Evaluation

Q1. WHO WOULD BE THE TARGET FOR YOUR AUDIENCE?

Age range: 15-35 years old

This is because the people in this age range can relate to the lyrics in

the songs and have a better understanding of what the music is

about.

Another reason is because the people in this age range could have a

large chance of sharing similar interests. An example would be listening to the same artist such as Kayne West.

Similar products: NME and Q

Q has popular named artists that are known around the whole world

such as Jay Z.

Lifestyle:

My target audiences hobbies or interests could be towards going to

concerts or gigs which involve hip hop, also purchasing the newest

trends in clothing, or even enjoys attempting to make music with their

friends or by themselves.

My audience could be any who love the genre, but they like rap/hip hop then I believe that they have the right taste of music.

Gender:

I believe that my audience will turn more towards the male side. This is because my magazine has photos of males only, this could be used

as a sign for the male gender only towards my music magazine.

However if females feel as if they are part of the music that I create,

then I will be more than grateful to target any potential audiences.

My complete reader:

Male between the ages of 15 and 35 years.

Big interests in the music genre of hip hop or rap.

A huge social media follower towards their favourite artists.

Have their own mind-set of having a successful career in the music

industry, like the people they aspire to be.

Listen to albums they love a lot of the time.

In there free time possibly make their own lyrics.

Q2. HOW DID YOU ATTRACT/ADRESS YOUR AUDIENCE?

Eye contact

An image with a

meaning to

relate to what

male artists act

like(expression).

Same fonts

Banner used

Shot type

(medium

close up

shot)

Barcode/

price

Most exclusive

news

Information

about concert

Masthead

Other features

Age:

This is between 15 and 35. This is chosen because of the music type itself which mainly targets this age range. This is because it relates to them more as they will understand more about what the artists are talking about in there songs.

Genre:

Hip-hop/rap, I hope that the front cover gives an indication of what the genre is without even being told.

Gender:

Mainly male because of the rapper in my front cover being male and everything about his music and the type I have chosen.

Front Cover

Masthead:

This is shown clearly to give the readers a big indication to what is important within the front cover. It is the largest text on the

front cover because it needs to show the brand image by standing out, this will then give the product a positive image if it stands out. I chose the yellow colour and ERAS BOLD font because it stands out best on the blue background.

Colours used:

All of the colours chosen such as yellow, white and black are all used efficiently in my opinion because they all stand out. All the information placed on this magazine is important so I believe it needs to be eye catching. This is an example of the order of text I used, I had the black text showing titles or captions, then yellow and white following with the other information needed.

‘LIL WAYNE: Return of the century’

This is the piece of text that takes up a lot of the front cover

for the information part. This is because I believe it is the most important message to show with the audience and that is

why I have made the text so spread out. I needed to

address it as much as possible so the readers can tell which

part of the information given to them is the most important.

Contents

The masthead used in both contents page and front cover is the

same font. I di this because I needed to show a constant pattern

throughout and I feel as if I have in other areas to such as text colours and font sizes. I tried to have a consistency between the two

headings.

The headings I have added in with black text is to give the reader

and incite of what the caption is about. I have made the text in all

the areas in black larger than the information below because I

believe it is easier for the readers to break down what they want to read.

I also made the background grey with my black

male character because then the texts stands out

much more. This could influence the reading to go through to the pages of the article if they are

informed properly.

I have made this piece of text the largest in my

contents page because I need to let the readers

know what the biggest news is. Also by this it can

attract them more and encourage them to be hooked into my magazine.

Double page spread

I made all the questions in white and text in black to

show the difference between the two. However I did

use the same font (Minion Pro) but made the white text bigger using 18pt for the white and 12pt for the black.

I used an image which had direct eye contact with the

reader to grab their attention. I hoped by doing this

they wont flick through and not feel as if this is the right

magazine for them. I used Photoshop to make this

image have a direct shadow behind it to make the image stand out even more on a white background.

I intentionally made this key quote at the top of the page

and in text size 33pt. I did this to again attract the readers

attention and try to make this quote the first thing they

look at when they turn the page. I also made sure the text

wasn’t to cramped so I used a lot of space at the top to

make sure it is clearly visible. I also used white text to make

it stand out with a blue background and made the text

have a shadow affect which I used on Photoshop.

Again I used this technique on the right hand sided page.

However I used grey text because of the white

background to make it visible and stand out as it is a key

quote.

For both headings, I used to font Cairo SF because I have

tried to use consistency throughout my magazine.

I have stuck to a colour scheme throughout of yellow, white and black text apart from one

quote where I felt it wouldn’t look right having the text any of the other three colours. I have

tried to create a pattern of consistency from start to finish and believe I have achieved that. I

have also made sure all the photos I took were making eye contact with the reader.

I felt as if I have inspired my target audience to listen to the genre of rap/hip hop even more so, by telling them about the newest artists and ones that have been around for a while, giving them information about releases and festivals they have never heard of before. I felt I have done this by firstly making my black male the cover of my music magazine and making him the main photo. This gives the readers a typical idea of how the rap industry is like.

