eskcsw presentation - nov 2013
DESCRIPTION
Startup presentationTRANSCRIPT
One Horse. One Place. EVERY Record.
Veterinarians &
Healthcare
Stable/Barn Managers
Farriers &Prof. Service
Buyers and Sellers
Breeders
HorseOwners
• HORSE OWNERS• VETS & OTHER
HEALTH CARE PROFESSIONALS
• HORSE PURCHASERS
EQUESMART WILL AGGREGATE ALL RECORDS PERTAINING TO “MEMBER” HORSES INTO ONE CENTRAL REPOSITORY. THIS IS A UNIQUE SERVICE AND NEW TO THE INDUSTRY/CATEGORY.
EqueSmartBusiness Model.
Launch Strategy
CORE VALUE PROPOSITION
KEY ACTIVITIES
EARLY ADOPTERS
EqueSmartCUSTOMER
PRICINGSTRATEGIES
MARKET SEGEMNT:
OWNER OWNER/BREEDER
EQUINE PROFESSIONAL
PRE-PURCHASE/SALE
SUB LEVEL: BASIC PRO EQUINE PROF SINGLE USE
RENEWAL FREQUENCY:
N/A ANNUAL/TIERED N/A N/A
FEE:FREE (LIMITED)
1-10 Horses: $9911-25 Horses: $189 Unlimited: $349
FREE TO UPLOAD
REVENUE SHARE FOR CONVERTED REFERRALS
1ST ONE FREE
$99/PULL
Better communication with customers and transfer of records between Vets. Better tracking of care across all disciplines.
Phase 1:Primary Customer #2
Veterinary & Health Care Providers
Dr. Jones, DVM
Value Proposition:
Features they like:
Health Records
Due Diligence
Instructions
Transfer
Owner Comm
71%
29%
57%
29%
43%
100% of respondents
were moderately to extremely interested in EqueSmart.
34%
38%
28%
>$100K
Horse Owner:Demographics Stats!
$50-100K
<$50K
41% of horse
owners are
between 45-59
Highest saturationof owners
1.65M
TX/CA2M owners
in US
ABOUT EQUESMARTOPINIONS
Annette VenteischerNationally recognized
horsewoman. Featured in the major motion
picture “Buck”
“I think you’re onto something and I think for
most horse owners it would be great…”
Interview with Elizabeth HillOwner
Woodson Hill Equestrian Center
“I would use it for all my record management.”
“Comprehensive organization for
trainers who are too busy in the barn to want to spend time
on paper work”“Transference and tracking of Vet records”
Equine Professionals
Favorite Features of EqueSmart
EQUESMART Financial Projections 2014MISSOURI: 125,000 OWNERS
PRODUCT: Professional VersionRETAIL: $99 YEARLY
Q1 Q2 Q3 Q4 TOTAL 2014CUSTOMER BASE 0.50% 0.50% 0.50% 0.50% 2% = 2500REVENUE $61,875.00 $61,875.00 $61,875.00 $61,875.00 $247,500.00COSTS $36,425.00 $36,425.00 $36,425.00 $36,425.00 $145,700.00NET PROFIT $25,450.00 $25,450.00 $25,450.00 $25,450.00 $101,800.00
EXPENSES Q1 Q2 Q3 Q4Fixed CostsServers 300 300 300 300Developer Salary 15000 15000 15000 15000BizDev Salary 7500 7500 7500 7500
Variable CostsMarketing $12,375.00 $12,375.00 $12,375.00 $12,375.00
InsuranceLegal fees 1250 1250 1250 1250Graphic design
TOTALS 36425 36425 36425 36425
Thank you for your time!
One Horse. One Place. EVERY Record.