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Esri® Business Analyst OnlineSM

Report Reference Guide

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Table of Contents

Market Potential Electronics and Internet Market Potential ......................... 39 Financial Investments Market Potential ............................. 40 Health and Beauty Market Potential ....................................41 Pets and Products Market Potential ................................... 42 Restaurant Market Potential................................................. 43 Retail Market Potential .......................................................... 44 Sports and Leisure Market Potential .................................. 45 Business Data Reports Business Summary ................................................................ 49 Major Shopping Center Locator ......................................... 50 Retail MarketPlace Profile ......................................................51 Traffic Count Profile ............................................................... 52

Maps Site Maps and Satellite Imagery Site Details Map ..................................................................... 55 Site Map .................................................................................. 56 Site Map with Satellite Imagery ........................................... 57Other Maps Major Shopping Center Map ............................................... 58 Traffic Count Map .................................................................. 59 Traffic Count Map—Close Up ............................................. 60 Dominant Tapestry Site Map ................................................61

Related Products Business Analyst Online API ................................................ 62 Business Analyst Desktop .................................................... 63 Business Analyst Server ........................................................ 64

Introduction About Business Analyst Online ............................................. 1 Current-Year/Five-Year Forecast Demographic Updates .. 2

How to Order Get Started with Business Analyst Online ........................... 3 Basic and Premium Subscriptions ......................................... 4 Demographics Market Profile ........................................................................... 9 Demographic and Income Profile ........................................10 Demographic and Income Comparison Profile .................11 1990–2000 Comparison Profile ............................................12 Age 50+ Profile .......................................................................13 Age by Income Profile ............................................................14 Age by Sex by Race Profile ....................................................15 Age by Sex Profile ..................................................................16 Census 2000 Detailed Race Profile ......................................17 Census 2000 Summary Profile ..............................................18 Detailed Age Profile ...............................................................19 Detailed Income Profile ........................................................ 20 Disposable Income Profile ................................................... 21 Executive Summary ............................................................... 22 Graphic Profile ....................................................................... 23 Housing Profile ....................................................................... 24 Net Worth Profile ................................................................... 25 Tapestry Segmentation Area Profile ................................... 26

Consumer Spending Automotive Aftermarket Expenditures .............................. 29 Financial Expenditures ......................................................... 30 House and Home Expenditures ...........................................31 Household Budget Expenditures ....................................... 32 Medical Expenditures ........................................................... 33 Recreation Expenditures ...................................................... 34 Retail Goods and Services Expenditures .......................... 35

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This reference guide provides a comprehensive overview of the data variables used in the reports and maps available through Esri® Business Analyst OnlineSM. It also includes information about the subscription options available and what’s included in each subscription.

About Business Analyst OnlineBusiness Analyst Online uses over 3,000 variables for demographic, consumer spending, business, and traffic data. These data variables can be analyzed in a geographic context as granular as block groups, census tracts, or ZIP Codes.

An interactive, color-coded imagery or street map service is the backdrop for your analysis. You can quickly zoom in to your area of interest to instantly visualize data that helps you

• Identifylocationsofexistingcustomersorsites.

• Findnewcustomersbasedonthecharacteristicsofyourmost profitable existing customers.

• Analyzemarketareastoshowtheproximityofyourstoresto those of your competitors and discover opportunities for new store locations or store consolidations.

• Usethebuilt-inMicrosoft® Bing™ business search to explore businesses you can target for your products and services and add the locations directly to your map.

• Compareprospectivesitesyouareconsidering for a new business location by generating comparison reports based on hundreds of variables.

Dominant Tapestry Site MapSample

©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2

Latitude: 45.68019

680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589Ring: 1, 3, 5 Miles

Source: ESRI Retail MarketPlace ProfileSample


Proposed Location Latitude: 41.8805100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715Ring: 1 mile radius

Summary Demographics2010 Population 39,1022010 Households 21,1252010 Median Disposable Income $62,1282010 Per Capita Income $60,674

Industry Summary Demand Supply Leakage/Surplus Number of(Retail Potential) (Retail Sales) Retail Gap Factor Businesses

Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549,709 -60.8 2,755Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668,649 -55.8 1,747Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008

Demand Supply Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Retail Gap Factor BusinessesMotor Vehicle & Parts Dealers (NAICS 441) $180,785,806 $128,359,772 $52,426,034 17.0 26 Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164,441 31.1 10 Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123,605 -59.7 13 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385,198 46.4 3

Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707,528 -49.7 113 Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772,273 -32.8 53 Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60

Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259

Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55 Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405,825 -50.5 53 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2

Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149 Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786,873 -37.8 77 Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9 54 Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675,472 -29.9 18

Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903 -45.5 102

Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575,795 -53.0 25

Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365,096 -65.0 415 Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143 Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146,895 -46.7 28 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244

Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232 -76.6 133 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56 Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 77

Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.

Source: ESRI and infoUSA®

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Current-Year/Five-Year Forecast Demographic Updates

Esri has a team of demographers, statisticians, and economists who use a wide variety of public and private data sources to develop a uniquely accurate and detailed picture of local population, economic, housing, and business characteristics. Using geographic information system (GIS) tools and our strong demographic estimating experience, Esri captures the effects of significant events that occur between decennial censuses.

The data is delivered at 11 different levels of geography, from national levels all the way down to block groups:

•National

•States

•Core-basedstatisticalareas(CBSA)

•Counties

•Censustracts

•Places

•Countysubdivisions

•ZIPCodes

•Congressionaldistricts

•Designatedmarketareas(DMA)

•Blockgroups

Esri produces 15,000 variables, creating an incredibly detailed picture of the U.S. population. Forecasts are prepared initially for counties and block groups. From the county database, forecasts are aggregated to higher levels (such as CBSAs and states). From the block group database, forecasts are retrieved for census tracts; places; county subdivisions; ZIP Codes; congressional districts for the 111th Congress; DMAs; or any user-defined site, circle, or polygon.

Accurate and Reliable DataEsri improves on publicly available data by providing the current-year data and extending the coverage (summaries from 11 different levels of geography). Compared to other private sources of demographic data, Esri provides a proven track record of accuracy and agility. Esri publishes the results of all tests of accuracy on its Web site. As an example of Esri’s agility, it was the first to capture the effects of the 2005 hurricane season at the block group level and the first to identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed (as evidenced by the annual trends white paper, available on Esri’s Web site). Current-year variables ensure that analysts and the public alike can conduct their research with the most accurate information available, which is especially critical in fast-changing areas.

2014

2009

Esri’s Data Development TeamLed by chief demographer Lynn Wombold, Esri’s data development team has a 35-year history of excellence in market intelligence. The combined expertise of the team’s economists, statisticians, demographers, geographers, and analysts totals nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks.

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Site MapSample


Latitude: 39.71907

201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113Drive Time: 3, 5, 7 Minutes

Get Started with Business Analyst Online

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Demographic and Income ProfileSample



Summary 2000 2010 2015 Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size 1.56 1.66 1.68 Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age 34.0 35.7 35.8

Trends: 2010-2015 Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36%

2000 2010 2015Households by Income Number Percent Number Percent Number Percent < $15,000 1,688 11.6% 1,912 7.9% 1,363 5.1% $15,000 - $24,999 793 5.4% 801 3.3% 552 2.1% $25,000 - $34,999 943 6.5% 991 4.1% 787 2.9% $35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2% $50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1% $150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000+ 980 6.7% 2,379 9.8% 3,192 11.9%

Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932

2000 2010 2015Population by Age Number Percent Number Percent Number Percent 0 - 4 747 2.9% 1,459 3.2% 1,636 3.3% 5 - 9 432 1.7% 1,021 2.2% 1,185 2.4% 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% 35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% 45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2% 55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 65 - 74 879 3.4% 2,110 4.6% 3,102 6.2% 75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 85+ 97 0.4% 489 1.1% 582 1.2%

2000 2010 2015Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3% American Indian Alone 50 0.2% 150 0.3% 205 0.4% Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9% Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2% Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%Data Note: Income is expressed in current dollars.Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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Business Analyst OnlineDemographics

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Market ProfileSample


Proposed Location 100 S Wacker Dr, 100 S Wacker Dr, 100 S Wacker Dr,Latitude: 41.8803 Chicago, IL 60606-4006 Chicago, IL 60606-4006 Chicago, IL 60606-4006Longitude: -87.63747 Radius: 1.5 Miles Radius: 4 Miles Radius: 8 Miles

2000 Total Population 75,914 516,754 1,989,573 2000 Group Quarters 4,767 19,825 49,3062009 Total Population 102,755 549,079 2,015,4052014 Total Population 113,897 561,203 2,011,012 2009 - 2014 Annual Rate 2.08% 0.44% -0.04%

2000 Households 42,723 228,486 729,882 2000 Average Household Size 1.67 2.17 2.662009 Households 56,214 245,566 736,780 2009 Average Household Size 1.71 2.15 2.672014 Households 62,602 252,181 736,441 2014 Average Household Size 1.72 2.14 2.66 2009 - 2014 Annual Rate 2.18% 0.53% -0.01%2000 Families 14,140 100,531 409,626 2000 Average Family Size 2.58 3.25 3.592009 Families 18,277 104,314 400,703 2009 Average Family Size 2.67 3.24 3.662014 Families 19,871 104,483 392,475 2014 Average Family Size 2.69 3.25 3.68 2009 - 2014 Annual Rate 1.69% 0.03% -0.41%

2000 Housing Units 48,778 255,621 799,873 Owner Occupied Housing Units 33.6% 30.2% 33.3% Renter Occupied Housing Units 54.0% 59.1% 58.0% Vacant Housing Units 12.5% 10.7% 8.8%2009 Housing Units 65,916 283,698 838,342 Owner Occupied Housing Units 35.1% 31.0% 33.1% Renter Occupied Housing Units 50.2% 55.6% 54.8% Vacant Housing Units 14.7% 13.4% 12.1%2014 Housing Units 73,099 293,534 849,643 Owner Occupied Housing Units 35.8% 31.0% 32.6% Renter Occupied Housing Units 49.8% 54.9% 54.1% Vacant Housing Units 14.4% 14.1% 13.3%

Median Household Income 2000 $56,538 $42,847 $37,749 2009 $75,288 $58,813 $51,385 2014 $75,957 $62,665 $54,451 Median Home Value 2000 $243,136 $224,546 $157,593 2009 $343,765 $311,868 $221,468 2014 $376,262 $343,943 $241,557 Per Capita Income 2000 $49,048 $32,039 $20,732 2009 $59,665 $40,288 $26,274 2014 $62,456 $42,871 $27,756 Median Age 2000 34.5 31.1 30.1 2009 36.0 32.0 30.7 2014 36.0 32.1 30.9

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.



Proposed Location 100 S Wacker Dr, 100 S Wacker Dr, 100 S Wacker Dr,Latitude: 41.8803 Chicago, IL 60606-4006 Chicago, IL 60606-4006 Chicago, IL 60606-4006Longitude: -87.63747 Radius: 1.5 Miles Radius: 4 Miles Radius: 8 Miles

2000 Total Population 75,914 516,754 1,989,573 2000 Group Quarters 4,767 19,825 49,3062009 Total Population 102,755 549,079 2,015,4052014 Total Population 113,897 561,203 2,011,012 2009 - 2014 Annual Rate 2.08% 0.44% -0.04%

2000 Households 42,723 228,486 729,882 2000 Average Household Size 1.67 2.17 2.662009 Households 56,214 245,566 736,780 2009 Average Household Size 1.71 2.15 2.672014 Households 62,602 252,181 736,441 2014 Average Household Size 1.72 2.14 2.66 2009 - 2014 Annual Rate 2.18% 0.53% -0.01%2000 Families 14,140 100,531 409,626 2000 Average Family Size 2.58 3.25 3.592009 Families 18,277 104,314 400,703 2009 Average Family Size 2.67 3.24 3.662014 Families 19,871 104,483 392,475 2014 Average Family Size 2.69 3.25 3.68 2009 - 2014 Annual Rate 1.69% 0.03% -0.41%














Improve forecasting and business planning by analyzing trends and changes with demographic reports based on Esri’s current-year estimates and five-year projected data.

n Market Profile—Most Popular Report

n Demographic and Income Profile—Very Popular Report

n Demographic and Income Comparison Profile

n 1990–2000 Comparison Profile

n Age 55+ Profile

n Age by Income Profile

n Age by Sex by Race Profile

n Age by Sex Profile

n Census 2000 Detailed Race Profile

n Census 2000 Summary Profile

n Detailed Age Profile

n Detailed Income Profile

n Disposable Income Profile

n Executive Summary

n Graphic Profile

n Housing Profile

n Net Worth Profile

n Tapestry Segmentation Area Profile



2000 2010 2015

Demographics

Dem

ograp

hics

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Proposed Location Latitude: 41.8805100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715Ring: 1, 3, 5 Miles

1 mile radius 3 miles radius 5 miles radius

2000 Total Population 26,162 300,862 816,002 2000 Group Quarters 3,043 10,995 32,3182010 Total Population 45,534 343,403 865,0892015 Total Population 50,151 353,272 875,185 2010 - 2015 Annual Rate 1.95% 0.57% 0.23%

2000 Households 14,855 141,561 334,355 2000 Average Household Size 1.56 2.05 2.342010 Households 24,338 164,537 359,150 2010 Average Household Size 1.66 2.01 2.32015 Households 26,808 170,130 364,685 2015 Average Household Size 1.68 2 2.3 2010 - 2015 Annual Rate 1.95% 0.67% 0.31%2000 Families 4,534 58,924 158,381 2000 Average Family Size 2.4 3.1 3.42010 Families 7,223 65,747 164,294 2010 Average Family Size 2.6 3.08 3.392015 Families 7,843 66,446 163,681 2015 Average Family Size 2.64 3.09 3.4 2010 - 2015 Annual Rate 1.66% 0.21% -0.07%






Market Profile

Residential and commercial retailers, real estate agents, and economic development agencies use this report to get a basic understanding of market demographics, consumer spending, and segmentation. This is one of the most popular reports and is the most comprehensive. This report is a good starting point for your analysis.

Dem

ogra

phi

cs

View a full report atesri.com/baoreports.

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Demographic and Income Profile

Local governments, retailers, and real estate agents use this report to quickly forecast area growth.


Dem

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Trends 2010-2015

Area State U.S.

