european business semester (ebs) course catalog … · european business semester (ebs) course...

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05/2016 MBS Course Catalog |European Business Semester

European Business Semester (EBS)

Course Catalog – FALL and SPRING

Program Description

This advanced undergraduate business program is offered during fall and spring semesters and intended for

students enrolled in a business-related major. Applicants must have completed a minimum of 3 semesters at

their home university by the time they begin their studies at Munich Business School.

While some courses are exclusively taught to EBS students (marked 4xx), others are regular bachelor courses

Munich Business School students take during their 5th semester (marked 5xx). This provides visiting students the

opportunity to meet and to study alongside degree-seeking students at MBS.

NE NEW IN FALL: Students can enroll in one or two academic courses taught in German if they are able to

provide proof of German language proficiency (level B2).

Key Facts

Application Deadline: Fall: June 1

Spring: October 1

Semester Dates: Early September through mid-December

Orientation Days: End of August

German Intensive Course: Three weeks prior to beginning of the fall semester

Language of Instruction: English English

English Requirements:

German Requirements

IELTS 6.0/TOEFL 83 for courses in English

At least a level B2 for courses in German

Number of ECTS credits: 15-30 ECTS

Tuition: Please check our website.

Students from MBS partner institutions may receive a

tuition waiver in the frame of cooperation agreements on

student exchange.

Website: www.munich-business-school.de/international

Contact: [email protected]

http://www.munich-business-school.de/international

mailto:[email protected]

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Index

Courses in English .............................................................................................................................................. 4

1. MKT 420 Strategic Marketing (Fall and Spring) – 3 ECTS ................................................................. 4

2. MKT 500 International Marketing and Sales I (Fall) – 3 ECTS ........................................................... 5

3. MKT 600 International Marketing and Sales II – (Spring) 6 ECTS ..................................................... 6

4. FIN 420 Introduction to Bank Management (Fall and Spring) – 3 ECTS ........................................... 7

5. FIN 500 International Financial Management I (Fall) – 3 ECTS ........................................................ 8

6. BCOM 420 Managerial Communication in a Global Context (Fall) – 3 ECTS .................................... 9

7. BCOM 410 Negotiation and Influencing – (Spring) 3 ECTS ............................................................. 10

8. ENTR 420 Gamification for Entrepreneurs – (Fall and Spring) 3 ECTS .......................................... 11

9. IM 420 International Management (Fall) – 3 ECTS ........................................................................ 12

10. LAS 410 Western European Culture, Politics & Society – (Spring) 4 ECTS ..................................... 13

11. LAS 420 German Culture, Politics & Society (Fall) – 4 ECTS ........................................................... 14

12. LAS 411 A Journey through Visual Arts – (Spring) 3 ECTS .............................................................. 15

13. LAS 421 Cinema and Media Culture (Fall) – 3 ECTS ........................................................................ 16

14. MGMT 410 Business in Europe – (Spring) 3 ECTS .......................................................................... 17

15. MGMT 411 European Business Project – (Spring) 6 ECTS .............................................................. 18

16. MGMT 420 Business in Germany (Fall) – 3 ECTS ............................................................................ 19

17. MGMT 421 International Business Project (Fall) – 6 ECTS ............................................................. 20

18. SPO 400 Sports Business in Germany – (Spring) 3 ECT .................................................................. 21

19. SPO 500 Intl. Sports Management I (Fall) – 3 ECTS ........................................................................ 22

20. SPO 600 Intl. Sports Management II – (Spring) 6 ECT .................................................................... 23

21. HRM 500 International Human Resources Management I (Fall) – 3 ECTS ..................................... 24

22. HRM 600 International Human Resources Management II – (Spring) 6 ECTS ............................... 25

23. MEMA 500 International Media Management I (Fall) – 3 ECTS ..................................................... 26

24. IB 600-Elective Management or Marketing (Spring ) – 3 ECTS ...................................................... 27

25. IB 600-B8 Project Management (Spring 2015) – 3 ECTS ................................................................ 28

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Courses in German .......................................................................................................................................... 29

26. BCOM 450 Wirtschaftskommunikation | Business Communication – (Fall) 4 ECTS ...................... 29

27. LAS 450 Deutsche Kultur & Gesellschaft | German Culture & Society – 5 ECTS (Fall) ................... 31

Foreign Language ............................................................................................................................................ 32

28. GER 010/ German Intensive Language course (Summer, mid of August) – no credits .................. 32

29. GER 100 or 200 or 300 German (Fall) – 3 ECTS .............................................................................. 33

Course Selection Procedures ........................................................................................................................... 34

30. Course Registration Form Fall Semester ........................................................................................ 35

31. Course Registration Form Spring Semester .................................................................................... 36

Advising Sheet for European Business Semester at Munich Business School ................................................ 37

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Courses in English

MKT 420 Strategic Marketing (Fall and Spring) – 3 ECTS

Please note that you can only choose one Marketing class in fall and spring due to class schedule

conflicts.

