erum qamar portfolio
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About MeCurrently living and working in the city of Chicago, Erum hopes to inspire other young fashion forward Mid-Westerners. A graduate of IADT Chicago, Erum is passionate about social media, event coordination, and of course, fashion. Erum considers herself lucky that her industry allows the combination of all three subjects. In her free time she can be seen volunteering at local fashion shows and events around the city.
A fantasy adventure came to life in late summer of 2013. Trends and styles had been moving more slowly since the depleting economy in the early 2000’s. I knew that specific trends would stay somewhat similar to those of 2013 but certain embellishments and detailing would change; like hemlines on dresses, and silhouettes of shoes. With the increase of technology in everyday life there has been a desire, at least in my generation, for a sense of nostalgia. Vintage styles and thrifting have gone from frowned upon to the forefront of style. Cue in the eccentric era of the late 70’s to the early 80’s. Rock n Roll, androgyny, and experimentation were all the rage. This specific era is modern enough for our tech savvy world, but still allows a fulfillment of nostalgia. Channeling inspiration from classic cult films of the time, I was able to create a fantasy adventure. The trends focus on girly, feminine, and androgynous looks; showing that fashion has reached the masses and can appeal to any style. On the same note having so many options truly makes finding an individual sense of style a journey. A fantasy adventure shows the consumer that the journey of fashion can be embarked upon with sense of wonderment and adventure.
A Fantasty Adventure
Inspiration
a fantasy adventure follow fashion’s journey into A/W 2015
Inspired by tales of adventure, fantasy, mystery, romance, and wonderment. Our favorite cult classic films come alive when fashion meets fantasy adventure. The Labyrinth, The NeverEnding Story, and The Princess Bride evoked our sense of longing to discover the world of the unknown. Follow the journey into A/W 2015 and be prepared for; an adventure, a fairy tale’s ethereal charm, the eccentricity of David Bowie, and a splash of 80’s glamour, creating a fantasy world rivaling those of our youth.
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Theme Board.pdf 1 8/13/2013 1:55:35 PM
a fantasy adventure follow fashion’s journey into A/W 2015
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Mood Board.pdf 1 8/13/2013 1:55:16 PM
Mood Board
Color Board
12-0758 buttercup
16-1149leather-bound
19-1555fire gang
11-0605ivory tower
12-1009moonchild
1805-23forest
19-3910darkness
19-0303man in black
16-3801despair
14-3949princess
a fantasy adventure
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Color Board.pdf 1 8/13/2013 1:52:31 PM
Looks Board
the childlike empress princess buttercup
the goblin king
a fantasy adventureA/W 2015
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Looks Board.pdf 1 8/13/2013 2:18:05 PM
Accessories Board
Jeffrey Campbell
Kate Spade
Yves Saint Laurent
Alexander Wang
Acne Chanel
Marc Jacobs
Vintage Topshop
a fantasy adventure
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Accessories Board.pdf 1 8/13/2013 9:49:58 PM
Buying 6 month plan: sample buying plan for the retail season
4/22/2014
TemplateW:\qameru0111\6_Month_Plan_Template%207-3-2013(1)
NAME: Erum Qamar
Sales (LY) 3500
% Planned Increase 30%
Planned Sales 4550
Planned FEBRUARY EOM 3535.10
Initial Markup % 55% 45%
Reductions % 40%
Total Planned Reductions 1820
Months August Sep Oct Nov Dec Jan
LAST YEAR'S SALES DISTRIBUTION 18.0% 19.3% 15.0% 15.3% 17.4% 15.0%
Plan Sales Distribution 17.2% 17.7% 16.4% 17.4% 18.9% 12.4%
Stock-Sales Ratio 3.9 3.0 4.1 3.6 2.5 6.3 5.7
Planned Stock -Sales Ratio 5.1 3.0 6.2 5.0 3.5 6.3
Reductions Distribtution 19.9% 10.0% 14.7% 11.4% 29.8% 14.2%
Months Aug Sep Oct Nov Dec Jan Feb
LAST YEAR'S SALES PER MONTH 630 675 525 535 610 525
PLANNED SALES PER MONTH + 783 805 746 792 860 564
$ Increase or Decrease (#5) 152.60 130.35 221.20 256.70 249.95 39.20
% Increase or Decrease (#5) 24% 19% 42% 48% 41% 7%
LAST YEAR'S BOM $13,650 $10,500 $14,350 $12,600 $8,750 $22,050 $19,950
PLANNED BOM - 3,052 2,416 3,059 2,850 2,150 3,554
PLANNED EOM + 2,416 3,059 2,850 2,150 3,554 3,535
PLANNED REDUCTIONS + 362 182 268 207 542 258
PLANNED PURCHASES @ RETAIL 509 1631 804 299 2807 803
PLANNED PURCHASES @ COST 229 734 362 135 1263 361
VALUE OF INCOMING INVENTORY $50 $200 $300 $100 $700 $250
OTB 179 534 62 35 563 111
SALES
AVERAGE INVENTORY
TURN OVER 20.2
6 Month Plan
LAST YEAR'S PLANNED
$3,500.00 $4,550.00
14,550.00$ $2,945.3
Fashion Show: IMAGINE production team
Fashion Show: Macy’s Glamorama backstage volunteer
Fashion Show: Live. Love. Life. backstage volunteer
TopShop/Topman sales advisor
Express Inc. fashion expert
Retail Experience
Erin Gallagher Jewelry social media/sales/production/events
www.egjewelry.com
Tracey Mayer media kit
view at: http://issuu.com/erumque/docs/traceymayer
Blogging erumque.tumblr.com
Blogging erumque.tumblr.com