoingtosuggestthatyougoandgetit.ItisoneofthebestbookseverthatI'vecomeacrossisrecentyearsaroundmarketing.

Equally,whenitcomestogreatmarketing,I'mgoingtosuggestthatyoulookoutsideofdentistryforinspiration.Crossindustryinnovationiswhereit'sat.AllthesinglebestideasI'veeverhadwhenitcomestomarketinghavecomefromlookingoutsideofdentistry,seeingwhatsomeoneelseisdoing,andtakingthatidea,andadaptingittomyownpurposes.Thinkoutsidethebox,lookatotherindustries.Whataretheydoingwell?Whatcanwelearnfromthem?Whataren'ttheydoingwell?AndhowwouldIdoitdifferently?AndhowcouldItakethatintomypractice?Makesureyoulearntoenjoymarketing,asIsaidit'sreallyaboutpeoplehelpingotherpeopleandkeepthatattheforefrontofyourmindwhenyou'reconstructingyourmarketingplan.Asapposedtosimplyfocusingonaseriesoftactics,whichofcoursehavetheirplace,buttheyneedtobeunderpinnedbyastrategyratherthenjustaseriesoftacticsthrowntogetherinanadhopfashion.

Thatwashabitnumber7.Habitnumber8issuccessfulbusinessownerstaketimetorecharge.WhatImeanbythatisrunningabusinessandinvestingyourtimeandeffortandenergyintoabusinesscanbeafairlyconsumingprocess.It'sreallyimportanttotakesometimeouttoinsurethatyou'recontinuingtonurtureyourrelationshipswithyourfamilyandyourfriends.Makesureyou'regettingadequatesleepandthisisnotreallyaconversationaboutsleepingeneral,butthereisagrowingbodyofevidencearoundthattakingthetimeouttogiveyourbodytimetorechargethrougheffectivesleep,improvesyourproductivityandyoureffectivenessmassively.Makesureyou'renotoneoftheseguysthatsays,"I'mworking20hoursadayandaren'tIahero?"That'scrazy!Makesurethatyou'retakingthetimeforyourbodytorecharge.Whetherthat'sthroughsleep,whetherit'sthroughexercise,takesometimeoutwithyourfamily,withyourfriends.Continuetoenjoythehobbiesthatyou'vealwaysenjoyedandmakesurethatyouhaveawellroundedlifeaswell.

Habitnumber9comesdowntobuildingateam.Successfulbusinessownersbecomeverysuccessfulbecausetheyareabletogetotherpeopletohelpthemachievetheirsuccess.MostofthebusinessownersthatIcomeacross,whoareverysuccessful,managetoextricatethemselvesfromtheday-to-daydeliveryofserviceprettyquickly.Whattheirfocusbecomes,insteadofbeingthepersonwhodeliversagreatoutcome,forthiscase,patientsorcustomersingeneral,theybecomethepersonwhobuildsgreatteamswhodelivergreatoutcomesforpatients.There'sasubtlebutreallyimportantshift.Successfulbusinessownersbecomefocusedonbuildinggreatteams

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SAVVY DENTIST PODCAST TRANSCRIPT

© The Sageman Trust

whodelivergreatoutcomesforpatients,sotheirnumberonecustomerbecomestheirteam.

That'sgoingtorequireacoupleofkeypiecesofajig-sawpuzzlewhichI'dliketogothroughinamoment.Rememberingthough,however,ifthedentistorthebusinessownersupporttheteam,theteamsupportsthepatient,thepatientsupportthebusiness,andthebusinessinturnsupportsthebusinessowner.That'sreallywhereit'sat.

