eurail group gie-final

8/7/2019 Eurail Group GIE-final

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` INTRODUCTION

` BACKGROUND NOTE

` MARKETING EURAIL

` THE EURAIL EXPERIENCE` EURAIL PASSES: CATERING TO DIVERSE NEEDS

` PRICING & DISTRIBUTION NETWORK

` PROMOTING EURAIL

` CHALLENGES & THE TRACK AHEAD


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` Railways were introduced in Europe in the 19th

Century.

` Was a major mode of transport & played an importantrole in the growth of European economy.

` In 1959 rail companies of 13 European countries came

together & formed an association called EurailCommunity whose purpose was to encourage tourism.


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` EURAIL COMMUNITY: It was created to cater, to the

increasing number of tourists from North America.

` It offered a rail pass called Eurail Pass. Which providedunlimited first class travel .

` The pass was not meant for the residents of Europe, for

them a pass was introduced in 1972 named as Inter RailPass ,which allowed travel in second class.


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` The pass was economical ,as the travelers had limited

budgets with them, it best suited their needs.

` The community included rail systems of majorEuropean Countries, & was a big success.

` Since majority of the travelers were youth, a youth

version of the pass was introduced, which was calledEurail Youth Pass, which provided second class travel.


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` Based on its success the pass was available across the

globe.

` In 2001, the revenue generated from sale of Eurail passwas US$169 million

` As of 2006 ,it had 26 members & covered 29 European

countries.


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` EURAIL was the best mode of transport, the reason

was its connectivity with the major European

Countries, & was quite economical.

` Since it catered its services to a particular , segment of

customers it constantly improved the travel experience

of its customers & provided them superior value for

their money.


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` Stretched over 1,74,000 miles.

` Connects bout 26 countries.

` Sleek ,neat and efficient trains.

` Eurail passes- valid on high speed European trains besidesthe local trains.

` Scenic trains.

` Offer unique cultural experience.


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` Superior dining facilities ( snack carts, buffer cars)

` Range of sleeping accommodations such as

SLEEPERS, COUCHETTES AND SLEEPERETTES.

` Fees based on train line and category

` Special arrangements for disabled people.


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` Introduction of new passes based on changing

travelling habits of tourists.

` Select pass ( 2001).

` Eurail regional pass (2004).

` National passes for nine participating countries (

Finland, Greece, Holland, Hungary,Norway,Poland,

Romania, Spain and Sweden).


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.CHEAP PASSES

EURAILPASS SECURITY

DISCOUNT TO LARGEGROUPS

BONUS FACILITIES


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` Sold through Travel Agents and ASA

` In 2004 it introduced Online purchasing facility

` Available throught Europe at Eurail aid Offices


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` Advertised as ALL OF EUROPE IS AT YOURFINGERTIPS WHEN YOU ARE A EURAILPASS TICKET HOLDER.

Speed and Convenience :


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` Space and comfort on

board the trains...


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It was believed that Eurail Passes were a betteroptiononly onrailway lines in Western Europe.Railway network in Eastern Europe had the

following disadvantages :- Old, hence unsafe.

Trains were unpunctual.

Offered bumpy rides.


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Without airconditions. Travel withoutreservations wasuncomfortable.

Highreservationcharges. Food available ontrains was expensive.

Eurail competed with low-cost airlines on someof its busy routes whichoffered services at a

lowercost.


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` Threat fromterrorist attacks which saw adrastic fall intourist arrivals.


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Extensionof Eurails productrange and anincreased interest intravel to Europe reporteda 9% positive growth in sales, particularly in

tourist arrivals from Australia and Korea. World Cup Football Tournament in Germany in

2006 was expected to attractover 10 millionfootball fans.


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THANKYOU

eurail group gie-final

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