Q2.HOW EFFECTIVE IS THE COMBINATION OF YOUR MEDIA PRODUCT AND ANCILLARYTEXTS?

ETHAN JONES

ALL PRODUCT COMBINATION

All three products mentions the title of our documentary “Britain's Butties”

This shows the Audience all three products are linked.

Using all three of these products and linking them together makes my overall campaign look more professional as it is more organised.

MAIN PRODUCT AND RADIO TRAILER

The title is mentioned in both products “Britain's Butties”

The background music “Rule Britannia” heard in the radio Advert is also used as a background music for the opening sequence of our main product. It is memorable and catchy and it is also related to the title and theme of our documentary.

The voice over used for the radio advert is also the voice over for the documentary. This brings a sense of familiarity to the audience and conveys the link between the two. It also emphasises the professionalism of the documentary.

The vox pops used ion the documentary are also used in the radio ad. This links the two again.

PRINT ADVERT AND RADIO TRAILER

Both the radio trailer and print advert use our tag line “Another One Bites The Crust” this was a good combination as it links the two adverts together and viewers/Listeners will pick up on that and it ties them both together nicely. Our tagline is catchy and memorable

Another feature on both the print advert and radio trailer is the scheduling information. This was a crucial feature as it gave the audience the time and place the documentary is on.