Population Households Families Owner HHs Median HH Income0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Annu

al R

ate

(in p

erce

nt)

Population by Age

2010 2015

0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+0

5

10

15

20

25

30

Perc

ent

2010 Household Income 2010 Population by Race

$150-199K+ (10.2%)

$200K+ (9.8%)$100K-$149K (18.4%)

<$15K (7.9%)

$15K-$24K (3.3%)$25K-34K (4.1%)$75K-99K (17.2%)

$35K-$49K (9.3%)

$50K-74K (19.9%)

Perc

ent

WhiteBlack

Am. Ind.Asian

PacificOther

Two+

05

101520253035404550556065

2.93.70.1

10.80.3

20.7

61.4

2010 Percent Hispanic Origin: 10.7%

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Demographic and Income Profile

Proposed Location Sample100 S Wacker Dr, Chicago, IL 60606-4006 Latitude: 41.8805Ring: 1 mile radius Longitude: -87.63715

Summary 2000 2010 2015Population 26,162 45,534 50,151Households 14,855 24,338 26,808Families 4,534 7,223 7,843Average Household Size 1.56 1.66 1.68Owner Occupied Housing Units 6,905 12,162 13,530Renter Occupied Housing Units 7,950 12,176 13,278Median Age 34.0 35.7 35.8

Trends: 2010 - 2015 Annual Rate Area State NationalPopulation 1.95% 0.27% 0.76%Households 1.95% 0.27% 0.78%Families 1.66% 0.07% 0.64%Owner HHs 2.15% 0.32% 0.82%Median Household Income 4.32% 2.76% 2.36%

2000 2010 2015 Households by Income Number Percent Number Percent Number Percent

<$15,000 1,688 11.6% 1,912 7.9% 1,363 5.1%$15,000 - $24,999 793 5.4% 801 3.3% 552 2.1%$25,000 - $34,999 943 6.5% 991 4.1% 787 2.9%$35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2%$50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6%$75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6%$100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1%$150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6%$200,000+ 980 6.7% 2,379 9.8% 3,192 11.9%

Median Household Income $65,379 $81,441 $100,632Average Household Income $87,546 $108,629 $125,374Per Capita Income $49,927 $60,584 $69,932

2000 2010 2015 Population by Age Number Percent Number Percent Number Percent

0 - 4 747 2.9% 1,459 3.2% 1,636 3.3%5 - 9 432 1.7% 1,022 2.2% 1,184 2.4%10 - 14 374 1.4% 877 1.9% 1,039 2.1%15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0%20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8%25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1%35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7%45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2%55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4%65 - 74 879 3.4% 2,110 4.6% 3,102 6.2%75 - 84 405 1.5% 1,150 2.5% 1,345 2.7%85+ 97 0.4% 489 1.1% 582 1.2%

2000 2010 2015 Race and Ethnicity Number Percent Number Percent Number Percent

White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5%Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3%American Indian Alone 50 0.2% 150 0.3% 205 0.4%Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9%Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2%Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5%Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3%Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0%

Data Note: Income is expressed in current dollars

June 14, 2010

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Demographic and Income Comparison Profile

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1990-2000 Comparison ProfileSample



1990 Census 2000 1990-2000Number Percent Number Percent Annual Rate

Total Population 14,913 - 26,162 - 5.78%Total Households 7,751 100.0% 14,855 100.0% 6.72% Average Household Size 1.45 - 1.56 - 0.73% Total Families 1,968 25.4% 4,534 30.5% 8.70% Average Family Size 2.32 - 2.4 - 0.34%Per Capita Income $31,250 - $49,927 - 4.80%Total Housing Units 10,462 - 17,113 - 5.04%

Population by Sex Male 8,705 58.4% 14,045 53.7% 4.90% Female 6,209 41.6% 12,117 46.3% 6.91%

Population by AgeTotal 14,914 100.0% 26,159 100.0% 5.78% Age 0 - 4 311 2.1% 747 2.9% 9.16% Age 5 - 9 136 0.9% 432 1.7% 12.25% Age 10 - 14 119 0.8% 374 1.4% 12.13% Age 15 - 19 703 4.7% 1,092 4.2% 4.50% Age 20 - 24 1,740 11.7% 2,502 9.6% 3.70% Age 25 - 29 2,923 19.6% 4,486 17.1% 4.38% Age 30 - 34 2,250 15.1% 4,336 16.6% 6.78% Age 35 - 39 1,803 12.1% 3,157 12.1% 5.76% Age 40 - 44 1,315 8.8% 2,207 8.4% 5.31% Age 45 - 49 904 6.1% 1,838 7.0% 7.35% Age 50 - 54 689 4.6% 1,736 6.6% 9.68% Age 55 - 59 571 3.8% 1,106 4.2% 6.83% Age 60 - 64 445 3.0% 766 2.9% 5.58% Age 65 - 69 380 2.5% 510 1.9% 2.99% Age 70 - 74 257 1.7% 369 1.4% 3.68% Age 75 - 79 185 1.2% 248 0.9% 2.97% Age 80 - 84 115 0.8% 156 0.6% 3.10% Age 85+ 68 0.5% 97 0.4% 3.62%Median Age 33.4 34.0 0.18% Age 18+ 14,231 95.4% 24,346 93.1% 5.52% Age 65+ 1,005 6.7% 1,380 5.3% 3.22%

Households by Household IncomeHousehold Income Base 7,637 100.0% 14,598 100.0% 6.69% <$15,000 835 10.9% 1,688 11.6% 7.29% $15,000 - $24,999 814 10.7% 793 5.4% -0.26% $25,000 - $34,999 1,133 14.8% 943 6.5% -1.82% $35,000 - $49,999 1,548 20.3% 2,151 14.7% 3.34% $50,000 - $74,999 1,592 20.8% 2,679 18.4% 5.34% $75,000 - $99,999 728 9.5% 1,845 12.6% 9.75% $100,000 - $149,999 641 8.4% 2,419 16.6% 14.20% $150,000+ 346 4.5% 2,080 14.2% 19.65%Median Household Income $42,908 $65,379 4.30%Average Household Income $58,625 $87,546 4.09%

Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual compound rate.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography.

1990–2000 Comparison Profile

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Age 50+ ProfileSample



Demographic Summary Census 2000 2010 2015 2010-2015 2010-2015Change Annual Rate

Total Population 26,162 45,534 50,151 4,617 1.95%Population 50+ 4,988 11,938 14,370 2,432 3.78%Median Age 34.0 35.7 35.8 0.1 0.06%Households 14,855 24,338 26,808 2,470 1.95%% Householders 55+ 15.3 23.9 26.8 2.8 2.32%Owner/Renter Ratio 0.9 1.0 1.0 0.0 0%Median Home Value $217,450 $308,814 $359,555 $50,741 3.09%Average Home Value $258,594 $366,186 $433,324 $67,138 3.42%Median Household Income $65,379 $81,441 $100,632 $19,191 4.32%Median Household Income for Householder 55+ $53,156 $76,714 $93,841 $17,127 4.11%

Population by Age and Sex Male Population Census 2000 2010 2015

Number % of 50+ Number % of 50+ Number % of 50+

Total (50+) 2,567 100.0% 5,824 100.0% 7,096 100.0% 50 - 54 905 35.3% 1,635 28.1% 1,884 26.6% 55 - 59 612 23.8% 1,405 24.1% 1,638 23.1% 60 - 64 407 15.9% 1,081 18.6% 1,234 17.4% 65 - 69 264 10.3% 628 10.8% 971 13.7% 70 - 74 175 6.8% 416 7.1% 561 7.9% 75 - 79 115 4.5% 288 4.9% 357 5.0% 80 - 84 64 2.5% 201 3.5% 238 3.4% 85+ 25 1.0% 170 2.9% 213 3.0%

Female Population Census 2000 2010 2015Number % of 50+ Number % of 50+ Number % of 50+

Total (50+) 2,421 100.0% 6,114 100.0% 7,274 100.0% 50 - 54 830 34.3% 1,593 26.1% 1,724 23.7% 55 - 59 494 20.4% 1,380 22.6% 1,532 21.1% 60 - 64 359 14.8% 1,095 17.9% 1,329 18.3% 65 - 69 246 10.2% 617 10.1% 975 13.4% 70 - 74 194 8.0% 449 7.3% 595 8.2% 75 - 79 133 5.5% 368 6.0% 444 6.1% 80 - 84 93 3.8% 293 4.8% 306 4.2% 85+ 72 3.0% 319 5.2% 369 5.1%

Total Population Census 2000 2010 2015Number % of Total Pop Number % of Total Pop Number % of Total Pop

Total (50+) 4,988 19.1% 11,938 26.2% 14,370 28.7% 50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2% 55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3% 60 - 64 766 2.9% 2,176 4.8% 2,563 5.1% 65 - 69 510 1.9% 1,245 2.7% 1,946 3.9% 70 - 74 369 1.4% 865 1.9% 1,156 2.3% 75 - 79 248 0.9% 656 1.4% 801 1.6% 80 - 84 157 0.6% 494 1.1% 544 1.1% 85+ 97 0.4% 489 1.1% 582 1.2%

65+ 1,381 5.3% 3,749 8.2% 5,029 10.0% 75+ 502 1.9% 1,639 3.6% 1,927 3.8%

Data Note: Detail may not sum to totals due to rounding.


Age 50+ Profile

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Age by Income ProfileSample



Census 2000 2010 2015 2010-2015 2010-2015Change Annual Rate

Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Median Age 34.0 35.7 35.8 0.1 0.06%

Census 2000 Households by Income and Age of Householder

< 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+

HH Income Base 1,071 5,515 3,617 2,046 1,297 697 354

<$10,000 394 336 153 88 72 109 175 $10,000 - $14,999 49 110 67 44 36 38 15 $15,000 - $24,999 149 188 177 50 103 98 28 $25,000 - $34,999 133 380 182 55 108 60 23 $35,000 - $49,999 158 894 614 227 130 98 31 $50,000 - $74,999 87 1,153 725 356 236 86 37 $75,000 - $99,999 33 878 406 297 136 72 23 $100,000 - $149,999 21 1,035 602 435 270 54 4 $150,000 - $199,999 21 349 344 217 114 37 18 $200,000+ 26 192 347 277 92 45 0

Median HH Income $21,358 $67,268 $70,778 $90,488 $70,755 $43,187 $10,534Average HH Income $42,058 $81,329 $95,805 $118,641 $101,775 $74,472 $31,779

Percent Distribution

< 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+

HH Income Base 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

<$10,000 36.8% 6.1% 4.2% 4.3% 5.6% 15.6% 49.4% $10,000 - $14,999 4.6% 2.0% 1.9% 2.2% 2.8% 5.5% 4.2% $15,000 - $24,999 13.9% 3.4% 4.9% 2.4% 7.9% 14.1% 7.9% $25,000 - $34,999 12.4% 6.9% 5.0% 2.7% 8.3% 8.6% 6.5% $35,000 - $49,999 14.8% 16.2% 17.0% 11.1% 10.0% 14.1% 8.8% $50,000 - $74,999 8.1% 20.9% 20.0% 17.4% 18.2% 12.3% 10.5% $75,000 - $99,999 3.1% 15.9% 11.2% 14.5% 10.5% 10.3% 6.5% $100,000 - $149,999 2.0% 18.8% 16.6% 21.3% 20.8% 7.7% 1.1% $150,000 - $199,999 2.0% 6.3% 9.5% 10.6% 8.8% 5.3% 5.1% $200,000+ 2.4% 3.5% 9.6% 13.5% 7.1% 6.5% 0.0%

Data Note: Census 2000 income is expressed in current (1999) dollars.


Age by Income Profile

Marketers, market researchers, and those in the entertainment and leisure industries use this report to identify and target market niches, reveal and tap into specific age markets, and plan effective media campaigns.


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Age by Sex by Race ProfileSample




Population 26,162 45,534 50,151 4,617 1.95%Households 14,855 24,338 26,808 2,470 1.95%Median Age 34.0 35.7 35.8 0.1 0.06%Median Male Age 34.1 35.5 35.7 0.2 0.11%Median Female Age 33.8 36.0 36.0 0.0 0%

2010 Hispanic Population by Age

Total Males FemalesNumber Percent Number Percent Number Percent

Total 4,863 100.0% 2,538 100.0% 2,325 100.0% 0 - 4 333 6.8% 160 6.3% 173 7.4% 5 - 9 221 4.5% 117 4.6% 104 4.5% 10 - 14 164 3.4% 94 3.7% 70 3.0% 15 - 19 348 7.2% 187 7.4% 161 6.9% 20 - 24 531 10.9% 282 11.1% 249 10.7% 25 - 29 811 16.7% 414 16.3% 397 17.1% 30 - 34 642 13.2% 350 13.8% 292 12.6% 35 - 39 428 8.8% 257 10.1% 171 7.4% 40 - 44 298 6.1% 161 6.3% 137 5.9% 45 - 49 293 6.0% 143 5.6% 150 6.5% 50 - 54 228 4.7% 102 4.0% 126 5.4% 55 - 59 174 3.6% 82 3.2% 92 4.0% 60 - 64 140 2.9% 62 2.4% 78 3.4% 65 - 69 107 2.2% 47 1.9% 60 2.6% 70 - 74 54 1.1% 28 1.1% 26 1.1% 75 - 79 38 0.8% 19 0.7% 19 0.8% 80 - 84 26 0.5% 14 0.6% 12 0.5% 85+ 27 0.6% 19 0.7% 8 0.3%Median Age 30.2 30.2 30.1

Data Note: Hispanic population can be of any race.


Age by Sex by Race Profile

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Age by Sex ProfileSample




Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24% Median Age 34.0 35.7 35.8 0.1 0.06% Median Male Age 34.1 35.5 35.7 0.2 0.11% Median Female Age 33.8 36.0 36.0 0.0 0%

Total Population by Age

Census 2000 2010 2015Number Percent Number Percent Number Percent

Total 26,160 100.0% 45,533 100.0% 50,149 100.0%

0 - 4 747 2.9% 1,459 3.2% 1,636 3.3% 5 - 9 432 1.7% 1,021 2.2% 1,185 2.4% 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 25 - 29 4,486 17.1% 7,216 15.8% 7,412 14.8%

30 - 34 4,336 16.6% 5,406 11.9% 6,696 13.4% 35 - 39 3,157 12.1% 4,390 9.6% 4,313 8.6% 40 - 44 2,207 8.4% 3,661 8.0% 3,570 7.1% 45 - 49 1,838 7.0% 3,389 7.4% 3,533 7.0% 50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2% 55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3%

60 - 64 766 2.9% 2,176 4.8% 2,563 5.1% 65 - 69 510 1.9% 1,245 2.7% 1,946 3.9% 70 - 74 369 1.4% 865 1.9% 1,156 2.3% 75 - 79 248 0.9% 656 1.4% 801 1.6% 80 - 84 157 0.6% 494 1.1% 544 1.1% 85+ 97 0.4% 489 1.1% 582 1.2%

18+ 24,346 93.1% 41,624 91.4% 45,715 91.2%

21+ 23,048 88.1% 39,432 86.6% 43,440 86.6%



Age by Sex Profile

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Male Population by Age


Total 14,044 100.0% 23,993 100.0% 26,349 100.0% 0 - 4 363 2.6% 732 3.1% 810 3.1% 5 - 9 226 1.6% 522 2.2% 614 2.3% 10 - 14 197 1.4% 449 1.9% 540 2.0% 15 - 19 545 3.9% 930 3.9% 971 3.7% 20 - 24 1,327 9.4% 2,172 9.1% 2,220 8.4% 25 - 29 2,415 17.2% 3,910 16.3% 3,878 14.7% 30 - 34 2,354 16.8% 3,043 12.7% 3,779 14.3% 35 - 39 1,869 13.3% 2,565 10.7% 2,547 9.7% 40 - 44 1,242 8.8% 2,043 8.5% 2,030 7.7% 45 - 49 939 6.7% 1,803 7.5% 1,864 7.1% 50 - 54 905 6.4% 1,635 6.8% 1,884 7.2% 55 - 59 612 4.4% 1,405 5.9% 1,638 6.2% 60 - 64 407 2.9% 1,081 4.5% 1,234 4.7% 65 - 69 264 1.9% 628 2.6% 971 3.7% 70 - 74 175 1.2% 416 1.7% 561 2.1% 75 - 79 115 0.8% 288 1.2% 357 1.4% 80 - 84 64 0.5% 201 0.8% 238 0.9% 85+ 25 0.2% 170 0.7% 213 0.8%

