european commission enterprise and industry directorate-general the agenda for a sustainable and...
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European CommissionEnterprise and Industry Directorate-General
The agenda for a sustainable and competitive European
tourism
DestiLink – ConferenceTourism Destinations for the Future
15 November 2007
Maria AignerDG Enterprise and Industry
Europe as a tourist destination
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International Tourist Arrivals by Region(Source: UNWTO)
World 69 113 166 222 278 320 438 539 687 808
Africa 1 1 2 5 7 10 15 20 28 37
Americas 17 23 42 50 62 65 93 109 128 134
Asia and the P acific 1 2 6 10 23 33 56 83 111 157
Europe 50 84 113 154 178 203 264 313 394 442
M iddle east 1 2 2 4 8 9 10 14 25 40
1960 1965 1970 1975 1980 1985 1990 1995 2000 2005
A renewed European Tourism Policy
Aims: to improve competitiveness and create more and better jobs
Instruments
co-ordination
co-operation
supporting actions
Areas
mainstreaming tourism
promoting sustainability
enhancing visibility
Tourism Policy areas:Promoting Sustainable and Competitive
European Tourism
TSG Report: Feb `07 Public Consultation Communication on an
Agenda for a Sustainable and Competitive European Tourism (19 Oct `07)
ETF 2007
TSG - Responsibilities for action
European Commission Member States governments
(national or regional government) Local authorities and /or Destination
Management Organisations Tourism businesses Other bodies Tourists
The Agenda
The European Commission fulfils a long-term commitment
Official launch and endorsement of a medium-long term Agenda
A voluntary process is ongoing and it should be strengthened
Conceptual framework for stakeholders pre-requisites to be metobjectives and principles for a competitive and
sustainable tourism challenges to be tackled
Principles for achieving a competitive and sustainable tourism
Take a holistic and integrated approach
Plan for the long term
Achieve an appropriate pace and rhythm of development
Minimise and manage
risk
Reflect impacts in
costs
Set and respect limits, where appropriate
Undertake continuous monitoring
Use best available
knowledge
Involve all stakeholders
The forthcoming Agenda
SustainableManagementof Destinations
Sustainability
Awareness
by Tourists
Integration of Sustainability Concerns by Businesses
Moving forward together: the role of stakeholders
Call to Stakeholders recognise their responsibilities, seize the opportunity of the sustainability
challenge, share their knowledge, communicate the negative and positive
results, bring these issues into their daily
discussions, “translate” the messages for small and
micro businesses
Moving forward together: the role of the Commission
Mobilising actors to produce and share knowledge
Promoting destinations of excellence
Mainstreaming sustainability and competitiveness in Commission policies
Mobilising the EU financial instruments
Mobilising actors to produce and share knowledge
Mobilising actors to produce and share knowledge
A Guide for maximising the durable impacts of cultural and sporting events on tourist destinations and the tourist industry
Study on Impact of Cultural and Sporting Events
Mobilising actors to produce and share knowledge
Specific action to promote economic and social stability Involves stakeholders (top down/bottom up) in learning & innovation process through cooperation and networking Aimed at improving SME performance and human potential at destination level
Learning Areas Handbook
Promoting destinations of excellence
2006/7 “best emerging rural destination”
2007/8 “tourism and local intangible heritage”
Pilot project – preparatory action
Project open to all Member States and Candidate Countries
Promoting destinations of excellence www.visiteurope.com
Mainstreaming sustainability and competitiveness in Commission policies
7 June 2006: Green Paper on a Future Maritime Policy for the European Union
10 October 2007: “The Blue Book” An Integrated Maritime Policy for the European Union
Thank you very much for your attention!
Maria AignerSeconded National ExpertDG ENTR / Tourism Unit [email protected]
http://ec.europa.eu/enterprise/services/tourism/index_en.htm
European CommissionEnterprise and Industry Directorate-General