etc virtual travel trade show in china · 2021. 2. 19. · 100 exhibitors for the event receive...
TRANSCRIPT
ETC Virtual Travel Trade Show in China:
19-23 April 2021
European Participant Kit – February 2021
Contents
1. What is the ETC China Virtual Travel Trade Show in China?
2. What is the event program?
3. Who is participating?
4. What are the benefits for your business?
5. How is the virtual event experience?
6. How will we maximize China market impact?
7. How to Pre-register for the event?
1. What is the ETC Virtual Travel Trade Show in China?
The ETC Virtual Travel Trade Show is a free, 100% online matchmaking event connecting you with more
than 200 pre-qualified Chinese buyers for 1-on-1 meetings to help you get products ready for recovery
Fully bilingual – English & Chinese
Connect on PC, Mobile or WeChat
Your own Digital Profile for Buyers to discover
your business & request a 1-on-1 meeting
Matchmaking & 1-on-1 meetings by video
call & chat with auto text translation
Data collection on all Buyers to power your
China market recovery
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2. What is the event program?
Day 2: 20/4Theme: Nature & Outdoors
Half day Pre-scheduled 1-on-1 meetings(Morning, Europe time)
Day 3: 21/4Theme: Creative Cities
Half day Pre-scheduled 1-on-1 meetings(Morning, Europe time)
Day 4: 22/4Theme: History & Ancestry
Day 5: 23/4
Day 1: 19/4Live Opening Forum (For Chinese trade)
Half Day Pre-scheduled 1-on-1 meetings(Morning, Europe time)
Live event: 19-23 April 2021 with five (5) half-days of 1-on-1 meetings
The detailed program will be released by March 10th 2021 to all approved European Participants
Half day Pre-scheduled 1-on-1 meetings(Morning, Europe time)
Half day Pre-scheduled 1-on-1 meetings(Morning, Europe time)
01 02 03 4
European companies targeting affluent
Chinese travelers with a focus on Nature
& Outdoors, Creative Cities and Places of
History & Ancestry. All ETC Member and
EU Member State NTOs are also invited
to participate.
100 European Exhibitors
Pre-qualified Buyers from 1st Tier
City source markets with affluent
customer base, focused on high
value private & tailor made groups
+200 Chinese Buyers
High impact marketing to more
than 60,000 Chinese outbound
travel trade professionals to put
Europe top-of-mind for
outbound travel recovery
Thousands more Chinese Industry Professionals
3. Who is participating?
Every European participant is guaranteed a minimum of 15 1-on-1 meetings with pre-qualified buyers
Plus major trade marketing campaign to promote Europe and all European participants
3. Who is participating? Chinese Buyer Profile
Only Buyers focused on high value small group and tailor made travel from First Tier City and emerging
“New” First Tier City source markets will be invited
Buyer Program team will drive Buyers to actively request and complete 1-on-1 meetings to generate more
value for European participants
Geotargeting 1st and New First Tier Cities for semi-FIT market
28.57%
73.99%
35.56%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Nature and the
outdoors
Creative cities History and
ancestry
43.5
15.5
28.8
Company type
Tour Operator Wholesaler Other travel trade
Target Theme Target markets
Chinese Tour
operatorOther Trade
Wholesalers
➢ East China ( Shanghai, Hangzhou, Nanjing)
➢ South China ( Guangzhou, Shenzhen)
➢ North China ( Beijing, Tianjin, Xian)
➢ Central China (Wuhan, Changsha)
➢ South West( Chengdu, Kunming, Chongqing)
➢ North East ( Dalian, Harbin, Shenyang)
4. What are the benefits for European participants?
Intelligent matchmaking platform connecting you with
more than 200 pre-qualified Chinese Buyers
Minimum 15 guaranteed 1-on-1 meetings for every
European participant
Digital Profile to introduce your product to Chinese Buyers
and travel trade professionals
Year-round market presence with ongoing promotion to
+60,000 Chinese travel advisors
Export data on all Buyers (incl. contact details & more) so
that you can continue developing partnerships
Participation is free with the support of the European Travel Commission & European Union
Immediate business opportunities during 5-days of 1-on-1 appointments via video and chat plus year-round Digital Profile and marketing
5. How is the virtual event experience? Overview
01 02 03
Easy system to set up your Profile
so that Buyers can discover you
and request meetings
Set Up Your Digital Profile
European Participants and Chinese
Buyers search & filter the event list
and send in their meeting
preferences; AI system generates
pre-scheduled appointments in
everyone’s diaries
Intelligent Pre-Matching
European Participants and Chinese
Buyers can continue to request as
many meetings as they like with a
simple direct request tool
Direct Meeting Request
04
Meet in a private room with video
call and text-chat with automated
translation; present a PowerPoint,
send files and media; all Buyer and
meeting data collected for European
Participants to export
1-on-1 virtual meeting
The event will feature TWO matchmaking options to secure more meetings for every European Participant:
1. Intelligent Pre-Matchmaking will fill up pre-scheduled meeting diaries before the live event begins
2. Direct Meeting Request: request even more meetings with Buyers until the live event ends
5. How is the virtual event experience? The Exhibition
1. Buyer search an Exhibition Map or Listing with filtering tools to discover European Participant Digital Profiles
2. Buyers click through to European Participant Digital Profile to request 1-on-1 meetings, learn about your
company & download materials
5. How is the virtual event experience? 1-on-1 Virtual Meetings
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Chat room w/ 2-way auto text
translation; content library to
send files, images & videos
Video chat; launch PPT;
quick link to invite more
colleagues to the call
After matching, Exhibitors and Buyers conduct their meeting in a Private Meeting Room with video call &
translated chat
1. Auto pre-matching*
Buyers & Sellers send preferences
before event; system matches &
pre-fills diaries
*Opens 10 days before go-live date
2. Direct Meeting Request
Buyers & Exhibitors filter
& search to request
meetings directly
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6. How will we maximise impact in China?
1. Content Hub will provide info
and resources to Chinese travel
agents helping them create new
European travel products
2. Trade Marketing Campaign to +60,000
Chinese outbound travel trade
professionals to make Europe top-of-
mind as the first destination to sell after
travel resumes
3. Virtual Opening Forum with senior
Chinese government & industry
stakeholder presentations and panel
discussions, promoted to +60,000 Chinese
travel trade professionals and via other
industry media partnerships
7. How to Pre-register for the event?
01 02 03
Pre-Register by March 3rd – see
email for submission details
Pre-registration
ETC will review and approve the final
100 Exhibitors for the event
Receive notification of approval by
March 10th
ETC Approval
You will receive training via webinar
sessions and a written guide.
Support also available to test your
device (microphone & webcam) for
1-on-1 meetings.
Training
04
Login and set up your Digital Profile
Set up your Digital Profile
You must Pre-Register by March 3rd, 2021 by completing the Pre-Registration Form enclosed with
this Participant Kit
Pre-registration info
1. Pre-register by March 3rd, 2021 by completing and submitting the Pre-Registration Form to:
a) Eric Cui: [email protected]; and
b) Helen Zhong: [email protected]
2. If you would like more information on the event before pre-registering, please email:
a) Bora Shnitman: [email protected]