equine e a c alchemy’s c pe 1 program guide table of contents page # equine alchemy program...

Coaching Skills through Horse Wisdom™ with Lisa Murrell and Schelli Whitehouse

EQUINE

ALCHEMY’S

EQUINE ASSISTED COACHING

CERTIFICATION PROGRAMS

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Program Guide Table of Contents Page #

Equine Alchemy Program Options Overview pg. 2

Program Options Chart pg. 3 The 3 Fundamental Skill Sets of EAC Coaching pg. 5 Coach Training Curriculum pg. 7

Bonus Marketing & Business Building Component pg. 9

IN-PERSON Programs:

The Experience (one introductory workshop intensive) pg. 11

Equine Assisted Coach Training and Facilitation pg. 12 Equine Facilitator Training for Coaches pg. 15

VIRTUAL (mostly) Programs: pg. 16

Equine Assisted Coach Training and Facilitation pg. 17

Equine Assisted Coach Training (No EFL Training) pg. 18 Home Study Coaching & Business Basics pg. 20

Course Materials pg. 21 The ICF Credential Path pg. 22

Equine Alchemy’s Ground Breaking Approach to Coach Training pg. 23

More about Lisa and Schelli pg. 25 Our Herd pg. 27

Frequently Asked Questions pg. 29 Application Process pg. 31

Thank you for reaching out to us about the Equine Alchemy Herd and our ICF Equine Assisted

Coaching (EAC) Certification Program!! This Information

Packet will give you all the information you need to make your decision. We sincerely hope

that this is the right place for you and look forward to your

completed application! With ease and grace,

All of us here at Equine Alchemy

http://www.horsecentred.com/

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Equine Alchemy Program Options ICF Certification and/or Equine Facilitator Learning

IN-PERSON TRAINING: (No Horse Experience Required)

1. The Experience – 1 introductory workshop intensive to experience the Equine Alchemy approach. You may attend any of our scheduled intensives

as long as there is a space available. (Existing ICF coaches receive 16 CEU’s). This workshop is approved as an Eponaquest introductory workshop. (See page 11 for full details)

2. Equine Assisted Coach Training (EAC) and Equine Facilitator Training

for the student who is wanting to become a certified coach with an International Coach Federation certification and have the proficiency to facilitate individuals, groups and programs with equine experiential learning.

(See page 12 for full details)

3. Equine Facilitation Training and Coaching Integration for the Existing Certified Coach is for you if you are already a certified coach and would like to add the integration of coaching with equine facilitated learning to your

practice! (See page 15 for full details)

VIRTUAL (almost) TRAINING:

(Horse Experience and Access to Horses is Required) These courses are designed for the student who is unable to travel to all of our in-

person intensives with the horses. You must have experience and access to horses to complete this training online. We require that you attend 2 in-person intensives with the horses over the course of your training. Exception is the Home Study

program.

1. Equine Assisted Coach Training for the student who wants to become a certified coach with an International Coach Federation certification and have the proficiency to coach individuals, groups and programs with equine

experiential learning. (See page 17 for full details)

2. Coach Training Only (No Equine Facilitation Training (EFL)) for the student who is already proficient at equine facilitation and wants to become a certified coach with an International Coach Federation certification.

(See pages 18 for full details)

3. Home Study Coaching & Business Basics for the Equine Assisted Practitioner (No Equine Facilitation Training (EFL)) for the self-motivated equine assisted practitioner who wants to grow their existing

practice by expanding their offers and services through coaching. (See page 20 for full details)

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Equine Alchemy Chart of Program Options

Home Study

Program Length Program Contents Certification Tuition

Is this program is right

for me?

Home Study

Coaching &

Business

Basics

At Your

Own

Pace

-7 Coach Content Recordings

-7 Content with Coaching Demos

Recordings

-Monthly Live Group Call (12 total)

-5 Business & Marketing

Recordings

● 21

CEU’s

$1,297

You are a self-motivated EFL

practitioner who wants to grow

your existing practice by

expanding offers and services

through coaching.

In-Person Length Program Contents Certification Tuition Is this program is right

for me?

The Experience

2 days

2 day Workshop

(Pre-requisite to any of our learning

courses below).

● 16

CEU’s $750

You want to experience the

Equine Alchemy approach.

In-Person and

Virtual Length Program Contents Certification Tuition

Is this program is right

for me?

Equine Assisted

Coach &

Facilitator

Training

Virtual requires

access to horses

12

months

Virtual Home-Study Coaching &

Business Basics

+ 3 Private Calls

+ 3 Supervision Calls

+ Monthly Live Group Call

+ 4 FSS Intensives

+ 1 EFL Intensive

+ 1 Coaching Integration

Intensive

● ICF

● Equine

Alchemy

$7,997

You want to become a certified

coach with an International

Coach Federation certification

and have the proficiency to

facilitate individuals, groups and

programs with equine

experiential learning.

