epc presentation
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EFFECTIVE PUBLIC COMMUNICATION
COM 10303
ASSIGNMENT 3: ORAL PRESENTATION
LECTURER: P.THIVILOJANA
GROUP MEMBERS:
DARREN SIA HANG YIN ( 0318253 )LEE YIH ( 0318340 )LOVIE TEY YIQING ( 0318155 )LOW EN HUEY ( 0317889 )SIMPSON CHIN JIUNN YIH ( 0318154 )
MODULE :EFFECTIVE PUBLIC COMMUNICATION ( COM 30103 )
[Session] August, 2014
COFFEE SHOP
COFFEE COTTAGE @SS15
WHEELER’S COFFEE @GEORGETOWN
COFFEE COTTAGE
‘Let's get catfeinated and be different!’
TAGLINELOGO
ADDRESS :1-1, Jalan SS15/8A, 47500 Subang Jaya, Selangor, Malaysia
LOCATION
NAME : ALEX
AGE: 18 YEARS OLD
EDUCATION : SPM 2013
WAITING FOR APPROVAL OF SCHOLARSHIP TO STUDY IN
UNITED STATES
BIOGRAPHY OF TEAM LEADER
GENRE : THEMED CAFE - CAT CAFE
YEAR OF ESTABLISHMENT : MARCH, 2014
OPERATING HOURS:WEDNESDAY - MONDAY (CLOSED ON TUESDAY)
12PM - 12AM
ABOUT COFFEE COTTAGE
PARTNERSHIP
OWNED BY 4 BUSINESSMEN
OWNERSHIP
TO BRING IN THE UNIQUE CULTURE FROM OVERSEAS
MISSION
OWNER
TEAM LEADER
MANAGER
OWNER OWNER OWNER
STAFF STAFF STAFF STAFF STAFF
ORGANISATIONAL CHART
YOUNGSTERS ( UNIVERSITY STUDENTS )
PET LOVER
TARGET MARKET
ESPRESSO LAB
SITUATED NEXT TO COFFEE COTTAGE
COMPETITORS
CHALLENGES
ENVIRONMENTS WERE
UNORGANISED
CATS TEND TO FALL SICK EASILY
LIMITED CHOICES OF BEVERAGES
• FOOD AND CATERING
NATURE OF BUSINESS
TOP SELLER
NUTELLA LATTE CHOCOLATE
CRUNCHY NUTELLA
RED VELVET CAKE
THAI MILK TEA
NATURE OF BUSINESS
NUTELLA LATTE
THAI MILK TEA
• TEA LEAVES FROM FAMOUS TWG
PRODUCTS
STRATEGIES USED
UNIQUE SHOP
ANIMAL INTERACTING
ENVIRONMENT
HUGE VARIETIES OF FOOD AND
BEVERAGE
• ANIMALS INTERACTING ENVIRONMENT
STRATEGIES
• ANIMALS INTERACTING ENVIRONMENT
STRATEGIES
1. RENOVATE
HAVE A STRONGER FEELING OF “ CAT ATMOSPHERE ”
2. CHANGING FURNITURE
FUTURE PLANS
‘The bicycle is a simple solution to some of the
world’s most complicated problem’
WHEELER’S COFFEE
LOGO TAGLINE
ADDRESS :NO 67, LOVE LANE, 10200 , GEORGETOWN , PENANG
LOCATIONS
NAME : STEVEN
AGE: 30 YEARS OLD
EDUCATION : USED TO STUDY INFORMATION
TECHNOLOGY
BIOGRAPHY OF ONE OF THE OWNER
GENRE : THEMED CAFE - BICYCLE CAFE
YEAR OF ESTABLISHMENT :12 JUNE, 2014
OPERATING HOURS:9AM - 10PM ON WEEKDAYS9AM - 12AM ON WEEKENDS
CLOSED ON EVERY TUESDAY
ABOUT COFFEE COTTAGE
PARTNERSHIP
OWNED BY 2 BUSINESSMEN
OWNERSHIP
TO PROMOTE CYCLING CULTURE
MISSION
OWNER
TEAM LEADER
MANAGER
OWNER
STAFF STAFF STAFF STAFF STAFF
ORGANISATIONAL CHART
STUDENTS
TOURISTS
YOUNGSTERS
TARGET MARKET
LOVE & LATTE
LOCATED AT CORNER.
COMPETITORS
COMPETITORS
GREENTOWN CAFE
SITUATED NEXT TO WHEELER’S COFFEE
COMPETITORS
COMPETITORS
CHALLENGES
FULL OF CAFE
INCREASED IN INGREDIENTS’
PRICE
LACK OF WORKERS
• A COFFEE SHOP SELLING COFFEE , BAKE GOODS AND FOOD
NATURE OF BUSINESS
• TO PROMOTE BICYCLE CULTURE
NATURE OF BUSINESS
• PROMOTE HEALTH BENEFIT OF COFFEE
• IMPORTS COFFEE BEAN FROM JAWA
• PROVIDE BIKE RENTAL, DART MACHINE AND EVENT HOSTING
NATURE OF BUSINESS
TOP SELLER
TOFFE NUT LATTE
DELUXE TIRAMISU
NATURE OF BUSINESS
TOFFE NUT LATTE
DELUXE TIRAMISU
STRATEGIES USED
PROVIDE SET LUNCH DURING
WEEKDAYS
DRAWING BESIDE CAKE
PROVIDES OTHER SERVICES
: BIKE RENTAL, DART MACHINE,
HOSTING EVENTS
INTERESTING INTERIOR SETTING
FUTURE PLAN
HOPE GOVERNMENT CO-OPERATES WITH
COFFEE SHOP TO ENHANCE TOURISM
PROMOTE ABOUT COFFEE
FOCUS ON QUALITY OF
COFFEE
WAYS TO SUSTAIN
PROVIDES FRIENDLY AND COMFORTABLE
ATMOSPHERE
KNOW THE COMPETITION
UNDERSTAND THE CURRENT
TREND
PROVIDES ENTERTAINMENT
REFERENCES
Socially Awkward (2014, Aug 6). #crazycatlady at coffee cottage ,ss15, Subang Jaya. Retrieved From the Socially Awkward website: http://yuenpuiyan.blogspot.com/2014/08/crazycatlady-at-coffee-cottage-ss15.html
Journey of My Life (2014, June 24). Wheeler’s Coffee @ Love Lane, Penang.Retrieved From Journey of My Life website: http://khuichingg.blogspot.com/2014/06/wheelers-coffee-love-lane-penang.html