ephmra consumer health committee and ims€¦ · ephmra consumer health committee and ims...

EphMRA Consumer Health Committee and IMS Teleconference Friday, 25th April 2014

The information contained in this presentation is confidential to IMS and is for EphMRA CHC Committee use only.

EphMRA CH Committee & IMS CH

EphMRA Engagement Officer - Fiona Lake

IMS Consumer Health

- Jyoti Shah - Francine Nieto

IMS Global Data Services

- Theresa Ormiston - Helen Harbrow

Bayer Consumer Care - tbc

Boehringer Ingelheim

- Suzy Migray

GlaxoSmithKline - Graham Pride

Merz

- Marco Koch

Pfizer - Sapan Amin

Sanofi

- Anne Lalechere-Gonzalez

EphMRA CHC and IMS CH Telecon_25.04.2014 Confidential Information 2

Agenda

• OTCims Panel Information Template 20 mins

• IMS Consumer Health Classification 20 mins − Presentation of classification questions by Marco Koch − Investigation & resolution process for classification questions (Theresa Ormiston)

• Update: China TCM on OTCims 15 mins − China TCM definition & classification

− IMS proposal to view TCM for China OTCims data

• AOB 5 mins


OTCims Panel Information Template

“Summary” worksheet



“OTC Channel Distribution Summary” worksheet



“OTCims OTC Panel Info” worksheet


OTCims Panel Information Template Discussion on how template could be made available to OTCims users?

IMS Proposal

• Interim – make available off-line in Excel Format (May 2014)

• via IMS Customer Portal (Q3/Q4 2014) − IMS to develop a Consumer Health area on the IMS Customer Portal

− Define structure for Consumer Health area with input from EphMRA CHC/other clients

− Feasibility assessment & development of the Consumer Health area

− Launch Consumer Health area on IMS Customer Portal Sept 2014


Agenda





• AOB 5 mins


IMS Consumer Health Classification

Classification Questions: Merz

Scars/Keloids

• Different classes found within International Products in different countries

Anti Hair Loss

• Different classes found within International Products in different countries

Above examples:

• To highlight general issues with the classification



Classification Principles

• Classification is applied to a pack in a country − So need to review at pack level as there could be valid different codes for different packs with

different positioning

− So, within a ‘product’ or an ‘international product’ it can be correct to have different classes

• Positioning used for classification is that found on the information about a pack in a country − So if there are different messages in different countries this could then give different

classifications in different countries

• OTC classes usually contain active medicinal substances; more mechanical ‘medical’ products are in the Patient Care classes − So the products for scars that contain eg allantoin are classified in 06V and those with eg

polyurethane in 46A

• Multiple positionings can exist for the same product in the same country − So, there could be multiple options for classification codes


OTC Nutrition Patient Care Personal Care

1 - 19 + 97 30-39 40-79 80-94

Products to treat or prevent a condition

Products for nutritional use; usually specialised

Products or devices of a more medical nature eg bandages

Products for beauty or hygiene


Structure



Scars/Keloids

Two classes – clear differentiation

• OTC classes - ‘active ingredients’

• Patient Care classes – more ‘mechanical’ action

06V1 Other skin products

Includes products to improve the appearance of scars and keloids that contain active substances eg allantoin, extract of onion, eg Mederma Gel, Contractubex Gel.

46A3 Products for scars and keloids

Includes products to improve the appearance of scars and keloids; these are normally made of ‘inactive’ substances such as silicone or polyurethane, eg Cica Care (Smith & Nephew).



Hair Loss

86H2 Anti-hair loss products

• Products positioned for the prevention and treatment of hair loss

• Oral supplements are in this class if they are positioned for hair loss problems

86J1 Hair and nail nutrition products

• Dietary supplements (oral) positioned for healthy hair and/or nails.



In depth evaluation; further input from requestor and additional clients consulted

Decision on new classes/changed classes for annual implementation

Client request to IMS Account Manager

Review by IMS Classification Review

Board

Process for proposing a new class in the classification system

Initial IMS evaluation



Account Manager Review - respond if appropriate

Client request to IMS Account Manager

Review by expert classification team and change made if needed

Process for requesting a change to a specific pack in IMS data


Agenda





• AOB 5 mins


China Medicines Definition

TCMs (Traditional Chinese Medicines) for a pack in IMS data

means that it is a defined packaged medicine that has been

Registered and approved as a TCM by the Chinese regulatory body

State Food and Drug Administration (SFDA)


China Medicines Definition

Registered as a Medicine by SFDA

Not registered as a medicine

TCMs (Rx-bound & OTC)

Yes

Other Medicines (Rx-bound & OTC)

Yes

Non Medicines (e.g. Food Supps, Medical Devices, Cosmetics)

Yes


China OTCims Data

China Hospital & Retail OTCims data includes

TCMs (OTC)

Yes Across 1-18, 97

Other Medicines (OTC)

Yes Across 1-18, 97

Non Medicines (e.g. Food Supps, Medical Devices, Cosmetics)

Only non medicines classified in 1-18, 97


IMS proposal for analysing TCM packs for China OTCims data

Add NEW “TM” (Traditional Medicines) data icon on OTCims

• China Retail Panel • China Hospital Panel

• TCMs • Other Products (incl. registered medicines & non medicines) • TM Not Coded

• OTC classes 1 to 18, 97


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