Equine

Facilitator

Training for

Existing

Coaches

Virtual requires

access to horses

12

months


Business Basics

+ 3 Private Calls


No Supervision Calls

+ 4 FSS Intensives

+ 1 EFL Intensive

+ 1 Coaching Integration

Intensive

● Equine

Alchemy $7,497

You are already a certified

coach and would like to add the

integration of coaching with

equine facilitated learning to

your practice.

Coach Training

Only for Equine

Practitioners

Requires access

to horses

12

months


Business Basics)

+ 3 Private Calls

+ 3 Supervision Calls


+ 1 FSS Intensive

+ 1 EFL Intensive and Coaching

Integration Intensive

● ICF

● Equine

Alchemy

$6,997

You are already proficient at

equine facilitation and want to

become a certified coach with

an International Coach

Federation certification.

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Equine Assisted Coach Training Program Comparison Chart Program

Features and Benefits Equine

Alchemy Coaching

with Horses Touched

by a Horse SkyHorse

Ranch

Program Length

1 year 1 year 2 years 3 weeks

International Coach Federation Certification Requirements Included

Continuing Coach Education Credits

Marketing and Business Development

ICF Coach Training Only for Existing Certified EFL Students

Equine Facilitated Learning Training Only (Based upon the Epona Basics)for existing Certified Coaches

Private Coaching Included

Gestalt Psychology

Virtual Programming Option for Entire Course

In person and online Training Courses

Online dashboard and student interface

MSW Continuing Education Credits

Program prerequisites Interview

2 day workshop Interview

3 day workshop

Interview Interview

Tuition $7997 $9700 $10465 $6395

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Annemeiken Van Reepingen, MD and Psychologist, Belgium

~Certified Equine Alchemy Coach

“This program was a challenging and marvelous journey. I developed a way of coaching people

that felt very genuine and authentic to me…

Not only did I develop this way of coaching through equine assisted program, I also found

the way to my authentic self.

The power that lies in this authenticity is

enormous.

Lisa, the horses of the Equine Alchemy herd and my fellow trainees guided me, supported me &

held that sacred space of possibility for me that made it possible to discover myself in this true

way. It is only from this empowered authenticity

that I want to live and work.”

Being a Certified Equine Alchemy Coach involves proficiency in 3 Fundamental Skill Sets (FSS):

1. Knowing how to coach individuals and groups with ICF standards.

2. Knowing how to facilitate equine guided learning through individual and

group process.

3. Knowing how to integrate both of these into a seamless and transformational

experience for your client.

Coaching Skills through Horse Wisdom, a combination of

International Coach Federation Coaching skills and Horse Wisdom

insights based upon the Eponaquest Approach, is the ONLY

certification that gives you all 3 of these fundamental skills.

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Three Fundamental Skill Sets (FSS) for Certification:

1. The Fundamental Skill Set of the International Coach

Federation and Systemic Experiential Learning All programming in the EAC Certification Program™ is approved by the ICF and will enable you to take the ICF certification exam at the completion of this program. These skill sets include Conscious Coaching from the Heart

based on the ICF Core Competencies, the Co-Active Coaching Cornerstones Model and Multi-level Systemic Coaching© (MLSC) which

includes traditional coaching, systems work and energetic awareness.

2. The Fundamental Skill Set of Eponaquest Equine Facilitated

Learning As an advanced instructor of Linda Kohanov’s Eponaquest, Lisa designed this program so that The Fundamental Skill Set Intensive (FSS) integrates

Equine Facilitated Learning (EFL) founded on the basic Eponaquest skills and tools and integrated with the above coaching instruction in order for you

to embody a fundamental proficiency and understanding of being a certified Equine Alchemy Coach. All of the FSS Intensives include the basic

philosophies, skills and activities required to prepare you for advanced work in equine facilitation and coaching:

Using emotion as information.

Accessing a more authentic, creative presence.

Recognizing and moving beyond conditioned behaviors and thought

patterns.

Setting Boundaries: establishing and maintaining clear and consistent

personal space.

Body Scan: using the body as a sensing device.

Hands-on activities with horses as guides.

Developing essential skills for building Authentic Community.

3. The Fundamental Skill Set of Integration Becoming a certified Equine Assisted Coach or Facilitator involves a fundamental proficiency of 3 major areas of skill:

1) Knowing how to coach individuals and groups with ICF standards and 2) Knowing how to facilitate equine guided learning through group process. 3) Knowing how to integrate both of the first two skill sets into a seamless

and transformational experience for your client.

As an Equine Alchemy Certified Coach, you will not only have a deep and rich tool kit of coaching skills, you will also know how to recognize when to use specific skills for specific client value.

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“Coaching is all about transformational change and designing the future.

