ethos automotive case studies in the middle east
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Automotive internet strategies by Ethos in the Middle East.TRANSCRIPT
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Automo&veYourLeadingOnlinePartner
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Overview
CaseStudiesofAutomo&veWebsites• Websites
• Vehicles• Corporate• Mul&media
• LandingPages• Loca&ons
ConversionTac&cs TrackingEngines SocialMedia
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CASESTUDIESOFAUTOMOTIVEWEBSITES
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CORPORATE
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FORMSANDBUYONLINEConversion
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PARTSANDACCESSORIES
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INTERACTIVE360VIEWS
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MICROSITES
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PajeroSportMicro‐site
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CONVERSIONLeadGenera&on
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GetthemBuyingIn
888‐888888OnlineForms FinanceCalculator
EngageYourVisitor
MicroSite
AcquirethenConvert
1
3
2
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ANALYTICS
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Track‐CustomMadeAutomo&veReports
VisitorsTrackLeads Ci&es
Compare
TrendsVisualize
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SOCIALMEDIAGetrealleadsfromFacebook,YoutubeandTwiSer
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SocialMediaBuzzEngagement‐Facebook
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SocialMediaEngagement–YoutubeChannels
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ASKFORMORE
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AskforMore
• OnlinecampaignsonLocalOnlineMedia(targeted)– CampaignTrackingEngines– Pay–Per–Clickcampaigns– ViralCampaigns
• SearchEnginesOp&miza&on– Pages,Meta,&tles– Google,Bing,Yahoo– Ranking– Measure
• DigitalCRM– LeadRou&ngperRegion/Interest/TypeofInquiry– MassMailing– SalesLeadCollabora&onbetweenmarke&ng,SalesManagerandSales– MoveformemailstoDatabasetoCRM
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ServingtheMiddleEastOnline
• RetainerOffering(Noone&mefees)• DedicatedAccountExecu&ves• DedicatedTechnicalAccountManagers(update)• WeserveMiddleEastclientsinRiyadh,Dubai,Jeddah,Doha,Khobar,Bahrain,BeirutandKuwait.