PROMOTING THE ERASMUS+ WEBSITE IN ROMANIA

CHANGING LIVES, OPENING MINDS

SOCIAL MEDIA STRATEGY

ERASMUS+

CONCLUSIONS

SEO STRATEGY

GOOGLE ANALYTICS

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CONTENT

ERASMUS+

Our target group: youth interested in international youth projects, youth interested in volunteering, policy makers (National Agency, European Commission etc.)

ERASMUS+ IS THE LATEST PROGRAMME OF THE EUROPEAN COMMISSION

Increasing the visibility of all our websites (Erasmus+, Euro Coaching etc) in Romania and abroad

Becoming an important source for EC related news

Creating and growing a Facebook community (at least 1,000 users)

EC MEGAPHONE SOCIAL MEDIA COVERAGE

ONLINE PRESENCE

PRIMARY OBJECTIVES

USING GOOGLE ADWORDS FOR

NGOS ($10,000/MONTH)

DEVELOPING AND IMPLEMENTING A SEO STRATEGY

DEVELOPING AND IMPLEMENTING A

SOCIAL MEDIA STRATEGY

KEY STEPS: SIMPLE AS 1,2,3

USERS DON’T READ: THEY SCAN

STARTING POINT

Web users are impatient and insist on instant gratification.

CORNERSTONE CONTENT

QUALITY EVERGREEN CONTENT

SEO STRATEGY

CREATING QUALITY CONTENT FOR OUT USER (INCLUDING CORNERSTONE CONTENT, EVERGREEN CONTENT)

USING OUTBOUND/INBOUND LINKS

INTENSIVE USE OF GOOGLE ANALYTICS, LEADING TO INTERESTING CONCLUSIONS

APPLY, SUBSCRIBE, CANDIDATE:

During specific dates important for submitting applications for Erasmus, traffic triples.

ERASMUS DEADLINES

75% of searched keywords within the website are related to application, form-filling and candidacies

ANALYTICS

3X 75%

WHAT WE DID Published more on the website; Published more on the social networks; Became more engaged with the users

(via mail, Q&A form) Created new features like forums etc.

ERASMUS DEADLINES

APPLY, SUBSCRIBE, CANDIDATE:

SOLUTION

Created a special section for candidacy where users could find info straight away

Now the pages from those sections have a very good score and bring lots of traffic on the website.

KEYWORDS

47% of our landing pages is constituted by images and/or videos

LANDING PAGES

While searching on Google Images for our keywords (i.e. Erasmus plus, Erasmus+, Erasmus scholarship) our website would rank top 20

ANALYTICS

47% TOP 20

OPTIMIZE CONTENT

Provided description and relevant titles for the images (by always using description in alt attribute)

Use on every image and video a watermark with our URL

Developed more original multimedia content (images and video) as our users were clearly interested in that

LANDING PAGE

KEYWORDS

SOLUTION

Engagement with users on other Facebook groups, posts on other pages

Interactions with users who ask questions on social media

High frequency of post rates around the deadlines for Erasmus+ projects and other

deadlines for applications

Create more appealing icons for social media on our websites

SOCIAL MEDIA STRATEGY

IMPACT FACTOR STRATEGY

SPILLOVERS

FACEBOOK TRAFFIC INCREASE

BOUNCE RATE

SOCIAL MEDIA

The traffic on Erasmus+ website reached 50,000 visits per month

Over 10,000 likes on Facebook

Over 30% of traffic comes from social media (50% around deadlines)

Bounce rate decreased to 40%

Increased traffic on our NGO website and other websites as well

RESULTS

ADWORDS

Obtained a Google NGO Grant worth $10,000 per month

Maria Gioga