In the “Coaching Skills Through Horse Wisdom” program, I realize that I

experienced very large quantities of both, not so much in who I am, more so on how I am, including a restored passion for where I’m going. I am well on my way toward achieving a long held “life-work” dream that less than a year ago I believed

was simply impossible. I now wake up in the morning (most days) wondering about what will fill my soul and create my joy for the day, instead of the previous 30-35

year mantra….” ~ Kenneth W. Buck, ACC, BCSLA, OALA, CSLA, ASLA (Also the Photographer of Coach Kali, above)


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COACH TRAINING CURRICULUM:

The Virtual Coaching Classrooms Our virtual classroom covers all of the theory and concepts of coaching and more. The curriculum includes…

7 Recorded Coaching Modules that each include 2 lessons:

Content to teach the theory, themes and structures of coaching. Content and Coaching Demos designed to demonstrate the coaching

concepts above.

12 Live Group Mentor Calls (1x per month) 3 Supervision calls designed to gain coaching proficiency so you will be able

to create a sustainable income through coaching with and without the horses. 3 Personal one-to-one calls with Lisa, Schelli and/or a certified Equine

Alchemy graduate, for progress assessment and completion.

Equine Alchemy Video Library.

EQUINE FACILIATED LEARNING CURRICULUM The In-Person Classroom for Equine Facilitator Learning There are Four FSS Intensives, One EFL Certification Intensive and One Coaching Integration Intensive for a total of Six Intensives:

FSS Level I - Explicit Knowing FSS Level II - Implicit Knowing

FSS Level III - Integration FSS Level IV - The Practicum EFL Certification - Advanced Horsemanship, Energy work and Group

Facilitation Skills (All FSS Intensives must be complete before attending the EFL Certification Intensive).

Coaching Integration (CI) Certification Intensive with the Horses (This intensive is required for ICF Certification and can be completed before or after taking the EFL Certification).

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Also Included…

Students Resources: We have a one of a kind *Video Library that demonstrates the equine

facilitated exercises with other students. These videos include commentary

and instruction.

Our Private Face Book page provides a means for connecting with other

students to share resources and reflections and for staying ‘connected’.

Monthly Live Group Coaching Calls provide individual attention and coaching

to all students for the duration of your course.

(The criteria for course completion are the same for our in-person students

as well as our virtual students).

*Video Library is not available through the Home-Study program.

Advanced Horsemanship, Energetic Coaching and Group Process Facilitation:

Whether you are brand new to horses or a life-long rider, the advanced

horsemanship skills introduced throughout the program will not only enhance

your facilitation skills, but your horse (and human) relationship skills as well!

Because energy is at the base of all of the work we do (with and without

horses), it is an essential skill to learn and integrate into your practice. We

introduce a combination of Reiki, Cynerge©, Healing Touch and Noetic

Balancing among others.

As a Corporate Coach and Consultant we will share our 20+ years of

experience in facilitating groups, teams and organizational change; with and

without the horses.

Tools for Building a Thriving and Sustainable Business: Your coaching practice requires clients. We cover how to incorporate horses

in your practice (even if you don’t have your own horses or facility) to

branding and fundamental marketing steps for launching a successful Equine

Assisted Coaching practice!

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BUSINESS AND MARKETING CURRICULUM The Virtual Marketing and Business Building Component …to help you launch your coaching career!

This is an additional VALUE of $2,348 in business training!

This BONUS is included in all of our training programs, we provide fundamental

content for setting up a successful Equine Assisted Coaching Practice, (even if you don’t have your own horses)!

This content is ‘optional’ because it is not required for achieving ICF or Equine Alchemy certification. However, it is HIGHLY RECOMMENDED that you participate in

order to set the foundation for your own successful coaching practice.

This content is delivered by Equine Alchemy Certified Coach and Marketing Expert, Schelli Whitehouse. She will introduce you to the basic structure and process for

launching your personal coaching career, with or without horses.

This Curriculum includes 16+ hours for developing your professional

presence as an Equine Assisted Coach and covers these topics:

The Soul of Your Brand™ Client Development

Signature Service Design Pricing and Packing Your Programs Heart Centered Enrollment Conversations

BONUS CALL: Partnering with People and Horses

*Equine Alchemy students also receive a discount for further business training if you wish to take your business development to

the next level with Schelli.

“Schelli helped me to design my Signature Service the day before an important open house I was hosting to launch our service to a professional audience of psycho-therapists. The timing was divine as the process provided me with the exact words, perspective and confidence I needed to share my personal brand of transformation. I booked $5,800.00 of revenue that day!” ~ Aleia Schaum

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What is a coach? Both human and equine coaches are your own unbiased collaborators who

will help you reach your goals. Coaching provides a systematic method of discovery, creating, strategizing

and focusing on commitments and achieving them. A detached, experienced perspective—from horse and human!

Instant feedback—Horses are notorious for this! An unbiased view of things as they are—horses have no investment in

outcomes!

The motivation, encouragement and experience to break through the issues that hold you back.

