sports marketing credentials
TRANSCRIPT
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CREATIVEDIGITAL ENGAGEMENT PERFORMANCEMEDIA
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AGENDA
1. Our Organisation
2. Services
3. Xebec Proprietary Tools
4. Our Clients
5. Case Studies
6. Growth Plan
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XEBEC’s Philosophy
Contribute meaningful to clients’ business.
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VISION
To be a world-class company offering cutting edge strategy and creative solutions with digital as the heart of our offering to build profitable brands.
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Organisation structure
Xebec Communications
Xebec Digital. Integrated
Xebec Strategic Branding and
Design
We see it as an INTEGRATED COMPANY INTEGRATED COMPANY where the lines are now blurred between traditional and digital offering.
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5LOCATIONS:
•PUNE(HQ)•MUMBAI•DELHI•BENGALURU•Dubai
WITH 100 + SPIRITED EMPLOYEES
We are present in…
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XEBEC PROPRIETARY THINKING
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Why we deliver - Our culture
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Why we deliver - Our culture
Young, dynamic team, with an average age of 27, having a quick learning curve with the entire team being geared for speed.
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OUR SERVICES
DIGITAL STRATEGY
SOCIAL MEDIA MARKETING & PHYGITAL ACTIVATIONS
BRANDED CONTENT
SEARCH
MEDIA BUYING – Mainline and Digital
CREATIVESCREATIVE TECHNOLOGY
STRATEGIC BRANDING & DESIGN
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And developing competency in mobile space…
MOBILE MARKETING
MOBILE STRATEGY
LOCATION BASED MARKETING
MOBILE BASED SITES AND APPS
LEVERAGING SO-LO-MO
AUGMENTED REALITY
MOBILE CREATIVESUI/UX
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PRONTOPRONTO which is Xebec’s propriety analytics and lead maximization tool, tracks effectiveness of campaigns at the granular level, optimizes media and maximizes ROI
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OUR CLIENTS
LONGEST ESTABLISHED TRAVEL COMPANY IN THE
WORLD
2ND LARGEST PRIVATE UNIVERSITY
IN INDIA
THE LARGEST RETAIL CHAIN IN TERMS OF FLOOR SPACE IN
INDIA
LARGEST INTEGRATED FILM CITY IN THE WORLD
SOUTH INDIA’S LARGEST KITCHEN APPLIANCE BRAND
LARGEST PRIVATE BANK IN INDIA
LEADING HEALTH AND WELNESS BRAND
STATE TOURSIM BOARD
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Top sectors we are operating in
TRAVEL AND TOURISM
BFSI
HEALTH AND WELLNESS EDUCATION
RETAIL REAL ESTATE
SPORTS MARKETING
IT/ITes
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MILESTONESAmong the top 10 digital marketing agencies in India as per the Silicon India 2014 survey (June Issue)
Among the 10 featured agencies by Google in India
Sowmya Iyer listed among the top 50 digital professionals in the country as per a report by the World Marketing Congress
PRONTO which is Xebec’s propriety analytics and lead maximization tool, to track effectiveness, optimize media and maximize ROI
Xebec is the first agency to launch www.indiavaluehomes.com, a portal focused on budget homes and investors
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SPORTS MARKETING PORTFOLIO
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SPORTS MARKETING CASE STUDIES
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UAE ROYALS (PART OF THE INTERNATIONAL PREMIER TENNIS LEAGUE)
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LOGO REVAMP AS THE CENTRAL BRANDING ELEMENT
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THE UAE ROYALS’ CALL-TO-ACTION #GAMEFORGLORY
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THE ‘NEW LOOK’ ROYALSMaster Creative templates with the new season signings
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PROFILING INDIVIDUAL PLAYERS
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LEVERAGING THE PLAYERS AS PRIMARY MARKETING ASSETS
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PRE-MATCH BUZZ
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POST MATCH UPDATES
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STORY-TELLING ON SOCIAL CHANNELS
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BEHIND THE SCENES……….
