PowerPoint Presentation

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About Our Presenters

Todd RaphaelERE

Very widely quoted and interviewed on recruiting/employment/job market issues in media, including radio (AM radio in Boston, for example), newspapers (quoted in the Wall Street Journal), websites (quoted in TheStreet.com), Time, MediaWeek, Men's Health, about 40 weekly business journals, the Tribune and its syndicates, Media Business, NYPost, and more.

Regular sought after for advice by Wall Street Journal and other reporters, as well as by human resources/recruiting leaders.Jody OrdioniBrandemix

Jody is a brand planner and has spent more than 15 years in senior leadership positions within well-established advertising agencies such as J. Walter Thompson and Omnicom, consulting with major organizations seeking to build and promote successful brands. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. In her role as President of Brandemix, Jody leads the firm in creating brand-aligned programs that connect people to missions, cultures and business success.#2Twitter.com/brandemix

Facebook.com/brandemix

LinkedIn.com/in/jodyordioni

branding@brandemix.comFollow Jody

Twitter.com/ToddRaphael

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LinkedIn.com/in/toddraphael

todd@ere.net

Follow Todd#Todd Need Your contact info3ABOUT THE CEAs

The CEAs are an award program designed to recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns to be judged by marketing and human resource professionals. Any recruitment ad published between June 1, 2012 and May 31, 2013 that fits the category/subcategory criteria.

Each entry is judged by a panel of the finest creative and professional talent from across the country. Each judge independently scores an entry based upon specific criteria for the category. The automated entry system tallies and averages the scores to select the winner in each category. Judges do not know who submitted the entries they are judging.

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This year, 1/5 of the workforce is 55+ years old.

The mass exodus of baby boomers is expected to continue until 2020.Demographic TrendsBureau of Labor Statistics#Layoffs are at their lowest level since 2001

More employees quit their jobs in October than in any other month since the recession of 2007 to 2009

Hiring Is Heating Up55% of hiring managers and recruiters plan to hire more professionals in the first half of 2014 than they did in the second half of 2013 - a jump of 9% from the same period one year ago and the highest level on record since Dice Holdings first posed the hiring question in mid-2010.2014 Hiring TrendsDice.com#December 2013 U.S. Labor Department

6Recruiting will look more and more like marketing as employer branding emerges as the only long-term recruiting strategy

The mobile platform continues to be a critical tool

A metric-driven employee referral programbecomes the dominant hiring source

Boomerangs become a primary target once again

Predictive metrics and the use of big data move from interesting to essentialOther 2014 TrendsJohn Sullivan, Melissa Bailey ERE#7Facebook becoming more accepted as a recruiting source

Apply with LinkedIn becoming more accepted, or LinkedIn in lieu of a resume

Employee referrals and social media melding

Idea of college changing and thus college recruitment marketing

Individuals gaining power from companies on social media

Other 2014 Trends#8Social Jobvite 2012 Social Job Seeker Survey

#16% were led to their current or recent job using online social networks up from 11% in 2010. Which social networks did they use?

9SocialJobvite 2012 Social Job Seeker Survey

#SocialJobvite 2012 Social Job Seeker Survey

#Between Facebook, Twitter, mobile recruiting, text messages, and QR codes, UPS used social media to hire almost 3,000 people in 2011, bringing their cost-per-hire down from $1,000 to $60-$70. Why Go Social

ERE#1,000 ballpark. Now, its more like $60-70.12Social Changes I hate Facebook. It's just so boring.Teen panelist at Ignition 2013 (now an Instagram user)

I used to scroll down Facebook and read every single status. Now I just love Vine.Teen panelist at Ignition 2013

#38 Million Facebook users visit only on their mobile deviceMobile is 20% of all ecommerce traffic and 11% of e-commerce sales Smart phones, tablets, phabletsThe digital day is 18/7

Mobile#70% of job-seekers have searched for a job on a mobile device.

32%have applied to a job on a mobile device.

72%want to receive career opportunityinformation on their mobile device.

Mobile

Simply Hired 2013 Mobile Recruiting Outlook#

Mobile Glassdoor Mobile Job Search Survey, 2013

#37% of job-seekers are most likely to use their mobile device to apply for jobs. 60% search for jobs.16In 2008, McDonalds mobile recruiting site had 3 million visits and 24,000 applications. In 2012, they had 30 million visits and 2 million applications- about 10% of the total number of applications.

Mobile

Wall Street Journal: How Your Smartphone Could Get You a Job#tried to simplify the application process for mobile job candidates. While the mobile application asks for the same information as the desktop oneboth versions take 30 to 35 minutes to completemore than 30 fields were altered to provide dropdown menus rather than free-text boxes, and calendars were added that automatically populate queries in the correct format."With the hiring volume we have, it's much easier when someone comes into a restaurant and can apply right there on a phone instead of filling out a paper application," said Nicholas Statler, director of employment strategy at McDonald's. It also cuts down on the time managers spend on new applicants since the managers no longer need to input all the information into a computer.When the restaurant chain launched its first mobile career site in 2008, three million people visited it and 24,000 people used it to submit applications, said Mr. Statler. By 2012, those figures had jumped to 30 million visits and two million applications. Now, it brings in a little over 10% of total applications.

17Why Go Mobile?DESKTOP vs. MOBILE SEARCH Volume

#18Media: Digital of ad spend

Google, NAA, PIB#ITunes and Netflix dwarf AMC

Media: YouTube is bigger than AMC

News Reports, Company Filings#THE AWARDS

21Augmented realityWebsite redesigns on the risePeople are front and centerMulti-media integration Copy is still a second-class citizen Research and creativeTransparencyGlobalAward Observations # I love showing the hiring process onboarding 22

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#BRANDINGBrand ResearchResearch AnalysisBrand ArchitectureBrand PositioningValue PropositionBrand ActivationIdentity DesignBrand StandardADVERTISING, MARKETING & PRMarket ResearchStrategy DevelopmentCreative DevelopmentMessage TestingAd Campaign DevelopmentMedia Planning, Buying & PlacementMedia RelationsEvent Marketing & ManagementCORPORATE COMMUNICATIONSBenefit CommunicationsCorporate Identity/NamingChange ManagementCorporate Social ResponsibilityE-LearningInternal CommunicationsInvestor RelationsPresentationsTraining MaterialsTraining VideosWellness ProgramsDIGITAL & INTERACTIVEApp DevelopmentAugmented RealityContent Management SystemsE-commerceInteractive CommunicationsMobile MarketingSEO/SEM/PPCSweepstakesVideosWebsite DevelopmentSOCIAL MEDIA MARKETINGContent ManagementFan Page DesignVideosContestsAnalyticsReputation ManagementTraining

EMPLOYER BRANDINGEmployer Brand ResearchEmployer Research AnalysisEmployer Brand ArchitectureEmployer Brand PositioningEmployer Value PropositionEmployer Brand ActivationEmployee EngagementOnboarding ProgramsCareer Sites

RECRUITMENT ADVERTISINGCollege RecruitingDiversity RecruitmentEmployee Referral ProgramsRecruitment VideosMedia Planning & Placement

Brandemix Capabilities#