Equine Alchemy's Coach Training Certification program showed me how to physically embody a desire that had been locked deep in my heart ... Lisa models and teaches the highest professional standards (crucial for coaches), as well as evokes presence, fun and warmth. My business has grown and more importantly, my colleagues and clients are amazed at the shift in my being. Working with the horses was the way for me to step into the woman I needed to be to make my dreams come true!

What I learned in that round pen with my four- legged mystical partner was to stand in my full

power by staying present and grounded through a strong, sustainable mind-body connection. This transferred to my life on multiple levels, including making me a much sharper, more masterful coach, an unstoppable business owner, and a worthy partner in relationship. ~ Kathy Esper, Certified Equine Alchemy Coach, CEO and Creative Director of Kathy Esper Enterprises,

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The Experience

One 2-Day Workshop

The Experience – This is a 2-day workshop to experience the work and embody the Equine Alchemy approach. “The Experience” is a pre-requisite for all of the

coaching and facilitation trainings and is approved as an Eponaquest introductory workshop. (Existing ICF coaches receive 16 CEU’s).

This workshop is designed for the individual who:

Wonders if Equine Assisted Coaching and or Equine Facilitation is the right

career path for them. Yearns for profound insight into their own psycho-spiritual behavior.

Seeks professional continuing educational credits through an extraordinary life experience.

The Experience allows for a full immersion into our Equine Facilitated Learning (EFL) program founded on the basic Eponaquest skills and tools. These tools have

been integrated with the Equine Alchemy coaching model in order for you to experience a fundamental understanding of our philosophy of becoming a certified Equine Assisted Coach. This workshop includes the basic philosophies, skills and

activities required to prepare you for advanced work in equine facilitation and coaching:

Using emotion as information.

Accessing a more authentic, creative presence.

Recognizing and moving beyond conditioned behaviors and thought

patterns.

Setting Boundaries: establishing and maintaining clear and consistent

personal space.

Body Scan: using the body as a sensing device.

Hands-on activities with horses as guides.

Developing essential skills for building Authentic Community.

The Investment

The Experience $750 (Healthy snacks are provided. Lunches are on your own.)

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Equine Alchemy’s Signature Program

Equine Assisted Coach Training and

Equine Facilitator Training

Coaching Skills through Horse Wisdom (CSHW)™ Certification Program

Coaching Skills through Horse Wisdom (CSHW) is a ground breaking program.

There is no other program anywhere that combines The Eponaquest Approach to equine guided learning and the International Coach Federation coaching to create a

new level of Equine Guided Growth and Learning.

CSHW is a pathway to not only learn these skills, but to integrate them in a masterful way to live your passion for horses and healing and to thrive!

Rich, challenging and transformative, the Equine Alchemy ICF Certification Program™ is flexible and affordable and includes:

√ 7 Recorded Content Calls

These content calls are designed to teach the theory, themes, systems and structures of coaching.

√ 7 Recorded Demo Coaching Calls The peer coaching calls are designed to demonstrate the coaching concepts above

and provide practice coaching for students.

√ 3 Private Calls

Personal one-to-one progress calls with Lisa, Schelli and/or a certified Equine Alchemy graduate.

√ 3 Supervision/Mentor Calls

Supervision calls are required for ICF certification in order to gain the coaching

proficiency you need to create a sustainable income through coaching with and without the horses.

√ Bonus Marketing and Business Building Component (see page 9 for full details)

√ 4 In-person Fundamental Skill Set Intensives (FSS) with the horses

FSS Level I - Explicit Knowing

FSS Level II - Implicit Knowing FSS Level III - Integration

FSS Level IV - The Practicum These in-person FSS intensives with the horses take place in Raleigh, NC. This is the opportunity to experience and embody the virtual learning.

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√ 1 In-person Equine Facilitated Learning (EFL) Certification

Intensive with the horses Equine Facilitated Learning (EFL) Advanced Skills and Certification Intensive

includes additional training in group equine facilitation and energy work with a demonstration of basic horsemanship proficiencies. (You must pass your FSS Practicum to attend)

√ 1 In-person Coaching Integration Intensive with the horses

The coaching integration intensive focuses on coaching proficiency with the integration of EFL for a culmination of: 1) Knowing how to coach individuals and groups with ICF standards.

2) Knowing how to facilitate equine guided learning through coaching. 3) Knowing how to integrate both of these into a seamless and transformational

experience for your client.

We also welcome people who know little about either but are clearly drawn to this work. One thing they have in common is that they all trust and are guided by their hearts in knowing this

is where they need to be NOW!

Upon completion this course, our students have the skillset of a Professional Equine Assisted Coach.

*You do not have to own your own horses or have any previous equine experience

to attend the in-person training programs. We incorporate fundamental horse handling proficiencies as well as offer opportunities for advanced horsemanship

training throughout the program.

