8/14/2019 Esl Prin Tables 201031915254359056593

1/4

Bologna Motor Show CampaignWhile Italians take cars seriously, it

doesnt mean they cannot have some fun with

them. The advertising campaign for the special

edition of the Bologna Motor Show !!" takes

full advantage of this. With toys in a retro home

playing at taking themselves seriously #

including Bar$ie%like dolls and toy cars and

$ikes # the advertising campaign pokes fun at

the clich&s a$out $oys and their toys, hot girls

and hot cars.

Get Them off Your Dog - People AsFleas

'erwanal Saatchi ( Saatchi in )akarta,Indonesia, has taken interactivity and creepy%crawliness to a new, flat level with the creation of thismassive *floor sticker* in an )akarta shopping center.

The ad, for )akarta*s pet emporium )+'-T, promotes/rontline /lea ( Tick Spray with the slogan *0et themoff your dog.*1iewed from the upper levels, the people walking onthe ad look disgustingly flea%like, and the scene elicitsconstant reactions that sound something like *yikes2*

The team $ehind this effective promo included 3hief3reative 4fficer +ndy 0reenaway, -5ecutive 3reative6irector )uhi alia and +rt 6irectors +ryanto Salim and

)oel 3lement. - Tuija Seipell

Extra Strong Priorin Shampoo

Sometimes its the simplest of ideas

that make the $est advertisements % and who

doesnt remem$er creating wacky hairdos with

the $ath $u$$les in the tu$ as a kid. Well at

least we do. Take a look at these simple yet

effective ads $y )WT /rankfurt for 7e5tra strong

'riorin shampoo. - Brendan McKnight

Nikon D700 Guerrilla Style Billboard

8ikon took its cue from our cele$rity%o$sessedpapara99i culture to launch the $rand*s 6:!! model in orea.

+t a $usy Seoul su$way station, 8ikon mounted a

huge interactive, light%$o5 $ill$oard displaying life%like images

of papara99i. ;uddled together as if at a premiere, the ? In this 'art you Will read carefully all the information a$out each advertisement paying attention to the mains ver$s,prepositions, cognates, Tenses and all information the te5t has. It can help you to understand what is $eing told on them.? 3ircle all the main ver$s and make a list of them saying in what T-8S- they are.@? 'ractice the pronunciation of the words and read all the sentences first in silence and later in loud voice to practice the readingand comprehension of them.

A? Write a S40+8 to each advertise emphasi9ing the Cualities of the product $eing showed.

1

2

3

4

8/14/2019 Esl Prin Tables 201031915254359056593

2/4

Pimple Climbing !el "#i#

;ave fun with your pimples2 That was

likely the thinking of 0ideon +michay, 3hief

3reative 4fficer and partner at Shalmor +vnon+michayFG(E Interactive in Tel +viv, Israel,

when he created a campaign for 3leare5 acne

treatment gel. + pimply%faced, D%meter%tall

clim$ing wall at Israels largest clim$ing center

e5posed H,!!! teenagers per month to the

$rand during their summer holidays. The

agencys online take on the same predicament

earned it a perch on !!" 3annes 3y$er ions

shortlist. Teenagers entered their friends

photos online and pimpled their faces li$erally.

The only way for the friend to remove the

pimples Jse KonlineL 3leare5, of course. This

campaign gained over .: million e5posures and

Mi$ro%o&t 'i%ta

Thanks to +pple the standard ofmarketing undertaken $y computer and tech

companies has dramatically increased. +pple

showed the world that tech products can $e

*se5y* and marketed creatively. The latest $rand

in this realm to take a creative approach to

advertising is Microsoft. 8ew ealand agency

G(E 9oomed in on the idea of home

entertainment for this series of ads for the

software giant. 'romoting Microsoft 1ista, which

allows you to access your phone, music and

photos etc from your '3, the ads are anchored

around the idea of making your home a theme

park of entertainment % a $ouncy castle of fun. -

Lisa Evans.

Bu(( in the ele#ator Swit(erland

3all it $u99, guerrilla, viral, word%of%mouth,

whatever marketing and advertising stunts and

ideas that achieve free attention are working now

perhaps $etter than ever $efore. 4f course, they are

much less e5pensive than T1 or print ads so they are

a good alternative in this economic climate. +nd even

if the marketer had the money to spend on lavish

conventional media campaigns, using guerrilla tactics

appears frugal and smart and appeals to an audience

that appreciates such attitudes.

If the guerrilla stunt works and gains news media

coverage and serious online $u99, then it has also

achieved the coveted third% art endorsement and

5

6

7

http://www.yr.co.nz/http://www.yr.co.nz/http://www.yr.co.nz/

8/14/2019 Esl Prin Tables 201031915254359056593

3/4

)itne%% )ir%t *ait *at$hing

8o more living in denial a$out the si9e of your waist line, thanks to this fantastic al$eit terrifying

guerrilla marketing initiative from the health clu$ chain, /itness /irst. Jnsuspecting commuters in the

8etherlands are faced with viewing their $ody weight in $right lights % Cuite literally % when they take a seat at

this Eotterdam $us stop. Scary to say the very least, $ut e5traordinarily clever and likely to increase

mem$ership num$ers at the local /itness /irst. The $rainchild of 8etherlands agency 8ND,the initiative takes

the concept of guerilla marketing to a whole new level. - Lisa Evans

+ntera$ti#e Sharpie e$a%t Billboard

Many of us have a fascination with graffiti art, and we sometimes even look over our

shoulders to make sure no ones watching when we scratch out our initials in a freshly laid sla$ of

cement # or carve them into a wooden desk # or even scri$$le profanities across the stall door in

a pu$lic restroom.

The creative minds working for Sharpie, the ultimate in permanent markers, have discovered a way

to satiate our desires to deface pu$lic domain. Interactive e%cast $ill$oards have $een scattered

around cities, which allow people to e5perience the rush of creating their own graffiti. 3hoose

some colours, write a message and Sharpie makes it possi$le for anyone to leave his permanent

8

9

http://www.nis5.nl/http://www.nis5.nl/http://www.nis5.nl/

8/14/2019 Esl Prin Tables 201031915254359056593

4/4