18+ 13,107 93.3% 21,978 91.6% 24,070 91.4%

Female Population by Age


Total 12,116 100.0% 21,540 100.0% 23,800 100.0% 0 - 4 384 3.2% 727 3.4% 826 3.5% 5 - 9 206 1.7% 499 2.3% 571 2.4% 10 - 14 177 1.5% 428 2.0% 499 2.1% 15 - 19 548 4.5% 964 4.5% 1,018 4.3% 20 - 24 1,175 9.7% 2,110 9.8% 2,186 9.2% 25 - 29 2,071 17.1% 3,306 15.3% 3,534 14.8% 30 - 34 1,982 16.4% 2,363 11.0% 2,917 12.3% 35 - 39 1,288 10.6% 1,825 8.5% 1,766 7.4% 40 - 44 965 8.0% 1,618 7.5% 1,540 6.5% 45 - 49 899 7.4% 1,586 7.4% 1,669 7.0% 50 - 54 830 6.9% 1,593 7.4% 1,724 7.2% 55 - 59 494 4.1% 1,380 6.4% 1,532 6.4% 60 - 64 359 3.0% 1,095 5.1% 1,329 5.6% 65 - 69 246 2.0% 617 2.9% 975 4.1% 70 - 74 194 1.6% 449 2.1% 595 2.5% 75 - 79 133 1.1% 368 1.7% 444 1.9% 80 - 84 93 0.8% 293 1.4% 306 1.3% 85+ 72 0.6% 319 1.5% 369 1.6%

18+ 11,237 92.7% 19,646 91.2% 21,645 90.9%





Census 2000 Population by Age and Sex

Males (%) Females (%)

0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+02468

1012141618

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2010 Population by Age and Sex


0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+02468

1012141618

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2015 Population by Age and Sex


0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+0123456789

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Census 2000 Detailed Race ProfileSample



Number Percent

Total Population 26,162 100.0% Population Reporting One Race 25,583 97.8% White 16,948 64.8% Black or African American 5,519 21.1% American Indian or Alaska Native 50 0.2% Asian 2,519 9.6% Native Hawaiian or Other Pacific Islander 24 0.1% Some Other Race 523 2.0% Population Reporting Two or More Races 579 2.2%

Population Reporting Two Races White and Black 87 0.3% White and American Indian 42 0.2% White and Asian 98 0.4% White and Pacific Islander 5 0.0% White and Other Race 204 0.8% Black and American Indian 27 0.1% Black and Asian 14 0.1% Black and Pacific Islander 0 0.0% Black and Other Race 20 0.1% American Indian and Asian 6 0.0% American Indian and Pacific Islander 0 0.0% American Indian and Other Race 7 0.0% Asian and Pacific Islander 7 0.0% Asian and Other Race 39 0.1% Pacific Islander and Other Race 0 0.0%

Population Reporting Race in Any Combination Sum 1,190 4.5% White in Any Combination 458 1.8% Black in Any Combination 171 0.7% American Indian in Any Combination 99 0.4% Asian in Any Combination 169 0.6% Pacific Islander in Any Combination 15 0.1% Some Other Race in Any Combination 278 1.1%

Population Reporting Race Alone or in Any Combination Sum 26,773 102.3% White 17,406 66.5% Black or African American 5,690 21.7% American Indian or Alaska Native 149 0.6% Asian 2,688 10.3% Native Hawaiian or Other Pacific Islander 39 0.1% Some Other Race 801 3.1%

Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to rounding.

Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L. 94-171).

Census 2000 Detailed Race Profile

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Census 2000 Summary ProfileSample



Summary 1990 Census 2000 1990-2000Annual Rate

Total Population 14,913 26,162 5.78%Total Households 7,751 14,855 6.72%Total Families 1,968 4,534 8.7%Total Housing Units 10,462 17,113 5.04%

Average Household Size 1.45 1.56 0.73%Average Family Size 2.32 2.4 0.34%

Median Household Income $42,908 $65,379 4.3%Average Household Income $58,625 $87,546 4.09%Per Capita Income $31,250 $49,927 4.8%

Number Percent

Population by RaceTotal 26,162 100.0% Population Reporting One Race 25,583 97.8% White 16,948 64.8% Black or African American 5,519 21.1% American Indian or Alaska Native 50 0.2% Asian 2,519 9.6% Native Hawaiian or Other Pacific Islander 24 0.1% Some Other Race 523 2.0% Population Reporting Two or More Races 579 2.2%

Total Hispanic Population 1,603 6.1%

Population by Sex Male 14,045 53.7% Female 12,117 46.3%

Population by AgeTotal 26,160 100.0% Age 0 - 4 747 2.9% Age 5 - 9 432 1.7% Age 10 - 14 374 1.4% Age 15 - 19 1,093 4.2% Age 20 - 24 2,502 9.6% Age 25 - 29 4,486 17.1% Age 30 - 34 4,336 16.6% Age 35 - 39 3,157 12.1% Age 40 - 44 2,207 8.4% Age 45 - 49 1,838 7.0% Age 50 - 54 1,735 6.6% Age 55 - 59 1,106 4.2% Age 60 - 64 766 2.9% Age 65 - 69 510 1.9% Age 70 - 74 369 1.4% Age 75 - 79 248 0.9% Age 80 - 84 157 0.6% Age 85+ 97 0.4% Median Age 34.0

Age 18+ 24,346 93.1% Age 65+ 1,381 5.3%

Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race. Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual compound rate.

Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. ESRI converted 1990 Census data into 2000 geography.

Census 2000 Summary Profile

Retirement and assisted living community planners use this report to determine where high concentrations of elderly residents exist or are growing. Home heating and cooling system repair companies use this report to find areas with older homes that might be in need of repair or updating.


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Detailed Age Profile

Financial, advertising, and real estate industries use this report to help define their products and service offerings to effectively market to each age group. Emergency preparedness planners also use this information to assess affected areas and populations.

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Detailed Age ProfileSample




Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24%

Total Population by Detailed AgeCensus 2000 2010 2015

Number Percent Number Percent Number PercentTotal 26,160 100.0% 45,530 100.0% 50,150 100.0% <1 243 0.9% 429 0.9% 475 0.9% 1 175 0.7% 333 0.7% 374 0.7% 2 119 0.5% 272 0.6% 310 0.6% 3 99 0.4% 202 0.4% 228 0.5% 4 110 0.4% 221 0.5% 250 0.5% 5 81 0.3% 211 0.5% 236 0.5% 6 100 0.4% 206 0.5% 231 0.5% 7 75 0.3% 176 0.4% 198 0.4% 8 89 0.3% 235 0.5% 290 0.6% 9 86 0.3% 192 0.4% 228 0.5% 10 75 0.3% 156 0.3% 180 0.4% 11 93 0.4% 210 0.5% 259 0.5% 12 69 0.3% 161 0.4% 181 0.4% 13 65 0.2% 175 0.4% 217 0.4% 14 74 0.3% 174 0.4% 203 0.4% 15 83 0.3% 158 0.3% 157 0.3% 16 92 0.4% 192 0.4% 200 0.4% 17 87 0.3% 204 0.4% 217 0.4% 18 301 1.2% 524 1.2% 549 1.1% 19 529 2.0% 818 1.8% 866 1.7% 20 - 24 2,502 9.6% 4,281 9.4% 4,407 8.8% 25 - 29 4,486 17.1% 7,216 15.8% 7,412 14.8% 30 - 34 4,336 16.6% 5,406 11.9% 6,696 13.4% 35 - 39 3,157 12.1% 4,390 9.6% 4,313 8.6% 40 - 44 2,207 8.4% 3,661 8.0% 3,570 7.1% 45 - 49 1,838 7.0% 3,389 7.4% 3,533 7.0% 50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2% 55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3% 60 - 64 766 2.9% 2,176 4.8% 2,563 5.1% 65 - 69 510 1.9% 1,245 2.7% 1,946 3.9% 70 - 74 369 1.4% 865 1.9% 1,156 2.3% 75 - 79 248 0.9% 656 1.4% 801 1.6% 80 - 84 157 0.6% 494 1.1% 544 1.1% 85+ 97 0.4% 489 1.1% 582 1.2%

<18 1,816 6.9% 3,907 8.6% 4,434 8.8% 18+ 24,346 93.1% 41,624 91.4% 45,715 91.2% 21+ 23,048 88.1% 39,432 86.6% 43,440 86.6%Median Age 34.0 35.7 35.8



Detailed Age ProfileSample



Total Population by Detailed Age

Census 2000 2010 2015

<1

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

70-74

75-79

80-84

85+

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0

Age

Gro

ups

Percent


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Detailed Income Profile

Financial institutions and entertainment and leisure providers use this report to better understand where high- and low-income areas are located to offer pertinent products and services. Realtors and governments also use this information to identify patterns of market growth or decline.

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Detailed Income ProfileSample




Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24% Families 4,534 7,223 7,843 620 1.66% Average Family Size 2.4 2.6 2.64 0.04 0.31%


Households by Income HH Income Base 14,598 100.0% 24,334 100.0% 26,804 100.0% < $10,000 1,328 9.1% 1,444 5.9% 1,072 4.0% $10,000 - $14,999 360 2.5% 468 1.9% 291 1.1% $15,000 - $19,999 320 2.2% 366 1.5% 252 0.9% $20,000 - $24,999 473 3.2% 435 1.8% 300 1.1% $25,000 - $29,999 347 2.4% 528 2.2% 469 1.7% $30,000 - $34,999 596 4.1% 463 1.9% 318 1.2% $35,000 - $39,999 682 4.7% 588 2.4% 493 1.8% $40,000 - $44,999 813 5.6% 802 3.3% 511 1.9% $45,000 - $49,999 656 4.5% 881 3.6% 655 2.4% $50,000 - $59,999 1,055 7.2% 2,139 8.8% 2,252 8.4% $60,000 - $74,999 1,624 11.1% 2,695 11.1% 2,995 11.2% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $124,999 1,405 9.6% 2,530 10.4% 4,513 16.8% $125,000 - $149,999 1,014 6.9% 1,957 8.0% 2,470 9.2% $150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000 - $249,999 980 6.7% 1,136 4.7% 1,404 5.2% $250,000 - $499,999 N/A 944 3.9% 1,406 5.2% $500,000+ N/A 299 1.2% 382 1.4%Median Household Income $65,379 $81,441 $100,632Average Household Income $87,546 $108,629 $125,374Per Capita Income $49,927 $60,584 $69,932

Families by Income Family Income Base 4,716 100.0% 7,222 100.0% 7,840 100.0% < $10,000 137 2.9% 212 2.9% 159 2.0% $10,000 - $14,999 64 1.4% 81 1.1% 74 0.9% $15,000 - $19,999 52 1.1% 115 1.6% 94 1.2% $20,000 - $24,999 133 2.8% 88 1.2% 70 0.9% $25,000 - $29,999 85 1.8% 141 2.0% 125 1.6% $30,000 - $34,999 178 3.8% 163 2.3% 117 1.5% $35,000 - $39,999 103 2.2% 179 2.5% 261 3.3% $40,000 - $44,999 159 3.4% 193 2.7% 152 1.9% $45,000 - $49,999 110 2.3% 120 1.7% 98 1.3% $50,000 - $59,999 247 5.2% 402 5.6% 417 5.3% $60,000 - $74,999 416 8.8% 776 10.7% 791 10.1% $75,000 - $99,999 700 14.8% 1,304 18.1% 1,027 13.1% $100,000 - $124,999 689 14.6% 962 13.3% 1,301 16.6% $125,000 - $149,999 560 11.9% 588 8.1% 531 6.8% $150,000 - $199,999 528 11.2% 940 13.0% 1,385 17.7% $200,000 - $249,999 555 11.8% 478 6.6% 626 8.0% $250,000 - $499,999 N/A 370 5.1% 495 6.3% $500,000+ N/A 110 1.5% 117 1.5%Median Family Income $98,792 $95,942 $108,618Average Family Income $121,096 $125,597 $138,516

Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for inflation (for 2010 and 2015). In 2000, the Census Bureau reported income to an upper interval of $200,000+. ESRI forecasts extend income to $500,000+. N/A means Not Available.


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Disposable Income Profile

Advertisers and the media use the information in this report to help develop marketing campaigns. Retailers and the travel industry use the information in this report to target product and service offerings to the most profitable customers in an area.

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Disposable Income ProfileSample




Population 26,162 45,534 50,151 4,617 1.95%Median Age 34.0 35.7 35.8 0.1 0.06%Households 14,855 24,338 26,808 2,470 1.95%Average Household Size 1.56 1.66 1.68 0.02 0.24%

2010 Households by Disposable Income

Number Percent

Total 24,334 100.0%

<$15,000 2,103 8.6% $15,000 - $24,999 1,032 4.2% $25,000 - $34,999 1,679 6.9% $35,000 - $49,999 3,697 15.2% $50,000 - $74,999 5,801 23.8% $75,000 - $99,999 3,688 15.2% $100,000 - $149,999 3,893 16.0% $150,000 - $199,999 1,120 4.6% $200,000+ 1,321 5.4%

Median Disposable Income $63,136Average Disposable Income $85,554

2010 Disposable Income by Age of Householder

Number of Households

<25 25-34 35-44 45-54 55-64 65-74 75+

Total 1,759 7,410 5,211 4,135 3,163 1,501 1,154

<$15,000 548 474 204 181 162 233 300 $15,000 - $24,999 205 184 148 108 165 107 115 $25,000 - $34,999 179 511 363 235 202 110 79 $35,000 - $49,999 232 1,276 763 584 500 214 128 $50,000 - $74,999 298 2,067 1,251 895 738 317 235 $75,000 - $99,999 92 1,397 814 648 477 148 111 $100,000 - $149,999 117 1,060 1,012 846 568 196 94 $150,000 - $199,999 40 173 324 315 136 70 62 $200,000+ 48 268 332 323 215 106 30

Median Disposable Income $31,489 $62,332 $71,468 $76,852 $66,572 $54,869 $43,715Average Disposable Income $50,329 $78,907 $94,695 $103,923 $94,463 $85,937 $60,808

Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey,U.S. Census Bureau. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census Population and Housing. ESRI forecasts for 2010 and 2015.

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Executive Summary

Economic developers, governments, and health and wellness providers use this report to get a quick understanding of income, housing, education, and population trends.


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Executive SummarySample

©2010 ESRI 6/14/2010 Page 1 of 2


1 mile radius 3 miles radius 5 miles radius 2010 Population Total Population 45,534 343,403 865,089 Male Population 52.7% 49.7% 50.0% Female Population 47.3% 50.3% 50.0% Median Age 35.7 33.8 31.2 2010 Income Median HH Income $81,441 $62,261 $54,674 Per Capita Income $60,584 $45,353 $34,145 Average HH Income $108,629 $93,651 $80,598 2010 Households Total Households 24,338 164,537 359,150 Average Household Size 1.66 2.01 2.30 2010 Housing Owner Occupied Housing Units 43.8% 33.3% 30.6% Renter Occupied Housing Units 43.8% 53.7% 56.8% Vacant Housing Units 12.4% 12.9% 12.7% Population 1990 Population 14,913 283,900 799,029 2000 Population 26,162 300,862 816,002 2010 Population 45,534 343,403 865,089 2015 Population 50,151 353,272 875,185 1990-2000 Annual Rate 5.78% 0.58% 0.21% 2000-2010 Annual Rate 6.17% 1.44% 0.63% 2010-2015 Annual Rate 1.95% 0.57% 0.23% In the identified market area, the current year population is 865,089. In 2000, the Census count in the market area was 816,002. The rate of change since 2000 was 0.63 percent annually. The five-year projection for the population in the market area is 875,185, representing a change of 0.23 percent annually from 2010 to 2015. Currently, the population is 50.0 percent male and 50.0 percent female. Households 1990 Households 7,751 122,195 310,180 2000 Households 14,855 141,561 334,355 2010 Households 24,338 164,537 359,150 2015 Households 26,808 170,130 364,685 1990-2000 Annual Rate 6.72% 1.48% 0.75% 2000-2010 Annual Rate 5.48% 1.64% 0.78% 2010-2015 Annual Rate 1.95% 0.67% 0.31% The household count in this market area has changed from 334,355 in 2000 to 359,150 in the current year, a change of 0.78 percent annually. The five-year projection of households is 364,685, a change of 0.31 percent annually from the current year total. Average household size is currently 2.30, compared to 2.34 in the year 2000. The number of families in the current year is 164,294 in the market area.