A sneak-peek to the stars
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THE BANTER BEGINS:CONVERSING WITH RIVALS TO GET GOING
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THE BANTER BEGINS:CONVERSING WITH RIVALS TO GET GOING
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THE BANTER BEGINS:CONVERSING WITH RIVALS TO GET GOING
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CONTENT TO DRIVE CHATTER IN THE DIGITAL SPACE
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THE BATTLE BEGINS:ON & OFF THE COURT WITH #IPTL2BATTLE
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TRENDING ON TWITTER FOR THE MATCH-UP OF THE SEASON
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CREATING PROPERTIES WITH SPONSORS
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ONLINE PR ACTIVITY HIGHLIGHTING KEY ELEMENTS
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CONTESTS TO INCREASE EQUITY
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MAXIMUM VISIBILTY WITH HOARDINGS CALLING OUT TO THE FANS
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INTENSIVE PRINT CAMPAIGNS
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INTENSIVE PRINT CAMPAIGNS
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INTENSIVE PRINT CAMPAIGNS
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A SUPERSTAR AS THE TEAM OWNER HELPS………
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LEVERAGING CELEBRITY TIE-UPS ON SOCIAL MEDIA
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LIVE CONTENT ON MATCH-DAYS
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ENGAGING VIDEO CONTENT THAT SET SOCIAL MEDIA ABLAZE
Link: https://www.facebook.com/video.php?v=532846603560004
Link: https://www.facebook.com/video.php?v=532846603560004
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BRAND VIDEOS
Link:https://youtu.be/kx98FWDUM6U
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INSIGHT-DRIVEN CREATIVE TO BOOST SALESRiding on key clashes to increase sales
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INSIGHT-DRIVEN CREATIVE TO BOOST SALESRiding on key clashes to increase sales
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INSIGHT-DRIVEN CREATIVE TO BOOST SALESRiding on key clashes to increase sales
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CREATING SPONSORSHIP OPPORTUNITIES
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CREATING SPONSORSHIP OPPORTUNITIES
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DRIVING HOME THE TEAM ADVANTAGESTADIUM BRANDING AT THE DUBAI DUTY FREE TENNIS STADIUM
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SPONSORSHIP SUPPORT
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PREMIER BADMINTON LEAGUE (2016)
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GET GOING WITH THE AUCTIONLIVE COVERAGE
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ACTIVATING THE TWITTERATI WITH TRENDING
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COUNTDOWN TO D-DAY
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CREATING A BUZZ ON SOCIAL MEDIA
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DIGITAL CAMPAIGNS TO DRIVE AWARENESS
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DIGITAL CAMPAIGNS TO DRIVE AWARENESS
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DIGITAL CAMPAIGNS TO DRIVE AWARENESS
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TEAM BRANDING
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OPENING CEREMONY ON SOCIAL
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TRUMP CARDS: SOCIAL MEDIA ACTIVATION
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LIVE MATCH-DAY UPDATES
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LIVE MATCH-DAY UPDATES
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LIVE MATCH-DAY UPDATES
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BEHIND THE SCENES
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INDIAN BADMINTON LEAGUE (2013)
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MATCH-DAY FRENZY
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POST MATCH COVERAGE
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ACTIVATIONS THAT CAUGHT THE ATTENTION OF SALMAN KHAN
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Shuttle Express – an initiative to evangelize badminton through schools pre-IBL
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SOCIAL MEDIA APPS TO INCREASE ENGAGEMENT
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DELHI HALF-MARATHON (2015)
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PATNA PIRATES (PART OF THE PRO-KABBADI LEAGUE)
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VIDEO CONTENT
Link:https://www.facebook.com/MyVolini/videos/875179312556741/
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LIVERPOOL FOOTBALL CLUB(PART OF THE ENGLISH PREMIER LEAGUE – IN ASSOCIATION WITH XOLO MOBILES)
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THANK YOU