equilicua, the fantastic bioplastic

14

Upload: xavier-sainz

Post on 24-Mar-2016

223 views

Category:

Documents


2 download

DESCRIPTION

Fantastic bioplastic is a compostable and fashionable complements collection designed for everyone. It was created to introduce ordinary people into eco-innovative industrial solutions which are emerging around the world. We manufacture the garments in small local factories which are in risk of disappearing because of the industrial relocation to Asian countries, giving consumers better alternatives to contribute by themselves to the development of a sustainable society.

TRANSCRIPT

Page 1: Equilicua, the fantastic bioplastic
Page 2: Equilicua, the fantastic bioplastic

1 Sustainability conceptual products.

2 Eco-innovative materials.

3 Innovations for everyone.

2 Looking for ethical and organic projects.

5 Worth sharing and spreading, open minded.

Brand values:

Equilicuá is a small company, a shop, a laboratory... A world full of surprises, products and interesting things. The place where creative people make everyday products in a playful, ecological and efficient way. We want to change things, Turn them over, Push forward, Overcome barriers, Make you Smile, Share and Dream.

Page 3: Equilicua, the fantastic bioplastic

is a compostable and fashionable complements collection designed for everyone. It was created to introduce ordinary people into eco-innovative industrial solutions which are emerging around the world. We manufacture the garments in small localfactories which are in risk of disappearing because of the industrial relocation to Asian countries,giving consumers better alternatives to contribute by themselves to the development of a sustainable society. rock your

thoughts!!

fantastic bioplastic

Page 4: Equilicua, the fantastic bioplastic

like clean ideas Be a Zero Emissions Radical

original spudraincoatPlant a tree

Page 5: Equilicua, the fantastic bioplastic

Original Spudraincoatx SEEDS: Mediterranean bush seeds

from environmental Spanish foundation

forestry.

x MATERIAL: Potato starch bio-plastic

with compostable European certificates

and eco-labels.

x �ECO-DESIGN: Use of water inks.

Reduce carbon footprint with local

production. Mono-material product.

ADDITIONAL INFORMATION

The Spudraincoat was the original Equilicuá compostable garment launched in 2009 based on the “cradle to cradle” sustainable concept. The creative inspiration was the Global Warming problem. So we tried to strengthen the focus of our claim turning the compostable poncho into a garment that can be planted into the soil and then become a tree.

Nengo Dango Ball:We decided to add clay balls called "nengo dango" into a pocket. This has its origin in the Japanese permaculture. The method to reforest arid land was invented by the farmer and philosopher Masanobu Fuokoka. We also decided to produce the product communication in most popular spoken languages in the world (English, Mandarin and Spanish) to spread our message as far as possible.

Page 6: Equilicua, the fantastic bioplastic

Back to the land

garden raincoats

Page 7: Equilicua, the fantastic bioplastic

garden raincoats

ADDITIONAL INFORMATION

x SEED: Organic food seeds.

x MATERIAL: Potato starch

bio-plastic with compostable European

certificates and eco-labels.

x �ECO-DESIGN: Use of water inks.

Reduce carbon footprint with local

production. Mono-material product.

The Garden raincoat display is a new Equilicuá raincoats collection inspired in the “Back to the land” movement. There are 3 different models whose print reminds us of 3 of the freshest vegetables: tomatoes, carrots and peas. With each Garden Raincoat you will find a bag of seeds in a pocket so you can start your own vegetable garden at home. Through this project, the Equilicuá team tries to express concern about the damaging effects of pesticides, overuse of chemicals and use of GMOs.

Also, we want to make a point on the fact that the nation's food supply is controlled by a handful PG�DPSQPSBUJPOT�UIBU�PGUFO�QMBDF�QSPmU�CFGPSF�consumers’health. Back to the land is to come back to the natural way to feed ourselves.

Page 8: Equilicua, the fantastic bioplastic

Potato Bike Poncho like clean ideas Be a Zero Emissions Radical

Page 9: Equilicua, the fantastic bioplastic

BAG

The Equilicuá potato bike poncho was designed for urban locomotion of Zero emissions people.It is a cool complement with environmental commitment for bike commuters and all of those who love to compromise with clean cities and a life style of health and sustainability. We like clean ideas

Potato Bike Ponchox ANTI-WIND SYSTEM: Easy high-tech

for all. :-) Adjustable straps for waist,

hood and forearms.

x MATERIAL: Potato starch bio-plastic

with OK compost European certificates.

100% compostable.

x ECO-DESIGN: Use water inks and

optimice patterns to minimize waste.

Reduce carbon footprint with local

production.

ADDITIONAL INFORMATION

Page 10: Equilicua, the fantastic bioplastic

E C O - V I N T A G E - H O O D

fantastic bioplastic

THE SOCIAL RAINHOOD

Page 11: Equilicua, the fantastic bioplastic

Eco-Vintage Rainhood

GIVE HER 5!A social slow fashion project inspired by Robin Hood's spirit

Martha loves fashion and nature. She spends her spare time in the countryside although she’s an urban girl. She thinks the Rainhood is a great eco-friendly idea.But she loves it, because part of the CFOFmUT�BSF�JOWFTUFE�JO�TPDJBM�and environmental projects.

x MATERIAL: Potato starch bio-plastic

with OK compost European certificates.

100% compostable, 100% bio-degradable.

100% waterproof.

x ECO-DESIGN: Made from Equilicuá’s

waste raw material.

Closes the production loop’s.

x �ETHICAL: Sewing takes place in a

Spanish firm by women who suffer risk of

exclusion. 5% of the profits are donated to

social and environmental programs.

ADDITIONAL INFORMATION

An exclusive item useful to keep girls “well-groomed”. Easy to carry in a bag, could save any hairstyle from unexpected rain. It is a practical and trendy accessory to have at hand and look fresh.

Page 12: Equilicua, the fantastic bioplastic

a fashion project inspired in Bio-mimicry Re-Generation Raincoat

Page 13: Equilicua, the fantastic bioplastic

Equilicuá by Leyre Valiente x MATERIAL: Potato starch bio-plastic

with compostable European certificates

and eco-labels.Wicker marrow. Corn fibres

x ECO-DESIGN: Bio-mimicry conceptual

exercise. Organic and bio-mimetic shapes

with compostable materials.

ADDITIONAL INFORMATION

The Re-generation raincoat is an Equilicuá fashion project in collaboration with Leyre Valiente, a young designer who works for “Haute Couture meeting Art and Science Fiction” as she describes it. When Equilicuá found a picture

of her so-called "larvae" coat, we thought that this garment had all the potentials to become a whole bio-mimicry exercise.

So we began a bio-mimetic experience and got involved in designing other cool and organic clothes. The main aim was to observe nature first and later create. Why did we call this model “Re-generation”? On the one hand, the word “crisis” has its roots in the Greek word “chrysalis”. On the other hand we have the "crisis" in society's values today. We like the chrysalis because it is the end of life for the caterpillar but the beginning of a new life for the butterfly. That is the positive message that we want to transmit to the new generations as a challenge for a sustainable future. They need to assume changes trying to improve what they received from older generations in order to improve the beginning of a new era that is more sensible with the environment.

COMING

SOON

Page 14: Equilicua, the fantastic bioplastic

Thought Provoking Products

Marta Sarralde Managing director

[email protected]

Maite CantónCreative director

[email protected]

www.equilicua.com

http://www.linkedin.com/company/equilicua-materials

https://www.facebook.com/equilicua.materials