Housing

Currently, 30.6 percent of the 411,184 housing units in the market area are owner occupied; 56.8 percent, renter occupied; and 12.7 percent are vacant. In 2000, there were 373,433 housing units - 29.6 percent owner occupied, 59.9 percent renter occupied and 10.5 percent vacant. The rate of change in housing units since 2000 is 1.05 percent. Median home value in the market area is $273,098, compared to a median home value of $157,913 for the U.S. In five years, median home value is projected to change by 3.23 percent annually to $320,177. From 2000 to the current year, median home value changed by 3.51 percent annually.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography.

Executive SummarySample

©2010 ESRI 6/14/2010 Page 2 of 2


1 mile radius 3 miles radius 5 miles radiusMedian Household Income 1990 Median HH Income $42,908 $27,382 $24,231 2000 Median HH Income $65,379 $46,110 $40,518 2010 Median HH Income $81,441 $62,261 $54,674 2015 Median HH Income $100,632 $76,838 $66,148 1990-2000 Annual Rate 4.3% 5.35% 5.28% 2000-2010 Annual Rate 2.4% 3.3% 3.29% 2010-2015 Annual Rate 4.32% 4.3% 3.88% Per Capita Income 1990 Per Capita Income $31,250 $21,104 $15,192 2000 Per Capita Income $49,927 $37,059 $27,260 2010 Per Capita Income $60,584 $45,353 $34,145 2015 Per Capita Income $69,932 $54,655 $41,098 1990-2000 Annual Rate 4.8% 5.79% 6.02% 2000-2010 Annual Rate 2.11% 2.21% 2.46% 2010-2015 Annual Rate 2.91% 3.8% 3.78% Average Household Income 1990 Average Household Income $58,625 $48,637 $38,634 2000 Average Household Income $87,546 $78,001 $65,422 2010 Average HH Income $108,629 $93,651 $80,598 2015 Average HH Income $125,374 $112,403 $96,786 1990-2000 Annual Rate 4.09% 4.84% 5.41% 2000-2010 Annual Rate 2.36% 2% 2.28% 2010-2015 Annual Rate 2.91% 3.72% 3.73% Households by IncomeCurrent median household income is $54,674 in the market area, compared to $54,442 for all U.S. households. Median household income is projected to be $66,148 in five years. In 2000, median household income was $40,518, compared to $24,231 in 1990.

Current average household income is $80,598 in this market area, compared to $70,173 for all U.S. households. Average household income is projected to be $96,786 in five years. In 2000, average household income was $65,422, compared to $38,634 in 1990.

Current per capita income is $34,145 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $41,098 in five years. In 2000, the per capita income was $27,260, compared to $15,192 in 1990. Population by Employment Currently, 84.7 percent of the civilian labor force in the identified market area is employed and 15.3 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In five years the rate of employment in the market area will be 87.4 percent of the civilian labor force, and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in five years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces.

In the current year, the occupational distribution of the employed population is:

70.7 percent in white collar jobs (compared to 61.6 percent of U.S. employment)•15.0 percent in service jobs (compared to 17.3 percent of U.S. employment)•14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment)•

In 2000, 39.4 percent of the market area population drove alone to work, and 3.2 percent worked at home. The average travel time to work in 2000 was 31.4 minutes in the market area, compared to the U.S. average of 25.5 minutes. Population by EducationIn 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows:

21.7 percent had not earned a high school diploma (14.8 percent in the U.S.)•17.9 percent were high school graduates only (29.6 percent in the U.S.)•4.4 percent had completed an Associate degree (7.7 percent in the U.S.)•24.3 percent had a Bachelor's degree (17.7 percent in the U.S.)•18.1 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.)•

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography.

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Graphic Profile

This report is widely used across all industries to get a fast, visual snapshot of current-year demographics, including housing, race, age, income, and employment.

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Graphic ProfileSample



Households 2010 Households by Income

2680824338

30000

25000

20000

15000

14855

10000

5000

0 201520102000

$150K+ (20.0%)$100K-$150K (18.4%)

<$15K (7.9%)

$15K-$25K (3.3%)$25K-35K (4.1%)$75K-100K (17.2%)

$35K-$50K (9.3%)

$50K-75K (19.9%)

2010 Population by Age 2010 Owner Occupied HUs by Value

55-64 (10.9%)45-54 (14.5%)

65+ (8.2%)

<5 (3.2%)

5-19 (8.3%)35-44 (17.7%)

20-24 (9.4%)

25-34 (27.7%)

$400-499K (11.7%) $500K+ (16.9%)

<$100K (2.1%)

$300-399K (23.5%)$100-199K (14.7%)

$200-299K (31.2%)

2010 Employed 16+ by Occupation 2010 Population by Race

Admin Support (9.7%)Sales (13.0%) Construction (1.6%)

Maintenance/Repair (0.9%)Production (1.4%)

Transportation (2.5%)Services (9.9%)

Mgmt/Business. (28.3%)

Professional (32.7%)

WhiteBlack

Am. Ind.Asn./Pac.

OtherTwo+

0

Perc

ent

5101520253035404550556065

2.93.7

110.3

20.7

61.4

2010 Percent Hispanic Origin: 10.7%


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Housing ProfileSample



2000 Total Population 26,162 2000 Median HH Income $65,3792010 Total Population 45,534 2010 Median HH Income $81,4412015 Total Population 50,151 2015 Median HH Income $100,6322010 - 2015 Annual Rate 1.95% 2010 - 2015 Annual Rate 4.32%

Housing Units by Occupancy Status and Tenure


Total Housing Units 17,063 100.0% 27,796 100.0% 30,706 100.0% Occupied 14,855 87.1% 24,338 87.6% 26,808 87.3% Owner 6,905 40.5% 12,162 43.8% 13,530 44.1% Renter 7,950 46.6% 12,176 43.8% 13,278 43.2% Vacant 2,208 12.9% 3,458 12.4% 3,898 12.7%Owner Occupied Housing Units by Value


Total 6,801 100.0% 12,162 100.0% 13,530 100.0% < $10,000 3 0.0% 9 0.1% 9 0.1% $10,000 - $14,999 1 0.0% 4 0.0% 4 0.0% $15,000 - $19,999 0 0.0% 2 0.0% 3 0.0% $20,000 - $24,999 0 0.0% 1 0.0% 1 0.0% $25,000 - $29,999 0 0.0% 1 0.0% 1 0.0% $30,000 - $34,999 10 0.1% 1 0.0% 1 0.0% $35,000 - $39,999 7 0.1% 3 0.0% 1 0.0% $40,000 - $49,999 11 0.2% 48 0.4% 27 0.2% $50,000 - $59,999 24 0.4% 25 0.2% 43 0.3% $60,000 - $69,999 17 0.2% 29 0.2% 24 0.2% $70,000 - $79,999 26 0.4% 40 0.3% 21 0.2% $80,000 - $89,999 63 0.9% 32 0.3% 41 0.3% $90,000 - $99,999 118 1.7% 55 0.5% 39 0.3% $100,000 - $124,999 214 3.1% 278 2.3% 227 1.7% $125,000 - $149,999 576 8.5% 328 2.7% 283 2.1% $150,000 - $174,999 1,058 15.6% 475 3.9% 379 2.8% $175,000 - $199,999 853 12.5% 702 5.8% 427 3.2% $200,000 - $249,999 1,202 17.7% 2,272 18.7% 1,835 13.6% $250,000 - $299,999 936 13.8% 1,524 12.5% 1,741 12.9% $300,000 - $399,999 977 14.4% 2,859 23.5% 2,784 20.6% $400,000 - $499,999 266 3.9% 1,423 11.7% 2,059 15.2% $500,000 - $749,999 324 4.8% 1,142 9.4% 1,886 13.9% $750,000 - $999,999 91 1.3% 719 5.9% 1,190 8.8% $1,000,000+ 24 0.4% 190 1.6% 504 3.7%

Median Value $217,450 $308,814 $359,555Average Value $258,594 $366,186 $433,324

Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.


Housing Profile

Commercial real estate agents, financial services institutions, and residential homebuilders use the information in this report to establish a preferred customer profile and market to appropriate prospects.

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Net Worth Profile

Entertainment, leisure, and hospitality providers use this report to target consumer types and segments with specific marketing campaigns.

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Net Worth ProfileSample




Population 26,162 45,534 50,151 4,617 1.95%Median Age 34.0 35.7 35.8 0.1 0.06%Households 14,855 24,338 26,808 2,470 1.95%Average Household Size 1.56 1.66 1.68 0.02 0.24%

2010 Households by Net Worth

Number Percent

Total 24,334 100.0%

<$15,000 5,007 20.6% $15,000 - $34,999 2,121 8.7% $35,000 - $49,999 1,072 4.4% $50,000 - $74,999 1,269 5.2% $75,000 - $99,999 1,257 5.2% $100,000 - $149,999 1,596 6.6% $150,000 - $249,999 2,489 10.2% $250,000 - $499,999 3,347 13.8% $500,000 - $999,999 2,997 12.3% $1,000,000+ 3,179 13.1%

Median Net Worth $143,878Average Net Worth $646,509

2010 Net Worth by Age of Householder

Number of Households

<25 25-34 35-44 45-54 55-64 65-74 75+

Total 1,758 7,411 5,214 4,136 3,161 1,502 1,153

<$15,000 1,077 1,955 853 427 253 189 254 $15,000 - $34,999 179 895 521 239 183 77 25 $35,000 - $49,999 94 220 304 191 192 46 25 $50,000 - $99,999 101 714 632 521 279 143 137 $100,000 - $149,999 156 554 274 248 177 84 105 $150,000 - $249,999 25 1,094 460 311 361 93 145 $250,000 - $499,999 109 1,140 883 400 335 275 205 $500,000+ 17 839 1,287 1,799 1,381 595 257

Median Net Worth $12,242 $92,073 $153,542 $309,052 $325,048 $326,950 $165,193Average Net Worth $55,920 $260,231 $450,921 $878,204 $1,025,914 $1,007,234 $500,109

Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding.


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Tapestry Segmentation Area ProfileRanked by Households

Sample Proposed Location Latitude: 41.8805100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715Ring: 1 mile radius

Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Households U.S. Households

Cumulative CumulativeRank Tapestry Segment Percent Percent Percent Percent Index

1 27. Metro Renters 68.4% 68.4% 1.4% 1.4% 50102 08. Laptops and Lattes 23.4% 91.8% 1.0% 2.4% 23013 45. City Strivers 2.7% 94.5% 0.7% 3.1% 3584 24. Main Street, USA 1.8% 96.3% 2.6% 5.7% 695 22. Metropolitans 1.6% 97.9% 1.2% 6.9% 133

Subtotal 97.9% 6.9%

6 57. Simple Living 0.7% 98.6% 1.4% 8.3% 517 01. Top Rung 0.5% 99.1% 0.7% 9.0% 778 23. Trendsetters 0.4% 99.5% 1.1% 10.1% 379 62. Modest Income Homes 0.3% 99.8% 1.0% 11.1% 3310 58. NeWest Residents 0.2% 100.0% 0.9% 12.0% 19

Subtotal 2.1% 5.1%

11 66. Unclassified 0.0% 100.0% 0.0% 12.0% 572

Total 100.0% 12.0% 838

Top Ten Tapestry Segments

Site vs. U.S.

Site U.S.

58. NeWest Residents

62. Modest Income Homes

23. Trendsetters

01. Top Rung

57. Simple Living

22. Metropolitans

24. Main Street, USA

45. City Strivers

08. Laptops and Lattes

27. Metro Renters

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0 60.0 65.0 70.0

Percent of Households by Tapestry Segment

Source: ESRI


Tapestry Segmentation Area Profile

Retailers, travel and leisure providers, financial institutions, and economic developers use this report to classify U.S. residential neighborhoods into distinctive market segments, providing the ability to conduct site analysis, customer profiling, media targeting, and direct mail campaigns.

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Tapestry Segmentation Area ProfileSample


Tapestry Indexes by Households Tapestry Indexes by Population

010203040506070809101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500

Tape

stry

Seg

men

ts

Index

010203040506070809101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566

0 50010001500200025003000350040004500500055006000650070007500Ta

pest

ry S

egm

ents

Index

Source: ESRI


Tapestry Segmentation Area ProfileRanked by Households

Sample Proposed Location Latitude: 41.8805100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715Ring: 1 mile radius

Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Households U.S. Households

Cumulative CumulativeRank Tapestry Segment Percent Percent Percent Percent Index

1 27. Metro Renters 68.4% 68.4% 1.4% 1.4% 50102 08. Laptops and Lattes 23.4% 91.8% 1.0% 2.4% 23013 45. City Strivers 2.7% 94.5% 0.7% 3.1% 3584 24. Main Street, USA 1.8% 96.3% 2.6% 5.7% 695 22. Metropolitans 1.6% 97.9% 1.2% 6.9% 133

Subtotal 97.9% 6.9%

6 57. Simple Living 0.7% 98.6% 1.4% 8.3% 517 01. Top Rung 0.5% 99.1% 0.7% 9.0% 778 23. Trendsetters 0.4% 99.5% 1.1% 10.1% 379 62. Modest Income Homes 0.3% 99.8% 1.0% 11.1% 3310 58. NeWest Residents 0.2% 100.0% 0.9% 12.0% 19

Subtotal 2.1% 5.1%

11 66. Unclassified 0.0% 100.0% 0.0% 12.0% 572

Total 100.0% 12.0% 838

Top Ten Tapestry Segments

Site vs. U.S.

Site U.S.

58. NeWest Residents

62. Modest Income Homes

23. Trendsetters

01. Top Rung

57. Simple Living

22. Metropolitans

24. Main Street, USA

45. City Strivers

08. Laptops and Lattes

27. Metro Renters

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0 60.0 65.0 70.0

Percent of Households by Tapestry Segment

Source: ESRI

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Retail Goods and Services ExpendituresSample



Top Tapestry Segments: Demographic Summary 2010 2015 Metro Renters 68.4% Population 45,534 50,151 Laptops and Lattes 23.4% Households 24,338 26,808 City Strivers 2.7% Families 7,223 7,843 Main Street, USA 1.8% Median Age 35.7 35.8 Metropolitans 1.6% Median Household Income $81,441 $100,632

Spending AveragePotential Amount

Index Spent TotalApparel and Services 120 $2,873.94 $69,945,928 Men's 112 $512.65 $12,476,953 Women's 104 $861.55 $20,968,522 Children's 121 $485.96 $11,827,277 Footwear 84 $349.13 $8,497,153 Watches & Jewelry 173 $335.43 $8,163,589 Apparel Products and Services1 352 $329.21 $8,012,434

Computer Computers and Hardware for Home Use 169 $324.62 $7,900,647 Software and Accessories for Home Use 169 $48.15 $1,171,788Entertainment & Recreation 155 $4,996.06 $121,594,105 Fees and Admissions 155 $960.54 $23,377,534 Membership Fees for Clubs2 155 $253.65 $6,173,216 Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358 Admission to Movie/Theatre/Opera/Ballet 172 $260.56 $6,341,578 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees for Recreational Lessons 147 $201.16 $4,895,736 Dating Services 257 $1.98 $48,236 TV/Video/Audio 161 $2,003.60 $48,763,617 Community Antenna or Cable TV 157 $1,130.81 $27,521,629 Televisions 162 $313.74 $7,635,802 VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597 Video Cassettes and DVDs 180 $94.92 $2,310,048 Video and Computer Game Hardware and Software 174 $97.27 $2,367,365 Satellite Dishes 147 $1.85 $45,096 Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374 Streaming/Downloaded Video 189 $2.64 $64,163 Audio3 164 $240.44 $5,851,879 Rental and Repair of TV/Radio/Sound Equipment 168 $12.76 $310,664 Pets 174 $748.23 $18,210,415 Toys and Games4 161 $234.49 $5,706,985

Recreational Vehicles and Fees5 122 $393.75 $9,583,206

Sports/Recreation/Exercise Equipment6 118 $214.04 $5,209,304

Photo Equipment and Supplies7 157 $162.70 $3,959,704

Reading8 153 $236.49 $5,755,759

Catered Affairs9 171 $42.22 $1,027,582

Food 163 $12,509.72 $304,461,446 Food at Home 160 $7,156.41 $174,172,717 Bakery and Cereal Products 157 $935.07 $22,757,638 Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383 Dairy Products 157 $781.87 $19,029,075 Fruit and Vegetables 163 $1,278.55 $31,117,255 Snacks and Other Food at Home10 160 $2,495.25 $60,729,366 Food Away from Home 166 $5,353.30 $130,288,729Alcoholic Beverages 185 $1,055.50 $25,688,868Nonalcoholic Beverages at Home 161 $705.92 $17,180,757





Consumer Spending

Consumer spending reports provide you with information about consumer spending and buying habits for various products and services. Use these reports to help make decisions about expanding your product and service offerings, targeting specific markets, and identifying the best areas to market your products and services.

