erik torenberg: how to launch, grow, and scale your event strategy
DESCRIPTION
How Product Hunt has created and scaled their community event strategy all over the worldTRANSCRIPT
![Page 1: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/1.jpg)
How to Launch, Grow and Scale your Event Strategy
By Erik TorenbergDirector of Community, ProductHunt
![Page 2: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/2.jpg)
Phase One: Getting Off the Ground
![Page 3: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/3.jpg)
Why do people go to events?
1. Help them in their personal life2. Help them in their professional life3. They feel part of a community
![Page 4: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/4.jpg)
Build relationships BEFORE the event
(Befriend your users)
![Page 5: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/5.jpg)
Start SmallWith things you enjoy
![Page 6: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/6.jpg)
BRUNCHES!
• Splashthat• 25-30 people• Hosted every
week
![Page 7: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/7.jpg)
![Page 8: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/8.jpg)
![Page 9: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/9.jpg)
Phase Two: Go Bigger
![Page 10: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/10.jpg)
Invite more people
• Throw a Big Happy Hour• Condense your social time • Go to where the users are
![Page 11: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/11.jpg)
Los Angeles
![Page 12: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/12.jpg)
New York City
![Page 13: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/13.jpg)
Phase Three: Scale to More Cities
![Page 14: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/14.jpg)
A great first event is key
1. Make it easy for hosts2. Give them incentives (stickers,
shirts, promotion)3. Publicly congratulate them4. Follow up
![Page 15: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/15.jpg)
Feature on your Site
![Page 16: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/16.jpg)
Give Examples
![Page 17: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/17.jpg)
Spreading Awareness• Ask volunteers to take pictures • Partner with local organizations • Promote startups in their city• Have FUN with it!
![Page 18: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/18.jpg)
All About Relationships
![Page 19: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/19.jpg)
![Page 20: Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy](https://reader036.vdocument.in/reader036/viewer/2022062514/5591ae5c1a28abb6348b465f/html5/thumbnails/20.jpg)
Thanks!!
I’m @eriktorenberg