european tourism policy and financial instruments ... · european tourism policy and financial...

European tourism policy and financial instruments

Bruxelles June 19 2014

Cinzia De Marzo European Commission DG Enterprise amp Industry Tourism Policy Unit

Promising results in Tourism in 2013

bull 430 million international arrivals (5 increase vs

2012) (UNWTO)

bull 26 billion overnight stays (for tourists and

business travellers) (16 increase vs 2012)

(Eurostat)

TOURISM HAS BEEN RESILIENT TO CRISIS

AND A KEY DRIVER TO GROWTH

The main objectives of the EU tourism policy bull To facilitate the responsible competitiveness of the EU

tourism sector the sustainable growth and job creation of the

tourism activity in the EU and globally in order to provide to the

EU and third countries tourists high quality best value for

money safe innovative sustainable and accessible tourism

productsexperience

bull Actions in line with the Europe 2020 strategy and its flagships

initiatives same as for EUSAIR

bull bull- Smart growth Innovation Union

bull bull- Sustainable growth Resource Efficient Europe

bull bull- Inclusive growth Agenda for New Skills and Jobs - European

Platform against Poverty 3

The Commissionrsquos 2010 Communication ldquoEurope the worldrsquos No 1 tourist destination ndash a new political framework for tourism in Europerdquo COM (2010)352 final

bull The EU tourism actions focused around following main

axes

bull 1)Stimulating competitiveness in the European Tourism sector

(consolidating knowledge ICT uptake professional skills improve

EU tourism supply)

bull 2)Promoting the development of a sustainable

responsible and high quality tourism

bull 3)Consolidating image and profile of Europe -

improvingdiversifying supply and enhancing quality of services

(Communication Campaign Europe ndashwhenever youre ready)

bull 4)Maximising the potential of EU policies and financial

instruments for developing tourism 4

European Tourism Indicator System-ETIS

bull When started

bull Launched in a public conference on 22 February 2013 together with a Toolkit

(guidelines) available in all EU languages on EC website

bull httpeceuropaeuenterprisesectorstourismsustainable-

tourismindicatorsindex_enhtm

bull Objective

bull To help stakeholders to measure and monitor their sustainability management

processes and should enable them to share and benchmark their progress and

performances

bull Structure of ETIS

bull ETIS comprises 27 core and 40 optional indicators grouped into

bull the sections

bull Destinations management

bull Economic value

bull Social and Cultural Impact

bull Environmental Impact

bull bull

5


bull 2 pilot phases of 9 months have been foreseen

bull The first pilot testing phase started on 15 July 2013 and ended in April

2014 More than 100 destinations from all across Europe were involved including

destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland

Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania

Croatia Sweden England Portugal Turkey

bull The second pilot testing phase started on 1st May till end December 2014

About 106 destinations across Europe (also non EU countries like Albania

Montenegro Macedonia and Norway) have volunteered to test the ETIS this time

coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany

UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria

bull A technical workshop on ETIS

bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the

outcomes of the first testing pilot phase showing the positive experiences lessons

learned andor the difficulties encountered by the destinations involved in the testing

phase and presenting the future steps to develop and improve the system 6

European Destinations of Excellence

EDEN bull Objectives

bull Enhancing visibility of the emerging non-traditional European tourist destinations of

excellence

bull Rewarding sustainable forms of tourism

bull promoting networking between awarded destinations to persuade other destinations

to adopt sustainable tourism development modes

bull This European quest for excellence in tourism is developed around an annual theme

