A brief introduction to

Thank you for inviting Pro-Active Advertising & Marketing to

present its credentials and experience in branding, advertising

and graphic design.

Our experience spans over 20 years and includes campaigns for

local, national and international sporting events, hotels,

retirement villages, major retail chains, and a wide range of

consumer goods and services.

The purpose of this document is to introduce you to our company

and provide you with an insight into how we could act as your

marketing partner.

Introduction

Pro-Active Advertising & Marketing opened its doors in January

2000.

It is a full service advertising agency that helps its clients realise

their full potential through sound strategic thinking, creative

branding, marketing and advertising communications.

Its founder, Barry Scotland, has over 30 years experience in

senior roles in marketing and advertising. You will find him to be a

clear thinker and straight talker.

You’ll also find us enthusiastic, honest, innovative and responsible

partners to work with and just as passionate about your brand

and your marketing as you are.

Who we are

Traditional advertising agencies are full of clever individuals. But why do they have to be the same people working in the same building every day?

Wouldn’t it be better to have a access to a range of highly skilled and well credentialed independents with experience relevant to your brand? A hand-picked strategic and creative team working together under the leadership of Pro-Active Advertising & Marketing.

Modern technology means we can be on different sides of the city, country or even the world, yet still as connected as if we were all just down the corridor.

That’s the Pro-Active difference.

A strategic and creative resource where the focus is on results and collaboration is the key to everyone's success.

By keeping it lean we can achieve the same continuity and control a traditional agency has to offer. However, it won't be within four very big and expensive walls.

How we operate

Our servicesBrandingStrategic planning & management Brand identity & logo design Brand advertising campaigns

Marketing strategies Marketing research Marketing plansBrand positioning strategies Tactical sales promotions

Advertising campaigns TelevisionRadioPress Magazine Outdoor signageElectronic media

Print design & managementCorporate brochures Product & services brochuresProduct packagingRetail catalogues & flyersPoint-of-sale displays, exhibitions & bannersAnnual reports Stationery

Signage Architectural signage Commercial & residential real estate Mobile billboardsVehicle signage

Electronic MediaWebsite design & programmingSEO & CMS Systems Flash animations Architectural fly-throughs Multimedia video production

Case historyFollowing a competitive tender process, Pro-

Active was selected to develop a new brand

identity and design and install a range of

interpretive signage for the redeveloped

Perth GPO building in Forrest Place.

The resulting logo design uses both

traditional and modern typefaces to

represent the evolution of the GPO into a

revitalised office & retail precinct.

The base incorporates a perforated stamp

edge to symbolise the building’s historical

significance. Placed at an angle of 23

degrees, it signifies the year the GPO was

first opened.

The roll-out of the logo into signage applications typifies our collaborative method of operation.

Bringing together the best in strategy development, design and architectural signage experience.

Developing designs for the numerous internal and external interpretive signs, window treatments and murals was demanding task that involved a significant amount of research into the rich history of the Perth GPO.

Suitable images and stories were sourced from the National Archives and the Battye Library and these were used in the resulting designs.

Example of one of the 14 external and internal stainless steel interpretive signs at the Perth GPO.

One of the two large 3-dimensional murals in the lift lobby at the Perth GPO. 

Frosted vinyl graphic treatment of the 8 upper windows of old Postal Hall atrium.

Detail of one of the vinyl graphics on the upper windows of the Postal Hall atrium.

The Tradewinds is an iconic hotel in East Fremantle. Our brief was to develop a new logo, advertising and collateral materials to reflect a more contemporary image.

Case history

Outdoor advertising banners

Marketing booklets

Marketing booklets

Other logo designs

Examples of our work

Heineken Classic Perth

Heineken Classic Melbourne

Bayside Estate - Geraldton

Advertising SignageBrochure

The name Kenlow is synonymous with shade and has been shading Perth homes and businesses for over 40 years.Pro-Active is retained to manage all aspects of the Kenlow brand.

Polo in the ValleyPro-Active is retained by the Prendiville Group to coordinate marketing collateral material for their Polo in the Valley event.This includes managing the design and writing the content for the Official Programme and other marketing communications

The Arcadia Group owns and operates five world-class retirement lifestyle villages in Western Australia.Pro-Active is retained to manage all aspects of the Arcadia Group brand and marketing communications

Spinnakers Apartments – South Perth

Brochure Advertising

Woodside Building - Perth

Leasing Brochure

Site Signage & Advertising

Corporate brochures & Annual Reports

Newsletters & magazines

Corporate informationThe Company

Pro-Active Advertising and Marketing Pty Ltd

ABN: 84 008 774 052

Address

31 Allen Street

East Fremantle WA 6158

Contact Number

Phone: 0407 088 727

Primary Contact

Barry Scotland

Email: barry@proactiveadvertising.com.au

ReferencesRoseanne GoddardTournament Director, PGA Championship(03) 9824-2888

Garry LandersManaging DirectorKenlow(08) 9459 2533

Mike GraebnerManaging DirectorSeniors Own Real Estate(08) 9243 1366