Esri’s consumer spending reports include data from the Consumer Expenditure and Retail MarketPlace databases and traffic data from MPSI/DataMetrix.

n Automotive Aftermarket Expenditures

n Financial Expenditures

n House and Home Expenditures

n Household Budget Expenditures

n Medical Expenditures

n Recreation Expenditures

n Retail Goods and Services Expenditures

Consum

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Reading8 153 $236.49 $5,755,759

Catered Affairs9 171 $42.22 $1,027,582


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Automotive Aftermarket ExpendituresSample



Demographic Summary 2010 2015Population 45,534 50,151Households 24,338 26,808Families 7,223 7,843Median Age 35.7 35.8Median Household Income $81,441 $100,632


Index Spent Total

ProductsVehicle Coolant/Brake/Transmission Fluids 159 $7.60 $184,903Gasoline 150 $4,209.93 $102,461,374Motor Oil 146 $17.37 $422,770Vehicle Parts/Equipment and Accessories 162 $90.77 $2,209,173Tire Purchase/Replacement 139 $201.50 $4,904,217Vehicle Audio/Video Equipment and Installation 180 $12.75 $310,215Vehicle Cleaning Products and Services 168 $13.69 $333,111

ServicesAuto Repair Service Policy 140 $23.01 $559,918Membership Fees for Automobile Service Clubs 146 $32.01 $779,172Global Positioning Services 149 $3.77 $91,779Vehicle Air Conditioning Repair 146 $25.75 $626,761Vehicle Body Work and Painting 158 $60.19 $1,464,826Vehicle Brake Work 160 $126.73 $3,084,444Vehicle Clutch/Transmission Repair 147 $67.53 $1,643,487Vehicle Cooling System Repair 160 $46.59 $1,133,889Vehicle Drive Shaft and Rear-end Repair 177 $15.28 $371,943Vehicle Electrical System Repair 159 $54.75 $1,332,475Vehicle Exhaust System Repair 164 $21.91 $533,310Vehicle Front End Alignment/Wheel Balance & Rotation 154 $28.46 $692,688Lube/Oil Change and Oil Filters 145 $130.20 $3,168,810Vehicle Motor Repair/Replacement 152 $139.24 $3,388,761Vehicle Motor Tune-up 163 $100.85 $2,454,496Vehicle Shock Absorber Replacement 170 $11.35 $276,125Vehicle Steering/Front End Repair 160 $44.23 $1,076,401Tire Repair and Other Repair Work 157 $102.09 $2,484,679

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100.

Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.


Automotive Aftermarket ExpendituresSample





Index Spent Total

ProductsVehicle Coolant/Brake/Transmission Fluids 159 $7.60 $184,903Gasoline 150 $4,209.93 $102,461,374Motor Oil 146 $17.37 $422,770Vehicle Parts/Equipment and Accessories 162 $90.77 $2,209,173Tire Purchase/Replacement 139 $201.50 $4,904,217Vehicle Audio/Video Equipment and Installation 180 $12.75 $310,215Vehicle Cleaning Products and Services 168 $13.69 $333,111

ServicesAuto Repair Service Policy 140 $23.01 $559,918Membership Fees for Automobile Service Clubs 146 $32.01 $779,172Global Positioning Services 149 $3.77 $91,779Vehicle Air Conditioning Repair 146 $25.75 $626,761Vehicle Body Work and Painting 158 $60.19 $1,464,826Vehicle Brake Work 160 $126.73 $3,084,444Vehicle Clutch/Transmission Repair 147 $67.53 $1,643,487Vehicle Cooling System Repair 160 $46.59 $1,133,889Vehicle Drive Shaft and Rear-end Repair 177 $15.28 $371,943Vehicle Electrical System Repair 159 $54.75 $1,332,475Vehicle Exhaust System Repair 164 $21.91 $533,310Vehicle Front End Alignment/Wheel Balance & Rotation 154 $28.46 $692,688Lube/Oil Change and Oil Filters 145 $130.20 $3,168,810Vehicle Motor Repair/Replacement 152 $139.24 $3,388,761Vehicle Motor Tune-up 163 $100.85 $2,454,496Vehicle Shock Absorber Replacement 170 $11.35 $276,125Vehicle Steering/Front End Repair 160 $44.23 $1,076,401Tire Repair and Other Repair Work 157 $102.09 $2,484,679

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100.


Automotive Aftermarket Expenditures

Automotive repair shops use this report to understand how their market demand compares to national averages and to target marketing campaigns to meet consumer demand.

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Financial ExpendituresSample




SpendingPotential

Index Average Total

AssetsMarket Value Checking Accounts 142 $8,288.35 $201,721,973 Savings Accounts 132 $17,407.29 $423,658,721 U.S. Savings Bonds 113 $466.56 $11,355,144 Stocks, Bonds & Mutual Funds 119 $46,495.94 $1,131,618,254Annual Changes Checking Accounts 169 $439.27 $10,691,005 Savings Accounts 221 $862.96 $21,002,730 U.S. Savings Bonds -40 $-0.96 $-23,271Earnings Dividends, Royalties, Estates, Trusts 124 $1,214.94 $29,569,219 Interest from Savings Accounts or Bonds 131 $1,199.45 $29,192,328Retirement Plan Contributions 141 $1,937.38 $47,152,027

LiabilitiesOriginal Mortgage Amount 142 $30,634.80 $745,589,805

Vehicle Loan Amount1 154 $4,200.88 $102,241,120

Amount Paid: Interest Home Mortgage 130 $6,052.13 $147,296,835 Lump Sum Home Equity Loan 124 $161.15 $3,922,121 New Car/Truck/Van Loan 144 $301.56 $7,339,433 Used Car/Truck/Van Loan 157 $254.43 $6,192,203Amount Paid: Principal Home Mortgage 121 $2,387.99 $58,118,811 Lump Sum Home Equity Loan 121 $202.82 $4,936,316 New Car/Truck/Van Loan 139 $1,550.95 $37,746,919 Used Car/Truck/Van Loan 151 $1,147.23 $27,921,237

Checking Account and Banking Service Charges 187 $51.86 $1,262,201Finance Charges, excluding Mortgage/Vehicle 168 $410.53 $9,991,425

Data Note: The Spending Potential Index (SPI) is household-based, and represents the asset value or amount spent for a product or service relative to a national average of 100. Annual change may be negative.1 Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest.Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.


Financial Expenditures

Banking and financial institutions use this report to determine the amount spent on specific financial products and services to offer relevant advertising and offerings within their trade areas and to identify new sales opportunities within a market.

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House and Home ExpendituresSample



2010 Housing Summary 2010 Demographic Summary Housing Units 27,796 Population 45,534 2010-2015 Percent Change 10.47% Households 24,338 Percent Occupied 87.6% Families 7,223 Percent Owner HHs 50.0% Median Age 35.7 Median Home Value $308,814 Median Household Income $81,441


Index Spent TotalOwned Dwellings 125 $14,735.69 $358,637,254 Mortgage Interest 130 $6,052.13 $147,296,835 Mortgage Principal 121 $2,387.99 $58,118,811 Property Taxes 123 $2,728.51 $66,406,518 Homeowners Insurance 108 $484.59 $11,793,835 Ground Rent 110 $79.73 $1,940,397 Maintenance and Remodeling Services 123 $2,445.88 $59,527,933 Maintenance and Remodeling Materials 116 $430.04 $10,466,259 Property Management and Security 148 $126.83 $3,086,667

Rented Dwellings 328 $11,260.31 $274,053,469 Rent 332 $10,793.67 $262,696,294 Rent Received as Pay 302 $276.96 $6,740,622 Renters' Insurance 281 $36.65 $892,079 Maintenance and Repair Services 236 $49.95 $1,215,667 Maintenance and Repair Materials 194 $103.08 $2,508,807

Owned Vacation Homes 144 $670.89 $16,328,047 Mortgage Payment 139 $284.12 $6,914,824 Property Taxes 132 $149.07 $3,628,070 Homeowners Insurance 127 $18.85 $458,735 Maintenance and Remodeling 169 $196.85 $4,791,007 Property Management and Security 129 $22.00 $535,411

Housing While Attending School 128 $104.65 $2,547,002

Household Operations 147 $2,312.29 $56,276,458 Child Care 175 $807.45 $19,651,801 Care for Elderly and Handicapped 121 $87.14 $2,120,725 Appliance Rental and Repair 125 $30.47 $741,696 Computer Information Services 162 $395.81 $9,633,213 Home Security System Services 129 $33.80 $822,710 Non-apparel Household Laundry/Dry Cleaning 37 $13.80 $335,810 Housekeeping Services 141 $215.24 $5,238,476 Lawn & Garden 122 $509.18 $12,392,462 Moving/Storage/Freight Express 188 $114.20 $2,779,405 PC Repair (Personal Use) 156 $13.75 $334,711 Reupholstering/Furniture Repair 133 $10.57 $257,199 Termite/Pest Control 110 $26.71 $650,107 Water Softening Services 105 $5.89 $143,422 Internet Services Away from Home 168 $4.49 $109,284 Voice Over IP Service 207 $13.79 $335,676

Other Home Services1 131 $29.98 $729,761

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding.Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.


House and Home Expenditures

Advertisers and retailers use this report to better understand consumer spending habits in their trade areas and target store merchandise to meet the needs of individual markets.

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Household Budget ExpendituresSample





Index Spent Total Percent

Total Expenditures 155 $104,205.19 $2,536,146,019 100.0%

Food 163 $12,509.72 $304,461,446 12.0% Food at Home 160 $7,156.41 $174,172,717 6.9% Food Away from Home 166 $5,353.30 $130,288,729 5.1%Alcoholic Beverages 185 $1,055.50 $25,688,868 1.0%

Housing 165 $33,448.81 $814,077,089 32.1% Shelter 170 $26,771.54 $651,565,774 25.7% Utilities, Fuel and Public Services 147 $6,677.27 $162,511,316 6.4%Household Operations 147 $2,312.29 $56,276,458 2.2%Housekeeping Supplies 149 $1,041.56 $25,349,553 1.0%Household Furnishings and Equipment 136 $2,796.67 $68,065,349 2.7%

Apparel and Services 120 $2,873.94 $69,945,928 2.8%Transportation 153 $15,402.69 $374,870,578 14.8%Travel 153 $2,891.47 $70,372,629 2.8%Health Care 134 $5,002.23 $121,744,327 4.8%Entertainment and Recreation 155 $4,996.06 $121,594,105 4.8%Personal Care Products & Services 155 $1,083.31 $26,365,704 1.0%Education 165 $2,008.15 $48,874,396 1.9%

Smoking Products 172 $736.53 $17,925,573 0.7%

Miscellaneous1 160 $1,871.47 $45,547,751 1.8%

Support Payments/Cash Contributions/Gifts in Kind 143 $3,488.85 $84,911,688 3.3%Life/Other Insurance 122 $507.43 $12,349,725 0.5%Pensions and Social Security 155 $10,178.52 $247,724,849 9.8%

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding.

1 Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges, cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/fines, finance charges excluding mortgage & vehicle, occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees.



Household Budget Expenditures

Retailers and advertisers use this report to understand consumer spending habits in their trade areas and target store merchandise to meet the needs of individual markets.

Consum

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Medical ExpendituresSample



Demographic Summary 2010 2015Population 45,534 50,151Households 24,338 26,808Families 7,223 7,843Median Household Income $81,441 $100,632Males per 100 Females 111.4 110.7

Population by AgePopulation <5 Years 3.2% 3.3%Population 5 - 17 Years 5.4% 5.6%Population 65+ Years 8.2% 10.0%Median Age 35.7 35.8


Index Spent Total

Health Care 134 $5,002.23 $121,744,327

Medical Care 135 $2,420.70 $58,915,006 Physician Services 141 $318.81 $7,759,202 Dental Services 140 $453.91 $11,047,284 Eyecare Services 143 $71.42 $1,738,186 Lab Tests, X-Rays 131 $71.99 $1,752,203 Hospital Room and Hospital Service 143 $196.41 $4,780,214 Convalescent or Nursing Home Care 181 $41.79 $1,017,148

Other Medical Services1 131 $146.41 $3,563,409

Nonprescription Drugs 140 $144.08 $3,506,572 Prescription Drugs 124 $616.86 $15,013,254 Nonprescription Vitamins 142 $80.36 $1,955,920 Medicare Prescription Drug Premium 130 $64.46 $1,568,746 Eyeglasses and Contact Lenses 138 $106.10 $2,582,258 Hearing Aids 118 $25.76 $627,027 Medical Equipment for General Use 140 $8.85 $215,297

Other Medical Supplies2 144 $73.48 $1,788,286

Health Insurance 134 $2,581.53 $62,829,320 Blue Cross/Blue Shield 131 $733.96 $17,863,125 Commercial Health Insurance 138 $517.08 $12,584,715 Health Maintenance Organization 156 $521.52 $12,692,812 Medicare Payments 123 $506.24 $12,320,783 Long Term Care Insurance 121 $101.09 $2,460,402

Other Health Insurance3 120 $201.64 $4,907,484

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100.Detail may not sum to totals due to rounding.1 Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation, Ambulance, Emergency Room, and Outpatient Hospital Services.2 Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use, and Rental of Supportive and Convalescent Medical Equipment.3 Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield.Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.


Medical Expenditures

Health care providers use this report to compare the amount spent on medical care and services in their areas to the U.S. average to better understand consumer spending habits and identify areas of high demand.

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Recreation Expenditures

Advertisers, retailers, and entertainment and leisure providers use this report for media targeting and direct marketing campaigns and to manage merchandise mix by local area.

