REPORT 2012

activity report

EUROSIMA

EuroSIMA - Villa Casa Mia - 9, avenue des Acacias - 40130 Capbreton - France

Tel.: +33 (0)5 58 72 15 33 - info@eurosima.com - Eurosima.com

FRÉDÉRIC BASSEPRESIDENT (EUROSIMA)

GENERAL MANAGER (RIP CURL EUROPE)

EuroSIMA 2011-2012 activity report Graphics: Thibaud DOSIERE.

Photography: EuroSIMA/Etchelecou - EuroSIMA/Wetfeetstudio.com.Printing: Blue Press on 100 % recycled Cyclus paper.

"2012 is expected to be a difficult year for our industry, but this should only make our association stronger and encourage us to work on collective projects. It is only through a united and collective attitude that we will be able to defend the assets and values of our sector, as we face a sports industry and fashion that is drastically evolving. Our industry sells dreams, authenticity and values that I am proud of sharing with the other member companies in our association. 2012 will be the year of services to companies, of shared efforts and benefits, of profit, of developing market strategy research, of training programs focused on products and innovation, and it will be the year where we reaffirm our collective commitment to sustainable development."

or the past 5 years, Frédéric BASSE has steered EuroSIMA both as a European captain and a symbolic President of a federation that defends the interests of the boardsports industry and

represents the men and women working together around a shared passion.

During his time as an elite surfer and wind surfer, Frédéric BASSE enjoyed exploring the world to surf the best waves. In between these surfing trips, he established himself as an entrepreneur, first as a Representative for Quiksilver and Rip Curl in the early 80’s. He then founded Rip Curl Europe in 1983 with François PAYOT and Maurice COLE, for which he is still one of the General Managers today.

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contentseconomyinnovationecologyeventsemployment & HRservices2011 figures

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economyIn shortCreated in 1999, EuroSIMA is the European Boardsports Industry Manufacturers Association. Its goal is to federate the various actors of the boardsports industry, to defend their interests and to ensure their development and ability to remain competitive on the European level.

Figures125 members. 80 brands.45 services providers.16 collective projects.4 employees.A budget of 615 000 €.

Board of Directors:President: Frédéric BASSE, Rip Curl Europe.Vice-President: Rémi FORSANS, Outdoor Sports Valley.Treasurer: Emmanuelle MEDA, Na Pali Quiksilver.Secretary: Marc FARHAT, SAS Aupa Hoff.

Advisory Board: Iker AGUIRRE, NSI - h.o.5.Group.Joël DABAT, CNPC.Bruno DELAYE, Bruno Delaye Production.Juan GONZALEZ VEGA, DC Europe.Franck GOUDOU, Insight - ASP Europe.Nicholas LARTIZIEN, Surf Hardware.

Franck LAPORTE-FAURET, Executive Director.Christophe SEILLER, Cluster Manager.

Stéphanie GODIN, Communications Manager.Sandrine CALIOT, Administrative Assistant.

What is EuroSIMA?

EuroSIMA Board Executive team

Lucy PALMER, GSM Europe/Surfstitch.Jean-Louis POUPINEL, Quiksilver Technical Division.Wilco PRINS, Rip Curl Europe.Vincent ROUSSEL, Oxbow.Stéphane SANTONI, Volcom Europe.Thierry VERNEUIL, Bic Sport.Sascha WEIL, O'Neill Europe.

How does it work?EuroSIMA is divided in two Commissions: The Industry Commission and the Cluster Commission.The President of EuroSIMA provides the work orientations for both commissions.The 1st commission includes a board of directors and an advisory board that manage services to companies and events.The 2nd commission includes a piloting committee and a technical committee that ensure fundraising and support for projects.

economyProviding easier access to key

market dataThe economic development of the boardsports industry in Europe is one of the pillars of EuroSIMA's activities. In order to master and reinforce the ability of companies to adapt to economic and social changes in Europe, EuroSIMA has established a European economic observatory.

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+1%

The European boardsports market

10.7 billion Euros 27% of the worldwide boardsports market.

This represents an increase of 1% compared to 2009, placing the European market in 2nd place behind the American Market (USA, Canada, and South America).

1 million surfers 6 million snowboarders

This observatory monitors up to date economic and social data in the boardsports industry, it also provides a business directory of boardsports companies in Europe, practical fact sheets to provide concisely presented economic data relative to the surfing, skate and snowboard markets as well as market studies to enable boardsports companies to better prepare their strategies.