Course Code MKT 420

Course Name Strategic Marketing

Semester(s) Offered Fall and Spring Semester

Duration of the Course 1 Semester

Prerequisites Principles of Marketing or other marketing related course

Instructor’s Name Prof. Dr. Carsten Rennhak

Language of Instruction English

Number of ECTS-Credits 3 ECTS

Total Workload and Composition (e.g. self-study, contact hours)

30 hours of instruction plus 60 hours of self-study/assignments

Assessment / Requirements for

Assignment of Credits

Team case studies (80%) and quiz

Course Outline Analysis of the external Marketing environment

Strategic Product Management

Strategic Price Management

Communication Strategy

Strategic Decision in Distribution

Teaching and Learning Methods This lecture is being taught primarily in the form of an interactive seminar. To be prepared for class, students are expected to have read the material referenced before class. Course content comprises suggested readings as well as additional materials presented during instruction. Students will prepare practical case study problems and present their solutions in class. The class will then critically discuss the suggested solutions and challenge the team presenting.

Literature Jobber, David/Ellis-Chadwick, Fiona: Principles and Practices of Marketing, 7th ed., McGrawHill, 2012 Additional references and supplemental readings are provided during lectures.

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MKT 500 International Marketing and Sales I (Fall) – 3 ECTS

Please note that you can only choose one Marketing class in fall and spring due to class schedule

conflicts.

Course Code MKT 500

Course Name International Marketing and Sales I

Semester Exchange Students can study integrated with the 5th semester students.

Semester(s) Offered Fall Semester


Prerequisites Students need to have at least two marketing courses and must have completed 4 semesters of business studies.

Instructor’s Name Prof. Dr. Hans Jung

Prof. Dr. Andrea Bookhagen





Assessment / Requirements for Assignment of Credits

Will be announced in class.

Learning Objectives Generally understanding marketing (strategic and operational aspects) in an international environment

Understanding the relation between marketing and sale and the main challenge in an international context

Deeply understanding and applying relevant marketing instruments and methods (marketing mix) globally

Contents Introduction to the international marketing: learning to understand the global marketing environment

Identifying and analyzing international opportunities

International strategic planning

Marketing strategies: reasons for international marketing and sales strategies

International branding

International sale and retail trade: overview and trends. Sales specifics consumer goods vs. industrial goods (B2C versus B2B)

CRM (consumer relationship management) – basics

Sales processes and sales controlling

Key account management – basics

Teaching and Learning Methods Seminar type lectures with applications/case studies presenting the results

in small groups, role plays, self-studies

Special Aspects (e.g. online parts, site visits, guest speakers etc.)

1 – 3 guest lectures by specialists from the industry planned

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MKT 600 International Marketing and Sales II – (Spring) 6 ECTS

Please note that you can only choose one Marketing class in spring due to class schedule conflicts.

Course Code MKT 600

Course Name International Marketing and Sales II

Semester Exchange Students can study integrated with the 6th semester students



Prerequisites Students need to have at least two marketing courses and must have completed 4-5 semesters of business studies. This is a very advanced and demanding course.

Instructor’s Name Prof. Dr. Hans Jung

Prof. Dr. Andrea Bookhagen






Final exam 120 minutes

Learning Objectives Detailed strategic and operational marketing in an international environment

Product management / category management

Detailing the marketing and sales interfaces in the whole value added chain

International challenges for the marketing and sales organization

Better understanding and applying relevant marketing instruments and methods (marketing mix) globally

Contents Social and cultural environments, customer behavior – introduction

International product management

Establishing overall marketing concepts

Developing global innovations

Managing global brands

Cooperations and co-promotions

Online marketing and social media – introduction

CRM (customer relationship management) – detailing

The international marketing mix

International market research

Key account management – detailing

Interface with SCM / demand management




1 - 3 guest lectures by specialists from the industry planned

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FIN 420 Introduction to Bank Management (Fall and Spring) – 3 ECTS

Please note that you can only choose one Finance class in Fall due to class schedule conflicts.

Course Code FIN 420

Course Name Introduction to Bank Management



Prerequisites 3 semesters of bachelor studies, preferably in business

Instructor’s Name Mr. Rene Salomon







Course Outline The course offers an introductory survey of the following key subjects:

Money and the Financial Markets

Banks: their origin and their function in the economy o Types of banks and other financial intermediaries

Comparative financial systems, focusing on the Anglo-Saxon, German and Japanese systems

Characteristics of bank financial statements o Analyzing Bank Performance

Banking supervision and regulation, including central banks and the Basel Accords

Core banking products, e.g.: credit, deposits, investment and private banking, and international banking

The Transformation of Banking – 1970 to the present o Recent banking innovations, e.g. hedging interest rate risk

through derivatives o Roots of the 2007 – 2009 Financial Crisis

Bank Management o Liquidity o Interest Rate Risk o Funding Operations o Credit Risk o Equity

Teaching and Learning Methods Lectures, Group Work, Case studies

Readings Relevant articles, academic papers and other literature covering issues

relating to bank financial management will be supplied by the lecturer in

electronic form via the MBS intranet

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FIN 500 International Financial Management I (Fall) – 3 ECTS

Please note that you can only choose one Finance class in fall due to class schedule conflicts.

