epc & eng presentation slide final final
TRANSCRIPT
![Page 1: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/1.jpg)
Effective Public Communication
English 2
Oral PresentationComparing 2 different
businesses
![Page 2: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/2.jpg)
BACKGROUND
![Page 3: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/3.jpg)
Ah Pek Lee Kou HockSeafood Restaurant
![Page 4: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/4.jpg)
FOUNDER OF THE SHOP
NAME: LING HOH PENG
AGE: 53 years old
Ah Pek has been operating for more than 50 years and Mr.Ling was the third generation to take over this business. The key founder was his late grandfather. Her whole family was doing food industry so he followed the nature of his family and started to work with his father since he was 23-year-old.
![Page 5: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/5.jpg)
LOCATIONo located in
Sitiawan
o the restaurant owned the right of the land
![Page 6: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/6.jpg)
EMPLOYEESMr.Ling is the chef himself. He manages all the cuisine to be served. Of course, there are 2 other wise chefs.
There are 3 other employees who are Malay and Indian.
Other employees are their own family members and relatives.
![Page 7: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/7.jpg)
CUSTOMER
There are customers from overseas and local as well.
![Page 8: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/8.jpg)
SRI PETALINGSeafood Village
![Page 9: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/9.jpg)
NAME: TRACIA
AGE: 52 years old
Tracia has managed this seafood village for 15 years. The key founder was her. She does not only operate one business but she is also managing few other businesses which are golf court and car-washing .
FOUNDER OF THE SHOP
![Page 10: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/10.jpg)
o located in Sri Petaling
o It is a rental land
LOCATION
![Page 11: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/11.jpg)
o Manager, clerk, accountant and etc are own family members.
o Employees such as waiter, chef and so on are people from different races.
EMPLOYEES
![Page 12: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/12.jpg)
Most of their customers are local. Ms.Tracia owns a golf court as well. Thus, this helps a lot in her seafood business. Of course, there are some foreign customers as well.
CUSTOMER
![Page 13: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/13.jpg)
ANALYSIS
![Page 14: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/14.jpg)
Ah Pek Lee Kou HockSeafood Restaurant
![Page 15: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/15.jpg)
COMPETITORS
• Oligopolyo Many competitors (11 competitors)o The place is placed in rural areao The other seafood restaurant is
nearby between each other
![Page 16: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/16.jpg)
OBSTACLESo The amount of teenager reduce as
they don’t enjoy the original tasteo The financial status is unstable and
bado The electric bill has increased
frequentlyo The owner couldn’t be able to own
any catch during raining seasono The amount of business reduce year
by yearo The profit earned reduce year by
year
![Page 17: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/17.jpg)
CHALLENGESo Compete with competitoro Compete the lower cost of foodo Rapid expansion of seafood tradeo Remain the quality of tasteo To provide a good service to
customers
![Page 18: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/18.jpg)
NATURE OF BUSINESSo Sole trader
o Oligopoly (few seller in a street)o Owner need maintaining and
running business.
![Page 19: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/19.jpg)
CONT.o Owner also the restaurant manager.o Overseeing, Ordering and tracking all
of the food, equipment and inventories.
o Hiring, training and directing employees.
o They prey for their catch.o Meet customer’s need.o Introduce signature dishes.
![Page 20: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/20.jpg)
STRATEGIESo Time-honored brando No frequent
advertising for their restaurant.
o Some food column of newspaper will come interview and help them advertise in newspaper without charge.
o Word-mouth spread by old customer.
![Page 21: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/21.jpg)
SRI PETALINGSeafood Village
![Page 22: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/22.jpg)
COMPETITORS• Monopolyo No competitiono Single lando It is located at unassuming
spoto Don’t have any seafood
restaurant within o 5KM
![Page 23: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/23.jpg)
OBSTACLESoThe salary of worker increasedoThe renter has increased year by
yearoThe financial state is unstable and
badoThe amount of business reduce year
by yearoThe profit earned reduce year by
year
![Page 24: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/24.jpg)
CHALLENGESo Remain the environment of
surroundingo Remain the quality of tasteo To provide a good service to
customerso Increasing pressure on seafood
suppliers to improve quality
![Page 25: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/25.jpg)
NATURE OF BUSINESSo Partnership
o Monopoly (only one seafood restaurant in a few kilometer)
o To manage the restaurant with partner.
o Except the restaurant, owner need to run another business – golf.
![Page 26: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/26.jpg)
CONT.o Overseeing, Ordering and tracking all
of the food, equipment and inventories.
o Hiring, training and directing employees.
o Meet customer’s need.o Prepare annual report.
![Page 27: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/27.jpg)
STRATEGIESo No specific strategic
to advertise their business.
o Spreading by old customer and golf friend.
o Will given catalog around the residential area when around the festival.
![Page 28: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/28.jpg)
RECOMMENDATIONS
![Page 29: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/29.jpg)
EXPANSIONS
o Think Carefully About Financeo Employ The Right Staffo Get Your Crucial System In Place
![Page 30: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/30.jpg)
FUTURE PLANSo Marketing Seafood, Using Social
Media To Sell Their Products,o Evaluate Your Business Structureo Grow Your Customer Baseo Expansiono Hiring Foreign Labor
![Page 31: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/31.jpg)
APPROACHESTO SUSTAIN BUSINESSES
o Promote Creative New Disheso Hygiene Firsto Boat Engine Maintenance,o Obtaining A Fresh Seafood Licenseo Special Event Promotion
![Page 32: Epc & eng presentation slide final final](https://reader035.vdocument.in/reader035/viewer/2022062514/557d9167d8b42ac8528b5413/html5/thumbnails/32.jpg)
APPROACHESTO SUSTAIN BUSINESSES
o Promote Creative New Disheso Hygiene Firsto Boat Engine Maintenance,o Obtaining A Fresh Seafood Licenseo Special Event Promotion
The End