isc marketing company credentials
DESCRIPTION
ISC Marketing Company Credentials - 2012 - Integrated Marketing Agency with full services from PR, Media Booking, Event, Brand Strategy, Brand Activation, Digital MarketingTRANSCRIPT
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THE MISSION
Be your PROFESSIONAL PROVIDER of consulting and marketing services
Great Business
Our Efforts
Creative Ideas
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THE KEY VALUES
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BRAND STRATEGY BUILDING
EVENT & BRAND ACTIVATION
DIGITAL MARKETING
CORE SERVICES
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Client BriefMarket ReviewCompetitive Analysis
Target Analysis
Consumer behaviour
Category insights
Strategic Link
Consumer insights
Consumer Proposition
Integrated Communication strategy
Brand idea
PLANNING PROCESS
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Brand Strategy Building
Including:
Corporation identity profile (CIP) design
Marketing strategy building
Public Relation (PR) & Media Booking
Advertising & promotion planning
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Brand Strategy Building
Corporation identity profile
(CIP) design
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Case Study: Miller beer
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Case Study: Zorok beer
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Case Study: DHL
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Case Study: L’Ovite
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Case Study: PR
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SABMILLERS- BRAND ZOROK
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SABMILLERS- BRAND MILLER
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Event Management
Including both internal and external events:
Product launch and training
Dealer conference/seminar
Public activations
Opening/company day ceremonies
Besides, we also offer promotion support services: promoter, sampling…
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New DOVE launch in 4 cities
Event Management: Product Training
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LG HEALTH PLUS LAUNCHING
Event Management: Product Launching
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Luxgen CEO Car
Event Management: Product Launching
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Mango A/W Fashion show
Event Management: Fashion Show
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Turkish Airlines Gala Dinner
Event Management: Music Show
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BAT Analyst Meeting
Event Management: MICE Conference
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SHELL ADVANCE
HCM – Hanoi
Shell Roadshow & MPU
Event Management: Roadshow & MPU
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BAILEYS - ON TRADE
Event Management: Public Activation
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Calisto Press Conference
Event Management: Press Conference
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Kodak
Event Management: Press Conference
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AFF Cup – Youth House of Culture
Event Management: Sport Event
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Tiger Street Football
Event Management: Sport Event
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Event Production & Equipment
Event Production & Equipments
Tent & Tables & Chairs Gates Grand Stand
Booth Printing & Construction Sound & Light & Visual System
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Event Design
Event Production & Equipments
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Event Human Resource
Event Human Resource: Artists
Show Director
Pham Hoang NamMC Quynh Huong MC ThuyVan
Ca si Cam Ly
Ca si Dan Truong
MC Thuy Linh
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Event Human Resource
Event Human Resource: Artists
Human Statue Sand Drawing
Magic Show Dance Group
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Event Human Resource
Event Human Resource: PGs & Models
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• Web Design, Flash, eCommerce, CRM , Forum…
• Online Systems for Marketing Campaign, e.g.
• Online Catalog, Digital Brochure, Interactive Flyer…
WEB DEVELOPMENT
• Mobile Games, Coupon Distributor, Mobile Tagging..
MOBILE APPLICATION DEVELOPMENT
• Flash Games, Interactive Banner, Rich Media…
INTERACTIVE ADVERTISING
We develop digital systems for your marketing solution
SYSTEM DEVELOPMENT
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• Web Banner, In-text Ads, Rich Media,
• Flash Games, Ad-Network…
ONLINE MEDIA PLANNING & BOOKING
• Use Email & SMS to activate & convert, or retain your valuable customers with very low cost
EMAIL & MOBILE MARKETING
• Drive traffic to your website from Search Engines like Google, Yahoo, Bing …via SEM or Search Engine Optimization (SEO)
SEM (SEARCH ENGINE MARKETING)
• Marketing on Web 2.0 Techniques, Blog, Forum, Social Network… by seeding the PR contents, audios, videos on these communities and initiate viral marketing
ONLINE SEEDING
We are real partner in Digital marketingDIGITAL MARKETING TOOLS
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DIGITAL BROCHURE
ALL-IN-ONE digital brochure real
estate companies for their
luxury real estate projects to go
online 24/7 on Internet and
Mobile (3G)
Watch full demo version at
YouTube: Digital Brochure
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DIGITAL BROCHURE DEMO
SIX SENSES CON DAO
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VIRTUAL VIDEO
Virtual Tour allows an exciting
virtual reality introduction for real
estate project even when the
construction has not started yet.