Course Code FIN 500

Course Name International Financial Management I

Semester 5th semester bachelor


Duration of the Module 1 Semester

Class Type (Required, Elective, etc.)

Advanced course. Exchange students can study alongside bachelor students

from the 5th semester.

Frequency of Offering the Module Annual during fall

Course Prerequisites Principles of Finance

Principles of Micro- and Macroeconomics

Higher Mathematic knowledge

Instructor’s Name To be announced




30 hours of instruction plus 60 hours of self –study/assignments


Exam, 90 minutes

Learning Objectives The corporate finance management is aimed towards reaching a company`s goals, especially towards creating values.

In this lecture, criteria and methods helping to prepare value-based decisions for investing, financing and payout are explained and used.

Evaluating a company is therefore trained based on a discounted-cashflow-method (WACC-approach)

Contents Value-based capital budgeting

Considering risks in the evaluation

Value-based financing decisions

Components of income-related overall evaluation of companies / WACC-approach

Value-based payout decisions




The part of the lecture about company evaluation based on the WACC-

approach will be held by an external qualified practitioner

Readings (required, additionally recommended)

Damodaran, A., Applied Corporate Finance; New York.

Brealy, R., Myers, S.C., Allan,F., Principles of Corporate Finance (2008) New York.

Hawawini, Viallet, Finance for Executives (2011), Mason.

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BCOM 420 Managerial Communication in a Global Context (Fall) – 3 ECTS

Course Code BCOM 420

Course Name Managerial Communication in a Global Context



Prerequisites 3 semesters of bachelor studies

Instructor’s Name Mr. Christopher Chamberlain



Total Workload and Composition (e.g.

self-study, contact hours)





Course Outline/Contents At the end of this course, you will be able to:

• describe core communication theory • utilize enhanced speech patterns to sound more professional • recognize body language signals • adapt your speech patterns to meet the needs of others • identify different personality types and adapt your communication

patterns accordingly • recognize different intercultural communication patterns • review your international presentation style



Individual executive report

Group presentation

Teaching and Learning Methods Various including Brainstorming, Discussion, Exponential Activities,

Independent Study, Q&A, Lecture, Presentation, Video feedback, Role-Play,

Self-Awareness Exercises, Case Studies

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BCOM 410 Negotiation and Influencing – (Spring) 3 ECTS


Course Name Negotiation and Influencing

Semester(s) Offered Spring Semester











At the end of this course, you will be able to:

• utilize the "Harvard Method" for negotiations • define different conflict styles and adapt your approach accordingly • adapt your language for your audience • adapt your language for an international community • reflect and improve on your own negotiation style • review video evidence taken within the program

Course Outline/Contents Ongoing class assessment

Personal Development Portfolio



Various including Brainstorming, Discussion, Exponential Activities,

Independent Study, Q&A, Lecture, Presentation, Video feedback, Role-Play,

and Self Awareness Exercises

Teaching and Learning Methods Harvard Business Essentials and various handouts.

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ENTR 420 Gamification for Entrepreneurs – (Fall and Spring) 3 ECTS

Course Code ENTR 420

Course Name Gamification for Entrepreneurs



Prerequisites 3 semesters of business studies

Instructor’s Name Mr. Roman Rackwitz








Course Outline For entrepreneurs, their success is defined at the earliest stage, for

example when strategizing business development or market entry. This is

true not only for external business practices, but also for internal affairs.

And as a business is growing, it becomes more and more crucial for future

business success to lead employees and to wow customers and fans.

In this lecture, we will tackle the many dimensions of being an

entrepreneur and how to use Gamification as a 'path to mastery' for long-

term engagement of employees and customers.

Gamification stands for reverse-engineering what makes games successful

and transferring this into a business environment. So, after this course you

will know better why you are so engaged in games and how to benefit from

this even at your workplace.

Teaching and Learning Methods A combination of lecture, case discussion, class discussion, and student presentation will be used.

