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TRANSCRIPT
ESO Education and Public Outreach (ePOD)
Lars Lindberg Christensen
Main messages
• ePOD has been restructured and all outreach at ESO is now combined for added synergy
• Production in several areas has been visibly increased
• Coherent “holistic” strategy 2008-2012
• ePOD is world leading in several areas: video production/distribution, IYA2009, image production …
Mission
In support of ESO’s general mission, vision and strategies ePOD’s mission is:
• To increase awareness of ESO and ESO’s projects, ESA and ESA’s involvement in the Hubble Space Telescope, the International Year of Astronomy 2009 and the International Astronomical Union through production of excellent EPO materials targeted towards the community of media, educators, decision-makers, the scientific community, local communities and the public.
• To promote astronomy and the scientific process as a fundamental part of our culture and heritage.
• To propagate the awareness that Europe is a major player in ground-based astronomy with ESO and in space-based astronomy with ESA.
• To contribute to the strengthening of European and global astronomy communication.
Changing winds
• ESO is in a period of unprecedented growth
– Sea of superlatives
– New member states
– ALMA
– E-ELT
– Survey telescopes
– Number of science papers is soaring!
– Different science: Sub-mm
– Technology: Larger antennas, larger mirrors, surveys, time domain, phased arrays, MCAO …
• The science of astronomy is exciting as never before: We are years away from finding important clues to what dark matter and dark energy is, real physics of exoplanets, dynamics of the Milky Way, the first stars etc. etc.
• ESO outreach merging
Review recommendations
1. Enhance communication towards public/decision-makers.
2. Develop a more strategic approach to EPO with more clearly defined target audiences and return on investment.
3. Publish more and better images with ESO data.
4. Create efficient web archives for all products and establish a better use of metadata.
5. Establish a proactive (online) distribution strategy, also towards planetariums etc.
6. Emphasise objective evaluation.
7. Streamline the decision process and deliver a strategic plan supported by management.
8. A better decision-making process for, and a more coordinated production and staffing of, exhibitions.
9. Refocusing the educational efforts away from exercises and competitions and provide more building block materials to educators.
10. Liaise and connect more with internal ESO groups, especially the scientists.
11. Merge the ESO-ESO/Chile-Hubble-IAU-IYA2009 groups.
12. Create a better cohesion between the Chilean and Garching parts of ePOD.
13. ESO should exploit the International Year of Astronomy 2009.
Merging
• ESO, Chile and HQ
• ESA/Hubble
• IYA2009 Secretariat
• IAU Press Office
=>
• Reassignments: ALMA/APEX PIO, E-ELT PIO, Survey Telescopes PIO, new Hubble PIO
• Synergy!
AdvancedProjects
Chile Public Information Officers
IYA2009 Images
Audiovisual leads
Assistants Audiovisual assistants
HoDAdmin Ass.
More
ePOD Strategy
• Focuses on issues where change is necessary to fulfil the review recommendations (esp. ESO)
• Broad aim: from Vision to Objectives & Deliverables
• Of special interest:
– Service to ESO employees, but with strategic priorities
– New workflows, collaborative tools, team meetings
– Key messages for ESO, VLT, La Silla, ALMA, APEX, E-ELT, Survey Telescopes
– Image pipeline
– Technical integration (audiovisuals, web etc.)
– Distribution focus + inventory control
– Crisis communication
– Media training
– Internal communication
– ESO brand awareness
– Specific EPO strategies for ALMA, E-ELT & Survey Telescopes
First results
• Internal webpages with workflows– Release schedule
– Exhibition schedule
– Guidelines
– Projects overview (lead, schedule, deliverables, budget)
• ESO Intranet– ESO branding: Visual Identity (letterheads, presentations, name badges, flags
etc.)
– Key messages
– Instead of "what can ESO do for me", ask "what can I do for ESO"
• ESO web– ESO Timeline
– EPO products: brochures, posters, books, exhibition panels, logos etc.
