ese - the sports marketing agency_our credentials

Contents

WHo are ESE

WHAT ESE DOes

WHAT ESE DELIVERs

HOW ESE DOes IT

WHAT MAKES ESE DIFFERENT

WHAT ESE PROMISEs

THE ESE TEAM

ESE HISTORY

WHO ESE WORK WITH

GETTING IN TOUCH

WE ARE A SPORTS MARKETING AGENCYESE has pioneered Sports Marketing through specialist sponsorship programs, leverage opportunities,events, hospitality and experiential brand experiences. By designing and implementing strategic brandinitiatives, ESE deliver sports partnerships that make a fundmental impact on commercial objectives.

Who are ESE

WE HAVE FELT EVERY HIT FOR THE LAST TEN YEARSSports marketing is our business. welcome to our arena

"ESE managed Wizard's Sports Sponsorship Leveraging program since early 2004. The experience, professionalism and devotion of the team at ESE made them an integral part of our daily marketing operations. With their strategic planning and contract negotiations ESE was trusted and valued business partner."Mark Bouris. Chairman Wizard Home Loans

what ESE doES

We are in the business of building brands

through sports partnerships

For over a decade, ESE has been involved in designing and negotiating sponsorship and event programs forblue chip organisations and brands. Galvanised by experience, our strategic and creative approach to designingand maximising sponsorship leverage programs is best demonstrated by our client’s success.

OFFICIAL BROADCASTER

We assisted our client to

galvanise their business

partnerships

Sports marketing is our business. welcome to our arena

“Well done again! The ESE team absolutely delivered and was seen by all as an extension of Nine. Be very proud of your effort and ability to make it look so simple.”

Ian Paterson, Network Sports Sales Director, Nine Network Australia

what ESE dELIVERs

WE DELIVER sports sponsorship programs

and corporate entertainment events

At ESE we unite business with sports brands. Through a legacy of successful partnerships, ESE has entertainedsome of the largest brands with the most successful sporting teams and leagues in history. But we don’t stop there.We maximise the effectiveness of each program through strategic leverage opportunities. It’s through this rigourthat we deliver memorable and highly regarded programs for our clients.

Empowering the fans to engage in your brand

is our greatest success

"Collingwood Football Club was able to close a deal with Wizard Home Loans, the biggest in AFL and club sport in Australia, with a minimum of fuss because of the great work of Leon Spellson and the entire team at ESE. Strategy, contacts, expertise, personality, hard work and attention to detail: that was the contribution to the deal of the team at ESE." Eddie McGuire. AM. President Collingwood Football Club


We

have our

arena

well

defined

STRAtEGY

NEG

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IONL

ev

er

ag

e

C

ONCEPT DEVELOPMEN

T

EX

PERIE

NTIA

:L

EV

ENTS

MA

NA

GEM

ENT A

ND REPORTING

HOSPIT

ALIT

Y

Development of sponsorship strategies to deliver on business objectives

Negotiate sponsorship and leverage contracts

Idea & creative development for leverage, experiential, hospitality and event experiences

Identification, creation and management of leverage opportunities to maximisebrand exposure & investment value

Bringing ideas to life through branded content and consumer experiences

Planning, creation and implementation of strategically aligned events

Event planning, logistics (flights, accommodation, venues), ticketing, entertainment & guest support

Comprehensive management including program, budget and procurementreporting

How ESE does it

STRATEGY

NEGOTIATION

CONCEPT DEVELOPMENT

LEVERAGE

EXPERIENTIAL

EVENTS

HOSPITALITY

MANAGEMenT AND REPORTING

welcome to our arena

we were there when the soceroos were

kicking goals on the world stage


what makes ESE different

our vision is to be ahead of the game

At EESE, we know what the score will be at full time. That’s why we’ve anticipated every move andtakken care of every detail before game day. Our promise is unsurpassed satisfaction. Which is why att ESE, we always stay ahead of the game.

we' have built brands from grass rootsSports marketing is our business. welcome to our arena

what ESE promises

we promote a culture of unsurpassed satisfaction

Thrrough a legacy of excellence in everything we do, our culture of unsurpassed client satisfaction sets us apart from our competitors.Ouur vision is instilled into everything we say and do. It is our guiding principal for success and it is measured through four key behaviours:1.. Dedication 2. Innovation 3. Passion 4. Rigour.

Position: Business Development& Insight

Contact: [email protected]

Fav Team: Wallabies

Fav Brand: Red Bull

Career: 10 years

Loves: Sports undeniable energy, mates/family and summer!

Position: Director of Strategy


Fav Team: Dragons

Fav Brand: Mini & US Masters

Career: 16 years

Loves: The power of sport to drive emotions, family and thenext challenge

Position: Project Manager - Hospitality and Incentives


Fav Team: Avalon Bulldogs

Fav Brand: Speedo, Skins

Career: 17 years Loves: The buzz of a city hosting a worldwide event & ocean swimming

Position: Director of Sponsorship& Strategy


Fav Team: Roosters

Fav Brand: New York Yankees

Career: 12 years

Loves: Sports Marketing & all things sport!

ESE HISTORY

01 02 03 04 05 06 07 08 09 10 11

Engaged by Visa for

strategy and implemen-

tation of sponsorship of

Rugby World Cup.

Appointed by Australand, Aristocrat & Nokia to activate hospitality

programs.

Engaged by Canberra

Raiders to design major

sponsorship strategy.

Retained by Samsung

for all sponsorship

strategy and activation.

Appointed by Cuscal,

Caltex & Perpetual to

design integrated

hospitality.

Appointed by Nokia

Siemens Networks to

design partner hospitality.

Implement Visa RWC’03

activation program.

Appointed by Wizard as

sponsorship strategy

and activation agency.

Implement RWC’07

France VIP incentive

program for Nokia.

Retained by Aussie for

integrated transition

strategy and

implementation.

Commence management of Nine’s

Olympic broadcasts.

Nokia Incentive Program. FIFA World

Cup 2010.

3D TV experiential launch on behalf of

Samsung and EFC.

Engaged by Nine Network to activate partnership with

Melbourne 2006.

Sourced and negotiated Wizard’s sponsorship

of Collingwood. Renegotiation with

NRL.

Implemented Nine’s M2006 program.

Resign Wizard commitment under

GE ownership.

Engaged by Walden motorsport to design V8 entry strategy.

Appointed as sponsor-ship leverage Agency

for the Rugby League World Cup 2008.

Negotiation on behalf of Samsung with Sydney

Roosters, Essendon FC& NSWRU.

Implement Vancouver 2010 for official broadcaster.

Launch of London 2012 Olympics broadcast.

WHEN DANNY GREEN WAS TRADING BLOWS

WE WERE RINGSIDE TAKING CARE OF BUSINESS


For more information on ESE The Sports Marketing Agency please contact us at:

Suite 508, Level 5 Building 61Fox Studios AustraliaMoore Park NSW 2021

02 8353 2297 [email protected]

ese.net.au

getting in touch