This is a new experiement for
customers that facilitates sales!!!
Watch full demo version at
YouTube: Virtual Tour Video
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Share of voicethen
Share of life
SOCIAL MEDIA MARKETING DEMO
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Interactive advertising attracts
audience with Rich Media effects, Flash games,
Mobile games or
Interactive banners.
INTERACTIVE ADVERTISING
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EMAIL MARKETING DEMO
Client: EVN Land
Job: Email marketing
Sent: 12.000Open rate: 13.7%
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From: L’OVITE
Dep, nang dong & thu nhapcao la dieu ban dang ap u? Dedat duoc uoc mo do, hay thamdu trien lam Lovite Paris - duocto chuc ngay 2/4 tai KSStarcity. L/h 156 Phan XichLong, PN-35171418 nhan thumoi
MOBILE MARKETING DEMO
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CAMPAIGN DEMO
Client: SABMiller
Website: giaitribia.com
Job: Digital campaign
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CAMPAIGN DEMO
Client: PNJ
Website: laplanhuocmoc.com.vn
Job: Digital campaign
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CAMPAIGN DEMO
Client: Nestle - CafeViet
Concept: Masculine in danger
Job: Digital campaign
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CAMPAIGN DEMO
Client: L’Ovite
Website: lovite.com
Job: Digital campaign
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CAMPAIGN DEMO
Client: Bia Zorok
Website: zorokbongda.com
Job: Activation campaign
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Campaign Demo
Client: Bia Sài Gòn
Campaign: Tôi Yêu Bia Sài Gòn
Job: Check-in Social Network +
Full Digital Campaign + Facebook
activities
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FACEBOOK APP DEMO
Client: Dell Malaysia
Website: Facebook
Job: Digital campaign
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Our Clients
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Our Clients
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Human Resource
Nguyen Cao Tung (Mr)
• BS in Computer Science, MBA of Maastricht School of Management
(Netherlands). Working experiences in Vietnam and U.S.A
• Expert in executive managing, project management, sales and business
development, event, brand strategy, digital marketing for 12-year experience.
• Brands in charge: SABMiller Vietnam (Zorok & Miller & Gambrinus beer), PNJ,
L’OVITE, Dell, Intel, Mega We Care, Nestle, Kodak, Dell,Turkish Airlines…
• He’s teaching Marketing & Advertising & Business Management & Internet
Marketing at EQVN, PACE, KENT…
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Human Resource
Le Phi Phung (Ms)
• She has over 15 years of experience in the Marketing & Advertising industry,
used to be Account Manager of Bates Worldwide, BBDO, Impact advertising
and as the Head of the PR-Event Dept of GoldSun group.
• Brands in charge: Heineiken, BAT Cigarette, J&B spirit, M&M’s Chocolates, ICI
Dulux Paints, DeBon Shampoo, Oishi Snack Food, NinoMax, Vietravel and key
products of Unilever including Sunsilk, Dove, Clear, Omo, Knorr…
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Human Resource
Pham Hong Lan (Ms)
• Over 15 years living in Advertising & Marketing industry. Used to be the
Marketing and Communication Manager for PricewaterhouseCoopers for
Indochina and as the Head of Thompson Promo - the BTL department of J
Walter Thompson.
• Brand in charge: Sunsilk, Hazeline, Knorr, Lipton tea, Listerine, Ford, Shell,
Johnnie Walker and Jack Daniels whiskies, Chocopie, Konica, Marborro…
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Add : 2nd Floor,
240 Vo Van Tan st,
Ward 5, District 3,
HCMC, Vietnam
Tel: +84.8.908203242
Email: [email protected]
Web: http://www.isc.com.vn
THANK YOU