There is no specific student profile. We enjoy classes with

Master Coaches who know little or nothing about horses who

learn right along with dedicated horse people with little or no

knowledge or experience with coaching.


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The Investment

Full tuition for the entire Equine Assisted Coach

Training and Equine Facilitator Training for as low as $7,997.

We have designed 3 payment options to fit a variety of budgets. All options require a one-time, non-

refundable deposit at the time of registration. The registration deposit also includes the tuition for the first

in-person intensive.

Payment Option #1 (Full Pay – most economical)

A $1997 non-refundable deposit is due to hold your place in the program.

The balance of $6,000 will be due within 30 days of enrollment Total investment = $7,997

Payment Option #2 (6 month payment plan)


A monthly payment of $1066 (for 6 months) begins 30 days after enrollment. Total investment = $8,397


A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $660 (for 10 months) begins 30 days after enrollment.

Total investment = $8,597

*Upon receipt of your deposit and acceptance to the program you will receive all

travel and accommodation details as well as a calendar for the entire upcoming program. Accommodations, travel and meals are the responsibility of each participant.

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Equine Facilitator Learning (EFL) and Coaching Integration Program Option:

Equine Facilitator Training with Coaching Integration is for you if you are already a certified coach and would like to add the integration of coaching with

equine facilitated learning to your practice! This program includes everything offered in our signature EAC program except for the Supervision/Mentor calls

required for ICF certification. Existing certified coaches receive 45 hours of CEU credits!

The Investment

Full tuition for the EFL Training Integration with Coaching for as low as $7,497.

The only thing different from this program and our FULL

EAC Certification programming is that this student does not receive Supervision mentoring for ICF certification.

We have designed 3 payment options to fit a variety of budgets. All options require a one-time, non-refundable deposit at the time of registration. The

registration deposit also includes the tuition for the first in-person intensive.


A $1997 non-refundable deposit is due to hold your place in the program. The balance of $5,500 will be due within 30 days of enrollment.








*Upon receipt of your deposit and acceptance to the program you will receive all travel and accommodation details as well as a calendar for the entire upcoming program. Accommodations, travel and meals are the responsibility of each participant.

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The Virtual Courses (mostly)

The Full Virtual Equine Assisted

Coach (EAC) Training from the

Heart*

The Coach Training (CTO) Only* (No equine facilitator training)

Home-Study Coaching & Business

Basics – All Virtual (No equine facilitator training)

*You must be somewhat savvy with horses

and have access to horses to participate in

the full EAC virtual program.

*To participate in the CTO course you must have previous equine experiential

training as our coach training integrates the wisdom of the horse based on your real

experiences with the horses.

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The Virtual (mostly) Equine Assisted Coach Training Program Option:

This program is exactly the same as the in-person full EAC coach training version

as far as the course content and supervision aspects are concerned. In addition to

the course content on pages 7 -9, the main difference in this program is that

after your pre-requisite workshop “The Experience” you are only required to attend

1 in-person intensive with the horses. You will combine The EFL Certification and

the Coaching Integration. All other work with the horses will take place with your

own horses (or horses you have access to) that you can use with volunteers and/or

clients for the purpose of video-taping the equine exercises and debriefing sessions.

Your Virtual Equine Facilitated Learning Experience also includes:

Home learning assignments through the EAC Reading list and Video Library.

Review of video footage of your application of EFL process and exercises.

The Investment

Full tuition for the Virtual Equine Assisted Coach Training for as low as $7,997.

We have designed 3 payment options to fit a variety of

budgets. All options require a one-time, non-

refundable deposit at the time of registration. The registration deposit also includes the tuition for the first

in-person intensive.










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Coach Training Only (CTO) Program Option: (No equine facilitator training)

Are you already an Equine Facilitated Practitioner and want to add coaching skills or an ICF coaching certification to your practice? Here is the program

for you…

The virtual Coach Training Only (CTO) program is exactly the same as the in-person Equine Assisted Coach training on pages 7 -8. After your pre-

requisite workshop “The Experience” you are only required to attend 1 in-person intensive with the horses. You will combine The EFL Certification and the Coaching

Integration. All other work with the horses will take place with your own horses (or horses you have access to) that you can use with volunteers and/or clients for the

purpose of video-taping the equine exercises and debriefing sessions.

Your Virtual Coach Training Only also includes full access to our video library:

CTO students have access to the video library but no homework associated with it.

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The Investment

Full tuition for the Coach Training Only for as low as

$6,997.

We have designed 3 payment options to fit a variety of budgets. All options require a one-time, non-

refundable deposit at the time of registration. The

registration deposit also includes the tuition for the first in-person intensive.










*Upon receipt of your deposit and acceptance to the program you will receive all travel and accommodation details as well as a calendar for the entire upcoming

program. Accommodations, travel and meals are the responsibility of each participant.

