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    ENHANCING THEFEASIBILITY OFELECTRIC VEHICLES IN

    NEW YORK CITY

    COLUMBIA UNIVERSITY | SCHOOL OF INTERNATIONAL AND PUBLIC AFFAIRSMPA IN ENVIRONMENTAL SCIENCE AND POLICY

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    FACULTY ADVISOR

    Professor Steven A. Cohen

    MANAGEMENT

    Todd Miner, ManagerAndrea Karpati, Deputy Manager

    TEAM

    Lena BansalWini Chen

    Luke Clause

    George GattaAndrea KarpatiJoseph Katz

    Alison MillerTodd Miner

    Asaf SelingerDmitriy Shvets

    Janelle SommervilleMichelle Thompson

    REPORT EDITORS

    Wini Chen, Chief Editor

    Luke Clause

    Alison MillerDmitriy ShvetsMichelle Thompson

    REPORT DESIGN

    Dmitriy Shvets

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    Preface

    This report is the culmination of the Workshop in Applied Earth Systems PolicyAnalysis, a core course for the Master of Public Administration in Environmental

    Science and Policy (MPA ESP) at Columbia Universitys School of Internationaland Public Affairs. The MPA ESP program provides students with the theoretical

    knowledge and practical skills necessary to address environmental policy andmanagement issues. The core curriculum focuses on innovative, systems-basedthinking to environmental issues, encouraging students to think systemically andact pragmatically. In the fall and summer semesters, students acquire the skills

    necessary to analyze an environmental problem and create an implementation

    plan to address the issue. In the spring semester, students apply these skills byconducting policy analysis on environmental or management issues for clients ingovernment and non-profit agencies. The NYC Mayors Office of Long-Term

    Planning and Sustainability requested a study of electric vehicle deploymentand methods enhancing electric vehicle feasibility in New York City.

    This document contains some copyrighted material for educational purposes.These materials are included under the fair use exemption of U.S. Copyright Law

    and are restricted from further use. Please note that this document has been

    prepared on all All Care and No Responsibility basis. Neither the authors norColumbia University make any express or implied representation or warranty asto the currency, accuracy or completeness of the information contained in thisdocument.

    Acknowledgements

    This report would not have materialized without the guidance and support of

    our advisor, Professor Steven A. Cohen. We would like to acknowledge David T.Saeger for his assistance with the GIS program and spatial analyses. We wish to

    express gratitude to Ari Kahn and the Mayors Office of Long-Term Planning andSustainability for this tremendous opportunity to help New York City becomesustainable.

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    Table of Contents

    Executive Summary ...................................................................................................... 1

    Background: New York City and Electric Vehicles ................................................... 4Purpose of the Report .......................................................................................................... 4The Environmental Problem: Vehicle Traffic in New York City .......................................... 4The Solution: PlaNYC and Electric Vehicles ....................................................................... 4Environmental Benefits of Electric Vehicles ....................................................................... 6Electric Vehicle Early Adopters .......................................................................................... 6

    Barriers to Adopting Electric Vehicles in New York City ........................................... 6Charging Accessibility ........................................................................................................ 6

    Electric Vehicle Charging Infrastructure ........................................................................... 7High Electricity Rates ........................................................................................................... 7

    Electric Vehicle Off-Peak Charging Rate ......................................................................... 7

    Study Methodology ...................................................................................................... 8Phase 1: Literature Review................................................................................................... 8Phase 2: Expert Interviews .................................................................................................. 8Phase 3: Study Analyses ...................................................................................................... 8

    Charging Infrastructure Analyses Findings ............................................................... 10Spatial Analyses Findings .................................................................................................. 10Maps 1 & 2: Educational Attainment and Median Household Income Maps .............. 10Map 3: Job Density Map ................................................................................................... 11Map 4: Vehicle Availability Map ...................................................................................... 11Map 5: Hybrid Vehicle Registration Density Map ............................................................ 11Relative Distribution of Electric Vehicle Charging Units .................................................. 12Potential Locations of Future Electric Vehicle Charging Infrastructure ......................... 12Further Research ................................................................................................................ 17

    Additional Variables ........................................................................................................... 17Implement Parking Facility Survey .................................................................................... 17

    Utilities Best Practices Findings................................................................................... 20Utilities Best Practices ........................................................................................................ 20

    Best Practice #1: Electric Vehicle Time-of-Use Rates .................................................... 20Best Practice #2: Consumer Education & Outreach .................................................... 21Best Practice #3: Collaboration and Partnerships ......................................................... 22Best Practices #4: Complementary Programs ............................................................... 22

    Best Practice #5: Electric Vehicle Data Collection and Smart Charging .................. 23Barriers to Applying Utilities Best Practices in New York City ......................................... 24Recommendations for Applying Utilities Best Practices in New York City .................... 25Next Steps for Future Analysis ........................................................................................... 25

    Electric Vehicles Cost Analysis Findings................................................................... 26Electric Vehicle Costs ........................................................................................................ 26Cost Model Analysis .......................................................................................................... 27Cost Model Analysis Conclusion & Recommendation ................................................... 30

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    Summary of Recommendations for New York City ................................................. 30

    Electric Vehicles and the Northeast Corridor........................................................... 34

    Conclusion................................................................................................................... 38

    Glossary ....................................................................................................................... 39

    Appendix 1: New York Citys Home and Public Parking Spots .............................. 41

    Appendix 2: Expert Interview Questions................................................................... 42

    Appendix 3: Summary of Expert Interviews.............................................................. 47

    Appendix 4: Existing Policy ........................................................................................ 48Federal Policy Efforts .......................................................................................................... 48State Policy Efforts .............................................................................................................. 48New York City Efforts .......................................................................................................... 48Private Sector Efforts ........................................................................................................... 49

    Appendix 5: Current Electric Vehicle Charger Infrastructure................................. 50Appendix 6: Spatial Analyses Methodology............................................................ 53

    Connecting ........................................................................................................................ 53Hybrid Vehicle Ownership ................................................................................................ 53Socio-Economic Factors ................................................................................................... 53Job Density ......................................................................................................................... 53Households with More than Two Vehicles ........................................................................ 53Conducting Spatial Analyses ............................................................................................ 53

    Appendix 7: Traffic Analysis ....................................................................................... 56

    Appendix 8: Sample Questionnaire for Parking Facility Representatives ............. 60

    Appendix 9: Spatial Analysis Maps........................................................................... 61

    Appendix 10: Electric Vehicle Cost Model Assumptions ........................................ 67

    Appendix 11: Quick Matrix of Utilities Best Practices .............................................. 68

    Appendix 12: Geographically Weighted Regression.............................................. 69

    Appendix 13: Utility Case Study: Michigan .............................................................. 73

    Appendix 14: Infrastructure Case Study: Seattle ..................................................... 74

    Image Sources ............................................................................................................ 75

    Works Cited ................................................................................................................. 76

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    1

    Executive Summary

    New York City recently incorporated electric vehicle adoption into its strategy to fulfill

    the objectives of PlaNYC 2030, NYCs long-term sustainability plan. Electric vehicles

    contribute to PlaNYCs sustainability goals by improving local air quality, reducing thenegative environmental and health effects of congestion, and reducing greenhouse

    gas emissions contributing to global climate change.

    Despite New York Citys goal of facilitating electric vehicle use, the City faces uniquebarriers that may prevent its widespread adoption. While auto-makers market electricvehicles to homeowners with access to personal garages and driveways for recharging,

    nearly half of New York City drivers depend on street parking. Additionally, New YorkCitys electricity rates are among the highest in the nation, reducing the fuel cost

    savings that are critical to inducing customers to purchase an electric vehicle over aconventional gasoline or hybrid vehicle. In this setting, the Mayors Office of Long Term

    Planning and Sustainability commissioned a report to examine two issues: (1) how ConEdison, New York Citys electric utility, should form electric vehicle policy, and (2) wherethe City should encourage the installation of public electric vehicle charginginfrastructure in order to meet future consumer demand.

    The report divided its analyses, findings, and subsequent recommendations into two

    primary segments: (1) geo-spatial analyses identifying areas with anticipated electricvehicle public charging demand and (2) utilities best practices encouraging electricvehicle use.

    Within the geo-spatial analyses, key demographic variables associated with electric

    vehicle ownership were identified: education, income, hybrid vehicle ownership,ownership of more than one vehicle, and job density. Using these variables, ouranalyses identified targeted hotspots for public charging infrastructure in Northwest

    Brooklyn, North Brooklyn, and Western Queens. These areas are expected to showsignificant interest in electric vehicles but lack fundamental access to home garages

    for charging. Therefore, in these hotspots, we recommend electric vehicle chargingstation installations in public parking garages for potential owners to park overnight forrecharging. While other locations in New York City also exhibit hotspots for electric

    vehicle demand, a robust public charging infrastructure is already developingthroughout Manhattan. Additionally, areas in Staten Island and Eastern Queens havesubstantial access to home charging. Therefore, New York City can focus its planning

    efforts on the identified areas within Northwest Brooklyn, North Brooklyn, and Western

    Queens. Public charging infrastructure should be implemented quickly, within the nextfew years, to take advantage of federal funding for free charging stations.