Readings To be announced in class

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IM 420 International Management (Fall) – 3 ECTS

Course Code IM 420

Course Name International Management

Semester(s) Offered 5th semester bachelor program

Duration of the Course 1 Semester, fall


Instructor’s Name Mr. Rene Salomon








Course Outline Globalization

Political and Economic Differences between Nations

Cultural differences

Ethics in Int’l Business

Int’l Trade Theory

Economics of Int’l Trade

Foreign Direct Investment

Regional Economic Integration

The FX Market

The Int’l Monetary System

Strategy & Structure of Int’l Business

Int’l Business Organization

Export; Import & Counter-trade

Entry Strategy & Alliances

Global Production, Outsourcing & Logistics

Global Capital Markets

Financial Mgt in Int’l Business

Global HR Management

Teaching and Learning Methods Lectures, Group Work, Case Studies

Readings Required Text: International Business; 8th edition Author: Charles W. L. Hill Publisher: McGraw Hill International (International Edition) Plus case studies and hand-outs

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LAS 410 Western European Culture, Politics & Society – (Spring) 4 ECTS

Course Code LAS 410

Course Name Western European Culture, Politics & Society




Instructor’s Name Prof. Dr. Gabriella Maráz





40 hours of instruction plus 60 hours of self-study/assignments, excursion



This course is to give an overview over European societies with a focus on

politics and the history of Europe in the 19th and 20th century. In order to

enhance the understanding, we will always look for parallels in other

countries, mainly in Europe, regarding the political structure, history and

also society in general.

Course Outline/Contents This course is to give an overview over current issues of Europe’s culture

and society. We will look deeper into the peculiarities which will probably

be realized first from outside: punctuality, order, thoroughness etc., and

will go into the historical backgrounds. There won't be final answers, but it

is astonishing, which answers history can give from this perspective. We

will look closer at the current political landscape, cultural issues which

move the public, the social structure, regional issues taking Germany as an

example, but also the situation of Germany within the EU. EU Regionalism

- Federalism - Political structure and current situation - Demography -

Migration - Current issues regarding the political structure, history and also

society in general.

Teaching and Learning Methods - 40 %: written report on an excursion (short personal report) plus

presentation

- 60 %: final exam at the end of the lectures


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LAS 420 German Culture, Politics & Society (Fall) – 4 ECTS

Course Code LAS 420

Course Name German Culture, Politics & Society








40 hours of instruction plus 60 hours of self-study/assignments, excursion




Course Objective This course is to give an overview over Germany's society with a focus on

politics and the history of Germany in the 19th and 20th century. In order to

enhance the understanding, we will always look for parallels in other

countries, mainly in Europe, regarding the political structure, history and

also society in general.

Course Outline This course is to give an overview over current issues of Germany's culture




is astonishing, which answers history can give from this perspective. We

will look closer at the current political landscape, cultural issues which

move the public, the social structure, regional issues taking Bavaria as an

example, but also the situation of Germany within the EU. "German

Nation" - Regionalism - Federalism - Political structure and current situation

- Demography - Migration - Current issues in countries, mainly in Europe,

regarding the political structure, history and also society in general.

Teaching and Learning Methods - 40 %: written report on an excursion (short personal report) plus presentation - 60 %: final exam at the end of the lectures

Readings Fulbrook, Mary (2004): A Concise History of Germany, second edition, Cambridge University Press. Blackbourn, David (2007): History of Germany 1780 - 1918. The Long Nineteenth Century, Blackwell Publishing Clay. Large, David (1996): Where Ghosts Walked: Munich's Road to the Third Reich, W. W. Norton & Company

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LAS 411 A Journey through Visual Arts – (Spring) 3 ECTS

Course Code LAS 411

Course Name A Journey through Visual Arts











Participation in the course activities, a presentation about one of the museums (parts of the museum, a special exhibition etc.) and a final exam reviewing the course content

Course Objective This course will take the students literally to a journey through visual arts in

Munich and around and explore the cultural and historic background of

different movements. The objective is to gain a deeper understanding of

culture and society as much as it can be taught by arts.

Course Outline The course will present a series of movements in arts (renaissance,

baroque, arts in the 19th and 20th century), explore the historical and

cultural background and look into different artistic expressions (painting,

photography, architecture).

Several visits of the corresponding museums (exhibitions, buildings and

sites, cities and places) in Munich and elsewhere will be part of the course.

The students will participate in the preparation and the organization of

these visits and excursions. Examples are the art of Biedermeier and

Romanticism (early 19th century), the early photography as an artistic

expression, arts and National Socialism…

Teaching and Learning Methods Lectures and presentations, excursions to museums and exhibitions

Readings Course readings

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LAS 421 Cinema and Media Culture (Fall) – 3 ECTS

Course Code LAS 421

Course Name Cinema & Media Culture

Semester(s) Offered Semester, fall












Course Outline/Contents At the end of this course, you will be able to:

analyze film using a variety of models

compare different film cultures

discuss the role of women in film

debate modern media culture

utilize cinema, film and media as a medium for intercultural insight

Teaching and Learning Methods Various including Brainstorming, Discussion, Exponential Activities,

Independent Study, Q&A, Lecture, Presentation, Video analysis, Role-Play,

and Self Awareness Exercises

Readings Various articles and journals distributed within class

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MGMT 410 Business in Europe – (Spring) 3 ECTS

Course Code MGMT 410

Course Name Business in Europe




Instructor’s Name Dr. Christopher Weilage








Course Objectives The course will provide information about selected European business

industries and companies in order to give students an overview on major

developments and characteristics of the German business environment.