Consum

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Recreation ExpendituresSample





Index Spent Total

Entertainment/Recreation Fees and Admissions 155 $960.54 $23,377,534 Admission to Movies, Theater, Opera, Ballet 172 $260.56 $6,341,578 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358 Fees for Recreational Lessons 147 $201.16 $4,895,736 Membership Fees for Social/Recreation/Civic Clubs 155 $253.65 $6,173,216 Dating Services 257 $1.98 $48,236

Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374

Toys & Games 161 $234.49 $5,706,985 Toys and Playground Equipment 160 $226.01 $5,500,652 Play Arcade Pinball/Video Games 202 $3.82 $93,008 Online Entertainment and Games 201 $4.66 $113,325

Recreational Vehicles and Fees 122 $393.75 $9,583,206 Docking and Landing Fees for Boats and Planes 143 $10.13 $246,655 Camp Fees 135 $38.83 $945,070 Purchase of RVs or Boats 119 $331.38 $8,065,165 Rental of RVs or Boats 157 $13.41 $326,316

Sports, Recreation and Exercise Equipment 118 $214.04 $5,209,304 Exercise Equipment and Gear, Game Tables 124 $101.84 $2,478,650 Bicycles 174 $34.40 $837,269 Camping Equipment 72 $10.45 $254,213 Hunting and Fishing Equipment 76 $29.30 $713,151 Winter Sports Equipment 156 $10.05 $244,707 Water Sports Equipment 122 $8.14 $198,211 Other Sports Equipment 145 $13.70 $333,552 Rental/Repair of Sports/Recreation/Exercise Equipment 154 $6.14 $149,551

Photographic Equipment and Supplies 157 $162.70 $3,959,704 Film 142 $10.48 $255,049 Film Processing 146 $32.69 $795,687 Photographic Equipment 171 $73.16 $1,780,523 Photographer Fees/Other Supplies & Equip Rental/Repair 150 $46.37 $1,128,445

Reading 153 $236.49 $5,755,759 Magazine/Newspaper Subscriptions 130 $82.44 $2,006,364 Magazine/Newspaper Single Copies 169 $32.47 $790,292 Books 168 $121.58 $2,959,103

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding.Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.

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Reading8 153 $236.49 $5,755,759

Catered Affairs9 171 $42.22 $1,027,582



Retail Goods and Services Expenditures

Advertisers and retailers use this report for media targeting and direct marketing campaigns. Economic developers also use this report to attract new retail opportunities to their markets.

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Retail Market PotentialSample



Demographic Summary 2010 2015 Population 45,534 50,151 Total Number of Adults 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632

ExpectedNumber of Percent of

Product/Consumer Behavior Adults/HHs Adults/HHs MPI

Apparel (Adults)Bought any men's apparel in last 12 months 21,887 52.6% 104Bought any women's apparel in last 12 months 17,905 43.0% 94Bought apparel for child <13 in last 6 months 6,108 14.7% 52Bought any shoes in last 12 months 24,002 57.7% 110Bought costume jewelry in last 12 months 8,055 19.4% 93Bought any fine jewelry in last 12 months 8,460 20.3% 89Bought a watch in last 12 months 8,611 20.7% 100

Automobiles (Households)HH owns/leases any vehicle 18,131 74.5% 85HH bought new vehicle in last 12 months 1,899 7.8% 95

Automotive Aftermarket (Adults)Bought gasoline in last 6 months 32,899 79.0% 91Bought/changed motor oil in last 12 months 15,444 37.1% 72Had tune-up in last 12 months 14,749 35.4% 113

Beverages (Adults)Drank bottled water/seltzer in last 6 months 29,846 71.7% 114Drank regular cola in last 6 months 19,299 46.4% 89Drank beer/ale in last 6 months 22,284 53.5% 126

Cameras & Film (Adults)Bought any camera in last 12 months 6,075 14.6% 98Bought film in last 12 months 8,353 20.1% 85Bought digital camera in last 12 months 4,225 10.2% 144Bought memory card for camera in last 12 months 2,934 7.0% 93

Cell Phones/PDAs & ServiceBought cell/mobile phone/PDA in last 12 months 14,199 34.1% 116Avg monthly cell/mobile phone/PDA bill: $1-$49 10,654 25.6% 99Avg monthly cell/mobile phone/PDA bill: $50-99 14,701 35.3% 111Avg monthly cell/mobile phone/PDA bill: $100+ 8,091 19.4% 127

Computers (Households)HH owns a personal computer 21,143 86.9% 121HH spent <$500 on home PC 1,929 7.9% 88HH spent $500-$999 on home PC 4,511 18.5% 101HH spent $1000-$1499 on home PC 3,088 12.7% 153HH spent $1500-$1999 on home PC 3,088 12.7% 153Spent $2000+ on home PC 3,283 13.5% 174

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.


Market Potential

Market Potential reports identify market demand for a wide variety of products and services. A Market Potential Index (MPI) measures the relative demand by consumers in a specified area for items compared to the U.S. average.

n Electronics and Internet Market Potential

n Financial Investments Market Potential

n Health and Beauty Market Potential

n Pets and Products Market Potential

n Restaurant Market Potential

n Retail Market Potential

n Sports and Leisure Market Potential

Market Potential


2010 2015














































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Electronics & InternetMarket Potential

Sample



Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632

ExpectedNumber of

Product/Consumer Behavior Adults/HHs Percent MPI

Use a personal computer at work 21,280 51.1% 159HH owns a personal computer 21,143 86.9% 121Purchased home PC in last 12 months 5,109 21.0% 136Purchased home PC 1-2 years ago 6,233 25.6% 116Purchased home PC 3-4 years ago 5,098 20.9% 117Purchased home PC 5+ years ago 2,285 9.4% 103Spent <$500 on home PC 1,929 7.9% 88Spent $500-999 on home PC 4,511 18.5% 101Spent $1000-1499 on home PC 3,088 12.7% 153Spent $1500-1999 on home PC 3,088 12.7% 153Spent $2000-2999 on home PC 3,283 13.5% 174Purchased home PC at computer superstore 4,745 19.5% 156Purchased home PC at department store 3,454 14.2% 100Purchased home PC direct from manufacturer 3,454 14.2% 100Purchased home PC at electronics store 2,629 10.8% 110Purchased home PC on Internet 3,277 13.5% 173Purchased home PC at warehouse discount outlet 570 2.3% 107HH owns desktop PC 12,973 53.3% 92HH owns laptop/notebook/tablet PC 11,348 46.6% 181HH owns any Apple/Apple Mac clone brand PC 3,538 14.5% 287HH owns any IBM/IBM compatible brand PC 17,620 72.4% 110Brand of PC that HH owns: Compaq 2,048 8.4% 95Brand of PC that HH owns: Dell 7,220 29.7% 103Brand of PC that HH owns: Gateway 1,447 5.9% 85Brand of PC that HH owns: Hewlett Packard 2,943 12.1% 85Brand of PC that HH owns: Lenovo/IBM 427 1.8% 96Brand of PC that HH owns: Sony Vaio 1,018 4.2% 159Child (under 18) uses home PC 2,413 9.9% 47HH owns CD burner 10,059 41.3% 114HH owns CD ROM drive 11,246 46.2% 117HH owns DVD drive 8,082 33.2% 145HH owns LAN/network interface card 4,448 18.3% 159HH owns inkjet printer 10,901 44.8% 102HH owns laser printer 4,012 16.5% 117HH owns removable cartridge storage device 1,248 5.1% 82HH owns scanner 6,046 24.8% 90HH owns PC speakers 10,817 44.4% 107HH owns tape backup 524 2.2% 78HH owns modem/fax modem 6,234 25.6% 114HH owns software: accounting 2,520 10.4% 111HH owns software: communications/fax 2,215 9.1% 109HH owns software: database/filing 2,821 11.6% 132HH owns software: desktop publishing 4,145 17.0% 138




Electronics and Internet Market Potential

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Financial Investments Market Potential

Banks and financial institutions use this report to determine the demand for financial services and investment products by local area in relation to the U.S. average.

Market Potential

Financial InvestmentsMarket Potential

Sample



ExpectedNumber of

Product/Consumer Behavior Adults Percent MPI

Own U.S. savings bond 2,455 5.9% 83Used stock rating service in last 12 months 1,615 3.9% 238Used financial planning counsel in last 12 months 3,806 9.1% 124Used discount brokerage firm in last 12 months 1,085 2.6% 132Used full service brokerage firm in last 12 months 3,291 7.9% 130Own any credit/debit card (in own name) 34,214 82.2% 112Own American Express card (in own name) 8,957 21.5% 179Own Discover card (in own name) 4,712 11.3% 93Own MasterCard (in own name) 17,168 41.2% 118Own Visa (in own name) 24,117 57.9% 118Own any department store credit card (in own name) 13,540 32.5% 100Avg monthly credit card expenditures: <$111 5,061 12.2% 83Avg monthly credit card expenditures: $111-225 3,615 8.7% 96Avg monthly credit card expenditures: $226-450 3,594 8.6% 100Avg monthly credit card expenditures: $451-700 3,802 9.1% 128Avg monthly credit card expenditures: $701+ 10,852 26.1% 190

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.


Financial InvestmentsMarket Potential

Sample




ExpectedNumber of


Bank/financial institution: use full service bank 23,672 56.9% 114Bank/financial institution: use savings & loan 5,525 13.3% 119Bank/financial institution: use credit union 9,040 21.7% 96Bank/financial institution: use fed savings bank 1,293 3.1% 127Banking/financial institution: use mutual funds co 2,113 5.1% 145Bank/financial institution: use Internet Bank 3,313 8.0% 213Used ATM/cash machine in last 12 months 27,865 66.9% 132Banked in person in last 12 months 25,607 61.5% 116Banked by mail in last 12 months 3,899 9.4% 177Banked by phone in last 12 months 9,199 22.1% 144Did banking over the Internet in last 12 months 18,488 44.4% 175Used direct deposit of paycheck in last 12 months 19,284 46.3% 121Have interest checking account 15,317 36.8% 115Have non-interest checking account 13,500 32.4% 117Have money market account 6,091 14.6% 122Have special Seniors Club account 295 0.7% 44Have savings account 18,657 44.8% 121Have 401K retirement savings 8,650 20.8% 126Have IRA retirement savings 6,660 16.0% 111Have college savings plan (529 plan) 1,126 2.7% 99Have auto loan for new car 3,945 9.5% 82Have personal loan for education only 2,423 5.8% 155Have personal loan - not for education 1,455 3.5% 128Have home mortgage (1st) 7,611 18.3% 101Have 2nd mortgage (equity loan) 2,347 5.6% 92Have mortgage refinance/consolidation loan 713 1.7% 72Have home equity line of credit 2,124 5.1% 90Have personal line of credit 1,867 4.5% 102Have overdraft protection 4,954 11.9% 102Own any securities investment 10,900 26.2% 108Own annuities 884 2.1% 64Own certificate of deposit (6 months or less) 1,540 3.7% 111Own certificate of deposit (more than 6 months) 2,312 5.6% 99Own common/preferred stock in company you work for 1,625 3.9% 124Own common stock in company you don`t work for 3,968 9.5% 151Own insured money market account (bank) 877 2.1% 97Own shares in money market fund 3,080 7.4% 116Own shares in mutual fund (bonds) 2,982 7.2% 124Own shares in mutual fund (stock) 4,486 10.8% 115Own any stock 5,078 12.2% 136Own stock with market value <$10000 1,269 3.0% 106Own stock with market value $10000-49999 1,380 3.3% 138Own stock with market value $50000+ 1,379 3.3% 126



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Health and BeautyMarket Potential

Sample




ExpectedNumber of


Exercise at home 2+ times per week 14,381 34.6% 117Exercise at club 2+ times per week 11,441 27.5% 238Exercise at other facility (not club) 2+ times/wk 4,821 11.6% 143Own stationary bicycle 1,830 4.4% 74Own treadmill 2,297 5.5% 57Own weight lifting equipment 5,944 14.3% 116Presently controlling diet 18,242 43.8% 106Diet control for blood sugar level 1,467 3.5% 49Diet control for cholesterol level 2,795 6.7% 66Diet control to maintain weight 5,471 13.1% 117Diet control for physical fitness 5,658 13.6% 144Diet control for salt restriction 699 1.7% 53Diet control for weight loss 5,516 13.3% 92Used doctor`s care/diet for diet method 881 2.1% 68Used exercise program for diet method 4,778 11.5% 132Used Weight Watchers as diet method 1,132 2.7% 90Buy foods specifically labeled as fat-free 6,998 16.8% 96Buy foods specifically labeled as high fiber 5,393 13.0% 116Buy foods specifically labeled as high protein 3,288 7.9% 148Buy foods specifically labeled as lactose-free 953 2.3% 121Buy foods specifically labeled as low-calorie 5,080 12.2% 119Buy foods specifically labeled as low-carb 2,992 7.2% 87Buy foods specifically labeled as low-cholesterol 2,699 6.5% 75Buy foods specifically labeled as low-fat 5,596 13.4% 99Buy foods specifically labeled as low-sodium 2,888 6.9% 84Buy foods specifically labeled as natural/organic 6,344 15.2% 203Buy foods specifically labeled as sugar-free 4,640 11.1% 82Used butter alternatives in last 6 months 1,449 3.5% 83Used egg alternatives in last 6 months 5,079 12.2% 85Used salt alternatives in last 6 months 9,193 22.1% 80Drank meal/dietary supplement in last 6 months 3,454 8.3% 96Used nutrition/energy bar in last 6 months 11,757 28.2% 214Drank sports drink/thirst quencher in last 6 mo 14,898 35.8% 112Used vitamin/dietary supplement in last 6 months 22,737 54.6% 114Vitamin/dietary suppl used/6 mo: A 856 2.1% 138Vitamin/dietary suppl used/6 mo: antioxidant 1,408 3.4% 114Vitamin/dietary suppl used/6 mo: B complex 2,119 5.1% 106Vitamin/dietary suppl used/6 mo: B complex+C 998 2.4% 124Vitamin/dietary suppl used/6 mo: B-6 836 2.0% 97Vitamin/dietary suppl used/6 mo: B-12 2,243 5.4% 105Vitamin/dietary suppl used/6 mo: C 4,765 11.4% 132Vitamin/dietary suppl used/6 mo: calcium 4,853 11.7% 106




Health and Beauty Market Potential

Health care providers and retailers use this report to evaluate new target markets and manage merchandise mix by local area.

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Pets and Products Market Potential

Retailers and advertisers use this report for media targeting and marketing campaigns and to evaluate new target markets.

Market Potential

Pets and ProductsMarket Potential

Sample




ExpectedNumber of

Product/Consumer Behavior Households Percent MPI

HH owns any pet 7,690 31.6% 66HH owns any bird 375 1.5% 57HH owns any cat 4,644 19.1% 82HH owns any dog 4,009 16.5% 48HH owns 1 cat 2,342 9.6% 77HH owns 2+ cats 2,311 9.5% 86HH owns 1 dog 2,992 12.3% 56HH owns 2+ dogs 1,019 4.2% 32HH used canned cat food in last 6 months 2,494 10.2% 84HH used <5 cans of cat food in last 7 days 1,164 4.8% 85HH used 8+ cans of cat food in last 7 days 837 3.4% 90HH used packaged dry cat food in last 6 months 4,390 18.0% 78HH used <5 pounds of packaged dry cat food last mo 2,137 8.8% 106HH used 9+ pounds of packaged dry cat food last mo 1,463 6.0% 57HH used cat treats in last 6 months 2,177 8.9% 89HH used cat litter in last 6 months 4,379 18.0% 88HH used canned dog food in last 6 months 1,793 7.4% 58HH used packaged dry dog food in last 6 months 3,983 16.4% 48HH used <10 pounds of pkgd dry dog food last month 2,146 8.8% 57HH used 25+ pounds of pkgd dry dog food last month 857 3.5% 33HH used dog biscuits/treats in last 6 months 3,016 12.4% 45HH used <3 packages of dog biscuits/treats last mo 2,318 9.5% 48HH used 3+ packages of dog biscuits/treats last mo 703 2.9% 38HH used flea/tick care prod for cat/dog last 12 mo 3,999 16.4% 52HH member took pet to vet in last 12 mo: 1 time 1,754 7.2% 63HH member took pet to vet in last 12 mo: 2 times 1,156 4.7% 47HH member took pet to vet in last 12 mo: 3 times 929 3.8% 72HH member took pet to vet in last 12 mo: 4 times 643 2.6% 72HH member took pet to vet in last 12 mo: 5+ times 959 3.9% 78Bought pet food from vet in last 12 months 1,078 4.4% 102Bought flea control product from vet in last 12 mo 1,676 6.9% 56



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Restaurant Market Potential

Restaurants, franchisors, and economic developers use this report to determine market potential for expansion opportunities and to attract new business to their cities.