    For the utility analyses, a set of five best practices were developed from interviewing

    utilities with advanced electric vehicle programs. These five guiding principles broadlyapply to New York City as well as other municipalities:

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    Given the significant emphasis on reduced electricity rates, a subsequent cost analysis

    demonstrated the role of electricity rates impacting lifetime costs of vehicles: reducingNew York City electricity rates significantly impacts the lifetime cost of an electricvehicle. After applying tax credits, the purchase price of an electric vehicle is over

    $3,000 more than a hybrid. For electric vehicles to be cost-effective, the annualsavings, from maintenance and fuel costs, must recoup that purchase premium. Thecost analysis found current New York City electricity rates require eight years to recover

    the premium, while a reduced electricity rate significantly lowers this payback period.These findings suggest that Con Edison should implement an electric vehicle-specific

    rate, separate from its regular Time-of-Use rate.

    Implementation requires policy changes from New York City to allow installation ofsecond electric meters, enabling Con Edison to bill the electric vehicle at its own rateseparate from the rest of the home. Second meters are currently prohibited to prevent

    illegal apartments, it is recommended that New York City review and considerchanging this building code to allow for an electric vehicle exception. In the meantime,Con Edison is researching smart dual channel metering to allow two rates within a single

    primary meter, cutting costs and complexity. We recommend the City help Con Edisonin moving forward with an EV-rate and new metering technology for approval by the

    New York State Public Service Commission.

    Throughout the research process of this analysis, experts from all ends of the market

    continually stress the importance of collectively engaging market participants and awide variety of stakeholders to enable broad adoption. With the ultimate goal of

    moving beyond early adopters, local governments working with utilities and otherstakeholders can effectively encourage electric vehicle adoption through strategiccoordination. Similarly, an electric vehicle partnership between Boston, Philadelphia,

    and New York City demonstrates an approach for municipalities to share information,lessons learned, and resources to support the electric vehicle movement across theNortheast.

    (1) Offer customers a range of electric vehicle rate options including time-of-use rates,

    which provide reduced prices overnight and higher prices during the day;

    (2) Focus on consumer education and outreach to increase consumer understanding

    of electric vehicle technology and create a resource for electric vehicle information;

    (3) Participate in partnerships and collaboration with other market stakeholders to

    share knowledge and operate more efficiently;

    (4) Offer complementary programs, such as the option to purchase 100% renewable

    energy, to further incentivize potential consumers and;

    (5) Encourage electric vehicle data collection and smart charging as a means of

    understanding future demand distribution and to make necessary upgrades to the

    electric grid.

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    Background:

    New York Cityand Electric

    Vehicles

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    Background:New York City and

    Electric VehiclesPurpose of the Report

    Both rising gasoline prices and

    growing environmental concernsattribute to the increasing availability

    of electric vehicles (EVs) offered by

    major automakers. EVs offer NewYork City (NYC) an opportunity to

    reduce vehicle exhaust emissions,improving local air quality while

    minimizing the citys impact on

    global climate change. Whilesignificant technological

    improvements brought EVs into themainstream automobile market,

    barriers to its widespread adoption

    remain. In NYC, many residents lackaccess to home garages where EVs

    are intended to be recharged.Additionally, NYC residents are

    subject to high electricity rates

    rendering other types of vehiclesmore cost-effective than EVs. Toovercome these two city-specificbarriers, NYC Mayors Office of Long-

    Term Planning and Sustainability (the

    Mayors Office) seeks answers to acentral question: How can New

    York City promote the adoption of

    electric vehicles throughout the fiveboroughs? The purpose of the

    report is identifying strategies toovercome barriers relating to (1)

    charging infrastructure accessibilityand (2) electricity rate structures.

    The Environmental Problem:Vehicle Traffic in New YorkCity

    With widely accessible public transit,it is not surprising that only 23% of

    New Yorkers own automobiles.1However, NYCs traffic congestion is

    one of the worst in the nationexacerbating the regions air

    pollution.2 As on-road vehicle

    exhaust deteriorates local air quality,it also poses global implications

    comprising 17% of NYCs greenhouse

    gases (GHG) emissions.3

    The Solution: PlaNYC andElectric Vehicles

    In 2006, the Mayors Office launched

    PlaNYCa sustainability strategy forNYC, which includes the goal of a

    30% reduction in its GHG emissions(relative to 2005 levels) by 2030. The

    PlaNYC Initiatives and Goals

    PlaNYC uses a portfolio of initiatives to

    achieve sustainability goals. Theseinitiatives are categorized by ten

    general goals: Housing and

    Neighborhoods, Parks and PublicSpace, Brownfields, Waterways, Water

    Supply, Transportation, Energy, AirQuality, Solid Waste, and ClimateChange.

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    plan also calls for significant

    improvements in local air qualitythrough the reduction of smog

    causing pollutants. PlaNYC employsa portfolio of initiatives to fulfill this

    objectiveincluding a 44%reduction in transportationemissions.4

    As zero-emission passenger vehicles,the Mayors Office considers electric

    vehicles as a strategy for achievingPlaNYCs air quality and climate

    change goals. Solely operating on

    electricity, plugging the EV into an

    electric vehicle supply equipment(EVSE or charging unit) or an outletrecharges its batteries. In

    comparison, hybrid and plug-in

    hybrids vehicles use conventionalinternal combustion engines,distinguishing them from EVs.

    Electric Vehicle SupplyEquipment (EVSE) ChargingLevels 1 3

    There are three levels of EVSEcharging time capability:*

    Level 1 uses a 120 volt AC circuit froma standard wall outlet and extension

    cord to power the vehicles onboardcharger. Level 1 is the slowest of thecharging levels, taking 20 hours to

    recharge a fully depleted Nissan Leaf.

    Level 2 uses a 240 volt AC circuit,

    requiring EVSE installation in facilitiesequipped to provide this level of

    power. The charge time is faster thanLevel 1, typically charging a fully

    depleted Nissan Leaf battery in 6 8

    hours. It is well-suited for an overnightrecharge. Level 2 EVSE can be used

    for both public charging infrastructureas well as at home charging.

    Level 3 is the fastest charging optionusing 400 500 volt DC power to

    recharge the battery. Depending onthe battery depletion, recharging

    ranges from 15-30 minutes. Level 3

    charging has the potential to rapidlycharge EVs but there are battery-related limitationssuch the extent itcan fully recharge (80%) and the

    reduction in battery life from frequent

    use.

    *While it requires time, most EVs will not

    recharge from fully depleted batteries. The

    extent of battery depletion impacts charging

    time.

    Source: "FAQ. Plug In America: We Drive

    Change. Web. 16 Apr. 2011.

    Mayor Bloomberg

    Unveiling New York Citys firstpublic electric vehicle

    charger in Manhattan onJuly 15, 2010.

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    Environmental Benefits ofElectric Vehicles

    Converting 75% of batteries

    chemical energy into power, electricmotors in EVs offer drastic energy

    efficiency improvements overconventional gasoline vehicles

    which converts only 20% of

    gasolines potential energy.5

    Figure 1: Wheel-to-Well EmissionsComparison for Combustion Engineand Electric Driving in New York City6

    In a wells-to-wheels comparison(Figure 1), EVs emit roughly 25% of

    conventional vehicles total carbondioxide emissions. This value is not 0%

    because emissions-producingelectricity grids power EVs. Carbonneutral sourcessuch as nuclear

    and hydro-electric powergenerate40% of NYCs electricity,7 and the

    addition of more such energyresources would reduce EVs wells-

    to-wheels emissions. Along withcarbon dioxide emissions, other airpollutants will experience a net

    reduction.

    Electric Vehicle EarlyAdopters

    Comprising only a segment of NYCs

    new car buyers, early adopters areeager to purchase EVs.8 As

    aficionados for new technologies orgreen products, EV early adopters

    have a higher willingness-to-pay

    than other market participants.Additionally, they play an importantrole by shaping non-early adoptersviews on EVsinfluencing further

    adoption into the mainstream

    market. However, key obstacles must

    be overcome to effectivelyencourage non-early adopters topurchase EVs.9

    Barriers to AdoptingElectric Vehicles inNew York City

    EVs are designed for recharging

    overnight in a home garage duringoff-peak electricity hours, taking

    advantage of reduced electricityrates. However, NYC does not fit thismodel, posing two specific barriers:1) most residents lack access to

    personal garages for home

    charging, and 2) high electricityrates reduce the cost-effectivenessof EVs.

    Charging Accessibility

    A sizable percentage of NYC

    residents lack access to personalgarages. Roughly 50% of vehicles

    park on streets or public parking lots

    Source: IEA, IAEA, AG Energiebilanzen, U.S. Dept. of

    Energy, McKinsey, Oak Ridge National Laboratory

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    throughout Manhattan, Brooklyn,

    Queens, and the Bronx.10 (SeeAppendix 1: New York Citys Home

    and Public Parking Spots fordetailed statistics on NYC parking.)

