EPICC Pre Diabetes CampaignMedia Summary 2017

CAM

PAIG

N

Flight Dates: July 17th through September 25th

MED

IA S

UM

MARY

Flight Dates: July 17th through September 25th

Face

book

Facebook DeliveryDates: 7/15 – 9/25/17149,119 People Reached4,550 est. ad recall9.76% ad recall rate (8-11% benchmark)3,802 People Taking Action233 Post Reactions42 comments105 Post Shares3,935 link clicks1,417 content views

Women were 67% of the audience and 60% of the results for view content

Nat

ive

Con

tent

Native DeliveryDates: 7/15 – 9/25/1717,629 link clicks3,816,798 impressions 1m39s (Avg. LP)Benchmark: 55s-1m5s

SEARC

H/A

NALY

TIC

S

Google SearchDates: 7/15 – 9/25/1737,822 impressions1,371 Clicks3.62% Click-thru Rate

Google Analytics28,663 sessions

2017 Earned Media

TV – 4 StoriesRadio – 2 StoriesNewspaper – 2 storiesOnline – 2 Stories

KSL TV National DPP Story