(leitmotif) chosen by the Commission together with the relevant national tourism

bodies

bull 2007 ndash rural tourism 2008 ndash local intangible heritage

bull 2009 ndash protected areas 2010 ndash aquatic tourism

bull 2011 ndash tourism and regeneration of physical sites

bull 2013 ndash accessible tourism

bull 2014 - gastronomy

bull httpeceuropaeueden

7

119 EDEN destinations

26 EIP member countries Austria Belgium Bulgaria Croatia

Cyprus Czech Republic Estonia Finland France Germany Greece Hungary

Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands

Poland Portugal Romania Slovenia Spain and Turkey

119 destinations awarded in Europe

EDEN Network

a platform for the exchange of good practices

at European level between awarded destinations

but also with the aim to persuade other destinations to adopt sustainable

tourism development practice

(2009-2011) Preparatory Action on

Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism

especially cycling tourism its benefits and regional economic impacts

bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)

bull Promote cultural tourism ndash transnational thematic tourism products

bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm

Sustainable transnational thematic tourism products

Diversification of tourism offer and improvement of innovation and tourism seasonality patterns

bull Improve EU supply by supporting the development of new touristic

products based on European cultural and industrial heritage and direct

funding ie

bull Physical routes

(eg iron curtain route pilgrims routes cultural route along the

Danube hellip) and thematic products (eg European route of Historic

Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel

des Ports amp Cultures de la Meacutediterraneacutee hellip)

bull Cooperation with Council of Europe ndash European Institute of Cultural

Routes through the Join Management Program 2013-2014

bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia

Spain

bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp

title=22Identity2C2DIndustry2Dand2DCulture222D

10

Calypso plus Tourism for Seniors

bull Objectives

1 Foster the demand and supply of transnational tourism for seniors

2 Improve tourism seasonality patterns across Europe by contributing to

the extension of the tourism season promoting regional development

and increasing European citizenship

3 Create innovative tourism packages for seniors which will be available

and sustainable after the EU co-financed period

4 Set up and strengthen sustainable public-private European

partnerships including SMEs to contribute creating a European

tourism domestic market for seniors in the long term

in 2014 the Commission provided co-funding to 4 projects out of about 60

applications received under the first call for proposals published in 2013

11

ICT and tourism initiative

bull Tourismlink platform

bull This tool which will be launched the 24th June 2014 will create an open-source

online platform (wwwtourismlinkeu) facilitating the flow of information among

tourism service suppliers (such as travel agents and tour operators) and destination

tourism enterprises (such as providers of accommodation transport and

complementary services) In particular the platform will offer a central reservation

system covering all products and destinations into one database a property

management system and a channel management allowing immediate and automatic

integration and adaptation of all data

bull EU Gastronomy platform

bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture

history and traditions through its food and its collects information coming from EU

countries about gastronomic fairs festivals and trails to taste the unique local

products and dishes

12

SKILLS in the tourism sector

In the Framework of the EU Job Mobility Portal in

EUREs was created an ldquohospitality sectorrdquo aiming at

facilitating better matching of offer and demand on the

labour market for the hotel and the restaurant sector and

thus enhances mobility of workers

The list of Skill-passports section in EURES portal was

integrated with other dedicated segments such as cultural

adventure marine and maritime (blue)

bull

13

Coastal and Maritime Tourism

bull Largest sub-sector of tourism and of

marine economy

bull 32 million people employed

bull euro 183 billion generated

bull 4 out of 9 nights spent in coastal areas

bull increasing demand for sailing diving

cruisinghellip

A European Strategy for more Growth and jobs in

Coastal and maritime tourism COM (2014) 86

General objective

Boost the competitiveness and sustainability of the sector and

unlock its potential for growth and jobs

Structure 4 pillars articulated in 14 actions

bull Stimulate performance and competitiveness

bull Promoting skills and innovation

bull Strengthening sustainability

bull Maximize available EU funding

15

COSME PROGRAMME 2014-2020 objectives

16

The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs

Objective 1 Access to Finance

Objective 2 Access to Markets

Objective 3 Framework Conditions

Objective 4 Entrepreneurship

Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations

Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020

17

TOURISM WORK PROGRAMME 2014

Budget euro1089 million for the 7 - year period to tourism-related

actions

Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP

Objectives

(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations

Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)

18

Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products

Overall Objective

to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)

Key elements of the proposals

promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)

- SUSTAINABILITY

- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)

- BE THEMATIC

- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT

- HAVE A ROBUST BUSINESS PLAN

Budget 1000000euro - co-financement of up to 75

around 250000europroject =gt 45 projects granted

Calendar - publication in June 2014

(tentative) - submission by September

- 19

Increasing tourism flows in lowmedium seasons

Overall Objective

to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)