    Accessing alternative chargingoptions is crucial for encouraging EVusage. NYC offers few options,

    presenting a serious obstacle for EVadoption and reflecting the need forpolicy intervention.

    Electric Vehicle ChargingInfrastructure

    Installing public charging units withinparking facilities is one solution to the

    charging accessibility issue. Asrecharging requires several hours,overnight parking (near EV owners

    homes) and workplace parkingpresent potential charging spots. To

    effectively entice EV adoption, it isnecessary to strategically locatepublic chargers in the vicinity of

    demand. Other potential charging

    unit locations include traditional gasstations and government parking

    lots.

    High Electricity Rates

    In November 2010, the average U.S.electricity rate was 9.6 per kWh.11

    With volatile gasoline prices, this rate

    incentivizes EV adoption as it costs

    less to operate than conventionalvehicles. Varying by location,however, NYCs current electricityrate is 27.0 per kWh12rendering

    EVs more expensive to operate thanhybrid vehicles.

    Electric Vehicle Off-PeakCharging Rate

    To become cost-competitive in NYC,a reduced rate for recharging EVs is

    necessary. Con Edison, NYCs

    Range Anxiety

    The range limitations of EVs, coupledwith sparse public charging options,cause many consumers to believe EVswill run out of power before returning

    home for recharging. This is known asrange anxiety, and it complicatesEV adoption initiatives. Under optimalconditions, most EVs today have amaximum range of roughly 100 miles

    per charge. Variables, including

    driving speed, terrain and roadconditions, cold weather and airconditioner usage cause the range tofluctuate. In some conditions, the

    range could decrease to 50 miles per

    charge. Although range limitationsare important, the majority of

    commuters in the U.S. drive only 20total miles in a day. As this distance is

    within the EVs range, the misinformed

    perception of range requirements isthe underlying cause of range

    anxiety. This perception is likely todissipate once a greater number ofpeople drive EVs, demonstrating that

    range anxiety fears are unfounded.

    Source: NYC Mayor's Office. PlaNYC. Exploring

    Electric Vehicle Adoption in New York City.

    New York: City of New York, 2010.

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    electricity supplier, currently does not

    offer EV-specific rates. However, anoptional Time-of-Use (TOU) rate or

    reduced off-peak (overnight) rate isavailable. Using the TOU rate

    exclusively for EV charging (while thestandard rate applies for all otheruse) potentially resolves the high

    NYC electricity rate barrier.

    Study Methodology

    The study methodology comprises

    three phases: Literature Review

    (Phase 1), Expert Interviews (Phase

    2), and Study Analyses (Phase 3). TheStudy Analyses consists of two partsto evaluate the two barriers facingelectric vehicle adoption.

    Phase 1: Literature Review

    Conducting an extensive literature

    review developed the broadunderstanding of the EV industry,

    relevant stakeholders, and pertinentpolicy issues. Additionally, researchinformed and shaped the analyses

    methodology.

    Phase 2: Expert Interviews

    Key informant and expert interviewsembody the second phase of the

    study. Using a uniform interview

    guidecontaining general as well asindustry-specific questions

    interviewers gathered qualitativeinformation in a standardized (See

    Appendix 2: Expert Interview

    Questions and Appendix 3:Summary of Expert Interviews.)

    Analyzing interview summaries

    unveiled patterns and data relevantto the Study Analyses (Phase 3).

    Phase 3: Study AnalysesTrack 1: Charging Infrastructure

    Relevant case studies from the

    Literature Review (Phase 1)structured the ChargingInfrastructure Analyses. Employing

    geo-spatial methods, severalpotential EV adoption patterns

    emerged from juxtaposing current

    NYC charging unit locations with fivedemographic datasets. The

    demographic dataset selection isbased upon frequently cited socio-

    economic variables predicting EVadoption.

    Track 2: Utilities Best Practices

    The Utilities Best Practices Analysesdraws from case studies ascertainedin the Literature Review (Phase 1)

    and expert interview summaries

    (Phase 2). Comparing andcontrasting the EV-focused efforts of

    utilities nationwide unveiledcommon practices encouraging EVadoption. Additionally, this exercise

    sheds light on obstacles for utilitiesimplementing EV initiatives. Lastly,

    employing a cost model

    demonstrates the different variablesimpacting the payback period of

    the EVs purchase premium relativeto hybrid and conventional gas

    vehicles.

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    Charging

    InfrastructureAnalyses

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    ChargingInfrastructure

    Analyses FindingsAs the market expects additionalEVs, municipalities are mobilizing toestablish charging infrastructure. Toaccelerate adoption, the

    government provides financial

    incentives for EV purchases andcharger installation (See Appendix4: Existing Policy Efforts). Funding the

    majority of NYCs existing publiccharging infrastructure, Federal

    stimulus money is availablethoughlimitedfor additional units (See

    Appendix 5: Current Electric VehicleCharger Infrastructure) The limitedfunding emphasizes the importance

    of installing subsequent chargers inareas most effectively encouraging

    adoption. The ChargingInfrastructure Analyses aims toidentify such locations. As

    infrastructure development is time-sensitive, the recommendations are

    meant for implementing within the

    next five years.

    The Charging Infrastructure Analysesdraws upon studies commissioned by

    other municipalities preparing for EV

    demand. The Greater London

    Authority,13 Puget Sound RegionalCouncil,14 and the VictoriaDepartment of Transportation15

    identified similar demand predictors

    based on demographic information.The recurrent socio-economicindicating variables include

    education, income, hybrid vehicle

    ownership, multiple vehicleownership, and job locations (See

    Appendix 6: Spatial AnalysesMethodology for variable details.)

    The following five datasets form thebasis of the spatial analyses: (1)education level, (2) median

    household income, (3) job density,(4) households with 2 or morevehicles, and (5) hybrid-vehicle

    registrations.

    Based on key informant interviews,

    most NYC public charging unit

    installations occur in response toparking garage owners requests.Thus, demand shaped most of NYCs

    existing charging infrastructure. The

    study juxtaposes theaforementioned datasets with theselocations to reveal any patterns orhotspots (SeeAppendix 6: Spatial

    Analyses Methodology.)

    Spatial Analyses FindingsPlease refer to Appendix 9

    for Maps 1-5.

    Maps 1 & 2: EducationalAttainment and MedianHousehold Income

    The distribution of individuals with at

    least a bachelors degree closelymirror that of median householdincome levels. Highest levels of

    income and educational attainmentappear in downtown and midtown

    Manhattan. Areas in Brooklyn and

    Queens (directly across the EastRiver from Manhattan) show similarly

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    high levels for both variables.

    Additional hotspots are distributed inbands running from northern to

    southern Brooklyn, and from westernto eastern Queens. Within Queens,

    the areas bordering Nassau Countyalso show high education andincome levels. Staten Island exhibits

    a band of higher median householdincome levels, bisecting from thenortheast to the southwest. However,

    a similar counterpart band foreducation levels does not appear in

    the same area. Additionally, Staten

    Island appears more homogeneous

    than the other boroughs. The lowerresolution level from larger areacensus tracts could explain this issue.

    The hotspots in the northwestern and

    eastern portions of the Bronx are lessprevalent than other boroughs.

    Map 3: Job Density

    The highest job density areas appearin downtown and midtown

    Manhattan. A small section ofdowntown Brooklyn displays thesecond highest job density.

    Relatively low to medium job densityspots are scattered throughout areasof Queens and Brooklyn, closer to

    the East River and directly acrossfrom Manhattan. Of all the

    boroughs, Staten Island displays thelowest job density.

    Map 4: Vehicle Availability

    Manhattan shows the lowest levels

    of vehicle availability per housingunit. Vehicle availability increases

    while moving outward from

    Manhattan. Eastern portions of

    Queens and the Bronx, and the

    southern portions of Brooklyn displaythe highest levels of vehicle

    availability per housing unit. As anentire borough, Staten Island exhibits

    the highest vehicle availability levels.The distribution of vehicle ownershipdata mirrors that of education and

    income level data, with theexceptions of Manhattan anddowntown Brooklyn.

    Map 5: Hybrid VehicleRegistration Density

    Hybrid vehicle registration indowntown and midtown

    Manhattan, downtown Brooklyn,and western Queens exhibit greaterdensities. The pattern of hybrid

    vehicle registration densities closelymirrors educational attainment levels

    and median household incomelevels in areas near downtown andmidtown Manhattan, downtown

    Brooklyn, and western Queens.

    Hybrid vehicle registration densitiesdecline the further the distance from

    these areas. The low populationdensities associated with the city

    outskirts could explain this trend.

    A caveat with Map 5 regards the

    dataset used. The hybrid vehicledata contains some addresses withmultiple hybrid vehicle registrations

    perhaps a fleet owned by agovernment agency or business.