I hope I have inspired them to want to become the newest star and be the cover of a music like this. Also by using an interview of a real life situation and describing how the start of a boys life has now developed into a dream come true must encourage the readers to reach their goals.

Q3. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR

SOCIAL GROUPS?

Age

My age range is between 15 and 35 years old.

I believe I have made this more appealing to

that specific target range by making the front cover photo a young male.

The decision to make the photo a young male

may influence and inspire people to become a

future artist themselves.

Also with the main photo being in the age

range himself, the readers can relate to him

more.

Ethnicity

The genre I chosen also is addressed to appeal to black people

more, and that is one of the main reasons why I chose a black male

to fit the part of my front cover.

There are many black male artists such as Kayne West and Jay Z,

there are many more also.

I have chosen to stick with the main stereotype by making my main

photo a black male as this will relate to the genre much more.

By doing this, I believe it will attract more of an audience as it is

typically seen the most.

Using the black male as my main photos for my magazine, it gives

people a chance to see what it is like to be one of the newest names

recognised in the music industry and hopefully that can make more

young people who aspire to be like their favourite artists want to be on that front cover.

Gender

My magazine at the moment has mainly addressed to the male side

I took into consideration that the genre I have chosen appeals to

males more also

One way I tried to achieve this is by making the main photo and all

those throughout my music magazine a male character

Another reason I have

influenced the main target

audience to be male is by displaying male artists only.

Q4. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR

CHALLENGE FORMS OF CONVENTIONS OF REAL MEDIA PRODUCTS?

I believe that those two images of

other music magazines can relate to

mine. All three have the same type of

idea and are all similar because of

the genre and also the layout.

Comparison with Vibe

Firstly both of the mastheads our positioned

in similar places and stand out very much so.

Also there is a news header above the

masthead to give the readers more to look

at and be encouraged to read the

magazine even more.

Both magazines have a colour scheme of

three only.

However I decided to use black text for

headings only, while VIBE has used it for

various things. Therefore I wanted to create

a consistency in my magazine.

Comparison with XXL

Both of the magazines are making direct eye contact with the reader, I believe this is important because it attract the audience more. Also both of the covers have used 3 text colours to show a level of consistency.

However XXL have put there masthead in the top left, personally I chose to put it in the centre at the top because I feel as if it needs to stretch out from one side to the other as it is the most important information on the magazine cover to show what magazine they are reading from.

My cover challenges others as rap/hip hop magazines usually have a black or white background.

Also XXL have placed all of their text on the left, I felt that I needed to put mine on both sides because of the position that I wanted the photo to be.

I have used a

barcode and

price to show a

traditional

convention

Clear

information to

show the

readers what

is the best

feature.

Like other magazines, I

have added in features

from other popular

artists to grab the

readers attention.

I chose to challenge

other music

magazines by

adding a feature at

the top, as not many

do this.

When developing my contents page, I decided

to keep it traditional as many other contents

pages have a photo which has not been edited from my research analysis. I found out that many

have a similar layout compared to mine. Many

magazines have one image of the main star as

their image.

However I believe that mine stands out as the

picture is making direct eye contact and the

lighting is good as it is very clear to see.

Q5. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTIBUTE YOUR

PRODUCT AND WHY?

My magazine, ‘LOGIC’

Logic magazine will be published soon and sold at a price of £1.70.

I chose this price because VIBE was priced at £2.00 and XXL was at

£2.10. I then took the initiative to put my price lower than my competitors because it will then give me a competitive advantage

of my rivals. This can lead to increase market sales growth to my

magazine, increased profit or even larger advertisement.

From my research I have found out that all 3 magazines target

similar audiences, so from my competitive advantage I believe that

it can lead to repeat purchase.

Social media

I feel that if I am able to be found

through social media, my brand

image can grow much quicker,

this is because of the target

audience I am aiming for. Social

media is growing extremely fast

from the young popular and if

they are able to see my products

available online, that can boost

my brand image. Therefore, I

have made a twitter account as

well as Facebook so my

audiences can get in touch with

me with easy access.

Blackjack

Goods

I have made goods from my brand image because I feel as if I have

a big enough target audience to make ambitious decisions such as

this idea.

The types of goods I was thinking of could be T-Shirts, hoodies and

possibly speakers or headphones.

This idea could increase my brand image and reputation and if it is

successful, it could benefit me massively for the future as my target

audience could spread wider which attracts a larger audience.

The goods I have decided to produce would have my logo on it somewhere, this can again give ma a better reputation and hopefully get myself know throughout the music industry.

This will also help me when competing with my rivals.

The prices I will set will be down to a survey I will conduct which will give me a good estimate of how much my target audience would average the prices at.

B

B

Mobile phones, apps

Following the goods I have decided to introduce, a good ay to

access these would be through my mobile phone app. This app will

make my brand image much easier look at if some potential customers are unsure about what music magazine they like, my

product will bring a good first impression if it stands out from the

others.