WhatsortofthingsdoneedtohaveinplacetohaveateamthatisreallyAgrade,who'sdeliverygreatoutcomesforpatientsandreallyhelpingsupportthebusiness?Thefirstthingis,youneedtobeabletorecruitreallyeffectively.Youneedtohaveasystematicapproachtorecruitment.That'sgoingtomeanthatyouneedtoknowwhatthejobdescriptionisthatyou'rerecruitingfor.Youneedtoknowpreciselywhatthatroleentails.It'sgoingtorequireyoutohavetheabilitytoevaluatecandidatesandsoon.Itrequiresyoutobeabletoemployeepeoplewithclaritysoyou'vegotallyouremploymentstructuresinplace,whetherit'scontract,enterpriseagreements,allthosesortsofthings.Youneedastructuredwayoftrainingyourstaff.Youneedastructuredwayofonboardingyourstaff.Thekeythingaroundthisisthatteamsthatperformthebestaretheonesthathavethemostamountofclarity.

There'sacoupleofthingsIwouldmentioninallthiswhenitcomestobuildingateam.Oneofthethingsthatslowsteamsdownthemostiswhenthey'renotreallysureofwhat'sexpectedofthem.ComingbacktothepointImadejustamomentagoismakesureyouhaveeitherjobdescriptionsorpositiondescriptions.Mostpracticeswillhavethoseinplacealready.Themissingpieceofthepuzzle,however,iscomingbacktothekeydriversIspokeaboutearlyandthereisaphilosophyherethatsaysthatifyoutellmehowyou'regoingtomeasuremyperformance,IwillthentellyouhowI'mgoingtobehave.Makesure,aspartofyourpositiondescriptionorjobdescription,yououtlineverydistinctlythekeydriversthatyouwantthatparticularteammembertofocusonaswellasthekeyperformanceindicatorsyou'reexpectingthemtoachieveandmakesureyouhaveaprocessinplacetobeabletomeasurethoseandcheckinagainstthatregularly,maybeweeklyorfortnightlysothatifthingsgoofftract,youcanaddressthemquicklyandeasily.ThatbecomesreallyimportantwhenIcomedowntomanagingtheperformanceofyourteam.Besurethatifyou'rehavingadiscussionwithyourteamaboutperformance,youhavethisinformationathand.It'sreally,reallyimportant.

Nowequally,oneofthekeythingsIwouldsuggesthere,ispracticeownerswhosucceedareverygoodatdelegating.Delegatingisabsolutelyverydifferenttoabdicating.TheykeychallengeIseethatmany,manypracticeownersface,iswhentheydelegatethetask,theyseemtodelegatetheresponsibilityaswell.Thatcanhappeneitherwithyourinternalteam,thepeoplewhoworkdirectlyforyouwithinthepractice,orequallyitcanhappenwiththeexternalteam.Yourpeopleyoumighthaveasthirdpartiessupplies,whetherit'smarketingpeople,lawyers,accountants,orwhoever.It'sreallyimportantthatyouasthebusinessowner,actasthegeneralandnotthesoldier.Whenyou'rethegeneral,eventhoughyoumightnotbedoingtheindividualtasks,youneedtotakeresponsibilityandhaveoversightofallthat'sgoingoninyourbusiness.That'sareallykeythingtolearn.

Whenitcomesdowntothinkingaboutyourteam,there'sanotherlittleactivitythatI

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SAVVY DENTIST PODCAST TRANSCRIPT

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thinkisreallyhelpfulwhenthinkingaboutwhatyouneedtohaveinplace.TheactivityI'mgoingtosuggestisthat,imaginethatyou'resettingupapracticeinacitythat'sinterstateorfarawayfromwhereyourcurrentlyresideandyou'resettingupapracticeandyou'rethinkingabouttheteamthatyou'regoingtobebuildingtosupportthatpractice.Youareonlyabletovisitthepracticeonceamonth.Whatarethethingsthatyouwouldneedtohaveinplaceintermsofjobdescriptions,positiondescriptions,thecriticaldrivers,theKPIs,whatresourcesneedtobeinplaceforthattooccur?Whatcommunicationchannelsneedtobeinplace?Allthosethings,thinkaboutthatyouwouldneedtohaveinplaceifyou'rebuildingaremotepractice.Thenofcourse,thekeythingthen,istogobackbuildingtheminyourexistingpractice,theoneyouhaverightnow,inyourcurrentlocation.Makesureyouhaveallthatinfrastructureinplacewhereyoucurrentlyare.