Some stats
Downtime
Total
Monthly
Average
All web sites Outages 8
Downtime h:m 01:15
Downtime % 0.019%
Operation critical (ESO.org) Outages 1.5
Downtime h:m 00:07
Downtime % 0.002%
10000
100000
1000000
10000000
Jan '07 Apr '07 Aug '07 Nov '07 Feb '08 Jun '08 Sep '08 Dec '08 Mar '09 Jul '09Alexa Global Web Ranking
IYA2009
eso.org
Spacetelescope.org
IAU.org
hubblesite.org
yearofplanetearth.org
ihy2007.org
05
1015202530354045
07 Jan '09 17 Jan '09 27 Jan '09 06 Feb '09 16 Feb '09 26 Feb '09 08 Mar '09 18 Mar '09
Alexa Astronomy Ranking
ESO.org
SpaceTel
HubbleSite
0
5
10
15
20
25
30
35
40
45
Oct '06 Apr '07 Nov '07 Jun '08 Dec '08 Jul '09
Rank
Hubblecast HD rank in iTunes
Science US iTunes
Science UK iTunes
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
march '07
may '07
jul '07 sep '07 nov'07 jan '08 mar'08 may'08 jul '08 sep'08 nov '08 jan '09
Hubblecasts distributed per month
ESO image/video archive
0
200
400
600
800
1000
1200
1400
1600
1800
2008-0
9-0
1
2008-1
0-1
1
2008-1
1-2
0
2008-1
2-3
0
2009
-02-0
8
2009
-03-2
0
ESO image/video archive
Astro Images:
Non-astro images
Astro videos
Non-astro videos
Releases 2008
• ESO: 49• Hubble: 23• IAU: 10
Supported by extensive image, illustration and HD video materials
Exhibitions 2008Name Local Date
ECRI Versailles, France Dec. 09-11
European City of the SciencesGrand Palais, Paris,
FranceNov. 14-16
JENAM Vienna, Austria Sep. 08-12
'Meet the buyers'London, Botanical
Society Sep. 16
Solar Eclipse Event OsloJul. 31 - Aug.
01
ESOF Barcelona Jul. 18-22
SPIE Marseille Jun. 23-28
Explore Science Mannheim Jun. 08-11
FEST Trieste Apr. 16-20
RAL - NAM BelfastMar. 31 - Apr.
04
AAAS Boston, MA, USA Jan. 26
Galway Astronomy Festival Ireland Jan. 26
AAS 211th Meeting Austin, TX, USA Jan. 07-11
Exhibitions 2009
More
Name Local Date
XXVII IAU GENERAL ASSEMBLY Rio de Janeiro - Brazil Aug. 03-14
Deutsches Museum IYA/Cluster Munich, GermanySummer/Fall 2009 (for 3
years)
Seagate Young Innovators Dublin 1 June 2009, 1 day event
DRM Workshop ESO Garching, Germany May 26-28
E-ELT Review ESO Garching, Germany May 11-13
European Week of Astronomy and Space Science
Incorporating RAS NAM 2009 and EAS JENAM 2009Hatfield, UK April 20-24
Melk Austria - Austrian Space forum AustriaApril-October 2009 & 3 -
11.10.2009
AGAPE/100 Hours of Astronomy ESO Garching, Germany April 3-4
Workshop on ALMA and ELTs ESO Garching, Germany Mar. 24-27
AAAS Meeting Chicago, IL, USA Feb. 12-26
UNCOPUOUS Vienna, Austria Feb. 9-20
German IYA2009 Opening Event Berlin, Germany Jan. 19-21
German E-ELT Industry Day Berlin, Germany Jan. 20
Where am I? - from sundial to GPS Rosenborg, Copenhagen, Denmark Jan. - Apr.
IYA2009 Opening Event UNESCO, Paris, France Jan. 15-16
BT Young Scientist of the Year Dublin, Ireland Jan. 08-10
AAS 213th Meeting Long Beach, CA, USA Jan. 04-08
ePOD Chile
• New program of media training. 38 science staff members in Chile were trained of how to deal with media.
• New permanent ESO exhibition at MIM Interactive Museum (Santiago). Around 500 000 visitors/year.
• New permanent ESO & astronomy exhibition at Antofagasta Ruinas de Huanchaca Museum (to be inaugurated in April this year)
• More than 8000 public visitors to La Silla-Paranal
• New Paranal Visitor Centre (both building and exhibition)
• Publications: 13 000 copies distributed of Spanish ESO calendar; 10 000 copies of ESO planisphere were distributed to schools in Chile.