This app can also add different branches which all give my product

a positive feel. This app will show all the recent updates about

‘LOGIC’, about the new merchandise available and what new

magazines will be published and all the top stories.

Distribution

Intermedia is a big distributor in the music industry. It has distributed

VIBE which is a huge brand within magazines. I have chosen to go

with Intermedia because I believe it will bring me the best chance of success and give me the most positive first image towards the

public.

Intermedia also has exclusive interviews on radio stations with the

biggest names such as Kayne West, Drake and Jay Z. They usually

give shout outs to the newest trends in music, and I hope that my

magazine can make it to the that goal. If it does, they will hopefully

give me a shout out and this can open so many more doors to the

opportunities that those artists will give me.

I believe that Intermedia will choose me over Vibe because I am

new to the market and I will give the readers something new. An

example of this would be publishing the newest artist (Blackjack), while Vibe usually keep to the same artist that are on the music

scene the most. Also I can attract more customers by pricing my

magazines lower than them so Intermedia will know I can get a

larger audience which will lead to them becoming bigger as a

distributor.

Another reason they would choose my brand over Vibe is because I

give exclusive interviews with the newest artists known to the music

industry which will give me a competitive advantage love them. If the public love the new artists, they will love to know his story too.

Q6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE

PROCESS OF CONSTRUCTING THIS PRODUCT?

Throughout the development of the front cover, I was able to edit it an used this through InDesign. I was able to change around a lot of ideas and it all came through

InDesign.

Firstly I added in my picture to a plain document.

The next step was to add in my background, I used blue 2 different shades of blue. I

did this by selecting the shade tool so it was darker on the outside and became lighter as it moved into the centre. I then placed in my masthead which I edited

through InDesign because it was easier to mess around with rather than Photoshop.

The third step was to add in some text which I trialled, shown in the

middle picture as I used blue, white and grey text. I then realised

that this didn’t look as appealing as I wanted it to.

The fourth step was to complete my magazine fully. I changed the

text colour to yellow, white and black as I believed it stood out

much more. This step took quite a long time as I messed around with

the placing of various text but finally concluded to this decision.

The final step was to export the file into a JPEG file.

The first step was to add my picture to fit into a document, this image filled the

whole background.

The second step was to add in the masthead and the numbers to the right hand

side. I used the same font (Gills Sans Ultra Bold) and text size of 36pt.

The third step was to add in all the different features using the same text and font

sized for black and white text colours.

The fourth and final step was to export the document again into a JPEG file.

Q7. LOOKING BACK AT YOUR PRELIMENARY TASK(SCHOOL

MAGAZINE) , WHAT DO YOU FEEL YOU HAVE LEARNT IN THE

PROGRESSION TO THE FULL PRODUCT?

Front covers

The magazine on the left is the first one I did, and the right one is my most recent one. I believe I have achieved a much greater amount in my second attempt.

Just from looking at the two I believe there is a massive difference and I will later explain why.

I now realise that my main photo was not effective enough. It is a very dull picture with no real meaning towards it. There is no eye contact so the reader wont be engaged as much.

Also I think that there is to much going on with the image. For example, I have added to many fonts and colours in one frame. When looking back at the two comparisons, I understand where I have improved or developed my ideas.

Also some of the texts used isn’t even clear enough to see properly. This automatically gives the magazine a negative to its name if the reader cant even see what the information is giving them.

The main photo as well should’ve had something that stands out, such as the background which could make the audience stare at it and be engaged with the front cover.

The main photo again should’ve been positioned more effectively or even taken which a position that gives me a chance to mess around with the format of the front cover.

Contents

The background was extremely dull because it

is two plain colours. The most recent contents

page I developed I tried to make it more inventive by making it more eye catching.

However I did stick to a certain amount of fonts

and colour texts which I also used in my

magazine that I recently made. On the other

hand, this was to boring to get recognised over

the others, it didn’t have enough of a feel

factor to be seen as a very creative contents

page as the background was made into two difference types of green.

• I believe I have made my new contents

page much more engaging and it stands

out a lot more. I have done this by creating

my main photo as my background so my

character stands out. Also the appropriate

text colours used and font sizes. I believe I

have done this much more efficiently in my

second attempt of creating a contents

page because just from having a look at

both you can see a clear difference

between the two.

• I also decided to just have one photo is my

new contents page because the three I had

on the first attempt didn’t show a meaning

and you can barely see them without

squinting.

What I have learnt?

Once I looked back at my school magazine compared to what I most recently have done, I have realised a lot of techniques that need to be used in order to achieve a successful magazine.

Eye contact is very important with the main photo, this can be used very effectively and grabs the readers attention immediately.

Keeping to a strict colour scheme/font scheme is very important as it gives the magazine a good pattern and flow through because the reader wont be dazzled by all the different changes.

The importance of taking several photos instead of one is very key to having a main photo that stands out. In my school magazine I took one image, however in my music magazine I took over 10, this gave me a good chance to try out the different images to see which one looked best.

I have also learnt how to use the different editing apps such as Photoshop and InDesign which allows me to creative better effects.