    Thus, residential hybrid vehicleregistration may not be accuratelyreflectedpossibly comprising Map

    5s ability to anticipate potential EVdemand.

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    Relative Distribution ofElectric Vehicle ChargingUnits

    Public charging units are primarilylocated in downtown and midtown

    Manhattanan area of higherincome, education, and job density.

    These three variable patterns alignwith current charging spots,

    supporting their relationship with

    potential EV demand. On July 14,th2010, this area housed NYCs first

    public EV charging station at 451 9th

    Avenue Edison Properties.16 Sincethen, surrounding parking facilities

    installed their own Coulomb

    charging stationsresulting in the

    cluster of EV charging stationsdisplayed today. On the contrary,

    the locations of charging spots in theBronx, Queens, and Brooklyn do not

    display any particular pattern. Thesecharging spots are located atseveral participating Nissan

    dealership locationsscatteredthroughout these outer boroughsexplaining the absence of any

    patterns. The borough of StatenIsland does not have any public EV

    charging stations.

    Potential Locations of FutureElectric Vehicle ChargingInfrastructure

    Although Manhattan contains the

    majority of NYCs public chargingunits, the EV market is merelybudding. The increasing EV demandwill likely expand public charging

    infrastructure to the other four

    boroughs in similar installationpatternslocating to areas of higher

    income, education, hybrid vehicledensity, multiple vehicle density, and

    job density.

    Indicated by dark green areas in

    Map 6, downtown Brooklyn(neighborhoods of DUMBO, Brooklyn

    Heights, Cobble Hill, Carroll Gardens,

    Gowanus, Park Slope, ProspectHeights, Clinton Hill, Fort Greene,

    Boerum Hill and DowntownBrooklyn), northern Brooklyn(neighborhoods of Greenpoint and

    Williamsburg), and western portionsof Queens (neighborhoods of Long

    Island City, Hunters Point, Sunnyside,

    A CoulombCharging Station

    Stations like this are currentlyinstalled in Manhattan garages.

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    and Woodside) appear to be prime

    candidates for the next wave ofpublic EV charger units.

    Downtown Brooklyn contains a high

    number of parking facilitiesofferingopportunities for housing additionalEV charging stations. These areas

    both address the demand of localresidents and individuals commutingto downtown Brooklyn. Exhibiting the

    highest vehicle availability levels,more residential and sprawled areas

    (light blue and dark blue areas in

    Map 6) are likely to fulfill initial EV

    demand by installing charging unitsin home garages.

    As the demand grows and

    installation costs fall over time, publicinstitutions, office parking lots,shopping districts, and transportationhubs are likely to install charging

    unitsjoining the expanding EV

    charging network. Additionally,innovative approaches, such as

    private-public partnerships cangarner support to encourage EV

    adoption. Seattle demonstrates the

    effectiveness of private-publicpartnerships in the role of

    encouraging EV adoption (SeeAppendix 13: Infrastructure Case

    Study: Seattle.)

    Providing chargers to individuals

    without access to home garages orparking facilities remains a challenge

    in enhancing widespread EVadoption. On-street chargers could

    resolve this obstacle but the option iscostly. Additionally, concerns withvandalism and liabilities arise from

    damaged charging units. Whilethere is no clear solution,technological innovations will

    probably resolve this issue over time.This could render on-street units safer

    and financially feasible. For now,

    individuals without access to

    charging infrastructure aremarginalized in the EV adoptionmovement, and equity issues to

    access will need to be addressed.

    As early adopters are associatedwith higher incomes andeducational levels, locating

    charging sites to these "hotspots"

    inherently precludes residents oflower incomes and educational

    levels. Over time, a market for usedEVs will eventually emerge and

    become accessible to individuals of

    all socio-economic backgrounds.Partnering with local environmental

    justice groups and engagingcommunity members is one

    approach to ensure an equitable EV

    charging infrastructure.

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    Map 6: General Trends and Recommendations

    To interpret Map 6, the subsequent tables include descriptions andrecommendations for each zone.

    Zone 1

    Zone 2

    Zone 3

    Zone 4

    Electric Vehicle Charging Stations Parking Facilities

    Electric Vehicle Charging Stations Nissan Dealerships

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    Zone 1 (Light Green): Midtown and Downtown Manhattan

    Education/

    IncomeJob Density

    Vehicle

    AvailabilityHybrid Density

    Medium to High Medium to High Low Medium to High

    Description: Zone 1 exhibits most characteristics associated with EV early adopters:medium to high levels of education, income, and hybrid density. Having medium

    to high job density, Zone 1 is ideal for installing charging units to service EVcommuters. While Zone 1 exhibits low levels of vehicle availability, the presence ofnumerous charging units reflects the areas demand for such infrastructure. Given

    the existing charging infrastructure, it is likely Zone 1 will continue to experiencedemand for additional charging units.

    Policy Focus: With the high job density and existing charging units, Zone 1 shouldcontinue to develop charging infrastructure in parking facilities. Incorporating the

    demand of Zone 1s residents and commuters (parking in garages, lots, or off-street parking) into planning charger locations is key.

    Zone 2 (Dark Green): North Brooklyn, Northwest Brooklyn, and WesternQueens

    Education/Income Job DensityVehicle

    AvailabilityHybrid Density

    Medium to High Low to High Low Medium to High

    Description: While exhibiting similar characteristics with Zone 1, the factors in Zone2 are lower in magnitude. Zone 2 possesses lower job densities and lacks chargingunits.

    Policy Focus: Prioritizing the installation of charging units throughout Zone 2 is

    important. One method is encouraging parking facility companies, with chargingspots in Zone 1, to apply the EV charger business models to their (if any) Zone 2facilities. This approach assumes that the needs of Zone 2 EV users are similar asthose in Zone 1.

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    Zone 3 (Light Blue): Select Areas in Brooklyn, Queens, and the Bronx

    Education/Income Job DensityVehicle

    AvailabilityHybrid Density

    Low to Medium Low to Medium Low to Medium Low to Medium

    Description: All four EV adopter indicators exhibit relatively low to medium levels inZone 3. With only low to medium levels of education, income, vehicle availability,and hybrid vehicle density, the EV demand in Zone 3 will likely be lower than other

    zones.

    Policy Focus: Facilitating home charger installation in Zone 3 is the predominantstrategy for expanding charging infrastructure. Launching pilot programs

    enhances this strategy by installing charging units at shopping centers, businessimprovement districts, cultural and government institutions throughout Zone 3.

    Zone 4 (Dark Blue): City Outskirts

    Education/Income Job DensityVehicle

    AvailabilityHybrid Density

    Low to High Low to Medium Medium to High Low to Medium

    Description: Possessing relatively medium to high levels of vehicle availability, Zone4 has relatively higher levels of income and education than areas in Zone 3. Thehigher levels of vehicle availability suggest this zone is better suited for adoption of

    EVs than those in Zone 3. Families owning more than one vehicle are likely topurchase an additional vehicle for limited range driving.

    Policy Focus: Zone 4s policy strategy is similar to Zone 3.

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    Further Research

    Additional Variables

    Introducing additional variablescould strengthen the spatialanalysisimproving its capacity toanticipate areas of greater EV

    demand. Possible variables include

    new-vehicle-purchasing consumerbehavior, average daily commute

    distance, parking accessibility (i.e.,street parking, home garage parking

    or non-home garage parking, etc.),

    degree of environmental interests,

    and dedication to owning the latesttechnology. Conducting a thoroughfield survey of each neighborhoodcould verify the model. Additional

    research could explore distinguishingfactors of each neighborhood,

    developing more effective

    recommendations catered to

    specific locations.

    Implement Parking FacilitySurvey

    Surveying representatives of parkingfacility companies could provide

    insight on the supply side of charginginfrastructure. A survey would aim to

    understand parking companiesstance on EV charger installation in

    their facilities. Additionally, the surveyseeks to identify potential challengesfor developing EV charging

    infrastructure from the perspective ofparking facility companies.

    A sample questionnaire that may be

    used to conduct this research isincluded in the report (seeAppendix 8: Sample Questionnairefor Parking Facility Representatives.)

    Transportation for London: Success depends on stakeholder buy in

    While New York and London are different in many ways, the two cities wish to compete

    for the title of EV capital of the world, EVs are a good fit for Londons system, from oursurveys we see that most drivers drive about 10 miles a day, which is in perfect EV range.

    The bigger issue is charging, since many residents do not have home charging access.This was the prime issue we targeted, since if you have a car and no where to plug it into,

    what good does that do? Said Sean Conroy, Stakeholder & Partnership Manager at

    Transportation for London (TFL), the city agency responsible for the London EV project.

