erin o'connell resume

Erin O’Connell [email protected] 887 N. Taney Street, Philadelphia PA 19130 Mobile Phone (732) 216-7858 Employment Experience WHYY, NewsWorks.org Philadelphia, PA Marketing Data Analyst June 2015- Present Collect and analyze data that provides insights about the WHYY audience on all media platforms with special attention to website users. Evaluate content and distribution strategies for NewsWorks.org, including social media engagement and streaming/digital syndication feed. Conduct audience research, including writing and analyzing online surveys and conducting focus groups. Collect and analyze data related to marketing efforts such as on- air promotional campaigns and advertising campaigns. The Philadelphia Foundation Philadelphia, PA Marketing Outreach Coordinator October 2011 – June 2015 Promoted the Foundation’s array of philanthropic services through a wide range of platforms including social media, the TPF Advisor Link, press releases, website content, and targeted direct mailing. Oversaw dozens of advisor and nonprofit marketing campaigns from conception to completion. Played an integral role in building the Foundation's new, responsive design-enabled website. Education University of Pennsylvania, Fels Institute of Government (December 2013) Professional Certificate- Nonprofit Management Completed with a 4.0 G.P.A. Drexel University, LeBow College of Business (June 2011) Bachelor of Science in Business Administration, Marketing Concentration, Fine Arts Minor Graduated Magna Cum Laude with a 3.8 G.P.A. Activities and Interests

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Erin O’[email protected]

887 N. Taney Street, Philadelphia PA 19130 Mobile Phone (732) 216-7858

Employment Experience

WHYY, NewsWorks.org Philadelphia, PAMarketing Data Analyst June 2015- Present

Collect and analyze data that provides insights about the WHYY audience on all media platforms with special attention to website users.

Evaluate content and distribution strategies for NewsWorks.org, including social media engagement and streaming/digital syndication feed.

Conduct audience research, including writing and analyzing online surveys and conducting focus groups.

Collect and analyze data related to marketing efforts such as on-air promotional campaigns and advertising campaigns.

The Philadelphia Foundation Philadelphia, PAMarketing Outreach Coordinator October 2011 – June 2015

Promoted the Foundation’s array of philanthropic services through a wide range of platforms including social media, the TPF Advisor Link, press releases, website content, and targeted direct mailing.

Oversaw dozens of advisor and nonprofit marketing campaigns from conception to completion. Played an integral role in building the Foundation's new, responsive design-enabled website.

EducationUniversity of Pennsylvania, Fels Institute of Government (December 2013)Professional Certificate- Nonprofit ManagementCompleted with a 4.0 G.P.A.

Drexel University, LeBow College of Business (June 2011) Bachelor of Science in Business Administration, Marketing Concentration, Fine Arts Minor Graduated Magna Cum Laude with a 3.8 G.P.A.

Activities and Interests

Emerging Practitioners in Philanthropy (EPIP)Young Involved Philadelphia member (YIP)

The Association for Women in CommunicationsPhiladelphia Social Innovations Journal Contributor

Professional Certifications Pennsylvania Notary Public (Commission expires March 30, 2017)Google Analytics Individual Qualification

Competencies/Skills

Google AnalyticsF.I.M.S.- Integrated Foundation Management

Raiser’s Edge Adobe Creative Suite- InDesign, Photoshop

mailto:[email protected]