1. Local and Ethical SEO Basics Nathan Ketsdever Bar Camp Birmingham May 2nd 2009

2. Why Ethical SEO? 3. How did the Google algorithm come about? 4. Based on Academic model of citation 5. What does that mean for me as a business person or blogger? 6. Ethical SEO: Links = votes

Link = votes

Link = votes

Link = votes

7. Ethical SEO: Business Takeaway

Google wants to deliver relevant (up to date) results to users

8. What does google look to

Keywords

Incoming links

Onsite links

Site structure (Silos, trees, and ice cubes)

9. Ethical SEO: Deep links vs. Domain links

Generally prefer deep links for a) users b) for Google ranking

10. Ethical SEO: Choosing Blogs

Drupal, Typepad, Blogger, Wordpress

I would pick Wordpress for SEO

11. Ethical SEO: Competitive Intelligence

Spy Fu (organic rankings + PPC spend)

Back link watch

SEO Quake and SEO for Firefox

Google results

Compete/Leapfish

Alltop andTechnorati

SEO Book free tools+ SEO Moz toolset

12. Ethical SEO: Widgets

Top posts (greater site stickiness)

Facebook Connect (widget-ish)

Skribit Widget (but you can integrate this into your own blogging/content)

13. Ethical SEO: SEO Plugins

SEO All in One

SEO ROI (related content)

Related posts

14. Ethical SEO: Keyword Tips

Longtail (phrases)

Answering questions

Sales funnel

Locality and geography

Google search suggest (2 places)

Price point, Seasonal, descriptive

Group keywords (very important)

15. Ethical SEO: Linkbuilding

Great hooks, great content

Social Media (Squidoo, Hubpages, Work)

PR release

Guest post

Ego bait like interview, widget

Release of WP theme, w

Widget (Sprout, Google Apps) or Badges

Link bait (contrarian and/or funny)

Hosting events

internal

16. Ethical SEO: Intangibles

Design/Branding

Usability

Offline relationships

Motivation/Identity

Is there a competitive disadvantage to linking to you?

17. Ethical SEO: Local SEO

Google Local

Yahoo Local and Microsoft Live Local

Check out the BCS of Local SEO

Local citation

Customer Reviews

Local SEO competitive intelligence

Vertical directories

18. Ethical SEO: Future of Search

Universal search (content)

Local search

Personalization!!!!

Social/Social Networking (???)

Digg-ification (???)

19. What does SEO cost?

$500 a month to $2000 is low end

$40,000 is

$50 per hour to $1,500 per hour

20. Ethical SEO Maxim: Practice Holistic SEO

Usability, SEO practice, and Conversion

Personalization/Nichification

21. Feel free to link generously

Nathan Ketsdever

You can find me at:

Creativefusionmedia.wordpress.com

Compassioninpolitics.wordpress.com

Follow me on Twitter, Linked In, or Facebook.

M: (615)594-2095