Both world reknown as well as other top performing companies and

industries will be discussed. A company visit will also be planned.

Course Outline The "Business in Europe" course will focus on the industries and companies

that have become world class organizations. We will start with a brief

overview of the countries and then discuss the different regions, their

contributions to the EU market, the impact of globalization as well as

developing trends. In the second phase of the course we will analyze

several of the key historical and modern industries with the goal of creating

recommendations for certain European countries. In the third phase we

will analyze and discuss the competitive advantages of select companies as

well as create and support future outlooks.

Teaching and Learning Methods A combination of lecture, case discussion, class discussion, and student presentation will be used.

Readings Mostly articles or parts of books. Many articles will be provided.

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MGMT 411 European Business Project – (Spring) 6 ECTS


Course Name European Business Project












Course Outline Within the framework of the project, students will deal with the

comparison of a business element or aspect and compare this to the

certain European markets and their home countries.

This will require that the students take the specific macroeconomic, legal,

political, and cultural conditions of selected EU markets into account, and

where applicable, compare them with the conditions of their home

country.

Further, based on a comprehensive analysis, the students will present

future predictions.

Teaching and Learning Methods Lectures, research, paper, presentation

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MGMT 420 Business in Germany (Fall) – 3 ECTS


Course Name Business in Germany












Course Objectives The course will provide information about selected German business

industries and companies in order to give students an overview on major

developments and characteristics of the German business environment.

Both world reknown as well as other top performing companies and

industries will be discussed. A company visit will also be planned.

Course Outline The "Business in Germany" course will focus on the industries and

companies that have become world class organizations. We will start with a

brief overview of the country and then discuss the different regions, their

contributions to the German market, the impact of globalization as well as

developing trends. In the second phase of the course we will analyze

several of the key historical and modern industries with the goal of creating

recommendations for Germany. In the third phase we will analyze and

discuss the competitive advantages of select companies as well as create

and support future outlooks.

Teaching and Learning Methods A combination of lecture, case discussion and student presentation will be used.

Readings (mostly articles or parts of books. Many articles will be provided)

Dörrenbächer, Christoph (2004). Fleeing or Exporting the German Model? Porter, Michael (2003). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. Porter, Michael (1990). Competitive Advantage of Nations. Harvard Business Review. Doing Business with Germany. London: Kogan Page . Turner, Barry (Ed.) (1999). Germany Profiled. New York: Saint Martin's Press. Schroll-Machl (2005). Doing Business with Germans: Their Perception, Our Perception.Göttingen: Vandenhoeck & Ruprecht . Simon, Hermann (1996). You Don't Have to be German to be a Hidden Champion. London Business School, Business Strategy Review 7(2), 1-13. Simon, Hermann (2009). Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders. Springer. Wever, Kirsten S. (1995). Human resource management and organizational strategies in German- and US-owned companies. The International Journal of Human Resource Management 6(3).

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MGMT 421 International Business Project (Fall) – 6 ECTS


Course Name International Business Project

Semester(s) Offered Semester











Course Outline Within the framework of the project, students will deal with the

comparison of a business element or aspect and compare this to the

German market and their home countries.

This will require that the students take the specific macroeconomic, legal,

political, and cultural conditions of the German market into account, and

where applicable, compare them with the conditions of their home

country.

Further, based on a comprehensive analysis the students will present

future predictions.

Teaching and Learning Methods Lectures, research

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SPO 400 Sports Business in Germany – (Spring) 3 ECT

Course Code SPO 400

Course Name Sports Business in Germany



Prerequisites Minimum of 3 semester bachelor coursework

Instructor’s Name Mr. Ranft and Mr. Weiler




30 hours - active participation

30 hours - preparation and follow-up

30 hours - examination preparation

90 hours – total

Contents Part I – Mr. Ranft (10 hours)

Overview over the German sports- and sponsoring market

- Most famous/important sports in Germany

- German sports behavior and German sports consumer behavior

- characteristics of sports fans in Germany

- most important player/volumes in German sports business/sponsoring

market

Part II – Mr. Weiler (20 hours)

Marketing of institutions in sports

- Associations, clubs, athletes

- Sport in German and international media

- Rights / Marketing sports events

- case study: soccer club

Sport sponsoring / Communication of companies

- communications policy

- instruments in communications sponsoring / sports sponsoring

- use of sports sponsoring / development and outlook

- case study golf: sponsoring in Germany / international

- use of agencies, activation of sports sponsoring

- case study Start Up Hole in One Fitting GmbH München

- future of sponsoring


Seminar type lectures with individual and group work, projects, 2 quizzes.

