ESSENTIALCONCEPTS

MEDIA/PR & Advertising CONSULTANTS

WHO WE ARE?Essential Concepts is a fully-integrated media and communications companyoffering services in design, events, branded productions, digital advertising &marketing (interactive) and public relations. We understand brands, marketsand the media making us your 'Ideal Medium for Brands'.

We are the only company in Pakistan to be complete in all aspects which canfind that perfect connection between your products and customers on a 360platform.

OUR APPROACHSince inception, Essential Concepts has beendelivering strategic marketing opportunities tomajor corporate clients and the industry'sleading brands. Our philosophy has alwaysbeen that we are the essential medium for yourbrand and we have proven it in our relentlesspursuit of success for our clients.

we consult, create and implement around ourclients needs, whether they be to build brandawareness, brand enhancement or to activelyengage and build dialogue with theirconsumers. Our solutions reach out to yourtarget audience right where they live, work orrecreate.

OUR FOUNDATION

To look through a client brief

You need the third eye

To decipher to codes hidden between the lines

You need to be focused

To understand the consumers’ mind

You need to study them hard

To create a strategy worthy for advertising

You need to live it!

OUR FORMATION

…the year was 2008Planet Earth was facing the toughest

recession history

Scientists fought to find better cures

Economists came up with spanking new theories

Film makers struggled for Grammies & Oscars

…and a group of people with a passion

for brands & a knack of creativity

decided to redesign & refurnish the

concept of advertising!

OUR FOCUS

Stand out from the crowd

with a unique positioning

in the market

Ensures proper visibility

in all necessary media

Reach out effectively to

its core Target Group

Build itself as a strong

identity that connotes a

value…

Maintain top of the

mind recall with the

precise

communications

with Essential Concepts on board your brand finds it easy to…

OUR CORE SERVICES

Creative Strategy

Events & Activation

Media Planning

Account Planning

Creative Stewardship

Market Research

Social Communication

Strategic Planning

Graphic Design

Brand Building

Brand Architecture

Corporate & Brand Identity

Brand Positioning

Public Relations

Copy & Design Consultation

360 Brand Custodianship

So, a partnership with Essential Concepts we can offer your Brand…

Karachi (Branch Office)

a: F35 B, Block 9 Kehkashan,

Clifton, Karachi

t: (92-21) 5376442, 5873090

f: (92-21) 5376443

Islamabad (Head Office)

House 383 Basement,

F-11/2, Islamabad.

t: (92-51) 2110016

f: (92-51) 2110016

EC

EC

OUR NETWORK

TriVision AFG

Sara-e-Ghazni, Deh Boori

Kabul, Afghanistan

Strategic Alliances

CLIENTSEssential Concepts is fortunate to have client companies of all sizes, with

brands both global and local, established and emerging, in almost every

industry vertical imaginable.

CLIENTS

CLIENTS