In what ways does your media product use, develop or challenge forms and conventions of real media products

For my trailer I have mainly applied standard convention which is imperative when creating a successful media product, although I did disregard some conventions which I believe make the trailer a success. As the genre of my trailer is Action/ comedy I have to ensure that all the scenes have elements of action and comedy. This meant that when producing our media products we had several different forms that we could consider, we that we could challenge some of the conventions of existing trailers. The first element which I had used within my trailer includes a disclaimer which I have applied within my trailer, this can be found in most existing trailers which I have researched and I believe it makes the trailer more effective, its main duty is to warns the viewers that it is appropriate for all audiences, so for e.g. The Rush Hour trailer starts of with a disclaimer and it also states who it was produced by, so this is another aspect which I have included within my own creation.

As you can see this is the disclaimer which I have used

within my trailer

This is the disclaimer found in existing trailers- this is found in rush hour, I decided use similar conventions to make it professional and ensuring that it stands out

During the research phase I found that action/comedy trailers where short and snappy, this makes the audience more excited and thrilled to watch the full movie when it is out, the scenes usually last between 5-7 seconds as this allows the viewers to get a glimpse of what to expect as this is what it is aimed to do, so taking this into consideration I had to ensure my scenes where short clips but had that thrill factor to it, I also had to ensure that my trailer had a combination of action and comedy as this will allow the viewer to notice and identify this.

I also disregarded some of the conventions some scenes where far too long for a action trailer, this was because it was difficult to cut, however I believe that it does not have an effect on the overall trailer, this was the only element which I disregarded, another component I found common in existing products was the use of ‘dip to black’ this was a effect which went from one scene to another continuously, as this added the fast paced action which was required within my trailer, this would ensure that it was related to the genre as well as making it exciting to the viewer. Another similar convention I found common in the trailer was the use of text which flashed onto the screen, this is to add that extra effect which stands out and viewer is interested by it, as this give them a hint of what is expected, this gets them more motivated to watch the full movie when it is out. Another similar convention which I have used from existing trailers is the use of background sound or music, this is to add excitement and stimulation which should in turn make them want to watch the movie, I believe I have used similar conventions to existing trailers as it makes it more professional and interesting to the viewer. As well as this the location in which the scenes where taken, this was common in similar existing trailers, like in rush hour where some scenes where taken in derelict buildings, dark rooms and at times in bright light, this is because it contrasts and is very effective.

As you can see the locations where I had taken my scenes and the similarities found in existing materials

From the research and planning I found that the shots used within action/ comedy trailer varied, so I ensured that I did not disregard any conventions otherwise it would not be effective, the shots which I identified was close ups, mid shots, over the shoulder shot, wide shot and low angle shots, these are the shots I found common, I decided to use similar shots which will make my trailer more exciting to watch, In ‘Men in Black’ I found that they used close ups which focuses closely on the actors face, so I decided to include this shot type as the readers can identify the actors facial expressions and reaction more closely, In ‘ Rush Hour’ they have used a over the shoulder shot which gives you the view of the characters, so I also used this because one of my scenes included the actors breaking into a derelict building and standing behind each other, this worked perfectly as the viewer can get a view of the character .

As you can see that this shot type is similar to the existing trailer on the left, I believe this shots works well as the viewer will be able to identify the facial reactions more closely

This is another shot which I used within my trailer, this particular shot is an over the shoulder shot which again can be seen in the film ‘Rush hour’ this shows the viewers the actors from a different perspective

This was another shot which I used within my trailer, as you can see it is similar within existing trailers, this particular shot is a mid shot which shows the waist and above

Another similar convention I found is that make some scenes during daylight and at times during the dark, this is be because the trailer can include scenes which are joyous and others which are completely opposite, it makes the trailer more effective, so I decided to use some scenes in natural daylight and others in the dark. I will now show a screenshot to show this.

This is a clip from my trailer and one from existing trailers as you can see the two clips are dark which make it more effective.

These two shots are taken in natural daylight as you can see, again I have used similar conventions within my own trailer.

Another similar convention I found is that make some scenes during daylight and at times during the dark, this is be because the trailer can include scenes which are joyous and others which are completely opposite, it makes the trailer more effective, so I decided to use some scenes in natural daylight and others in the dark. I will now show a screenshot to show this.

This is a clip from my trailer and one from existing trailers as you can see the two clips are dark which make it more effective.

These two shots are taken in natural daylight as you can see, again I have used similar conventions within my own trailer.