Literature

To be announced

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SPO 500 Intl. Sports Management I (Fall) – 3 ECTS

Course Code SPO 500

Course Name International Sports Management I




Prerequisites Minimum of 3 semester bachelor coursework

Instructor’s Name To be decided







90 hours - total



Learning Objectives Students acquire the theoretical and conceptual basics of sport

management. Furthermore, students develop a comprehensive

understanding of the various strategies used by companies in the sports

sector, which they can select and apply to each issue.

Students also tackle sports law issues as an essential add-on.

The sports law course should enable students to categorize

legal issues in sport, particularly in relation to licences,

transmission and use of sport events. Furthermore, the course

addresses legal questions relating to organizing sports events.

Contents Strategic management in sport

The historical and current situation in sport management

Roles in sport management: planning, realization, monitoring

Strategic management in sport

Practical examples (IOC, FIFA, ASS, agencies)

Teaching and Learning Methods Sports law, licences and use

The basics of licensing law

Broadcasting rights

Value chains

Domiciliary rights

Liability of the organiser

The basics of laws on associations

The basics of cartel law

Readings Will be announced in class

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SPO 600 Intl. Sports Management II – (Spring) 6 ECT

Course Code SPO 600

Course Name International Sports Management II




Prerequisites Minimum of 3 semester bachelor coursework PLUS minimum of two sports

management courses. This is a very advanced course.

Instructor’s Name To be decided







180 hours - total

Learning Objectives In this course students acquire professional competence and competence

in communicating national and international sports events. Students shall

become acquainted with all essential tasks of planning, organizing and

realizing international big and small events.

In addition, students deepen their knowledge in the fields of sports marketing, sponsoring and advertising. The course aims to the students` ability to autonomously develop and apply strategies for commercializing sports and commercializing with sports.

Contents Deepening and detailing the contents of SPO 500 (fall semester)

1. Basics of event management

2. Planning events

3. Event strategies

4. Basics of sports marketing and sponsoring

5. Developing sports marketing

6. Aims of sports marketing: Effects and their rating

7. Excursion: Managing athletes


Seminar type lectures with applications/case studies presenting the results

in small groups, self-study. Projects, paper, exam.

Literature

To be announced

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HRM 500 International Human Resources Management I (Fall) – 3 ECTS

Course Code HRM 500

Course Name International Human Resource Management I




Class Type Advanced business exchange students can take this course and study

alongside MBS bachelor students.

Prerequisites Students must have completed a minimum of 4 semesters of business studies. Ideally, they have already had an HR course.

Instructor’s Name Prof. Dr. Arnd Albrecht







Learning Objectives Better understanding the strategic meaning of HR management for the whole company in an international context

Awareness that employees have become a critical success factor for most of the companies and of how interesting, but at the same time difficult it is to work with people, respectively to lead them

Better understanding of all sections of the HR life cycle with its characteristics

Knowing and using modern HR instruments

Contents Paradigm change to modern HR management Strategic HRM External and internal drivers for the HR management Employer branding setting / loyalty Task analysis International recruitment HR development Motivation / payment Performance management Leadership Diversity Management




1-3 guest lectures by specialists from the industry planned

25


HRM 600 International Human Resources Management II – (Spring) 6 ECTS

Course Code HRM 600

Course Name International Human Resource Management II




Class Type Advanced business exchange students can take this course and study

alongside MBS bachelor students. This is a VERY advanced courses and

demanding!

Prerequisites Minimum of 4 semesters of business studies

Minimum of one HR course

Basics of microeconomics and macroeconomics

Instructor’s Name Prof. Dr. Arnd Albrecht





Assessment Paper, Presentation, examinations

Learning Objectives Detailing the strategic component “human being” as a resource

International challenge of using modern HR instruments

Better understanding the strategic significance of the HR

Management for the entire company in the international context

International team leading and leadership / personnel management

Contents Personnel consulting

Coaching / mentoring concepts

Detailing employer branding

Cultural change

Attendance change management (HRM)

Reorganization

Employability

Virtual teams



Special Aspects 1-3 guest lectures by specialists from the industry planned

Readings

To be announced in class

26


MEMA 500 International Media Management I (Fall) – 3 ECTS

Course Code MEMA 500

Course Name International Media Management I

Semester 5th semester bachelor program



Prerequisites 3 semesters of business or media related studies including principles of marketing courses.

Module Leader Sven Matten

Instructor’s Name Prof. Knut Foeckler

Mr. Sven Matten




30 hours of instruction and 60 hours of self-study/assignments



Course Objectives Introductory media business course. To give the student an overview and

enable him to understand the general principles and methods of

international media business & strategic management and its importance

to business decisions. This course explores the structure and potential of

media business and its strategic management possibilities by lecturing, by

analyzing case studies and by creating an individual strategic media

business plan (Case study). Special emphasis will be placed on one hand on

giving the student a broad range of information about the nature of media

business and on the other hand on the strategic planning aspect in media

business at management level (situation analysis, media strategies,

marketing programs, corporate strategies). Students will become familiar

with media business itself and the management plan tool as a strategic

“road map” for the media business manager throughout the business year.


