International sponsors ‘DIY Area’ at HISWA boatshowAt the recent HISWA boatshow held in Amsterdam, International were the main sponsors fora ‘DIY area’ which allowed selected exhibitors to provide a technical and practical workshop to demonstrate their products & services. The Dutch team used this opportunity to promote our varnish range and a ‘Micron 3 litre’ campaign. Several presentations by Co van Gamerenon the use of antifouling and varnishes were given daily to boat owners and enthusiasts and a professional applicator gave demonstrations on how to apply our varnishes.

Being the main sponsor, International benefited from some great brand exposure within theDIY area with the use of 6 large International banners and coverage of the ‘Micron 3 Litre’campaign video being displayed on 300 LCD screens situated throughout the entire venue.

Customers were informed in advance of this event via distribution of a local e-newsletter, a hyperlink on ‘yachtpaint.com’ and information on the HISWA website.

Contributor: Dennis Tuijnman

Micron® 77 seminar in MaltaIn March 2011, a seminar was hosted by Joe Pasquale (Sales Manager – Yacht Italy) at the‘Royal Malta Yacht Club’ on Micron 77.

Approximately 30 boaters and trade customers attended the one hour presentation and theystayed over for a buffet afternoon which was offered by the Maltese distributor Mac Med Ltd’sgeneral manager, Mr. Andrew Magri Overend.

The seminar focused on Micron 77, the ‘intelligent SPC antifouling’ and the reasons why it performs so well. Maltese boaters have a lot of experience of applying Micron 66 and more recently Micron 77, but didn’t really know why it is such a special antifouling. Whilst thepresentation was slightly technical, it was well received and several queries were gathered atthe end of the session. Some small give-aways were also made available by International andMac Med for the guests to take away with them at the end of the seminar.

Contributor: Joe Pasquale

The ‘Thumbs Up’ AwardFor the sixth consecutive year, the Swedish yacht team presented the ’Thumbs Up’ award atthe Stockholm boatshow. The prize for this prestigious award is a cheque worth 15,000SEKor €1,600 (equivalent) and is jointly contributed by the Swedish International yacht team andthe yachting publication ‘Båtliv’ which is distributed to members of all Swedish yacht clubs.

In Sweden, there are over 900 yacht clubs with over 190,000 members and nominations areinvited through Båtliv magazine for this award. The stipulation is that the nominee has to besomeone who is respected and recognised for doing outstanding voluntary work for their localboating community.

The ‘Thumbs Up’ award presentation was given three full pages of coverage in the Båtlivmagazine and due to its popularity and interest from the Norwegian and Finnish markets, the prize was also awarded for the first time at the Oslo and Helsinki boatshows!

Contributor: Ann Wegland

Show record broken at Dubai boatshow!In March, 2011 the Dubai Boat Show saw the launch of Al Dhaen Craft’s latest GRP boatswhich were showcased with Awlcraft® SE as the topside finish on 5 of the new models. The boats were given a huge welcome and a new record was broken with the first of their new boats being sold after 15 minutes of the shows day 1 opening. Al Dhaen were verypleased that the product gives their fleet the high spec look that they desire as the Bahrainoutfit is quickly being recognised as one of the regions premium quality boat builders.

The manufacturers were very happy that within the 5 day show all their boats which werecoated with Awlcraft SE were sold in the UAE.

Contributor: Colin Mercer

Inaugaral ‘After Sales & Refit’ show in ViareggioThe first edition of YARE, the ‘Yachting After Sales & Refit Exhibition’, took place along ‘viaCoppino’ in Italy’s Superyacht building hub of Viareggio, from 31st of March to the 2nd April.The three day event was attended by 110 exhibitors from 33 countries, encompassing a hostof suppliers, refit yards, brokers, designers and marinas. The show allowed visitors into an‘open’ boatyard area that hosted workshops and allowed companies to showcase theircapabilities and forge industry contacts.

Awlgrip and International were present with a dual brand stand and in addition, a dedicatedarea within the spray facility of Azimut-Bennetti was provided where selected visitors wereable to view both brand videos and get a chance to discuss technical aspects of paintapplication or spraying with our ‘experts’.

In total, there were 3,011 visitors and the show closed with a positive note and proved to be a success.

Contributor: Barbara Toscano

Velux® Round the World Yacht RaceThe Velux® Round the World Yacht Race is one of the most challenging yacht races availableto compete in and is described by its organisers as the ‘Ultimate solo challenge’. The racesees sailors circumnavigating the globe in 5 sprints. Starting and ending in La Rochelle, Franceand stopping off in South Africa, Australia, Uruguay and the USA along the route.

For the 2010/2011 race, International is sponsoring Chris Stanmore-Major who is a professionalsailor with a proven ‘round the world’ track record to compete in his boat Spartan.

Our sponsorship has involved getting the boat into tip top cosmetic condition and everythinghas been painted from the mast to the cockpit interior using a variety of our products. Toplac®

was used extensively above the water with Micron® Optima being used below. Underneaththe boat a large stencil of the International yachtpaint.com logo was used to help paint our brand onto the hull, so that when the boat heels in the wind our logo is clearly visible.Alongside the paint we also sponsored the costs for the topsides to be wrapped with adistinctive red and silver design. Painting the top sides was unfortunately not an option as only a two week window was available to carry out the cosmetic work.

In return for the sponsorship we have a good branding presence on the boat with stickers onthe mast and our logo very clearly visible on the hull. We have also received several mentionsin the yachting and UK national press. From Charleston the boat will also be branded with theInternational logo on the main sail.

The race is still underway and Chris is currently in fourth place on the last leg of the racecrossing the North Atlantic from Charlestown to La Rochelle.Contributor: Chris Jones

European YachtBi-Monthly Newsletter

April 2011

Welcome to the 1st edition of the European Bi-Monthly Newsletter!Its purpose is to provide a platform for us all to share news and ideas on promotions, projects, sponsorships andiniatives that have been implemented throughout Europe. Hopefully, you’ll find the articles interesting and some relevantor useful enough to utilise in your own markets.

The latest news and ideas from International® and Awlgrip®

©DiskArt™1988

®, International®, Awlgrip® and the AkzoNobel logo are trademarks of, or licensed to, AkzoNobel. © Akzo Nobel N.V. 2011.

Velux® is a registered trademark of VKR Holding A/S.

Chris Stanmore-Major

Herbert Nilsson receives his award from Marianne Palmkvist Berg,President of Skanörs Boat Club, and Joakim Sandgren of International

International give-aways at the seminar

Co van Gameren

One of Al Dhaen Craft’s latest GRP boats