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RestaurantMarket Potential

Sample




ExpectedNumber of


Went to family restaurant/steak house in last 6 months 31,283 75.2% 103Family restaurant/steak house last month: <2 times 13,016 31.3% 120Family restaurant/steak house last month: 2-4times 11,081 26.6% 97Family restaurant/steak house last month: 5+ times 7,186 17.3% 88Family restaurant/steak house last 6 months: breakfast 2,886 6.9% 58Family restaurant/steak house last 6 months: lunch 11,396 27.4% 108Family restaurant/steak house last 6 months: snack 1,565 3.8% 135Family restaurant/steak house last 6 months: dinner 23,522 56.5% 106Family restaurant/steak house last 6 months: weekday 16,883 40.6% 105Family restaurant/steak house last 6 months: weekend 18,998 45.6% 103Family restaurant/steak house last 6 months: Applebee`s 8,280 19.9% 77Family restaurant/steak house last 6 months: Bennigan`s 1,664 4.0% 139Family restaurant/steak house last 6 months: Bob Evans Farm 1,234 3.0% 65Family restaurant/steak house last 6 months: Cheesecake Factory 5,241 12.6% 193Family restaurant/steak house last 6 months: Chili`s Grill & Bar 6,396 15.4% 137Family restaurant/steak house last 6 months: Cracker Barrel 2,732 6.6% 54Family restaurant/steak house last 6 months: Denny`s 3,734 9.0% 95Family restaurant/steak house last 6 months: Friendly`s 1,500 3.6% 96Family restaurant/steak house last 6 months: Golden Corral 1,627 3.9% 51Family restaurant/steak house last 6 months: Intl Hse of Pancakes 4,952 11.9% 107Family restaurant/steak house last 6 months: Lone Star Steakhouse 812 2.0% 64Family restaurant/steak house last 6 months: Old Country Buffet 718 1.7% 55Family restaurant/steak house last 6 months: Olive Garden 6,904 16.6% 98Family restaurant/steak house last 6 months: Outback Steakhouse 4,105 9.9% 82Family restaurant/steak house last 6 months: Perkins 1,451 3.5% 93Family restaurant/steak house last 6 months: Red Lobster 5,328 12.8% 88Family restaurant/steak house last 6 months: Red Robin 2,193 5.3% 106Family restaurant/steak house last 6 months: Ruby Tuesday 3,175 7.6% 86Family restaurant/steak house last 6 months: Ryan`s 587 1.4% 31Family restaurant/steak house last 6 months: Sizzler 1,186 2.8% 90Family restaurant/steak house last 6 months: T.G.I. Friday`s 5,250 12.6% 119Went to fast food/drive-in restaurant in last 6 months 36,852 88.5% 99Went to fast food/drive-in restaurant <5 times/month 15,179 36.5% 119Went to fast food/drive-in restaurant 5-12 times/month 11,294 27.1% 86Went to fast food/drive-in restaurant 13+ times/month 10,379 24.9% 90Fast food/drive-in last 6 months: breakfast 10,551 25.3% 91Fast food/drive-in last 6 months: lunch 24,904 59.8% 101Fast food/drive-in last 6 months: snack 11,257 27.0% 151Fast food/drive-in last 6 months: dinner 19,522 46.9% 96



RestaurantMarket Potential

Sample



ExpectedNumber of


Fast food/drive-in last 6 months: weekday 27,922 67.1% 100Fast food/drive-in last 6 months: weekend 20,278 48.7% 100Fast food/drive-in last 6 months: A & W 1,224 2.9% 58Fast food/drive-in last 6 months: Arby`s 6,032 14.5% 69Fast food/drive-in last 6 months: Boston Market 3,677 8.8% 165Fast food/drive-in last 6 months: Burger King 10,806 26.0% 70Fast food/drive-in last 6 months: Captain D`s 531 1.3% 24Fast food/drive-in last 6 months: Carl`s Jr. 2,786 6.7% 114Fast food/drive-in last 6 months: Checkers 1,215 2.9% 86Fast food/drive-in last 6 months: Chick-fil-A 5,373 12.9% 103Fast food/drive-in last 6 mo: Chipotle Mex. Grill 6,763 16.2% 300Fast food/drive-in last 6 months: Chuck E. Cheese`s 903 2.2% 47Fast food/drive-in last 6 months: Church`s Fr. Chicken 1,087 2.6% 59Fast food/drive-in last 6 months: Dairy Queen 4,663 11.2% 67Fast food/drive-in last 6 months: Del Taco 1,705 4.1% 126Fast food/drive-in last 6 months: Domino`s Pizza 6,306 15.2% 107Fast food/drive-in last 6 months: Dunkin` Donuts 6,504 15.6% 136Fast food/drive-in last 6 months: Fuddruckers 2,359 5.7% 196Fast food/drive-in last 6 months: Hardee`s 1,233 3.0% 38Fast food/drive-in last 6 months: Jack in the Box 5,155 12.4% 114Fast food/drive-in last 6 months: KFC 7,698 18.5% 63Fast food/drive-in last 6 months: Little Caesars 1,588 3.8% 56Fast food/drive-in last 6 months: Long John Silver`s 1,430 3.4% 47Fast food/drive-in last 6 months: McDonald`s 20,289 48.7% 86Fast food/drive-in last 6 months: Panera Bread 5,083 12.2% 131Fast food/drive-in last 6 months: Papa John`s 5,336 12.8% 143Fast food/drive-in last 6 months: Pizza Hut 6,577 15.8% 67Fast food/drive-in last 6 months: Popeyes 3,079 7.4% 102Fast food/drive-in last 6 months: Quiznos 5,291 12.7% 133Fast food/drive-in last 6 months: Sonic Drive-In 2,177 5.2% 45Fast food/drive-in last 6 months: Starbucks 12,388 29.8% 203Fast food/drive-in last 6 months: Steak n Shake 2,019 4.9% 89Fast food/drive-in last 6 months: Subway 14,373 34.5% 109Fast food/drive-in last 6 months: Taco Bell 11,908 28.6% 89Fast food/drive-in last 6 months: Wendy`s 10,920 26.2% 81Fast food/drive-in last 6 months: Whataburger 2,024 4.9% 107Fast food/drive-in last 6 months: White Castle 1,458 3.5% 81Fast food/drive-in last 6 months: eat in 16,948 40.7% 106Fast food/drive-in last 6 months: home delivery 4,774 11.5% 103Fast food/drive-in last 6 months: take-out/drive-thru 17,774 42.7% 82Fast food/drive-in last 6 months: take-out/walk-in 14,415 34.6% 141



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Retail Market Potential

Retailers and advertisers use this report for media targeting and marketing campaigns and to manage merchandise mix by local area.

Market Potential


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Sports and LeisureMarket Potential

Sample




ExpectedNumber of


Participated in aerobics 6,163 14.8% 157Participated in archery 678 1.6% 71Participated in auto racing 507 1.2% 58Participated in backpacking/hiking 6,290 15.1% 194Participated in baseball 2,469 5.9% 119Participated in basketball 4,266 10.2% 116Participated in bicycling (mountain) 2,649 6.4% 166Participated in bicycling (road) 6,724 16.2% 177Participated in boating (power) 2,164 5.2% 90Participated in bowling 6,121 14.7% 137Participated in canoeing/kayaking 2,733 6.6% 153Participated in downhill skiing 3,675 8.8% 303Participated in fishing (fresh water) 3,269 7.9% 58Participated in fishing (salt water) 1,831 4.4% 105Participated in football 2,755 6.6% 114Participated in Frisbee 3,726 9.0% 189Participated in golf 5,089 12.2% 120Play golf < once a month 2,250 5.4% 146Play golf 1+ times a month 2,012 4.8% 90Participated in horseback riding 1,214 2.9% 104Participated in hunting with rifle 627 1.5% 31Participated in hunting with shotgun 453 1.1% 27Participated in ice skating 2,506 6.0% 231Participated in jogging/running 8,572 20.6% 223Participated in martial art 925 2.2% 162Participated in motorcycling 1,398 3.4% 93Participated in Pilates 3,217 7.7% 225Participated in roller blading/in-line skating 1,665 4.0% 164Participated in snorkeling/skin diving 1,690 4.1% 183Participated in snowboarding 2,110 5.1% 309Participated in soccer 3,601 8.7% 219Participated in softball 1,780 4.3% 115Participated in swimming 9,618 23.1% 129Participated in target shooting 1,054 2.5% 64Participated in tennis 4,632 11.1% 268Participated in volleyball 1,876 4.5% 140Participated in walking for exercise 12,975 31.2% 113Participated in weight lifting 9,304 22.4% 180Participated in yoga 5,211 12.5% 247Spent on high end sports/recreation equipment/12 mo: <$250 2,374 5.7% 143Spent on high end sports/recreation equipment/12 mo: $250+ 1,307 3.1% 83Attend sports event: auto racing (NASCAR) 2,166 5.2% 84Attend sports event: auto racing (not NASCAR) 1,586 3.8% 75Attend sports event: baseball game 7,684 18.5% 140




Sports and Leisure Market Potential

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Business Analyst OnlineBusiness Data Reports

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Major Shopping Center LocatorSample

Proposed Location Latitude: 41.8805100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715Ring: 5 miles radius


Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11Total GLA 4,460,254

Total Stores 479

Distancefrom site Year GLA in

Major Shopping Center Name and AddressType and Number of Stores

in miles Open square feet

Block 37 0.51 E 2009 278,000State, Washington, Randolph & Dearborn Sts.Chicago, IL 60602Enclosed, 24 StoresAnchors: David Barton Gym, Movico, Lettuce Entertain You

Kendall Marketplace 0.52 N 2010 800,000Illinois Rte. 34 & Cannonball Trail & BeecherYorkville, IL 60560N/A, 47 StoresAnchors: SuperTarget, Home Depot Garden Center, Kohl's, Dick's Sporting Goods

The Sullivan Center 0.54 E 2009 250,000Wabash Ave., Monroe, State & Madison Sts.Chicago, IL 60603Enclosed, 10 StoresAnchors: DSW Shoe Warehouse

The Shops at the Mart 0.57 N 1991 256,000Wells St., North Dr. & Orleans St.Chicago, IL 60654Enclosed, 41 StoresAnchors: None

Southgate Market 0.81 S 2006 310,000Roosevelt, Canal & Taylor Sts.Chicago, IL 60607N/A, 16 StoresAnchors: Whole Foods Market, L.A. Fitness, Linens 'N Things (Closed), PetSmart

South Loop Commons 0.81 S 2011 240,800Lake Shore Dr. & Interstates 90/94Chicago, IL 60606Enclosed, 0 StoresAnchors: None

The Shops at North Bridge 1.03 NE 2000 680,933Michigan Ave., Grand, Ontario & Ohio Sts.Chicago, IL 60611Enclosed, 75 StoresAnchors: Nordstrom

River East Art Center 1.21 E 1989 170,000SEC McClurg Ct. & E. Illinois St.Chicago, IL 60611Enclosed, 50 StoresAnchors: Dick's Sporting Goods, Fox & Obel Food Market

Data Note: n/a means data was not reported. GLA = Gross Leasable Area.

Source: Directory of Major Malls, Inc.

Business D

ata Reports



Business Data Reports

With Business Analyst Online, you can generate business data reports to help with your site evaluation and selection process. Business data reports provide details about the number of businesses and employees in a specified area, compare daytime populations versus the residential population, and include information about existing major shopping centers.

Esri’s business data reports are based on data from Infogroup and the Directory of Major Malls® (DMM) and are delivered within minutes directly to your e-mail in-box as a PDF document or Microsoft Excel worksheet.

n Business Summary

n Major Shopping Center Locator

n Retail MarketPlace Profile

n Traffic Count Profile

Business Summary by SIC CodesSample




Total Businesses: 20,281 35,254 48,197

Total Employees: 462,192 704,817 851,668

Total Residential Population: 45,534 343,403 865,089

Employee/Residential Population Ratio: 10.15 2.05 0.98

Businesses Employees Businesses Employees Businesses EmployeesNumber Percent Number Percent Number Percent Number Percent Number Percent Number Percent

Agriculture & Mining 57 0.3% 229 0.0% 137 0.4% 629 0.1% 256 0.5% 1,499 0.2%

Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4%

Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% 36,664 5.2% 1,668 3.5% 50,501 5.9%

Transportation 322 1.6% 25,477 5.5% 637 1.8% 30,464 4.3% 926 1.9% 35,105 4.1%

Communication 269 1.3% 5,878 1.3% 416 1.2% 9,446 1.3% 530 1.1% 13,651 1.6%

Utility 21 0.1% 6,278 1.4% 40 0.1% 6,473 0.9% 64 0.1% 6,838 0.8%

Wholesale Trade 711 3.5% 7,660 1.7% 1,385 3.9% 13,691 1.9% 1,956 4.1% 26,074 3.1%

Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 82,697 11.7% 9,697 20.1% 113,073 13.3%

Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5%

General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7% 229 0.5% 6,378 0.7%

Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%

Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 2,396 0.3% 328 0.7% 4,057 0.5%

Apparel & Accessory Stores 168 0.8% 1,551 0.3% 604 1.7% 5,893 0.8% 940 2.0% 7,307 0.9%

Furniture & Home Furnishings 386 1.9% 4,477 1.0% 700 2.0% 7,123 1.0% 965 2.0% 8,763 1.0%

Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% 40,336 5.7% 3,473 7.2% 52,488 6.2%

Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8% 12,375 1.8% 2,460 5.1% 17,826 2.1%

Finance, Insurance, Real Estate Summary 3,292 16.2% 108,926 23.6% 5,238 14.9% 124,534 17.7% 6,660 13.8% 131,300 15.4%

Banks, Savings & Lending Institutions 490 2.4% 30,127 6.5% 877 2.5% 32,505 4.6% 1,225 2.5% 34,647 4.1%

Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 28,392 4.0% 1,372 2.8% 28,704 3.4%

Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% 31,970 4.5% 863 1.8% 32,484 3.8%

Real Estate, Holding, Other Investment Offices 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 4.5% 3,200 6.6% 35,465 4.2%

Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% 344,107 48.8% 21,877 45.4% 404,660 47.5%

Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2%

Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% 988 2.0% 4,536 0.5%

Motion Pictures & Amusements 375 1.8% 6,048 1.3% 824 2.3% 12,646 1.8% 1,172 2.4% 16,281 1.9%

Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0%

Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9%

Education Institutions & Libraries 339 1.7% 15,526 3.4% 684 1.9% 39,897 5.7% 1,043 2.2% 52,625 6.2%

Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% 13,162 27.3% 177,023 20.8%

Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2%

Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 4.7% 4,602 0.5%

Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0%

Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.






