eu – chinese cognitive radio systems (crs) week slide 1 e3 business assessment partner: idate /...

EU – Chinese Cognitive Radio Systems (CRS) Week Slide 1

E3 Business Assessment

Partner: IDATE / UoAPresenter : Pierre Carbonne

Author: Pierre Carbonne

Thomas HainJulien Salanave

Makis Stamatelatos


E3 Business AssessmentE3 Business Assessment

E3 project, through activities dedicated to analysis of markets and business opportunities, aims at assessing long term and short term market drivers for cognitive systems adoption

E3 also aims at gathering the perception of operators, equipment vendors and application providers on technical work, market analysis and standardization and regulation options provided in E3.


1) Get operators’ and equipment vendors’ feedbacks on main value propositions developed within E3

2) Assess the impact of Cognitive radio systems adoption by the mobile ecosystem, through business modeling

3) Evaluate how CRS can help operators provide innovative interpersonal mobile communication services

E3 Business AssessmentE3 Business Assessment



Operators’ and vendors’ feedbacks


Several innovations developed within E3 are reaching a level of commercial maturity.

They now represent concrete value propositions for operators

These value propositions have to be challenged by operators and vendors in order to be refined

1) Operators’ and vendors’ feedbacks1) Operators’ and vendors’ feedbacks


Operators: value propositions

Operations in multi radio access technologies environment: Cognitive Pilot Channel: Broadcast data allowing a terminal to select a

network in an environment where several technologies, possibly provided by several operators, are available

Work across current and legacy networks, nationally and internationally

Spectrum usage improvement and spectrum efficiency: Secondary use of spectrum: White space use in TV bands Dynamic Spectrum allocation: changes of assignment to RATs. Flexible spectrum management

Network operations improvement: CapEx and OpEx reductions Radio network self management

• Traffic monitoring. Traffic load prediction and balancing, cell outage compensation

• Cell management (adding / removing, power saving, handover optimization)

1) Operators’ and vendors’ feedbacks: selected value propositions



Operators: other potential value propositions to be explored further

Network scalability Mass market: billions of users, billions of devices, different

network sizes.

Upgradable equipment Meeting the need of continuous evolution

Stability of operations Reliable network and software

Good network performance Higher data throughputs Quality of services




Operators: potential bottlenecks

Latency Risk of higher latency

Complexity Risk of increased switching complexity A more complex technical architecture requiring new agents

Economical risk Increased investments required by new network elements Emergence of third party: Control of the user, control of the

network

Regulatory feasibility




Vendors: value propositions

What’s good for network operators is good for equipment vendors

Network elements: Obtain and assign frequency band for new standardized wireless communication systems

Systems on chip: reconfigurable radio platforms _ several wireless standards on the same platform _ provide cost efficiency compared with dedicated chip solutions for each wireless standard Up to 5 different wireless standards in the terminal (up to 10

in 2012!) with different frequency bands, different bandwidth, different channel spacing…





Business modeling


The Unified Business Model (UBM) A business meta-model that aggregates viable business players and

their relations in a reconfigurable business ecosystem. UBM provides more specific/detailed models that are tailored to

business and technical use cases, and serves as a basis for other business model analyses on wireless cognitive systems.

Business System Architecture Process (BSAP) overview A process designed to facilitate understanding of complex business

models. Key issues

• Business role archetypes• Producer: role that proposes value and gets paid for it• Consumer: role that pays for value• Intermediary: role that facilitates/affects the procedure

Value proposition: each role is related with a value proposition Revenue flows from the consumer to producers

2) Business modeling: The Unified Business Model 2) Business modeling: The Unified Business Model

ConsumerConsumer

Intermediary

ProducerProducer


The way forward UBM Evolution

• UBM to be challenged to capture the E3 business cases; each use case shall be represented as a UBM instance

– UBM extension (new roles and relations)– UBM refinement (new semantics for existing roles and

relations)

UBM Exploitation• UBM Specification v1.0

– Provides an official specification of the UBM as a reference metamodel

– Transition to UML v2.0 modeling– Link to OMG Business Motivation Model– Under submission to OMG

• Potential translation of the UBM to additional (standard) Business Modeling approaches.