27


IB 600-Elective Management or Marketing (Spring ) – 3 ECTS

Course Code IB 600

Course Name e.g. Luxury and Brand Management, Consumer Behavior, Innovation

Management, Project Management

Semester Exchange students will study integrated with our 6th semester bachelor

program



Prerequisites tba

Instructor’s Name tba


Number of ECTS-Credits 3





Final exam 60 minutes (60%) and course work (40%)

Course Outline This information is only available shortly before the start of the semester.

Students who enrolled in the elective will receive the course description

automatically via e-mail.



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IB 600-B8 Project Management (Spring 2015) – 3 ECTS

Course Code IB 600-B8

Course Name Project Management



Instructor’s Name Will be announced at the beginning of the semester


Number of ECTS-Credits 3





Final exam 60 minutes (60%) and course work (40%)

Course Outline Project Management is the key challenge for graduate and young

professional. Project management is the fundament of most jobs. Students

have to be prepared for their role either as team leader or team member in

international projects. Fundamentals as well as handy tools are introduced

in this elective.

Introduction Critical success factor: Knowledge management Types of projects Project organisation Management of projects Leadership / team management Project leader Roles and responsibilities Execution of projects Planning tools and key performance indicators Successful presentation of projects Multi project management International project management



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Courses in German

BCOM 450 Wirtschaftskommunikation | Business Communication – (Fall) 4 ECTS


Course Name Business Communication


Duration oft he Course 1 Semester

Instructor’s Name Anna Schuhmacher

Language of Instruction German





Course Outline/Contents Vocabulary and writing of letters + matching grammatical topics - Promotional letter, receipt of order (acceptance - rejection), goods

received (confirmation of receipt – advice of payment) - Separable and inseparable verbs, past participle, past perfect

passive voice, passive voice with modal verbs, replacement for passive voice, polite wording (polite imperative, subjunctive II) i.e. mögen, möchten, wollen, kennen, wissen

- Finances, e.g. Delivery, advice note, invoice, delay of payment, dun, credit report

- Tapping new markets, marketing mix, market analysis labor agreements

CV/Resume Writing Official language for negotiations + matching grammatical topics

- to address sb, to greet/welcome sb, to introduce oneself/sb to sb, to say goodbye to sb, social manners, to describe your own company and job

- to describe/compare products - open/close a business meeting, take part in a meeting, describe

statistics Complaints

- Intercultural communication situations between business partners Topics: Management

- How are companies organized? - Explanation of a diagram, vocabulary: owner- and family owned

businesses: medium-sized companies live - High-end companies, presentation: IBERIA, BMW

Explanation of a diagram, vocabulary air travel ever more popular vocabulary: Application

Reading comprehension: Job offer, application

http://www.dict.cc/englisch-deutsch/subjunctive.html

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Marketing - Reading comprehension: What does the customer need? Market

orientation of companies Presentation: IKEA

- What do you need to know about the market? Vocabulary exercise, diagram: Vacations for Germans

- Presentation: What would you recommend to a German tourist who is planning to go on vacation in your country? Explanation of a diagram, vocabulary: Vacation entitlement of employers in Europe

Advertisement – introduction of product on the market - Reading comprehension. A German powder becomes a global

brand - Presentation: Successful Advertisement - Language blocks of vocabulary - Topic-matching presentations



Lectures and practical exercises, presentations and case studies

Teaching and Learning Methods 100% course work (cooperation, presentation, project work etc.)

Readings Hueber: Geschäftskommunikation - besser schreiben

Hueber: Geschäftskommunikation - Verhandlungssprache

Langenscheidt: Wirtschaftskommunikation - Deutsch

Langenscheidt: Das Textbuch Wirtschaftsdeutsch Langenscheidt

Wirtschaftsdeutsch von A-Z

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LAS 450 Deutsche Kultur & Gesellschaft | German Culture & Society – 5 ECTS (Fall)

Course Code LAS 450

ourse Name German Culture & Society | Deutsche Kultur & Gesellschaft



Prerequisites Good command of the German language (min. level B2) and a sound

interest in the culture and the history of Germany and German speaking

countries







Including one mandatory daily excursion

Course Outline/Contents This course is to give an overview over current issues of Germany's culture




is astonishing, which answers history can give from this perspective. We will

look closer at the current political landscape, cultural issues which move

the public, the social structure, regional issues taking Bavaria as an

example, but also the situation of Germany within the EU. "German Nation"

- Regionalism - Federalism - Political structure and current situation -

Demography - Migration - Current issues in countries, mainly in Europe,

regarding the political structure, history and also society in general.