    The key to unlocking the charging issue was to bring in the business sector, such as retail

    stores where you will spend more than two hours, or public garages that serve bothresidents and commuters. Since the majority of these locations, are located off street, TFL

    has focused on creating a large-scale awareness campaign, which includes exposing allthe incentives available to EV customers, We believe that price and range anxiety are

    the two biggest barriers, and were working on both fronts. Today, charging infrastructure

    is subsidized by the central government to increase the number of locations. On theincentives side, EV drivers will be exempt from the congestion charge, as well as other

    discounts. For instance in some boroughs of the city reduced parking rates are offered tozero emission vehicles, and these savings do add up.

    17

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    Charging InfrastructureRecommendations

    Drawing upon the findings of thespatial analyses, we propose the

    following recommendations toenhance the EV adoption in NYC:

    1. Prioritize the installation of publiccharging infrastructure in

    Northwest Brooklyn, North

    Brooklyn and Western Queens

    Current efforts for public charging

    infrastructure have been focused on

    lower Manhattan, and should

    continue to be encouraged, butfuture efforts should prioritize thetarget areas in Brooklyn and Queens.

    These target areas should expect

    similar demand for electric vehicleas lower Manhattan and currentlyhave no charging infrastructure.Other areas, on the periphery of

    New York City, where electric

    vehicle ownership is predictedshould be areas where consumers

    will have personal-private parking.

    2. Encourage the installation ofchargers at major transportation

    hubs for EV drivers parking at train

    or bus stations for their daily

    commute.

    3. Run a pilot program installing EVchargers at shopping centers,

    business improvement districts,

    cultural and governmentinstitutions.

    The Mayors Office shouldencourage local businesses and theEV private sector to launch pilot

    programs within the recommended

    target areas. Parking garage

    companies, shopping centers,

    business improvement districts are allviable options for potential pilot

    programs. The Mayor could takeadvantage of his visibility to launch

    pilot programs in each of the targetareas. This recommendation is basedon Manhattan garages requesting

    charging stations after seeing theMayor launch a program. Hopefully,this will stimulate demand from

    parking garages in the same manneroccurring in lower Manhattan.

    4. Focus policy on facilitating theplacement of chargers in parking

    facilities within the center of thecity and home garages around

    the outer areas of the city.

    5. Share information with primarystakeholders

    Share the findings with both privatesector actors installing EV charginginfrastructure as well as garage

    owners within these target areas.

    The goal is connecting these twoactors, so parking garages receivefree EV charging infrastructure whilefederal stimulus money is still

    available.

    6. Track EV registrations to identifydemand patterns and meet EV

    adopter needs.

    7. Conduct a voluntary study tocollect data on thecommuting/charging patterns of

    participating EV owners.

    8. Partner with counties in the NewYork metropolitan region to

    create a comprehensive regional

    wide plan to integrate EVs.

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    Utilities

    Analyses

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    Utilities BestPractices Findings

    The Utilities Best Practices Analysesused findings from expert interviews

    (See Appendix 2: Expert InterviewQuestions and Appendix 3:Summary of Expert Interviews.)

    Key informant interviews provided in-depth qualitative information to

    develop the study approach in theutilities analyses. Additionally,

    information gathered from theinterviews established the followingUtilities Best Practices (SeeAppendix 11: Quick Matrix of UtilitiesBest Practices.)

    Utilities Best Practices

    Widespread EV adoption not only

    impacts the transportation sector but

    also electric utilities. Anticipatingthese effects, several utilities arepreparing for EV usage. To maximizeinfrastructure efficiency while

    maintaining customer relations,

    these utilities are mobilizing EV-focused efforts. Launching these

    initiatives, some utilities are alsointroducing complementary

    programssuch as smart-grid

    technologies. Without preparation,utilities risk overtaxing grids

    potentially causing blackouts.17

    As several major automakers beginto sell EVs, several utilities nationwide

    already established EV-specificprograms. Based on key informant

    interviews, the following bestpractices demonstrate how utilities

    are preparing for electric vehicles.

    These guiding principles enableutilities to engage in EV adoption.

    Best Practice #1: ElectricVehicle Time-of-Use Rates

    Instead of standard flat rates forelectricity usage, time-of-use (TOU)rates are associated with a specifictime period. A TOU rate incentivizes

    Grid Impact

    A cause for concern with EV use in NYCis increased electricity loads demanded

    of EV charging, and its impact on NewYorks grid. EVs have the potential o

    increasing a households energdemand by 10-20%, and such aincrease may lead to system failures i

    certain neighborhoods. If communitie

    of early adopters rechargesimultaneously, the increased demandmay result in sub-station failures

    According to Con Edison, simulationhave shown that 230,000 EVs chargingoff the grid will create supply shortage

    impacting all of New York. Whileaddressing this issue is important to

    ensuring reliable electricity delivery iNYC, it is less likely to influence

    consumers decisions when consideringEVs. The issue may, however, influence

    the utilities decision whether to offereduced electric rates for EV owners. Asuch, the potential impacts on theelectric grid may be viewed as a barrie

    to adoption that must be addressed

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    EV charging during off-peak periods,

    when electricity demand is low, byreducing rates. On the contrary,

    peak hours have higher rates todiscourage use during increased

    demand. Off-peak periods typicallyoccur between midnight and6:00AM. While most EV customers

    have the option to remain entirelyon the standard rate, some utilitiessuch as Californias PG&Emandate

    TOU rate usage.

    For most utilities offering EV-specific

    rates, there are generally two

    options for customers. The first optionis a whole-home TOU rate whereTOU rates apply to the entire homes

    electricity usage. Designed to

    encourage broad energy savings,the whole-home TOU option benefitscustomers with the majority of theirenergy consumption occurring

    during these off-peak periods.

    The second option is an EV-only

    TOU rate requiring the installation ofa separate meter for billing EV

    electricity usage under TOU rates.

    Initial installation costs and effortsuch as permitting and other related

    upgradesare higher under thisoption. However, unlike the whole-

    home TOU rate, the EV-only metering

    option provides flexibility by applyingthe standard rate for all other

    electricity use. This alternative isappealing for customers reluctant to

    commit their entire electricity

    consumption under TOU rates.

    It is difficult to generalize if utilitiesprefer the whole-home TOU rateoption or the EV-only metering TOU

    rate option, as no clear pattern

    emerges. Utilities may prefercustomers using the whole-home

    option to improve energy utilization.Other utilities may prefer EV-only

    metering rates to obtain data aboutEV charging behavior. Utilitiesoffering free EV charging

    infrastructure, such as Michigan-based DTE Energy and ConsumersEnergy, require customers to use a

    separately metered rate option (seeAppendix 12: Utility Case Study:

    Michigan.)

    Best Practice #2: ConsumerEducation & Outreach

    Nearly all interviewed utilities

    consider consumer education a

    crucial component in the role ofutilities in the EV market. Many utilities

    developed websites, brochures, callcenters, and online chat functions to

    engage consumers on EV issues.

    Outreach efforts include educatinglocal dealerships about special utility

    rates to direct involvement with

    automakers. The following describesthree common areas of focus for

    utilities consumer education andoutreach efforts:

    Electric Vehicles 101

    Utilities websites often provide basic

    information about electric vehicles,including the different categories ofEVs (PHEV, BEV, etc.), chargingprotocols, available incentives, and

    the installation and permitting

    process. Many include external

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    sources of information, providing

    users with additional resources.

    Rates and Options

    Utilities primary role as an educatoris making rate options clear andhelping customers decide which

    rate plan is most appropriate. Onemethod is direct interaction withcustomer representatives. Another

    approach is providing energy or rate

    calculator tools on a website,allowing potential EV owners tounderstand the vehicle fuel costsand to determine which rate is

    suitable for their electricity use.

    Environmental & Social BenefitsSome outreach efforts focus on thesocial and environmental benefits of

    electrified transport. For example,this may include information about

    how off-peak charging enables thesystem to avoid building new power

    plants. Another environmentalbenefit discussed could be theadvantage of wind energy and its

    evening optimization. This type ofinformation is particularly enticing toearly adopters and market

    participants motivated primarily byenvironmental concerns.

    Best Practice #3:

    Collaboration andPartnerships

    Collaborations, partnerships, andtask forces are widely cited by

    interviewees as successfulapproaches for initiating utilities EV-

    programs. These collaborations are

    noted for their importance in datacollection, outreach, and

    knowledge of regulatory issues.Further, partnerships are increasingly

    important as customers movebetween utility boundaries.Stakeholders such as local

    municipalities, automakers, chargingunit manufacturers, andenvironmental groups are working

    closely with their respective PublicUtility Commission, utilities and their

    other partners to successfully

    expedite charging infrastructure

    processes and establish EV ratestructures. Examples of successfulstatewide partnerships include the

    Michigan Plug-in Electric Vehicle

    Preparedness Taskforce and theCalifornia Plug-In Electric VehicleCollaborative.

