etailing india workshop - retail track- online content & cataloging pain points resolved

14
Online Content & Cataloging Pain Points Resolved Shoot For Web : [email protected] : 022 - 28776502

Upload: etailing-india

Post on 15-Jul-2015

113 views

Category:

Retail


1 download

TRANSCRIPT

Page 1: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging –

Pain Points Resolved

Shoot For Web : [email protected]

: 022 - 28776502

Page 2: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

“ If you are going to succeed at online

business,

You need to keep it virtually real…

-Anonymous

Online Content & Cataloging – Pain Points & Resolved

Page 3: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Quality Product

Pictures

Content Creation

& Management Blog

Management Knowledge Bank

Third Party Channels

Management

Social Media

Management

Planning Content & Cataloging for your Business?

Page 4: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Appealing Product Photography –

That helps creating desire

• High quality pictures

• 360 degree view

• Unattractive backgrounds

Removal

• Shadow Management

• Reflection Management

• Image enhancement/

retouching

Page 5: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

• Unique

Content/Description

• Highlighting Product USP

• Inclusion of search

keywords

• Use of various mediums

-Articles

-Videos

-Presentations

Content Management –

Standing out of the crowd

Page 6: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

SKU Life Cycle Management –

Maintaining accuracy and perfection

New Product

Introduction

Product

Growth

Phase

Product

Mature

Phase

Product

Decline

Phase

Initial

Planning/

SKU Creation

Sensing/

SKU Update

Reacting &

Controlling

Reuse

Planning

Product Life

Cycle

SKU Life

Cycle

Page 7: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Third Party Channel Management

• Managing product

publishing on Third Party

channels (Market Places,

Shopping Engines and

comparison sites)

• Managing channel

requirements

-Picture Requirements

-Content Requirements

Trademarks belong to their respective owners.

Page 8: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

• Responsiveness

• Download time

management

-Optimizing images

-Optimizing Content

Online Content & Cataloging – Pain Points Resolved

Website Management

Page 9: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Customer Management & Support Management

• Custo ers’ Data ase Management -Maintaining

Exclusivity

• Customer Queries/

requirements

• Knowledge Repository / FAQs

Page 10: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Blog and Social Media Management

• Visibility on Social Media Platforms

• Reaching maximum people through

-Advertisements

-Posts

-Articles

• I reasi g usto ers’ e gage e t a d Involvement

Engage Involve Sell

Page 11: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

About Shoot for Web

• Product Photography

• Product Content Creation and

Management

• Web Content Management

• Third party Channel Management

-Marketplaces, Shopping engines

and Comparison sites

• Product Performance based on

Competitor analysis

(Advanced Coverage)

Shoot For Web Coverage

• Defined quality management system

• Dedicated knowledge anchor for

team development

• Effective client communication &

reporting

• Efficient transition process

• Leverage Software expertise for

automation and quality improvement

• Expertise across all the e-Commerce

Platforms

Shoot For Web Value Adds

Page 12: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

About Shoot for Web

• Backed by years of experience &

dedicated staff

• Deep customer insight across

multiple channels, categories &

Promotions

Why Shoot For Web

• High quality, low cost execution of

online operations

• Brings subject matter and technology

expertise and best practices to drive

high quality & process excellence

Page 13: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Questions?

Shoot For Web : [email protected]

: 022 - 28776502

Page 14: eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

Online Content & Cataloging – Pain Points Resolved

Thank You!

Shoot For Web : [email protected]

: 022 - 28776502