Total Employees: 462,192 704,817 851,668





Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4%

Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% 36,664 5.2% 1,668 3.5% 50,501 5.9%

Transportation 322 1.6% 25,477 5.5% 637 1.8% 30,464 4.3% 926 1.9% 35,105 4.1%

Communication 269 1.3% 5,878 1.3% 416 1.2% 9,446 1.3% 530 1.1% 13,651 1.6%

Utility 21 0.1% 6,278 1.4% 40 0.1% 6,473 0.9% 64 0.1% 6,838 0.8%

Wholesale Trade 711 3.5% 7,660 1.7% 1,385 3.9% 13,691 1.9% 1,956 4.1% 26,074 3.1%




Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%












Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2%



Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0%

Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9%


Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% 13,162 27.3% 177,023 20.8%

Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2%

Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 4.7% 4,602 0.5%

Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0%






Total Stores 479














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Total Employees: 462,192 704,817 851,668





Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4%

Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% 36,664 5.2% 1,668 3.5% 50,501 5.9%

Transportation 322 1.6% 25,477 5.5% 637 1.8% 30,464 4.3% 926 1.9% 35,105 4.1%

Communication 269 1.3% 5,878 1.3% 416 1.2% 9,446 1.3% 530 1.1% 13,651 1.6%

Utility 21 0.1% 6,278 1.4% 40 0.1% 6,473 0.9% 64 0.1% 6,838 0.8%

Wholesale Trade 711 3.5% 7,660 1.7% 1,385 3.9% 13,691 1.9% 1,956 4.1% 26,074 3.1%




Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4%












Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2%



Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0%

Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9%


Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% 13,162 27.3% 177,023 20.8%

Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2%

Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 4.7% 4,602 0.5%

Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0%



Business Summary

Restaurants, retailers, and financial institutions use this report to evaluate competitor locations against their proposed future locations and compare daytime population to residential population to better understand market demand.

Bus

ines

s D

ata

Rep

orts


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Major Shopping Center Locator

Commercial retailers, real estate agents, advertisers, and restaurants use this report to identify and profile major shopping centers within their trade areas to understand the scope of competitive activity in their markets.

Business D

ata Reports





Total Stores 479




















Chicago Place 1.23 NE 1989 314,521East Huron, Erie St. & N. Michigan Ave.Chicago, IL 60611Enclosed, 46 StoresAnchors: Saks Fifth Avenue, Talbots

Water Tower Place 1.38 NE 1976 710,000Michigan Ave. @ Pearson & ChestnutChicago, IL 60611Enclosed, 100 StoresAnchors: Macy's, American Girl Place

The 900 Shops 1.44 NE 1988 450,000Michigan Ave., Delaware Pl., Rush St.Chicago, IL 60611Enclosed, 70 StoresAnchors: Bloomingdale's



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Retail MarketPlace ProfileSample


















Retail MarketPlace Profile

Retailers, restaurants, and economic development agencies use this report to understand the scope of retail activity in their markets and communities. This report is used to evaluate supply and demand gaps for goods and services, determine whether customers are traveling outside the area to shop, and recruit needed business to local communities.

Bus

ines

s D

ata

Rep

ortsRetail MarketPlace Profile

Sample



Demand Supply Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Retail Gap Factor BusinessesGeneral Merchandise Stores (NAICS 452) $108,039,431 $657,689,087 $-549,649,656 -71.8 90 Department Stores Excluding Leased Depts.(NAICS 4521) $46,088,621 $232,121,744 $-186,033,123 -66.9 12 Other General Merchandise Stores (NAICS 4529) $61,950,810 $425,567,343 $-363,616,533 -74.6 78

Miscellaneous Store Retailers (NAICS 453) $13,156,470 $84,137,040 $-70,980,570 -73.0 345 Florists (NAICS 4531) $1,278,561 $16,129,177 $-14,850,616 -85.3 49 Office Supplies, Stationery, and Gift Stores (NAICS 4532) $1,791,120 $19,609,512 $-17,818,392 -83.3 97 Used Merchandise Stores (NAICS 4533) $1,032,295 $2,926,231 $-1,893,936 -47.8 27 Other Miscellaneous Store Retailers (NAICS 4539) $9,054,494 $45,472,120 $-36,417,626 -66.8 172

Nonstore Retailers (NAICS 454) $37,969,252 $348,904,267 $-310,935,015 -80.4 35 Electronic Shopping and Mail-Order Houses (NAICS 4541) $24,502,367 $303,450,782 $-278,948,415 -85.1 4 Vending Machine Operators (NAICS 4542) $4,958,172 $8,206,800 $-3,248,628 -24.7 8 Direct Selling Establishments (NAICS 4543) $8,508,713 $37,246,685 $-28,737,972 -62.8 23

Food Services & Drinking Places (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008 Full-Service Restaurants (NAICS 7221) $64,076,325 $504,878,252 $-440,801,927 -77.5 548 Limited-Service Eating Places (NAICS 7222) $52,403,597 $304,817,676 $-252,414,079 -70.7 338 Special Food Services (NAICS 7223) $14,399,532 $89,025,943 $-74,626,411 -72.2 56 Drinking Places - Alcoholic Beverages (NAICS 7224) $6,907,884 $89,946,527 $-83,038,643 -85.7 66

Leakage/Surplus Factor by Industry Subsector

Motor Vehicle & Parts Dealers

Furniture & Home Furnishings Stores

Electronics & Appliance Stores

Bldg Materials, Garden Equip. & Supply Stores

Food & Beverage Stores

Health & Personal Care Stores

Gasoline Stations

Clothing and Clothing Accessories Stores

Sporting Goods, Hobby, Book, and Music Stores

General Merchandise Stores

Miscellaneous Store Retailers

Nonstore Retailers

Food Services & Drinking Places

-80.0 -70.0 -60.0 -50.0 -40.0 -30.0 -20.0 -10.0 0.0 10.0 20.0

NAI

CS

Indu

stry

Sub

sect

or

<—Surplus—Leakage—>





Leakage/Surplus Factor by Industry Group

Automobile Dealers

Other Motor Vehicle Dealers

Auto Parts, Accessories, and Tire Stores

Furniture Stores

Home Furnishings Stores

Electronics & Appliance Stores

Building Material and Supplies Dealers

Lawn and Garden Equipment and Supplies Stores

Grocery Stores

Specialty Food Stores

Beer, Wine, and Liquor Stores

Health & Personal Care Stores

Gasoline Stations

Clothing Stores

Shoe Stores

Jewelry, Luggage, and Leather Goods Stores

Sporting Goods/Hobby/Musical Instrument Stores

Book, Periodical, and Music Stores

Department Stores (Excluding Leased Depts.)

Other General Merchandise Stores

Florists

Office Supplies, Stationery, and Gift Stores

Used Merchandise Stores

Other Miscellaneous Store Retailers

Electronic Shopping and Mail-Order Houses

Vending Machine Operators

Direct Selling Establishments

Full-Service Restaurants

Limited-Service Eating Places

Special Food Services

Drinking Places (Alcoholic Beverages)

-80.0 -60.0 -40.0 -20.0 0.0 20.0 40.0 60.0 80.0

NAI

CS

Indu

stry

Gro

up

<—Surplus—Leakage—>



















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Traffic Count Profile

Retailers, restaurants, automotive dealerships, and real estate professionals use this report to view traffic counts around their sites. The Traffic Count Profile displays the 25 closest traffic counts and the years the traffic counts were collected.

Business D

ata Reports

Traffic Count ProfileSample


Latitude: 44.97743

205 S 5th St, Minneapolis, MN 55402 Longitude: -93.26774Ring: 5 miles radius

Distance: Street: Closest Cross-street: Year of Count: Count:

0.03 2nd Ave S S 5th St (0.03 miles NE) 2006 8,874

0.03 S 5th St 3rd Ave S (0.03 miles SE) 2005 1,900

0.08 3rd Ave S 4th St S (0.04 miles NE) 2008 19,500

0.09 6th St S Marquette Ave (0.03 miles NW) 2005 12,700

0.14 S 5th St Nicollet Ave (0.03 miles NW) 2005 2,300

0.14 3rd Ave S 4th St S (0.04 miles SW) 2006 9,282

0.14 Marquette Ave 7th St S (0.04 miles SW) 2008 13,000

0.14 4th Ave S S 5th St (0.04 miles NE) 2008 12,400

0.15 7th St S 3rd Ave S (0.03 miles SE) 2005 13,700

0.16 4th St S Marquette Ave (0.04 miles SE) 2008 13,500

0.18 7th St S 3rd Ave S (0.04 miles NW) 2008 15,500

0.18 2nd Ave S 7th St S (0.04 miles NE) 2008 10,300

0.19 3rd St S 3rd Ave S (0.03 miles NW) 2008 12,000

0.19 7th St S Marquette Ave (0.03 miles SE) 1993 13,000

0.19 4th Ave S 3rd St S (0.03 miles NE) 1993 6,600

0.20 2nd Ave S 3rd St S (0.03 miles SW) 2008 8,400

0.20 3rd Ave S 8th St S (0.03 miles SW) 2003 11,600

0.21 4th St S 5th Ave S (0.03 miles SE) 2008 9,900

0.21 3rd Ave S 3rd St S (0.04 miles SW) 2008 17,200

0.21 3rd St S Nicollet Ave (0.04 miles NW) 2008 16,700

0.22 5th Ave S S 5th St (0.04 miles NE) 2008 14,800

0.22 8th St S 2nd Ave S (0.03 miles NW) 1995 10,600

0.22 S 5th St Nicollet Ave (0.05 miles SE) 1995 12,200

0.23 Marquette Ave 3rd St S (0.04 miles SW) 2008 6,200

0.24 4th Ave S 3rd St S (0.03 miles SW) 2008 8,900

0.24 3rd St S 5th Ave S (0.04 miles SE) 2008 7,200

0.25 Washington Ave S 2nd Ave S (0.04 miles SE) 2007 21,400

0.25 8th St S 4th Ave S (0.03 miles SE) 2008 11,200

0.25 6th St S Hennepin Ave (0.06 miles NW) 2006 15,198

0.26 2nd Ave S 8th St S (0.03 miles NE) 2006 8,364

Data Note:The Traffic Profile displays up to 25 of the closest available traffic counts within the largest radius around your site. The years of the counts in the database range from 2010 to 1963. Just over 66% of the counts were taken between 2001 and 2010 and 86% of the counts were taken in 1997 or later. Traffic counts are identified by the street on which they were recorded, along with the distance and direction to the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A traffic count is defined as the two-way Average Daily Traffic (ADT) that passes that location.

Source: Copyright: 2010 MPSI Systems Inc. d.b.a. DataMetrix®

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Business Analyst OnlineMaps

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Maps

You can generate a variety of boardroom-ready maps through Business Analyst Online. These maps can effectively illustrate potential site locations and surrounding areas, data variations, and patterns and trends that may be difficult to visualize from tabular data.

Standard Site Mapsn Site Details Map

n Site Map

n Site Map with Satellite Imagery

Other Mapsn Major Shopping Center Map

n Traffic Count Map

n Traffic Count Map—Close Up

n Dominant Tapestry Site Map

Map

s

Traffic Count MapSample

©2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

Latitude: 25.76026

530 SW 24th Rd, Miami, FL 33129-1951 Longitude: -80.20953Ring: 0.5, 1, 2 Miles

Source: © 2010 MPSI Systems Inc. d.b.a. DataMetrix®

Major Shopping Center MapSample

Directory of Major Malls, Inc.©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

Latitude: 39.71907

201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113Ring: 1, 3, 5 Miles


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Site Details Map

The Site Details Map is useful for those not familiar with the market they are investigating. Real estate consultants find this a useful map to give to their clients.

Map

s

Site Details MapSample


Latitude: 39.71907


This site is located in:

City: Lakewood city County: Jefferson CountyState: CO Census Tract: 08059011722ZIP Code: 80228 Census Block Group: 080590117222CBSA: Denver-Aurora-Broomfield, CO (19740)

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Site Map

Popular across all industries, the Site Map displays the specified location and its surrounding area. Major roads, rivers, and boundaries are included on the map.

Map

s

Site MapSample


Latitude: 39.71907

201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113Drive Time: 3, 5, 7 Minutes

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Site Map with Satellite Imagery

This site map provides a view of your site overlaid on satellite imagery.

Map

s

Site Map on Satellite Imagery – 1.6 Miles WideSample


Latitude: 41.88399

123 N Wacker Dr, Chicago, IL 60606-1743 Longitude: -87.63663Ring: 3, 5, 7 Miles

Source: © i-cubed

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Major Shopping Center Map

Commercial retailers, real estate agents, advertisers, and restaurants use this map to display major shopping centers found within their trade areas to understand the scope of competitive activity in their markets.

Map

s

Major Shopping Center MapSample

Directory of Major Malls, Inc.©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1

Latitude: 39.71907



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Traffic Count Map

Retailers, restaurants, automotive dealerships, and real estate professionals use this map to visualize the traffic patterns around candidate business locations. This map displays traffic counts for as many as 25 intersections within a specified location.

Map

s

Traffic Count MapSample


Latitude: 25.76026

530 SW 24th Rd, Miami, FL 33129-1951 Longitude: -80.20953Ring: 0.5, 1, 2 Miles


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Traffic Count Map—Close Up

Retailers, restaurants, automotive dealerships, and real estate professionals use this map to visualize the traffic patterns within half a mile of a location. Viewing traffic counts at intersections within and around their market areas helps with site selection, revenue forecasting, and the ability to identify high-visibility locations.


Map

s

Traffic Count Map - Close UpSample


Latitude: 32.78768

2001 Ross Ave, Dallas, TX 75201-2911 Longitude: -96.79928Ring: 1, 3, 5 Miles


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Dominant Tapestry Site Map

Retailers, marketers, travel and leisure providers, financial institutions, and economic developers use this map to classify U.S. residential neighborhoods into distinctive market segments, providing the ability to conduct site analysis, customer profiling, media targeting, and direct marketing campaigns.

Map

s


Dominant Tapestry Site MapSample


Latitude: 45.68019

680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589Ring: 1, 3, 5 Miles

Source: ESRI

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To learn more about the Business AnalystOnline API, visit esri.com/baoapi

or call 1-800-447-9778.

Related Products

Business Analyst Online APIThe Business Analyst Online API enables your organization to build and embed customized versions of Business Analyst Online in your own Web site. Applications built with the API can be used to better understand the particular characteristics of a population in a specific neighborhood or location. Information about people and places can be aggregated and summarized at the ZIP Code or county level or specified by polygon, drive time, or distance.

What You Get

• BusinessAnalystOnlineAPIs(SOAP,REST,andSilverlight™)

• ArcGISSM Online Demographic Maps Collection

• ArcGISOnlineWorldGeocoding(NorthAmericaonly)

• ArcGISOnlineWorldImagery

• ArcGISOnlineWorldStreetMap

• ArcGISOnlineWorldTopographicMap

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To learn more about Business Analyst Desktop, visit esri.com/badesktop

or call 1-800-447-9778.

Business Analyst DesktopBusiness Analyst™ Desktop is the must-have tool for professional analysts who need to understand their customers and markets, perform detailed site analyses, measure store network performance, analyze cannibalization, or optimize territories.

When you leverage the comprehensive spatial analysis and modeling tools in Business Analyst Desktop with the extensive demographic and business data included in the product, you can uncover patterns, trends, and opportunities in your customer and sales data that were previously unrevealed.

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To learn how Business Analyst Server can improve your workflows, visit

esri.com/baserver.

Business Analyst ServerBusiness Analyst Server will enable your organization to manage, share, and publish critical location-related information across the enterprise. When you apply the data, mapping, and spatial analysis tools in Business Analyst, your organization can quickly create custom Web applications, enabling your staff to easily view, analyze, and share data about your stores, customers, or competition or the areas where you do business.

Business Analyst Server integrates easily with your existing CRM, financial, and supply chain management systems and enterprise workflows.

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www.esri.com/baserver

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