established in 2010 - ihgmaihgma.org/pdf/seminar/1-2-mphg-presentation-by-samudra-hendra.pdf ·...
TRANSCRIPT
![Page 1: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/1.jpg)
![Page 2: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/2.jpg)
ESTABLISHED in 2010
Local Brand Built by Local Resources
One-stop Solution for Hotel Owners
OUR SERVICES: Technical Assistance, Pre Opening Services, Management Services,
Training, Advertising, Marketing, and Reservation
2/21
![Page 3: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/3.jpg)
MaxOneHotels.com @ Sabang - Jakarta Jl. Agus Salim (Jl. Sabang) No.24 Jakarta 10340, Indonesia
3/21
![Page 4: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/4.jpg)
OUR BRANDS
BUDGET
MIDSCALE MIDSCALE NON STANDARDIZED
Simple . Better A Value Design Hotel with Feeling Welcome to Our Home
UPSCALE
Vibrant Social Hub
4/21
![Page 5: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/5.jpg)
2017 # 30 HOTELS
2018 UPCOMING # 10 HOTELS
5/21
![Page 6: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/6.jpg)
ENTREPRENEURSHIP
Travelling
OPPORTUNITIES
Accommodation
6/21
![Page 7: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/7.jpg)
CHANGE OF THE ERA
7/21
![Page 8: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/8.jpg)
CUSTOMER BEHAVIOR CHANGES
8/21
![Page 9: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/9.jpg)
TRANSFORMATION PERIOD
9/21
![Page 10: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/10.jpg)
50% MARKET SHARE
10/21
![Page 11: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/11.jpg)
11/21
![Page 12: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/12.jpg)
12/21
![Page 13: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/13.jpg)
13/21
![Page 14: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/14.jpg)
TRADITIONAL MARKETING
14/21
![Page 15: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/15.jpg)
SEO Analytics
Email Marketin
g
Websites Mobile Apps
Social Media
Google AdWords
DIGITAL MARKETING
15/21
![Page 16: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/16.jpg)
MEET YOUR CUSTOMER
16/21
![Page 17: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/17.jpg)
17/21
![Page 18: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/18.jpg)
18/21
![Page 19: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/19.jpg)
IN WELCOMING TOURISM TRENDS BEYOND 2018
19/21
![Page 20: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/20.jpg)
20/21
![Page 21: ESTABLISHED in 2010 - IHGMAihgma.org/pdf/seminar/1-2-MPHG-Presentation-by-Samudra-Hendra.pdf · ESTABLISHED in 2010 ... making it a valuable marketing resource ... It's no surprise](https://reader031.vdocument.in/reader031/viewer/2022022804/5c91524409d3f24f048d2c47/html5/thumbnails/21.jpg)
21/21