    Best Practice #4:Complementary Programs

    Utilities across the U.S. are offering

    complementary programs to

    advance EV adoption. Theseprograms especially help utilities that

    are unable to lower rates or offerfinancial incentives. The followingdescribe some of the program

    options utilities offer:

    Financial IncentivesSome utilities provide financial

    incentives for EV consumers. Forexample, Consumers Energy and

    DTE Energy both offer $2,500

    reimbursements toward Level IIhome charging stations for up to

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    2,500 participants18. Their programs

    require participants to sign up for aseparately metered rate19. Lansing

    Board of Water & Light, amunicipally-owned utility in

    Michigan, offers a program to matchthe federal incentive up to $7,500and provides two free charging

    stations to each participant: one forthe home and one for theworkplace. Their program requires

    participants to answer surveys andcollect charging data for 3 years.

    The DOE provides funding each of

    these programs.

    Green Power

    A major impetus for purchasing an

    electric vehiclefor potential EVowners and especially the early

    adoptersare the associated

    environmental benefits. Providinggreen electricity options enhances

    this choice. For example, New YorksCon Edison offers customers the

    option to buy 100% renewableenergy from the New York region20.

    Fleet Demonstrations

    Many utilities are committed to EV

    fleet purchases or participating inautomaker demonstration programs.

    By 2020, Duke Energy commits tohave all new vehicle purchases beelectric vehicles.21 Progress Energy,

    located in Florida, is a participant in

    both the Ford Escape PHEV andChevy Volt Demonstration projects.22

    Best Practice #5: ElectricVehicle Data Collectionand Smart Charging

    Utilities are participating in a numberof deployment and demonstration

    programs to gather data about EVconsumers charging behavior as

    well as anticipated locations ofclustering. This information allows

    utilities to prepare for grid investment

    as adoption spreads to other citiesand regions. With a $200 million

    grant from the DOE, Progress Energy

    will deploy hundreds of smartcharging stations to gather real-

    world data in preparation for large-scale adoption of EVs.23 This datacan help utilities leverage their

    involvement in the EV market into asmart grid. Utilities incorporating

    smart charging may be betterequipped in avoiding future gridproblems while retaining greater

    information and control of

    infrastructure upgrades.24 Smartcharging issues undergoinginvestigation and pilot projects

    include:

    Distributed Intelligence

    Communications are embeddedalong the distribution chain allowing

    for charging management. Forexample, a transformer could

    control when the connected EVs

    charge, avoiding overloading andfailing.25

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    Advanced MeteringInfrastructure (AMI) Integration

    Allows the utility to break-out EVcharging from the primary meter.

    Utilities can use AMI data to predictlocal reliability issues, and help

    utilities forecast future demand.26

    Demand Response (DR)Integration

    A utility can adjust the electricityload by lowering air conditioners orstopping EV charging as needed.27

    The California Public UtilitiesCommission and the Michigan PublicService Commission both launched

    studies to explore the utilitiespotential role in this type of demand

    management.

    Barriers to Applying UtilitiesBest Practices in New York

    CityOur analysis found five nation-wide

    best practices for Con Edison, NYCselectricity provider, to adopt and

    fully engage in the EV market. While

    some best practices are alreadyimplemented, two NYC-unique

    barriers prevent Con Edison from fullyadopting the identified best

    practices.

    Barrier to Adoption: NYCBuilding Code

    Current building codes in NYCprohibits the installation of a secondmeter to prevent illegal apartments

    in the city. Additionally, this

    prohibition prevents landlords fromcharging different electricity rates to

    different units within a building.Unfortunately, this restriction also

    prevents utilities like Con Edison fromoffering an EV-only rate.

    Barrier to Adoption: New YorkState Public ServiceCommission (NYSPSC)

    Regulated utilities require approval

    by their State Public Utility

    Commission (PUC) or Public Service

    Commission (PSC) before changingtheir rates or implementing meteringchanges. Regulators must balancethe interests of utilities with

    ratepayers. Rate requests mayrequire substantial time and financial

    resources on the part of the utility.Furthermore, initially obtaining acorrect rate may be critical in

    obtaining approvalas defendingrates or re-filing rate requests often

    subjects utilities to greater regulatoryscrutiny.28 Utilities obtaining approval

    for EV rates found the process similarto other rate requests, takingapproximately 4 10 months.

    In addition, some utilities notecurrent or impending restrictions oneducation and outreach efforts bytheir Public Utility Commission. In

    these cases, education is limited tooff-peak charging and rate optionsinformation, excludingenvironmental and social benefits.Since ratepayers fund these

    educational programs, the restriction

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    stems from concerns with ratepayers

    subsidizing EV programs.

    Recommendations for

    Applying Utilities BestPractices in New York City

    Recommendation to NYCGovernment: Change BuildingCode for Second MeterException for Electric Vehicles

    The New York City governmentshould amend the local building

    code restriction on second meterinstallations. Utilities from other statesnote that second meters do not

    pose serious problems as they areeasy to monitor: the load from an

    electric vehicle is drastically different

    from an apartment loadmaking itdetectable when the second meter

    is inappropriately used. Requiring anEV proof of purchase for a second

    meter permit should reduceinstances of illegal use.

    Recommendation to ConEdison: Invest in Dual ChannelSmart Meter Technology

    Some utilities including, Con Edison,

    are researching dual channel

    meters. These are advanced

    technology smart meters allowing forseparate billing for the EV within theprimary meterremoving the need

    for a second meter. These dual

    channel meters are expected to bemore cost-effective than second

    meterscosting a few hundreddollars instead of thousands of

    dollars. Currently, there are no

    approved dual channel meters.Utilities are conducting studies and

    piloting these meters, but thetechnology requires further research

    and development beforedeployment begins. Moreover, thesemeters require the Public Utility

    Commissions approval. Con Edisoncould pursue this option while alsoworking with NYC on the second

    meter building code change.

    Recommendation to both NYCGovernment & Con Edison:

    Collaborate on RegulatoryEfforts with NYSPSC

    Collaborative efforts by Con Edison,

    the NYC government, and other

    relevant stakeholders provide addedresources and allies in the regulatory

    approval process for an EV-accommodating rate structure and

    dual channel meters. This partnership

    could collectively appeal to theNYSPSC to approve of utilitiespractices accommodating EV use.

    Next Steps for FutureAnalysis

    In addition to the NYC-specific

    recommendations derived from the

    best practices analysis, key

    informant interviews also unveiledadditional findings. These findingspose additional questions to beaddressed before EV adoption

    occurs beyond early adopters.

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    Notification Standardization

    Utilities do not have a standardized

    notification system to track theircustomers purchasing EVs. In some

    areas, electricians are required tonotify the utility when any upgrade

    or new load is added to a home. In

    other areas, utilities are notified bycustomers on a voluntary basis.

    Sometimes automakers provide dataon new EV owners to utilities. Whileadequate for now, these notification

    modes are neither sustainable norefficient with the anticipated sales of

    EVs. Utilities prioritize standardizingthis process as it enables them toprepare adequately for load

    increases. With customer privacyconcerns, utilities such as PG&E

    ensure that the information obtained

    is solely used for grid preparation,not for marketing purposes.

    Third-Party Charging StationRegulation

    Public Utility Commissions areinvestigating and discussing

    regulations of third-party charging

    station operators. A primary concernfocuses on operators re-sellingelectricityan action prohibited

    throughout most of the country.Entities selling electricity are subject

    to utility regulation. The California

    Public Utilities Commission issued apreliminary ruling that these

    operators are not utilities and will notbe regulated. According to several

    interviewed utilities, a way toovercome this issue is making explicit

    business models, such that the

    charging station operator is not

    selling electricity. Instead, theoperator is selling parking or

    charging services, for whichcustomers pay a separate fee. The

    electricity price and all other feesassociated with the chargingoperator are delineated clearly in

    the receipt.

    Electric Vehicles CostAnalysis Findings

    Electric Vehicle Costs

    Currently, electric vehicles cost moreto purchase than comparable

    hybrid and conventional vehicles.However, in comparison to its

    alternatives, electric vehicle usagepresents substantial annual savings intwo ways: (1) lower vehicle

    maintenance costs and (2) fuelsavings. A vehicles lifetime cost is

    probably considered during the

    decision-making process surroundingits purchase. For electric vehicles to

    be cost-effective its annual savingsmust recoup the purchase premium

    or the extra initial costs paid.

    Discovering that an EV-only TOU rateis a best practice amongst utilitiesnationwide, the analysis

    subsequently examines the impact

    of a reduced EV rate in NYC. A cost

    analysis model is used to illustratehow different variables, such aselectricity price, gasoline price, and

    miles traveled, impact the payback

    period of the purchase premium. Thisanalysis also illustrates the sensitivity

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    of variable changes in comparison

    to hybrid and conventional vehicles.

    Cost Model Analysis

    The electric vehicle in this model is astandard 2011 Nissan Leaf, the hybridvehicle is a 2011 Toyota Prius II, and

    the conventional vehicle is a 2011

    standard Toyota Camry. Allassumptions in the model aredetailed in Appendix 10: ElectricVehicle Cost Model Assumptions.