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Equine Alchemy’s Home-Study Program Option:

Equine Alchemy’s Coaching and Business Basics Home Study Program.

This is a ground breaking and comprehensive learning designed to integrate your

existing equine facilitation practice with basic coaching skills. In addition, we bring

to you the same branding and business design strategies we teach our full EAC

students. We want to help you attract exactly the clients you are meant to serve!

Introduction to the Home Study Format:

7 Coaching Basics Training Modules – Each consists of a recorded “Content

Call” and a “Demo Coaching Call”. Pre-reading assignments are posted and any

additional handouts are available for download.

5 Business Basics Training Modules- All worksheets and handouts are available

for download as well.

12 Live Group Mentor calls with Lisa and Schelli – one per month for you to

speak with us in person about your journey of integrating coaching with your

equine facilitated practice. In between the live calls we welcome your questions,

aha’s and insights via our private Facebook page.

To learn more and enroll in our Coaching & Business Basics Home-Study program

please visit this link: http://www.equinealchemylc.com/

No formal agreement or application is necessary for the Home-Study program.

http://www.equinealchemylc.com/

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The Course Materials

Your own set of Equine Alchemy's "Personal Leadership Cards"--The

ultimate coaching tool, our Personal Leadership cards

provide a comprehensive 5 step coaching guide to give your clients the results they are looking for. Based upon Lisa’s years of global leadership development and

equine assisted leadership and coaching, this unique approach, which we cover in depth during the

coursework, includes ‘shadow wisdom’, a very big part of the coaching interpretation which is based upon emotional intelligence. (Not available for to Home Study

only students).

Equine Alchemy’s Video Library— this growing

library includes instruction, demonstration and

feedback to students from Lisa and Schelli. This exclusive footage gives you an up close and consistent

step by step learning guide to Equine Assisted Coaching. (Not available for to Home Study only students).

(All course materials will be distributed electronically in advance of each session. You will then have access to

all documents through the private Equine Alchemy Coaches Console website. By the final certification

intensives you will own the entire program, which includes Equine Alchemy’s "Coaching From the

Heart Playbook", and Equine Alchemy’s “Equine Facilitation Playbook*”. Built from 20 years of global consulting and coaching and based upon Lisa’s

proprietary coaching model, these playbooks include ‘done for you’ forms, exercises, contracts, and

coaching content that will support your business to be a thriving success! (*EFL Playbook not available to Home

Study only).

http://www.equinealchemy.com/wp-content/uploads/2012/01/Leadership-cards.jpg

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Here is what you will have at the end of the EAC Certification

Program… Truly this work is life changing! Indeed, upon completion of this program, you will be at the next level of your life!!! And…

The skills to use a multi-level approach to coaching:

o Conventional coaching methodologies. o A Systems approach to coaching and development.

o Heart intelligence and coherence. o Equine Experiential learning. o Understanding of and facility in the electrophysiology of intuition and

exploring how we are all globally interconnected at a deep, fundamental level via electromagnetic fields and bio fields.

The credibility of: o Having completed ICF accredited Coach Training Programming. o Acquired the Fundamental Skillset for Equine Assisted Coaching

Proficiency. The foundation to build and market a sustainable coaching business.

A strong community of resources and like-minded and hearted people and horses.

A resource of partners and facilities worldwide!

Exposure through our Equine Alchemy website, Salon Series, Facebook and more!

A private Facebook Herd. Discounts on Equine Alchemy’s Continuing Education for Personal, Group

Coaching and open-to-the-public Courses.

All Equine Alchemy programming has been approved by the International

Coach Federation (ICF) for Coach Specific Training Hours (for certification)

and Continuing Coach Education.

The EAC program addresses each of the basic principles of coaching while focusing

on the ICF Core Competencies in particular. Each FSS is an action learning lab that

allows students to immediately apply concept and theory—learning by doing.

The ICF Credential Path

Through the Equine Alchemy Coaching Certification Program

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MORE about the ICF Credential Path of the EAC Certification

Program™… Comprehensive qualification enabling you to apply for ICF Certification includes:

60 hours of Accredited Coach Specific Training Hours (ACSTH—ICF accredited hours (the number of ACSTHs to apply for ACC from ICF.

Certification as an Equine Alchemy Coach Level I

Equine Alchemy has designed a Ground Breaking Approach to Coach

Training

Equine Alchemy Coaching is based upon 20+ years of coaching and consulting with some of the most important global leaders and

organizations.

Our program is the only ICF-accredited coach training programming that includes a cutting-edge multi-level systems coaching model. This comprehensive approach is key to creating conscious and unconscious

fundamental change.

It combines energetic and emotional agility; that aspect of masterful coaching that is always present but difficult to access and learn about in a traditional coach training program.

We utilize Shadow Wisdom— a very big part of the coaching interpretation

which is based upon emotional intelligence. Our shadow side—those unrecognized and un-accepted aspects of ourselves hold important wisdom –

wisdom that when acknowledged, often leads to self-love and fulfillment.