52% Multi Sport / Sport Style19% Summer Boardsports16% Beach wear7,5% Ski (12-34 year olds)5,5% Snowboard

2010 figures and 2011 research studies, detailed at Eurosima.com/boardeurope.

ecologyinnovation

MARC FARHATGENERAL MANAGER (SAS AUPA HOFF)"EuroSIMA has greatly helped us with our projects these past two years.We had to simultaneously pilot three vital projects that were key elements in satisfying our clients. These projects represent an important turning point in modernizing both Hoff as a company as well as modernizing the new services that our customers expect from us in 2012.The first project, moving to ERP, was made possible thanks to the assistance and support of the Conseil Re-gional of Aquitaine through EuroSIMA. ERP represents a total change in our computer systems, which has strongly affected our internal organization and the services we are now able to provide for our clients: Better management of our articles and clients, more reactivity in dealing with orders and deliveries, real time stock management, dema-terialization of orders and invoices.

EuroSIMA encourages innovation and offers support to innovative projects related to tech-nological and/or ecological improvement.

In addition to this support, a yearly call for pro-jects has been set up in order to detect and en-courage the emergence of innovation in boards-ports. This opportunity provides personalized and operational assistance for chosen projects, as well as up to 10 000€ in financial assistance.

An Innovation Award is also handed out each year to a EuroSIMA member company in or-der to increase potential for innovation in the boardsports industry.

Finally, EuroSIMA develops its own research programs including a project for revaluing used neoprene through recycling and reuse. Indeed, over 60 tons of used wetsuits are incinerated or buried each year in Europe. For this rea-son, the main producers of neoprene wetsuits that are members of EuroSIMA have decided to work together to try and provide a new life

Stimulating innovation

Your innovation contact: Pierre-Henri LAPLACE

ADEVA, EuroSIMA Innovation Commission Coordinatorinnovation@eurosima.com

+33 (0)6 86 84 74 97

The second project concerns assistance for export by participating in international trade shows, which has enabled us to establish a foothold in new countries and to improve international pre-sence of the brands we develop internally.The third project, just as important, concerns assistance through ADEVA with an R&D policy to develop new boardsports products developed under our own brands for customers who are very interested in innovation."

for these suits. This work group developed the idea of a collection chain and studied the possibilities of recycling and adding new value through a parallel solidarity based economic branch.

ecologyinnovationLUCY PALMERPROJECT MANAGER (SURFSTITCH EUROPE) ENVIRONMENT MANAGER (GSM EUROPE)"The environment commission of the EuroSIMA Cluster is a very useful and interesting tool for all companies in the boardsports industry, who are members of EuroSIMA. During the regular commission meetings, members benefit from invaluable information on differing subjects, for example REACH and Environmental labeling. Several companies have worked together in the past for the good of the whole industry: for example putting in place a charter for organizing eco-friendly events. Ecoride certification for most of the members proves the commitment of the dif-ferent companies in the industry towards working in a more environmentally friendly manner."

Supporting environmental policies

Your contact for environmental issues: Benoît DANDINE

InovEco, Ecoride Project Coordinatorbdandine@inoveco.fr - Eurosima.com/ecoride

+33 (0)6 85 78 51 56

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As the cornerstone of the environmental policy created by EuroSIMA, Ecoride is a program dedicated to supporting and assisting companies that wish to limit their Environ-mental impact.

First and foremost it provides members with eco-services to enable them to always remain informed and well ad-vised: The Ecoride newsletter, company information ser-vices, environmental management auditing, training, and technical and regulations monitoring, etc.Secondly, it pilots collective projects: environmental la-beling, neoprene recycling (p.06), REACH regulations, Eco-Event guidelines for assistance with eco-friendly event organization, etc.Finally, EuroSIMA provides an environmental manage-ment tool: the Ecoride reference guide, for companies that wish to concretely commit to the environment. This program convinced 18 companies by the end of 2011 (as opposed to 13 in 2010): Attitude Sk8, Bic Sport, Cool Shoe, GSM Europe, Holly Wood, InovEco, Notox, NSI h.o.5 group, Oxbow, Picture, Quiksilver Europe, Quiksil-ver Technical Division, Rip Curl Europe, Salomon, SAS Aupa Hoff, UWL, Völkl, Zanzibar Production.

events26-29.04.2012Snow ForumConferences, workshops and debates on the development and future of snowboarding and its industry in Europe.

28.04.2012Snow BallAn annual charity ball for the European snowboard industry. Profits go to environmental action in mountain environments.

24.06.2012International Surfing DayA free international day open to all, entirely dedicated to surfing culture: the perfect opportunity to try out the pleasures of boardsports and share the values and beliefs of surf culture on the first Sunday of summer on beaches around the world

24.06.2012Beach Surf PartyCorporate surfing contest for managers and all employees of European surf companies, their families and the general public. A great opportunity to gather around in a friendly event and to share a pure moment of “beach culture” with everyone.

Promoting boardsports and related industriesEuroSIMA efforts are dedicated to promoting the boardsports industry and related sports by encouraging opportunities where various actors of the industry can meet and exchange ideas.

04-05.10.2012Surf SummitConferences and debates on the development and future of surfing and its industry in Europe.