    Based on the model, the electricvehicle has a purchase premium of$3,330 over the hybrid and $6,560

    over the conventional vehicle, after

    adjusting for eligible tax credits. Thecalculations for these premiums are

    detailed below:

    Leaf: $32,780 (base price of Leaf29) +$2,200 (charging unit estimate30) -$7,500 (tax credit) - $1,100 (tax

    credit) = $26,380

    $26,380 (Leaf) - $23,050 (Prius31) =

    $3,330 Purchase Premium over Prius

    $26,380 (Leaf) - $19,820 (Camry)32 =$6,560 Purchase Premium overCamry

    Table 1 illustrates the various

    payback periods associated with

    differing electricity prices, gasolineprices, and driving distances. This

    exercise reveals that loweringelectricity prices substantially lowers

    the payback period. In fact, withouta TOU or reduced rate in NYC, it

    would take over 13 years for an EV

    owner to recover the upfront costs,

    relative to the Prius (at a gasolineprice of $3.50/gallon). However, with

    a discounted rate of 13.5 cents/kWhand $4.00/gallon gasoline, the

    payback period reduces to less than4 years, approximately the averageturnover period of a new vehicle.

    Another cost model result supportsthe finding of electricity pricesensitivity and payback periods.

    While maintaining the current priceof 27 cents/kWh but lowering the

    gasoline price to $2.50/gallon, it still

    costs more to fuel the EV in NYC than

    the hybrid car.

    By comparing NYC, Boston, and

    Philadelphiathe three largest cities

    of Northeastern United StatesNYCfaces high electricity prices.However, Boston and Philadelphiamay not find electricity prices as

    barriers to EV adoption since their

    electricity rates are fairly low.

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    Table 1: Payback Period for EV Premium in Northeast U.S. Cities

    New York City - Flat Rate

    $0.27/kWh

    Comparison to

    Hybrid Vehicle:

    EV Premium: $3,330

    Comparison to

    Conventional Vehicle:

    EV Premium: $6,560

    Electricity

    Price

    Cost per Gallon

    Gasoline

    Miles Driven

    per Day

    Cost

    Savings

    per Year

    Payback

    Period (Years)

    Cost Savings

    per Year

    Payback

    Period

    (Years)

    $0.27 $3.50 40 $255.18 13.05 $1,567.15 4.19

    $0.135 $3.50 40 $728.22 4.57 $2,040.19 3.22

    $0.0675 $3.50 40 $964.74 3.45 $2,276.71 2.88

    $0.27 $4.00 40 $398.32 8.36 $1,898.97 3.45

    $0.135 $4.00 40 $871.36 3.82 $2,372.01 2.77

    $0.0675 $4.00 40 $1,107.88 3.01 $2,608.53 2.51

    $0.27 $2.50 40 ($31.09) N/A $903.51 7.26

    $0.135 $2.50 40 $441.95 7.53 $1,376.55 4.77

    $0.0675 $2.50 40 $678.47 4.91 $1,613.07 4.07

    $0.135 $3.50 20 $463.76 7.18 $1,115.34 5.88

    $0.135 $3.50 40 $728.22 4.57 $2,040.19 3.22

    $0.135 $3.50 80 $1,257.14 2.65 $3,889.87 1.69

    Boston - Flat Rate

    $0.07718/kWh

    Comparison to

    Hybrid Vehicle:EV Premium: $3,330

    Comparison to

    Conventional Vehicle:EV Premium: $6,560

    Electricity

    Price

    Cost per Gallon

    Gasoline

    Miles Driven

    per Day

    Cost

    Savings

    per Year

    Payback

    Period

    Cost Savings

    per Year

    Payback

    Period

    $0.077 $3.50 40 $931.45 3.58 $2,243.42 2.92

    $0.0385 $3.50 40 $1,066.36 3.12 $2,378.32 2.76

    $0.077 $4.00 40 $1,074.59 3.10 $2,575.24 2.55

    $0.0385 $4.00 40 $1,209.49 2.75 $2,710.14 2.42

    $0.077 $2.50 40 $645.18 5.16 $1,579.78 4.15

    $0.0385 $2.50 40 $780.08 4.27 $1,714.69 3.83

    $0.077 $3.50 20 $565.38 5.89 $1,216.96 5.39

    $0.077 $3.50 40 $931.45 3.58 $2,243.42 2.92

    $0.077 $3.50 80 $1,663.61 2.00 $4,296.34 1.53

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    Philadelphia- Flat Rate

    $0.0999/kWh

    Comparison to

    Hybrid Vehicle:

    EV Premium: $3,330

    Comparison to

    Conventional Vehicle:

    EV Premium: $6,560

    Electricity

    Price

    Cost per Gallon

    Gasoline

    Miles Driven

    per Day

    Cost

    Savingsper Year

    Payback

    Period

    Cost Savings

    per Year

    Payback

    Period

    $0.0999 $3.50 40 $851.21 3.91 $2,163.18 3.03

    $0.050 $3.50 40 $1,026.06 3.25 $2,338.03 2.81

    $0.0999 $4.00 40 $994.35 3.35 $2,495.00 2.63

    $0.050 $4.00 40 $1,169.20 2.85 $2,669.85 2.46

    $0.0999 $2.50 40 $564.94 5.89 $1,499.54 4.37

    $0.050 $2.50 40 $739.79 4.50 $1,674.39 3.92

    $0.0999 $3.50 20 $525.26 6.34 $1,176.84 5.57

    $0.0999 $3.50 40 $851.21 3.91 $2,163.18 3.03

    $0.0999 $3.50 80 $1,503.12 2.22 $4,135.86 1.59

    1 http://www.coned.com/customercentral/calculators/EC_res_Appliance_Calculator.html

    2 http://www.nstaronline.com/residential/rates_tariffs/basic_service.asp

    3 http://www.papowerswitch.com/shop-for-electricity/shop-for-your-home/by-distributor/peco-energy/rs/

    Con Edison: EVs are a clear opportunity.From a utilities perspective electric vehicles present a clear opportunity forincreased efficiency and a gateway to a smart grid age. For us EVs present aclear advantage in terms of load management, energy efficiency and smart

    metering, states John Shipman, head of Con Edisons EV program, If a

    substantial fleet of cars plugs into the grid, we believe we will see a reducedneed for capital investment, which means we can save our rate payers money.

    In order to promote use of EVs, Con Edison, is currently developing a special EV

    rate, that allows customers to enjoy a low overnight charging rate, We want to

    incentivize this behavior, of charging at night. In our calculations we see thateven without smart charging were the grid can handle the excess EV load until

    about 2018, and with smart charging we can go even further out.

    Since Con Edison, is a regulated utility, any rate change requires approval from

    the Public Utilities Commission, which we believe should be coordinated with citypolicymakers. In terms of city government policies, the biggest stumbling block to

    EV implementation is the ban on second meter, which inhibits the ability to getthe aforementioned EV rate.

    29

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    Cost Model Analysis Conclusion & Recommendation

    Based on these findings, a reduced

    electricity rate is essential to thewidespread adoption of electric

    vehicles as the lifetime cost likelydictates the purchase decision-

    making. This finding supports therecommendations for Con Edisonand NYC government to collaborateand implement an

    EV-charging solution for NYC

    residents. Whether a second meterbuilding code amendment or dual

    channel meter, enhancing thefeasibility of EV adoption depends

    on electricity rate structure optionsavailable to NYC residents.

    Summary of Recommendations for New York City

    Charging Infrastructure

    1. Prioritize installation of public charging infrastructure in Northwest Brooklyn,

    North Brooklyn and Western Queens

    2. Encourage the installation of chargers at major transportation hubs for EV

    drivers parking at train or bus stations for their daily commute.

    3. Run a pilot program installing EV chargers at shopping centers, business

    improvement districts, cultural and government institutions.

    4. Focus policy on facilitating the placement of chargers in parking facilitieswithin the center of the city and home garages around the outer areas of the

    city.

    5. Share information with primary stakeholders.

    6. Track EV registrations to identify demand patterns and meet EV adopterneeds.

    7. Conduct a voluntary study to collect data on the commuting/chargingpatterns of participating EV owners.

    8. Partner with counties in the New York metropolitan region to create acomprehensive regional wide plan to integrate EVs.

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    Utilities Best Practices

    1. Change building code for second exception for electric vehicles.

    2. Invest in dual channel smart meter technology.

    3. Collaborate on regulatory efforts with New York State Public Service

    Commission.

    The recommendations provided inthe utility and infrastructure analyses

    are intended to be actionable nextsteps in removing the barriersidentified through this research.

    Developed through our literaturereview and key informant interviews,

    below are noteworthyrecommendations that dont fall

    under the Utilities Best Practices orCharging Infrastructure categories.