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Our program is the only ICF-accredited training program that includes Equine

Facilitated Learning—the pathway to becoming adept in learning how to coach with energetic and

emotional agility through the energies of horses.

It focuses on Personal Leadership as the

foundation for masterful coaching.

We combine Life and Business Coaching. Most all business coaching becomes life coaching at some point and life coaching is very much about how to

create the coaching business you have always wanted!

Our program focuses on building strong

relationships as a basic tool for success.

Our program is grounded in a long history of

success in aligning teams and organizations to maximize performance.

Working with Lisa is the ultimate in hands-on training…As a coach in training with Lisa, I just could not have

had a more effective learning experience. I am humbled to have been a part of such an amazing event. For

people who wish to learn how to coach with, (or without), horses and want to

create the deep lasting leadership experiences for clients, working with

Lisa is the ultimate in hands-on training.” ~Lynne Ellyn,

Certified Equine Alchemy Leadership Coach, SVP & CIO, DTE Energy

Equine Alchemy’s

Certification

Program, Coaching

Skills through

Horse Wisdom

(CSHW) gives you…

The credibility you need for

people to take this powerful

work seriously—and pay

you handsomely for it!

Heart-centered courage to

step into your gifts and

power so you can go

beyond problem solving

and facilitate

transformation for your

clients.

Skills to create a

sustainable coaching

business that not only pays

for itself, but pays you as

well.

The know-how and support

to create a business that

goes beyond the workshop

format of EFL and provides

a consistent income.

EFL needs ICF Coaching. Clients need more than just

one experience. They need

on-going support to help

them create their future. Is

your EFL currently

generating sustainable

income?

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About Lisa… a master at creating the ‘sacred space of possibilities’!

Hi. I’m Lisa and this is my heart-horse Tibor! We live in Stone Ridge, NY with my talented and creative husband Paul, our daughter Elan and several kitties!

The best way to describe my life is continual “Conscious Reinvention”. I have reinvented myself several times

over the years from farm girl to international model to mother and

global business coach.

I have been blessed to have achieved success and failure in all of these reinventions and that’s good news for you! I learned a unique set of skills that I

want to share!

These skills have contributed to 3 six figure businesses including a globally successful business and life coaching practice. I share the skills and insights that I have learned, sometimes the hard way!

My most recent (and I am certain final) conscious reinvention is through Equine

Alchemy, combining coaching and horses.

Alchemy was medieval chemists’ attempts to turn base metals into gold. Equine Alchemy does the same but in my experience, the riches derived from working with

horses is full of emotional enrichment and lessons learned about self and consistently proves to be much more valuable than gold.

Along with personal transformation, I have developed a Business Breakthrough

Process and unconventional path of growth and development that has helped to create as much as 500% sales growth, and has coached them through re-designing their business that resulted in a 400% increase in profitability!

More than any of this, I know this is my path. I humbly invite you to join me.”

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About Schelli… a gifted teacher through heart, humor and horses!

Hi, I’m Schelli Whitehouse. I live in Raleigh, NC with

my awesome husband Joe. We have two great kids

that have just ventured out into the world on their

own, a 100 lb. mutt, a 20 yr. old cat (that rules the

house) and my horse/partner Cruiser along with 6

other horse coaches at our barn!

I consider myself a practitioner of Evolutionary

Development Coaching. It’s a philosophy I’ve

developed based on the belief that we are spiritual

beings having a human experience, and that our

experience is integral to the greater whole. I believe that the positive growth of our

personal life is a direct contribution to our community, and our collective

consciousness. The more we (and our businesses) are in alignment with our own

truth, the healthier and more dynamic all areas of our lives will be. I am an

advocate for the conscious experience of evolution, which I define as the ability to

witness the development of The Next Highest Version of You!

As a graduate and partner in Equine Alchemy, my particular area of passion and

expertise is in guiding our students to align with their own personal ‘brand’ of self-

expression. One of the critical aspects of a successful service practice (and living a

fully realized life) is to understand and express our own unique essence.

My background as a professional actor for 15 years and now as an equine assisted

coach and marketing consultant for the past 6 years, has given me a fluid

connection to our human emotions and how powerfully influential they are to our

personal and professional well-being. Partnering with horses as an experiential

learning component has proven to be a direct conduit to tapping into your own

emotional guidance system (EGS) which gives us information and ‘tools’ for helping

us to align with our greatest strengths and talents. I believe that horses are wizards

at revealing the truth of what ‘is’ if we are open to all the possibilities of what ‘truth’

is.

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Our Herd Lisa Murrell, Professional Certified Coach (ICF), BCC, and Epona

Advanced Approved Instructor, Master Coach with Equine Alchemy

Coaching.

Schelli Whitehouse, Equine Alchemy Certified Coach and Marketing

Expert.

