Codes and Conventions of a Radio AdvertEthan JOnes

Radio Adverts• Lasts 20-30 seconds

• Includes audio from the documentary for example vox pops and interview snip its.

• Often has a song playing behind the voice over, the song should be catchy and memorable and have something to do with the themes of the documentary.

• The voice over should be upbeat and interesting and should intrigue the listener to watch the documentary.

• The voice over is often female but can be male

• The voice over should say facts and ask rhetorical questions to intrigue the listener.

• Tagline should be said by the voice over.