What we expect from the proposals

bull To foster transnational public and private partnerships

bull To contribute to the creation of a European domestic market for seniors and youths

bull To extend the tourism season and spread the economic and social benefits

bull To capitalize on other European and national initiatives and on the exchange of good practices

bull To foster European identity and combat social exclusion

Budget 1650000euro (2 strands) co-financement of up to 75

around 150-200000europroject =gt 810 projects granted

Calendar - publication beginning of July 2014


-

20

European Destination of Excellence ndash Selection 2014

Overall Objective

to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations

Theme of excellence ldquoTourism and local gastronomyrdquo

Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)

Budget 750000euro co-financement of up to 75

max 50000europroject =gt 22-25 national selections

Calendar - publication in April 2014

(tentative) - submission by June 2014

- start of the national selections in November

- duration 10 months

- European Award Ceremony Autumn 2015

21

ldquoMaximise synergies between tourism high-end and creative industriesrdquo

Overall Objective

The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level

Test phase

bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States

bull perfume

bull chocolate

bull jewellery


- DIVERSIFICATION OF THE EUROPEAN OFFER

- BE TRANSNATIONAL (at least 5 countries)

- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)


total budget of the project = 533333euro

Calendar - publication 16 June 2014

(tentative) - submission by 16 September 2014

httpeceuropaeueasmetourism-creative-industries_enhtm

- 22

PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo

Development andor promotion of European Routes based on European

cultural and industrial heritage

Overall Objective

To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR


These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)

- 4-5 countries

- Minimum 2 SMEs + public authority

-


45 projects will be selected



-

23

PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo

Fostering Accessible Tourism entrepreneurship and management (title TBC)

Overall Objective

To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business


- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations

- Civil society disability groups

- Business schools universities

- Cross-border or national level (tbd)


3 ndash 4 projects will be selected


(tentative) - submission by early September 2014

- -

24

Contact details

Unit E1 Tourism policy

ENTR-TOURISM-POLICYeceuropaeu

httpeceuropaeuenterprisesectorstourismindex_enhtm

25

Thank you for

your attention

Promising results in Tourism in 2013

bull 430 million international arrivals (5 increase vs

2012) (UNWTO)

bull 26 billion overnight stays (for tourists and

business travellers) (16 increase vs 2012)

(Eurostat)

TOURISM HAS BEEN RESILIENT TO CRISIS

AND A KEY DRIVER TO GROWTH






productsexperience









axes



EU tourism supply)









bull When started





bull Objective



performances



bull the sections


bull Economic value



bull bull

5





















excellence






bodies







7







EDEN Network















funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention






productsexperience









axes



EU tourism supply)









bull When started





bull Objective



performances



bull the sections


bull Economic value



bull bull

5





















excellence






bodies







7







EDEN Network















funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention



axes



EU tourism supply)









bull When started





bull Objective



performances



bull the sections


bull Economic value



bull bull

5





















excellence






bodies







7







EDEN Network















funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


bull When started





bull Objective



performances



bull the sections


bull Economic value



bull bull

5





















excellence






bodies







7







EDEN Network















funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention





















excellence






bodies







7







EDEN Network















funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention







EDEN Network















funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention











funding ie









Spain



10


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


bull Objectives












11















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention















products and dishes

12










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention










bull

13



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention



marine economy





cruisinghellip



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention



General objective








15


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


16








17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


17



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention



actions


Objectives



18


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


Overall Objective




- SUSTAINABILITY


- BE THEMATIC







- 19


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


Overall Objective












-

20


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


Overall Objective











21


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention


Overall Objective


Test phase


bull perfume

bull chocolate

bull jewellery










- 22




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention




Overall Objective




- 4-5 countries


-





-

23



Overall Objective











- -

24

Contact details




25

Thank you for

your attention



Overall Objective











- -

24

Contact details




25

Thank you for

your attention

Contact details




25

Thank you for

your attention

european tourism policy and financial instruments ... · european tourism policy and financial...

Documents