Amy Johnson, Equine Alchemy Certified Coach and Client Concierge

Guest Presenters and Facilitators:

Susan Castaneda, BCC, Equine Alchemy Certified Coach and Education

Expert, Founder of Equine Alchemy-Southwest.

Kathleen Ingram, MA, BCC, co-founder of the Epona Approach to

Equine Facilitated Learning and Coach/Therapist Extraordinaire!

Karen McKinney, Advanced Horsemanship Facilitator, Equine Alchemy

Certified EFL facilitator.

The Equine Alchemy “Coaching” Herd - Our graduates and interns are

always on board and ready to help!

Adjunct Facilitators:

Paul Kwiecinski, PCC

http://www.equinealchemy.com/

http://www.theequineinspiredlife.com/

http://www.amyjcoaching.com/

http://www.equinealchemy-southwest.com/

http://sacredplaceofpossibility.com/

http://www.equinealchemy.com/graduates

http://www.facethemusicblues.com/

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Frequently Asked Questions:

Is the program on-going? Can I join at any time, or do I have to wait until the next course

begins? You can join our programs any time as the coaching content is presented through the Home-Study

format. We have anywhere from 9 to 10 in-person training intensives with the horses throughout the year. You can attend any intensive that works for your

schedule.

Do I have to have horse experience or own horses? You do not have to own your own horses or

have any previous equine experience to attend the in-person training programs. We incorporate fundamental

horse handling proficiencies as well as offer opportunities for advanced horsemanship training throughout the program. (Advanced horsemanship is

an additional fee paid directly to the instructor at the time of the 1 hour session – rates range from $65 -

$100/hr.)

What is the format of the FSS in person

learning intensives? These in-person learning intensives take place over an evening, 2 full days and

one ½ day. Usually, Saturday evening, Sunday and Monday are full days and Tuesdays are the ½ day. We

found that travel is easier and less expensive for airlines and hotels when traveling on Saturdays and Tuesdays. These intensives are highly interactive and

incorporate coaching concepts, theory and application, dialogue, exercises, energy work, and working with

horses on the ground, no riding takes place and no horse experience is required. Much of your supervision

and mentor coaching required for ICF certification takes place during these

intensives.

What is the Virtual Training Programming? Virtual programming

involves several different media, phone, Skype, webinars and videos. Our

Signature EAC Video Library and the recordings that our virtual students record of their work. This allows students who cannot travel to the in-person intensives to participate with their own horses from anywhere in the world!

(Pricing for this program is the same as the in-person courses due to the time involved to review video and provide feedback and supervision

coaching).

“I thought I knew everything there

is to be known about being

present and relating well with

others. I didn’t think a horse could

teach me anything new. I was in

for a surprise! The horse I worked

with turned out to be my greatest

teacher and coach. He called me

out when I went into my head and

taught me new ways of relating

and connecting with him. I also

experienced personal boundaries

at a whole new level. As a result

of this experience, I find myself

showing up more fully with the

important people in my life. I

highly recommend Lisa and her

equine experience. It has been

life-altering for me.

— Eddie Marmol, Executive Coach at MasterCoaches

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What if I have no access to video equipment and/or don’t know how

to do this? No worries! You can use your phone!! Everything we do in our program is not only about teaching you to be a great equine assisted coach,

but a successful equine assisted coach. Knowing how to work with video and other web based techniques will be invaluable to you in building your

business.

Who will I be working with in between on-

site sessions and for the supervision? During the program, you’ll primarily work with Lisa and Schelli as

well as other ICF/EAC accredited coaches, who will provide supervision, mentoring and feedback as you

begin to coach others.

Are there any pre-requisites or requisites to the program? All of our trainings require completion of an introductory workshop (except for the

Home-Study only) before enrollment. You must also be coachable yourself,

have a desire to make a difference for yourself as well as others and commit

100% to the program and your fellow students. For the Virtual programming you must already have some horse

experience and have access to horses for practice and videotaping your work.

For the Coaching and Business Basics Home-Study program you need to

already have some equine facilitation skills in place.

For the Coach Training Only program you need to already be an equine assisted practitioner.

For the Equine Facilitator Learning with Coaching Integration program you need to already be a certified ICF Coach or have completed an ICF

accredited coach training program.

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To begin the application process:

Please send an email to Lisa Murrell at [email protected] and describe any

schools, programs, trainings, certifications, etc. that have supported your growth and

development and how you see the coach training with horses supporting the

advancement of your career.

Be sure to include your full name, address and phone number and the best time for

you to have a private interview with Lisa or Schelli.

Thank You! We will be in touch for the next step! Email to: [email protected] You are always welcome to call: Lisa – 845-430-0590 Schelli – 919-608-7475

Equine Alchemy’s Coaching Certification Program, “Coaching Skills through Horse Wisdom”

ICF Accredited!!

mailto:[email protected]

mailto:[email protected]

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