05.10.2012Waterman’s BallAnnual charity ball for industrials of the boardsports industry, with the objective of bringing together the main international athletes and surfing professionals.On this occasion, the European Surf Industry Awards ceremony takes place and pays tribute to legendary figures in the surfing world. It also gives recognition to brands that have played an active role in the development of the surfing industry in Europe.

16.12.2012World Snowboard DayInternational day of promotion of snowboarding and its culture during which eve-ryone is invited to try out boardsports for free at the beginning of each winter season.

Building a public skatepark"Building a public skatepark", is a free guide published by EuroSIMA,

which includes all essential and detailed information and procedures

that are necessary for designing, building and using a public skatepark.

May be downloaded at the Eurosima.com/boardeurope website.

events

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Other EuroSIMA eventsEuroSIMA is also a partner of other international professional events:

Ispo Munich (Germany) - Ispo.com

B.A.S.E. Workshop Biarritz (France) - Base-workshop.fr

Performance Days Munich (Germany) & Annecy (France) - Performancedays.eu

Pro Shop Test Monte Bondone (Trente - Italy) - Proshoptest.com

Salon des Glisseurs Seignosse (France) - Salondesglisseurs.com

Shop First Try Venet (Landeck - Austria) - Shops-first-try.com

Snow Avant-Première La Clusaz & Peyragudes (France) - Sportair.fr

International Surf Film Festival Anglet (France) - Surf-film.com

& HRemployment services

To orient and attract tomorrow’s talent. That is the objective of the EuroSIMA employment and training platform. In-deed, the Emploi.eurosima.com website is a window for boardsports companies. It includes a business directory, with the possibility of a virtual tour of certain companies as well as close to 80 job description sheets to help orient potenti-al candidates and link these jobs to over 140 registered training and education programs.

Detecting and attracting new talent

STEPHEN LEBOTHUMAN RESOURCES DIRECTOR (QUIKSILVER EUROPE)"EuroSIMA Cluster provides us with the opportunity to regularly meet our homologues from other brands. It gives us an opportunity to discuss common HR issues whether related to training, recruiting, legal and social issues and HR tools in general.It is also an opportunity to facilitate financing of certain projects or to launch collective tenders.EuroSIMA is a reflection of quality for our brands and it reinforces attractiveness of our companies. The association provides a positive image of our industry to potential candidates."

Your human resources contact: Sylvie MEYZENC

EuroSIMA Human Resources Commission Coordinatoroyarzun@wanadoo.fr+33 (0)6 76 04 73 05

It is also a unique recruitment tool, specifically designed for employers in the boardsports indus-try. EuroSIMA members may post employment and internship openings for free and have a per-sonalized access to a bank of profiles and CVs of over 3000 specialized CVs.

Finally, Human Resources Managers and Trai-ning Managers meet several times per year for a Human Resources Commission, in order to bring about and support collective projects that help to reinforce long term employment in the boardsports industry.

& HRemployment services

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PURCHASING PLATFORM: Preferential rates for purchases such as cardboard packaging, consumables or office supplies as well as on leasing and rental vehicles, etc.

INTERNATIONAL DEVELOPMENT: Support of international departments of Chambers of Commerce and Industry to help you develop internationally and participate in international trade shows.

ECR SPORT / REDISPORT: Online data platform and forum, in partnership with FIFAS and FPS, which allows suppliers and distributors in the Sports industry to exchange their most frequently used documents (orders, invoices, order forms...) based on a standardized language.

TRAINING / EDUCATION: Training programs focused on the needs of the boardsports industry at preferential rates (language, eco-design, trademark, RSE and management training, etc).

HEALTH COVERAGE: Health coverage at negotiated prices for personnel of boardsports companies.

RECRUITMENT: EuroSIMA offers a recruitment tool at your disposal (p.10).

TELEPHONE: A landline, mobile and internet phone service adapted to needs of boardsports companies at the most competitive rates possible.

Enjoying the many advantages of membership

All details regarding our services at Eurosima.com.

figuresSpending: 615 000 €

AUTONOMY AND FINANCIAL INDEPENDANCEToday, EuroSIMA relies on 4 sources of fi nancing that guarantee its independence and freedom of action: • Members and donors: 16%.• Private partners: 9%.• Institutional partners: 48%.• Billable services provided to members: 27%.

2011 FINANCIAL REPORTEuroSIMA ensures supervision and auditing of its fi nances on several levels:Through its Board of Directors (p.04).Through an external auditor: Denys Audouard, Audouard Expertise, 578 avenue de Pascouaou, 40150 Soorts-Hossegor, France.

Internal organization

EuroSIMA is glad to be supported by:Public partners: Private partners:

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OUTD

OORS

PORTSVALLEY.ORG

OSV

42% Fixed expenses (salaries, internal and external expenses)

38% Cluster projects (service providers)

16% Events(ISD, WSD, Waterman’s Ball, Snow Ball, Surf Summit, etc.)

4% Communication (website, advertising, stands, etc.)

Becoming a EuroSIMA member

2011