etravel 2010_jeroen_velzen
TRANSCRIPT
![Page 1: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/1.jpg)
Mobile Travel Strategies
MOBILE TRAVEL MADE EASY _
![Page 2: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/2.jpg)
One Year Ago
![Page 3: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/3.jpg)
6 months later
![Page 4: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/4.jpg)
Last week
![Page 5: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/5.jpg)
Let’s build an App!
![Page 6: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/6.jpg)
The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.
![Page 7: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/7.jpg)
Mobile in Travel = Marketing2
Brand Trust
Innovation Practical Value
VisionStability
Relationship
Competence
Brand Trust: The six drivers of trust
![Page 8: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/8.jpg)
Practical Value
2007
2008
2009
2010 (F)
0
100000
200000
300000
400000
500000
Flight Notification Volume
![Page 9: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/9.jpg)
Practical Value
![Page 10: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/10.jpg)
Practical Value
![Page 11: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/11.jpg)
![Page 12: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/12.jpg)
The (perceived) practical value of your service
is the alibi to engage in a mobile relationship
![Page 13: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/13.jpg)
Brand Trust
Innovation
Practical Value
Relationship Make it personal
![Page 14: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/14.jpg)
Fulfill on the moments of truth
![Page 15: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/15.jpg)
Remove travel stress factors
![Page 16: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/16.jpg)
Use all the context you can think of
![Page 17: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/17.jpg)
If you are able to build the right mobile relationship sales will be perceived as a service
![Page 18: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/18.jpg)
Contextual | Personal | Relevant
![Page 19: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/19.jpg)
![Page 20: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/20.jpg)
StartPractical Value
Messaging/Notification
RelateTrip Management
App and/or Internet
SellMobile CRM & Tx
App and Internet
Mobile roadmap to success
![Page 21: eTravel 2010_jeroen_velzen](https://reader033.vdocument.in/reader033/viewer/2022050922/559109e51a28ab95548b4591/html5/thumbnails/21.jpg)
Jeroen van Velzen
TWITTER: @jeve
MOBILE: +316 13 13 17 17
MOBILE TRAVEL MADE EASY _