2) Business modeling: The Unified Business Model 2) Business modeling: The Unified Business Model


2) Business modeling: MNO Costs Model Variables2) Business modeling: MNO Costs Model Variables

The model is designed around 6 categories of variables:

RadioSpectrum

CAPEX &OPEX

Technology & Network

Services

Market

Territory

Model Output

3 Area types (Urban, Suburban, Rural) with different population density and characteristics

Network roll-out costs, Amortization periodsOPEX: Marketing & Sales, Network maintenance, others…

Frequency bands, bandwidthLicense costs

Population, Mobile density, Market share, Churn rateMix of handset equipments by technology, Renewals

Penetration per service, ARPU mix,required capacity per user

•3 possible standards•Coverage, capacity, quantity and price of masts, BTS and sub-network elements.


2) Business modeling: Outputs2) Business modeling: Outputs

Selected E3 business cases instantiations UBM methodology definition of roles and interactions MNO Costs Model focus on operators economics

Model outputs would include: OPEX and annualized CAPEX Cost per provisioned Mbits (network capacity) Cost per transported Mbits (real usage)

We expect that a view of each one of these indicators will be possible : per Network types per Area types (Urban, Suburban and Rural)



Innovative interpersonal mobile communication services delivery


Why Enriched Mobile Com?: Internet competition

Mobile operators need to find the successors to voice and SMS.

Internet innovation has set new communication habits: VoIP, instant messaging, presence information, enhanced

contactbook…

New types of threats arise from Internet players and softphone companies.


For E3, enriched mobile communications services are an investigation opportunity with high market visibility

The research community needs to deal with mobile communication services at the technical level.

Technical aspects are not trivial and could hinder future developments.

Mobile operators must develop innovative communication services in the mobile domain

Why Enriched Mobile Com?: R&D challenge

Operators ChallengeOperators Challenge

E3 ChallengeE3 Challenge

R&D ChallengeR&D Challenge

Technical ChallengeTechnical Challenge


What are the most promising communication services with regard to future technological developments?

Is there a business case for delivery of Enriched inter-personal Mobile Communications through Cognitive Radio Systems?

How technological elements developed by E3 partners can help operators to materialize the promises of rich mobile communication services

E3 challenges


First mapping of services

End-to-end messaging portfolio supporting text, images, video and sound, as well as instant messaging services

Messaging options including chat and messaging history

Video messagesSpeech to text messaging

End-to-end messaging portfolio supporting text, images, video and sound, as well as instant messaging services

Messaging options including chat and messaging history

Video messagesSpeech to text messaging

Multimedia messaging

Enriched Call

Contacts presence information Communication capabilities information (services / networks available for users) Rich presence functionality such as avatars, photos and personal free text Buddy list Friend finder Caller ID information (recent Internet information about the caller, such as local and company news, latest blog…)

Contacts presence information Communication capabilities information (services / networks available for users) Rich presence functionality such as avatars, photos and personal free text Buddy list Friend finder Caller ID information (recent Internet information about the caller, such as local and company news, latest blog…)

Enhanced phonebook

Enriched Call, which enables multimedia content sharing during a voice call Joint video call with several friends or colleagues Friend finder Call Completion / call back services

Enriched Call, which enables multimedia content sharing during a voice call Joint video call with several friends or colleagues Friend finder Call Completion / call back services


Technical requirements and issues:

preliminary identification

Interoperability requirements ?Interworking with existing communication servicesInteroperability of innovative applications and services (between different handsets, between different operators…)Services used both in mobile and fixed network environments

Capacity requirements ?Bandwidth usage optimization for updates of information regarding presence and communication capabilities. Broadband wireless indoor coverage

Further research within E3:

Identification of technical requirements and issues related to CR systems

eu – chinese cognitive radio systems (crs) week slide 1 e3 business assessment partner: idate /...

Documents

cognitive systems adoption

perception of operators

value propositions operations

potential value propositions

selected value propositions

e3 business assessment

main value propositions

concrete value propositions