• More than 150 person-days were spent on sites in Chile for a wide variety of media visits: National Geographics World’s Toughest Fixes (15 days); Quantum of Solace (5 days) etc. etc.
• All ESO press releases distributed in Spanish trough www.eso.cl (window to Spanish speaking countries)
Images, images, images…
• Scouting and acquisition (Heritage/Legacy team)
• Astronomical image processing
• FITS Liberation
• Graphical work in Photoshop
• Approval (colour calibrated monitors)
• Distribution
• Evaluation
• Always an exciting Picture of the Week
ESO Induction - Outreach | 14.05.2008
ESO Induction - Outreach | 14.05.2008
ESO Induction - Outreach | 14.05.2008
ESO Induction - Outreach | 14.05.2008
ESO Induction - Outreach | 14.05.2008
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ESO Induction - Outreach | 14.05.2008
Publications• Periodicals
– The Messenger (4/year)– ST-ECF Newsletter (~2/year)– CAPjournal (4/year)– Annual Report (1/year)
• Books (~2/year)– Sometimes in collaboration with publishers
like Springer or Wiley– CAP proceedings 2005/2007– Hands-on Guide for Science
Communicators– Eyes to the Skies– Hidden Universe– Cosmic Collisions
• Technical documents• Brochures, handouts etc
Multimedia examples
1. ESOcast (HD video podcast)
2. Hubblecast (Full HD video Podcast)
3. Eyes on the Skies– SD and Blu-ray
– 6 narrations, 32 subtitles
– ~150 000 distributed
4. Trailers…– ALMA planetarium show
– E-ELT, La Silla, ALMA, VLT, ESO
5. Online video libraries– ESO
– Hubble
Advanced development & Web
• ESA/ESO/NASA FITS Liberator v2.2 and v2.3
• IAU membership database front/back-end and content management system
• IYA2009 content management system
• Virtual Astronomy Multimedia Project and Astronomy — Visualization Metadata standard 1.1
• New image/video archive for eso.org
• Spacetelescope.org v.3
• 17 web sites maintained
IYA2009
Biggest network ever in Astronomy and in science Education and Public Outreach and ESO is the driver!
IYA2009: The Global Project
Some key dates:
• 2003: IAU GA in Sidney: IYA2009 Inception
• 2005:UNESCO Endorsement
• July 2007: IYA2009 Secretariat, the global coordination hub, is established at ESO
• December 2007:UN Proclamation
• January 2009: Opening Ceremony in Paris, France
• (9-10) January 2010: Closing Ceremony, Padova, Italy
Some achievements:
• 140 National Nodes
• 36 Organisational Nodes
• 102 National Websites
• 11 Cornerstone Projects
• 11 Special Task Groups
• 9 Special Projects
• 7 Official Products
• 3 Global Sponsors (Thales Alenia Space, Celestron and History)
• 30 Organisational Associates
• 17 Global Media Partners
• ~650 KEUR raised for the global coordination, including funding to the Cornerstone Projects
IYA2009 global projects@ESO
• Global Cornerstones– 100 Hours of Astronomy
(“Around the World in 80 Telescopes” webcast)
– Cosmic Diary
– Portal to the Universe
– From Earth to the Universe
– etc.
• ALMA planetarium show: www.cosmicorigins.org
Local/national events
• Garching/Munich/Germany:– Opening event in Berlin
– AGAPE star party during “100HA”
– Astronomy Cafés
– Gigapixel image exhibition (collaboration with S. Guisard and S. Brunier)
• Chile:– Science Cafés
– Travelling exhibit
– Paranal videolinks and virtual tour
– Working with EXPLORA
– “400 Years, 400 Schools”
In Search of our Cosmic Origins
• ALMA planetarium show
• www.cosmicorigins.org
• ESO collaboration with the Association of French Language Planetariums (APLF) and the German Planetarium of Augsburg
• Languages including: English, French, German, Spanish, Chilean Spanish, Italian (and others planned)
Main messages
• ePOD has been restructured and all outreach at ESO is now combined for added synergy
• Production in several areas has been visibly increased
• Coherent “holistic” strategy 2008-2012
• ePOD is world leading in several areas: video production/distribution, IYA2009, image production …