esl school assignment - small truck clothing shop business research 2014
DESCRIPTION
This is a small business analysis report done in 2013 for a school assignment at Kaplan ESL School. It was done with 4 other teammates who had just got into the US for learning English and doing internships. Even though the English in the document is not perfect and the content may be superficial, I strongly believe it can give some helpful information on small truck clothing shop business because it contains on-site research information.TRANSCRIPT
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Eunhee ChoHyungsub Shin
Sun-a LeeJayoon Choi
Jisu Shin
Business analysis by SWOT of small truck business with a case of
Presented by
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NOMAD?
Nomad is a wandering fashion bou-tique offering a handpicked selection of ladies’ fashion
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Features
The yellow truck and well designed brand logo can get people’s attention easily
It draws your attention
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Features
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Features
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Features
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Features
All products in the shop have one style
Ethnic Style
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Features
Although the shop is very small and operated by only a few people, it takes cards by using latest technol-ogy
Easy Payment
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Features
Nomad is very active on the internet, you can see where they are going to go via the website and SNSs
Online Marketing
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Convenient to move to their market
Time-Saving
Money-Saving
Strength
01 : Mobility
02 : Intimate Shopping Experience
03 : Using New Technology.
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Strength
Convenient to move to their market
Time-Saving
Money-Saving
01 : Mobility
02 : Intimate Shopping Experience
03 : Using New Technology.
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Strength
Convenient to move to their market
Time-Saving
Money-Saving
01 : Mobility
03 : Using New Technology.
02 : Intimate Shopping Experience
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Opportunity
Increasing Mobile Retail In-dustry
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01 : Weather
02 : Difficult to predict de-mand
03 : Relying on Owner’s Taste
04 : No Exact Demographic
Weakness
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01 : Low Entry Barrier(Imitation Possibility)
02 : Low Customer Loyalty
Threats
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Ideas for Improvement
01 :To figure out target cus-tomers(’Demographic’ – income, age, sex, social status, and etc.)
02 : To enhance the customer loyalty
03 : Empowerment – Breakup of the owner’s tasks
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Thank You!