    1. Coordination of ElectricVehicle Policy and Progress

    Taking significant steps in bringingtogether governmental actors,market participants, andstakeholders, New York City is

    coordinating and organizing electricvehicle initiatives. The Department of

    Planning, Department of

    Transportation, CitywideAdministrative Services, the

    Department of Buildings, and Con

    Edison are key participants indeveloping a robust electric vehicle

    policy. The participation of Ecotality,Coulomb, Clipper Creek, variouslocal EV charging station distributors,and parking garage owners is vital

    for bringing electric vehicles to the

    mainstream market. The Mayors

    Office of Long-Term Planning andSustainability is developing an

    electric vehicle website to serve as aportal for different sectors providingresources and information.

    2. Organize and StreamlineElectric Vehicle PurchasingProcess for Consumers

    Purchasing an EV and installing the

    charger at home may require moretime and effort than desired.

    Minimizing the costs and processes

    relating to electric vehicle purchasesmay incentivize selecting an electric

    vehicle over a hybrid-electric.Another approach in organizing

    electric vehicle purchases isdeveloping a database of

    customers managed by Con Edison:

    Develop process for auto-manufacturers or the

    Department of Motor Vehiclesto collect electric vehicle

    registrations;

    Develop standard proceduresfor permitting, installation and

    inspection process for EVchargers;

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    Possibly grant second meter

    waiver to electric vehicleowners upon vehicle

    registration.

    3. Promotion of Electric VehicleFleets for Government Sector

    We recommend that the Cityconsider purchasing electric vehicles

    as it replaces older fleet vehicles,which total over 26,000 vehicles.33

    Currently, NYCs fleet includes 339electric vehicles. The Department ofCitywide Administrative Services

    (DCAS), the agency charged withimplementing a cleaner fleet,

    committed to purchasing at least 60additional electric vehicles andinstalling 42 chargers with DOE

    funding.34 We advise the City tocontinue and expand these efforts.

    The City receives its electricity fromNew York Power Authority (NYPA), a

    New York State public agency, at a

    discounted rate. This reduced ratesignificantly lowers the cost of

    owning and operating an EV fleet.However, municipal government

    purchases are not typically eligiblefor tax incentives offered by the

    federal government, which would

    increase the EV payback period.More analysis on the paybackperiod should be conducted as the

    City also receives a reducedgasoline price.

    Nevertheless, the public sector istypically more willing to accept a

    longer payback period than private

    consumers. Even without the tax

    credits, municipal fleets are still anoption for EV adoptionespecially

    since nearly all fleet vehicles havepre-determined parking lots or

    garages to park overnight. Thisprovides the ideal matchup ofcharging accessibility with low

    electricity pricesan option NYCsprivate car owners do not have. Cityagencies with substantial fleets

    include:

    Department of Transportation

    Department of Sanitation

    NYC Taxis & Limousines

    New York Police Department

    New York City HousingAuthority

    Chevrolet Volt in Times Square

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    North East

    RegionalVehicle

    Partnership

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    Electric Vehiclesand the Northeast

    CorridorThe public and private sectors agreethat cities and municipalities mustplay a vital role in expediting electricvehicle adoption into the

    mainstream. Major cities create

    partnerships around shared policygoals, such as electric vehicles, tolearn from common best practices

    advancing solutions effectively andefficiently. Policy consortiums, like

    the Urban Sustainability DirectorsNetwork, seek to formalize

    partnerships between cities and todefine the Northeast region as thenations sustainability leader.

    This study provides a thorough

    analysis of the key issues New YorkCity faces in becoming better-suitedfor electric vehicles. Other large U.S.

    cities face similar barriers ineducating their citizens and bringing

    EVs onto their roads. Furthermore,

    New York Citys policies affect itsneighbors and vice versa. Increased

    demand for electric vehicles createseconomies of scale, leading to

    reduced costs and more extensive

    charging infrastructure. Thus, EV

    policies in one city potentially aidadoption in neighboring cities. NewYork City recognizes this potential

    and released an updated PlaNYC

    2.0 in April 2011, announcing apartnership with Boston andPhiladelphia known as the

    Northeast Regional Electric Vehicle

    Partnership (NREVP).

    Due to their proximity, comparablegeography, demographics, and

    infrastructure, Boston, Philadelphiaand New York City must considersimilar issues with EV feasibility. Each

    city should address how localelectricity prices affect vehiclepayback periods and how drivers

    can charge electric vehicles withouttheir own parking spots or driveways.

    These problems differ across the

    cities in frequency and in degree,

    but not in kind. With the sharedvision of the NREVP, the analysiscompleted for New York City can

    apply to Boston and Philadelphia,

    and facilitate EV adoption in eachrespective city.

    Boston

    Charging Infrastructure

    The greater Boston metropolitanarea is estimated to haveapproximately 4.5 million residents,35

    of which roughly 600,000 are located

    within Boston-proper. The majority ofresidents are located within an areasurrounding Interstate 95, and a lessdense population within the

    boundary of Interstate 495.

    Residents living in the greater Boston

    area generally have private parkingspaces attached to their housingunit, thus the city will not require as

    much public charging infrastructure

    when compared to New York City.However, Boston has its share of

    residents that park on the street, who

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    could not easily drive an electric

    vehicle. As this study hasdemonstrated, Boston should seek to

    understand location and drivingneeds of these residents. As

    previously concluded, high incomeand education are stronglycorrelated with EV interest. In Boston,

    high income and education aremost prevalent along Interstate 9036(The Massachusetts Turnpike) in a line

    that ends in the downtown Bostonarea. Census data showing housing

    units with attached parking may be

    plotted geographically showing

    where income, education and lackof parking for housing units correlate,more accurately predicting where

    public charging infrastructure should

    be focused. Hybrid vehicleownership data37 generally supportsthe conclusion that downtown areasare likely to have high demand for

    electric vehicles but lack charging

    options in parking facilities; theseareas should be primary target areas

    for public infrastructure. There arealso pockets of hybrid ownership in

    Jamaica Plain, Allston/Brighton,

    Roslindale and the South End; theseareas should be secondary target

    areas for charging infrastructure.

    Utility Policy

    Bostons electric utility, NSTAR, offers

    a flat rate for electricity of $0.077 perkWh, which is almost a one-fourth ofthe rate offered in New York City.

    Although currently there is no Time-Of-Use rate offered for individual

    households, as of March 2010, NSTARhas partnered with Tendril38 to build

    the capacity to use smart metering,

    and is exploring dynamic rates. As

    the cost model shows, and assumingan average of 40 driving miles per

    day, the $0.077 per kWh rate willalready offer electric vehicle

    consumers a payback period of 3.58years over a hybrid and 2.92 yearsover a comparable gasoline vehicle.

    Should NSTAR cut the electricity ratein half and offer $0.038 per kWh, and

    assuming gasoline prices remainhigh, the payback period of an EV

    over a hybrid is only 2.75 years,

    which is well within the policy

    window to incentivize consumers.That reduced rate also offers apayback period of 2.42 years over a

    comparable gasoline vehicle. There

    are no known restrictions of secondmeters, but approving dual meteringtechnology will ease electric vehicleelectricity rates.

    The current major policy initiative forelectric vehicles is a promotional-

    pilot program of electric vehiclechargers outside City Hall in

    downtown Boston. It is

    recommended that the citycollaborate with colleges and

    universities in the greater Bostonarea as well. Boston is well poised to

    increase the rate of electric vehicle

    adoption, leveraging commercialentities as they are already receiving

    reduced electricity rates between$0.037 and $0.058 per kWh.

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    Philadelphia

    Charging Infrastructure

    The greater Philadelphia area has

    roughly 6.1 million people, withapproximately 1.5 million living withinthe proper city boundaries.39 As with

    Boston, it appears that Philadelphiahas fewer areas in need of public

    electric vehicle charging. Much ofthe greater Philadelphia population

    has parking attached to housingunits. This census data needs to beplotted, along with hybrid ownership,

    in order to confirm this projection.High income and education

    converge in an east-west swath inCenter City along Market, Chestnutand Walnut Streets. The highest

    convergence of income andeducation occurs along the eastern

    waterfront area and in Old City.40Public charging infrastructure shouldfocus on these three streets in Center

    City and along the waterfront.

    Utility Policy

    PECO, Philadelphias electric utilityoffers a flat rate of $0.163 per kWh,but does not offer a Time-Of-Use rate

    to either individuals or commercial

    entities. Assuming an average of 40driving miles per day, the payback

    period for the premium of an electric

    vehicle, over a hybrid, is 5.28 yearsand for a comparable gasoline

    vehicle is 3.38 years.

    As part of the Exelon 2020 programand following Pennsylvaniaregulations, PECO will begin offering

    a Time-Of-Use rate in 2012. Currently

    there are no plans to establish a ratespecific to electric vehicles.

    Assuming the Time-Of-Use rate is halfof the current flat rate, a rate of

    $0.081 per kWh will decrease thepayback period of the electricvehicle premium over a hybrid to

    3.64 years. Using Time-Of-Usepricing, the payback period for acomparable gasoline vehicle would

    decrease the payback period to2.94 years. Using this model, current

    and projected pricing for electric

    vehicles will not incentivize early

    a