Okay,sohabitnumber10.LastoneisthepeoplethatIknowwhoaresuccessfulaskforhelpearly.Whenthey'restuck,theyseekhelptogetunstuckasquicklyastheycanandtheyaskforhelp.Theycontinuallylearn.Thatmightmeanthattheygetamentorifthat'sthecaseandthatmentorcanactasaknowledgebaseormightevenactasashepherdtoguidethemupthemountain.Perhapsthatmentor'swalkedaheadoftheminthatpathalready,andcanguidethemupthepathofthejourneyaswell.That'sagain,really,reallyimportant.

Also,themostsuccessfuldentalpracticeowners,successfulbusinessowners,aregreatreaders.LeadersarereadersandI'mgoingtosuggesttothatyoureadlotsandlotsofbooks.Gotocourses,listentopodcasts,allofthosethings.Makesureyou'reconstantlylearningandmakesureyouhavethisattitudeofwantingtocontinuallygrowanddevelopyourbusinessskills,yourbusinessacumenandyourleadershipskillsaswell.

Thereyouhaveitguys.Thereare10habitsthatI'veobservedfromthemostsuccessfulbusinessowners,themostsuccessfuldentalpracticeownersthatIwantedtosharewithyou.Rememberingthatsuccessleavescluesandfortheguysandgirlswhoaregoingtoenjoysuccessoverthenext5to10years,itwillbethoseguysthattakethese10habitsandreally,reallyimplementthemonaday-to-daybasisandintegratethemintotheiroperationsofwhattheydo.

Let'sthinkaboutthisfromapracticalpointofview.Someofyou'llbelisteninggoing,"whatdoIdonow?What'ssomeactionstepstohelpmegetstarted?"Well,I'mgladyouasked.Ihave3actionstepsthatI'dliketosharewithyouandhere'sactionstepnumberone.

Everysingleday,conscientiouslyassignyourfocus.NowIhaveatoolthatIuseinmyday-to-daylifecalledTheMostImportantThingDailyPlanner.I'mgoingtoattachitasalinkintheshownoteshere.Pleasefeelfreetotakethat.Assignyourfocuseverysingledayandthatwayyou'llgettheimportantthingsdone.Makesurethatyouputtimeasideforthosethings.

Asactionstepnumber2,istopartitionyourtime.Structureyourdiary,structureyourcalendarsoyoucanputsomeconsciencetimeasidetofocusonwhatreallymatters.Thosethingsthatareofhighimportanceandlowurgency.Planningallthosesortsofthings.MakesureyoumaketimeforitbecauseIguaranteeyouthatifyoudon't,yourtimewillbegobbledupwithalotofincidentalthings.

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SAVVY DENTIST PODCAST TRANSCRIPT

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ThethirdthingthatI'mgoingtosuggestyoudo,isthatexercisethatIjustdescribed.Thinkaboutthepracticeyou'dbuildifitwasinaninterstatecityandyoucouldonlyvisitonceamonth.Whatneedstobeinplace?Doyouneedanorganizationalchart?Whatjobdescriptionsdoyouneedtohaveinplaceforeachoftheroles?Whatkeydrivers?Whatkeyperformanceindicatorsorthemeasuresofsuccessneedtobeinplace?Whatresourcesneedtobeinplace?Whatcommunicationchannelsneedtobeinplace?Andsoon.Pleasegoanddothatexercise.Thatwillholdyouinsuchgoodsteadifthere'snothingelseyoutakeoutofthisexercise,that'sit.That'sareally,reallyimportantone.

Ladiesandgentlemen,thereyouhaveit.10habitstogetyoustartedonyourjourneytosuccessandmakesurethatthenext5to10yearsinyourpracticeareasfantasticastheycanbe.Ireallyhopeyou'veenjoyedtoday'sepisode.IfIhaveenjoyedit,please,I'dreallyappreciateitifyoucouldtakethetimetoheadacrosstoiTunes,leaveusacomment,leaveusareview.I'malwayscheckinginonthosethings,soI'dbegratefulifyoutakeamomenttodothat.HaveagreatdayandIlookforwardtoaboutyoursuccesssoon.