eurail group g.i.e. introducing the eurail group g.i.e. rené de groot, managing director...
TRANSCRIPT
Eurail Group G.I.E.
Introducing the Eurail Group G.I.E.René de Groot, Managing Director
Merano,14th April 2011
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Introducing the Eurail Group G.I.E.
• Management company for 2 brands:
• 30 Members (rail & shipping companies)
• Head offices: Utrecht, the Netherlands
• Team of 14 staff
• Responsible for Distribution, Marketing, Operations, Administration and Finance
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Group’s Shareholders
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Group’s Product Lines
• Since 1959
• Promoted to non-Europeans
• Eurail Group GIE since 2001
• Distribution via GSAs & Online (Eurail.Com)
• 73% Adult / 27% Youth
• Annual turnover: €111 million
• Annual passengers: 427.500
• Since 1972
• Promoted to Europeans
• Eurail Group GIE since 2007
• Distribution via Railways & Online (InterRailnet.Com)
• 71% Youth / 29% Adult
• Annual turnover: €46 million
• Annual passengers: 244.000
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Distribution
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Group’s Worldwide Distribution
Eurail Pass Customers
InterRail Pass Customers
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Group’s Worldwide Distribution (pax)
Pacific: 8,5%
62.000 passengers
.
.
North America: 28%
186.000 passengers
Central America: 2%
15.500 passengers
South America: 6%
38.000 passengers
Africa: 1%
4.000 passengers
Middle East: 1%
5.000 passengers
Asia: 17%
117.000 passengers
.
Europe: 36%
244.000 passengers
TOTAL PASSENGERS WORLDWIDE 2010: 671.500
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Benefits of Eurail Group for the Railways
• Strong brand image
• Quality products
• Solid global distribution network
• Revenue sharing among members
• Designed for international travellers
• 50 years rail product expertise
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Pass
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
A brief history of Eurail
1959: Eurailpass (Eurail Global Pass) Introduced (13 Countries)
1971: Student-Railpass introduced for 2nd class (later became Youth Pass)
1978-1989: Eurailpass expanded to include 17 countries
2001: Eurail Group G.I.E. founded (Head office in Utrecht, the Netherlands)
Eurail Select Pass introduced for 3 adjoining countries
2003: Eurail Select Pass expanded to include 4 & 5 countries
2004: Introduction of Eurail Regional Pass
2004-2008: Eurail Global Pass expanded to include 20 countries
2006: Eurail One Country Passes introduced
2009: Eurail celebrates 50th Anniversary
Eurail Global Pass expanded to include 21 countries
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Pass Portfolio
Several Varieties & Discounts:
1st class Passes
2nd class available on selected Regional/One Country Passes
50% discount for children
Saver Pass discounts for 2 or more passengers
Youth Discounts for passengers under 26(2nd class)
4 Product Groups:
Eurail Global Pass (21 countries)
Eurail Select Pass (3, 4 or 5 adjoining countries)
Eurail Regional Pass (2 adjoining countries)
Eurail One Country Pass
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Pass Product Split & Passenger ProfileProduct & Passenger split 2010
Select Pass36%
Global Pass18%
Reg. Pass17%
One Ctry Pass22%
Tourpass7%
1st: full fare12,9%
2nd: saver10,1%
2nd: youth27,3%
2nd: senior0,01%
1st: senior0,01%
1st: youth0,02%
2nd: full fare4,1%
1st: saver45,6%
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
0
100.000
200.000
300.000
400.000
500.000
600.000
1959 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009
Eurail Pass Sales Historical Development
Eurail Group Management
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Pass Development and Forecast
Passenger numbers x 1000 Net Revenues x million
Target for 2011: 10% increase on 2010 passengers and revenues
435 413355
253
303
371
446469
433
382
427
470
0
50
100
150
200
250
300
350
400
450
500
Pa
ss
en
ge
rs (
x t
ho
us
an
d)
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Target
101119 120 110
98111
123
€ 0
€ 20
€ 40
€ 60
€ 80
€ 100
€ 120
€ 140
Ne
t R
ev
en
ue
s (
x m
illio
n)
2005 2006 2007 2008 2009 2010 2011 Target
Net Revenues (x million) in euros
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
InterRail Pass
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
A brief history of InterRail
1972: Introduction of InterRail Pass for Youth only (age limit 21)
1976: Age limit increased to 23
1979: Age limit increased to 26
1989: Adult offer introduced (test sales in Nordic countries only)
1991: Adult offer also introduced for sales in UK
1993: Steep decline in sales due to various reasons
1998: Adult offer expanded to all markets for all countries
2007: Eurail Group G.I.E. took over management of InterRail
New Pass offer introduced, on-line sales company founded,
brand re-launched
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
InterRail Pass Portfolio
Several Varieties & Discounts:
1st and 2nd class Passes
50% discount for children
Senior discounts for passengers over 59
Youth discounts for passengers under 26 (2nd class only)
2 Product Groups:
InterRail Global Pass (30 countries)
InterRail One Country Pass
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
InterRail Pass Product Split & Passenger ProfileProduct & Passenger split 2010
One Ctry Pass33%
Global Pass67%
2nd: youth70,6%
2nd: full fare23,7%
2nd: senior1,9% 1st: senior
0,5%
1st: full fare3,3%
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
400.000
450.000
1972
1973
1973
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1984
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
InterRail Pass Sales Historical DevelopmentPassengers 1972 - 2009
Eurail Group Management
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
InterRail Pass Development and Forecast
Passenger numbers x 1000 Net Revenues x million
Target for 2011: + 8% on 2010 Passengers, +10% on 2010 Net Revenues
171
238 230 244264
0
50
100
150
200
250
300
Pas
seng
ers
(x 1
.000
)
2007 2008 2009 2010 2011
€ 35
€ 47€ 43
€ 46€ 51
€ 0
€ 10
€ 20
€ 30
€ 40
€ 50
€ 60
Net
Rev
enue
s (x
mill
ion)
2007 2008 2009 2010 2011
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Benefits of InterRail & Eurail Passes
• Well known & trusted brands
• Unique pan-European rail pass concept
• Simple use: one pass gives access to all member trains & countries
• Maximum flexibility and freedom
• Value for money
• Useful documentation and benefits
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Eurail Group inspires travel by rail
• ‘Green’ image
• City-to-City Connections
• Journey part of the holiday
• Enjoy the changing scenery
• Experience the locals
• Stress-free; no long check-in queues, delays, baggage restrictions etc.
• Regular & punctual
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Future Rail Pass Opportunities
• Revised product range
• Increased pass-holder bucketsand lower pass-holder fees
• Expand distribution network
• Study feasibility eTicketing
• Investigate user-friendly, fraud-resistant pass formats
• Extension of InterRail and Eurail networks to complete product coverage:
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Completion of Geographical coverage
• RZD
• ATOC
• Baltic States
Eurail Group G.I.E.
Eurail Group G.I.E. Presentation, Merano, April 2011
Thank you for your attention
Any Questions?