15% presentation (individual) about a subject comparing Germany to your

home country

15 % Report on an excursion (5 pages of text)

20 % Empiric Study - written (70%) and oral (30%)

50 % Written final exam (60 minutes) about the lectures

Teaching and Learning Methods Lectures, student presentations, workshop (empiric study), excursions

Readings Course readings

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Foreign Language

GER 010/ German Intensive Language course (Summer, mid of August) – no credits

Course Code GER 010

Course Name German Intensive Language

Semester Prior to the Fall Semester

Semester(s) Offered End of August

Duration of the Course 2 ½ weeks

Course Prerequisites ---

Instructor’s Name Ms. Simone Jäger


Number of ECTS-Credits No credits



65 hours on-site studying

130 hours private study

295 hours total workload

Course Fee EUR 100.00 (including books, application via course registration form)

The regular fee is EUR 390 but exchange students from Partner Universities

receive a discount.

Maximum Number of Participants 15

Learning Objectives improving your reading and listening comprehension

improving your pronunciation

understanding and using grammar

easily establish vocabulary and extend it

communicative learning in everyday life

Readings

(required, additionally recommended)

Literature: Themen aktuell 1, Lektion 6-10, mit Audio-CD mit Hörtexten

Hueber Verlag (Themen aktuell, sechsbändige Ausgabe)

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GER 100 or 200 or 300 German (Fall) – 3 ECTS

Course Codes GER 100 or 200 or 300

Course Name German (3 different levels). Students will take an assessment test to see

what level is best for them



Prerequisites Evidence of A1.1 level of the Common European Framework of Reference for Languages (GEFR ) or successful attendance at the module GER 010 German I (German intensive language course). About 65 hours of instruction. However MBS cannot guarantee that the exact level you’ll need is available at the semester you study at MBS.

Instructor’s Name Anna Schuhmacher



Total Workload and Composition (e.g. self-

study, contact hours)

40 hours of instruction plus 80 hours of self study




Course Outline/Contents Depending on your personal level you will be assigned to the different levels. There will be a German assessment test at MBS every semester on Orientation Day.

Readings Literature: Themen aktuell 1, Lektion 6-10, mit Audio-CD mit Hörtexten Hueber Verlag (Themen aktuell, sechsbändige Ausgabe)

depends on the the level, will be announced in class

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Course Selection Procedures

1. Please have a look at the course selection form enclosed (next page).

2. Don’t forget to write your first and last name on the course selection form and to sign it at the end.

3. Please always check with your university about the classes you have to choose and the credits you have to transfer back to your university.

4. At Munich Business School exchange students must enroll in courses with a minimum of 15 ECTS.

5. It is not possible to add courses from a different study program (e.g. German Business Semester).

6. Please check the pre-requisites to ensure you have the necessary background to take the course.

7. There is no guarantee that all courses listed in this guide will be offered each semester due to the fact that the minimum number of participants for each course (6 participants) is required to take place.

8. There will be a two week “add and drop”-period at the beginning of each semester, where students can still change their course choices.

9. Once enrolled in classes, attending lectures is mandatory and students must submit assignments and write exams.

10. Not participating in exams will result in a grade FAILED.

11. Deadlines to hand in your course selection form:

Fall Semester: With your online application: June 1st or June 15th Spring Semester: With your online application: October 1st or October 15th

12. If you hand in your course selection after the deadline your choice cannot be guaranteed.

13. The course selection form has to be send with your application.

14. Due to German law we have to offer students the possibility to participate in repeat exams in case that an exam will be failed. However repeat exams, which are held a few months after the semester, have to be taken at Munich Business School. It is NOT possible to take the repeat exam at your home university. You therefore would have to travel to Germany again.

15. Please fill in the Advising Sheet on page 15 and upload it during the process of your online application.

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Course Registration Form Fall Semester

36


Course Registration Form Spring Semester

37


Advising Sheet for European Business Semester at Munich Business School

Student Name: _____________________________________________

Home University: _____________________________________________

Please initial each item below to show that you have read and understood the following points.

I have been informed of the following:

MBS Academic Calendars indicate the lecture period, examination period and period of re-take exams. They can be found on the MBS website. I am advised not to book a flight back home before the last day of the examination period.

I have to enroll in a minimum of 15 ECTS to be enrolled as a full-time student.

Adding or dropping courses must be arranged via Daniela Ludwig (Incoming Exchange Coordinator) and I have to sign the changes. Only possible within the first two weeks of the semester.

Not attending classes I am enrolled in will result in a failing grade.

I have to pass the final exam with a 4.0 (German grading system) or better. If I do not pass the exam, the entire course is failed (German education law).

I have the possibility to participate in a re-take examination. However, the re-take exams are only during certain times and exams must be taken at Munich Business School.

MBS recommends that I take one more course than required by my university to have some extra credit in case I fail a course at MBS and do not have the opportunity to take part in the re-take exams at Munich Business School.

All classes I am enrolled in will show on my transcript.

Student’s Signature: _____________________________________________

Advisor’s Signature: _____________________________________________

Date: _________________________________________________________

*THIS FORM HAS TO BE UPLOADED WITH YOUR ONLINE APPLICATION

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