evaluation masters fairs 2012

MASTER AND MORE | Evaluation 2012 2

DEAR COLLEAGUES,

After successfully fi nishing six MASTER AND MORE fairs in

2012, we used the subsequent time to evaluate our fairs. For the

fi rst time, with the location in Vienna we offered a MASTER AND

MORE fair outside Germany and gave you the chance to recruit

Austrian prospective Masters students.

We want to thank you for your support by participating in our

evaluation and the consequent survey. We will now try to adapt

and optimize our fair concept for the upcoming fair tour in 2013.

What’s new in the evaluation?

In the fi rst section of this evaluation, you will get a profi le of our

fair visitors in 2012, in which we characterize who visited our

MASTER AND MORE fairs. You can use this information to pro-

mote your institution or programmes more target-orientated at

the upcoming events.

WORD OF WELCOME

EDITORIAL

Sjaik DjoraiManaging Partner

Karel G. OtteManaging Partner

Michael LülfManaging Partner

We would be happy and honoured to welcome you as an exhibitor

at our MASTER AND MORE fairs in 2013. For this year’s cam-

paign we organize another fair season in spring for the fi rst time

– with three new fair locations in Cologne, Hanover and Halle/

Leipzig.

MASTER AND MORE | Evaluation 20123

INDEX

EDITORIAL

THE MASTER AND MORE CAMPAIGN

THE CONCEPT ............................................................. p. 04

VISITORS PROFILE ..................................................... p. 06

EXHIBITORS´FEEDBACK .......................................... p. 07

EXHIBITORS 2012 ....................................................... p. 10

THE MASTER AND MORE FAIRS

HAMBURG ..................................................................... p. 12

VIENNA .......................................................................... p. 18

MUNICH ......................................................................... p. 24

STUTTGART .................................................................. p. 30

BERLIN .......................................................................... p. 36

MÜNSTER ..................................................................... p. 42

RESUMÉ ........................................................................ p. 48

OUTLOOK ...................................................................... p. 48

CONTACT INFORMATION .......................................... p. 49


MASTER AND MORE - EVENT Recruitment fairs that allow potential Masters students to meet study advisors from domestic and international universities in person. Exhibiting institutions are able to inform a large target group of prospective students about their educational programmes in one day.

MASTER AND MORE - GUIDEA printed magazine for prospective Masters students, providing background information on educational institutions and their Masters programmes. The guide comes in three editions, one spread in Germany, one spread in Austria and Switzerland and one spread in Great Britain.

MASTER AND MORE - WEBwww.master-and-more.de, www.master-and-more.at und www.master-and-more.ch are the largest and most comprehensive study choice websites in the German-speaking region. They provide detailed information on institutions and their Masters programmes. Students use the websites for their study choice orientation. For the UK market the new website www.masters-and-more.co.uk was recently launched.

THE MASTER AND MORE CAMPAIGN CONSISTS OF:

The MASTER AND MORE fairs take place within the framework of the MASTER AND MORE graduate student recruitment campaign. Its objective is to promote Masters programmes to prospective postgraduate students.

MASTER AND MORE enables institutions to reach the right prospective students and establish contact through various channels.

This cross-media approach takes the current trends in information-seeking behaviour of today’s students into account.

THE CAMPAIGN

MASTER AND MORE CAMPAIGN


TARGET GROUP Students from all disciplines, interested in Masters degree programmes.

EXHIBITORS Domestic and international institutions of higher education,

universities, colleges and business schools

The MASTER AND MORE fairs offer a complete service, especially for international exhibitors:

• Exhibitors are provided with a fully equipped booth – no extra equipment needed.

• Students can register online and schedule appointments with exhibitors prior to the fair.

• Exhibitors can promote their study programmes to a large audience through personal conversations at

their booth and through multimedia-based presentations.

In addition, the fairs offer an attractive programme of lectures given by experts on topics such as fi nancing

education, scholarship opportunities or studying abroad.

THE EVENTS 2012

Fair Hamburg Millerntor Stadion Nov 15

Fair Vienna Austria Center Vienna Nov 20

Fair Munich Kleine Olympiahalle Nov 22

Fair Stuttgart Liederhalle Nov 27

Fair Berlin Postbahnhof Dec 06

Fair Münster Mensa am Ring Dec 08

EVALIATIONSurveys were conducted among exhibitors and visitors about the last MASTER AND MORE fairs they visited

in order to evaluate their quality, which we take very seriously. Thus, remarks and suggestions will be taken

into account to shape upcoming events.

Exhibitor Survey

Method: Questionnaire (at the fairs and online)

Respondents: Exhibitors and involved university staff were asked to fi ll in a questionnaire

after the fair

Response: 465 participants in total (at 6 locations)

Visitor Survey

Method: Questionnaire (at the fairs and online)

Respondents: Fair visitors were asked to fi ll in a questionnaire during and after the fair

Response: 2560 participants in total (at 6 locations)

THE FAIR CONCEPT




The visitors of our MASTER AND MORE fairs are generally, exclusively prospective Masters students,

who are searching for a consequent Masters programme. After conducting a broad visitors survey we can

conclude the following visitors profi le:

VISITORS PROFILE

THE VISITORS

AMOUNT OF BOOTHS VISITED:

DURATION OF STAY AT THE FAIR:

INTERESTED IN STUDYING ABROAD:

AGE: 75% of our visitors are aged between 22 and 25

PLANNED START OF MASTERSPROGRAMME:

More than 80% of our visitors plan to start with their Masters programme within one year

On average every student visited 7-8 booths

80% of our visitors indicated to have stayed at the fair for 1-3 hours.

70% of our fair visitors consider a Masters programme abroad.


How would you evaluate the quality of conversations

with visitors at your booth?

How would you evaluate the quantity of visitors at the MASTER AND MORE fair?

46%

49% 62%

43%

40% 31%

2%

8%5%

very satisfying satisfying neutral dissatisfying



very dissatisfying not specifi ed



Did the MASTER AND MORE fair

meet your expectations?

How would you evaluate the organization of the MASTER AND MORE fair? (Service of the project coordinators)

16%

1%

Our expectations were....

21%

0%

About 460 exhibitors participated in our exhibitor survey. Some participated at one, others at various fair

locations. In the following you can fi nd the average results of all 6 MASTER AND MORE fairs in 2012:

EXHIBITORS’ FEEDBACK

… exceeded. … met.

… partially met. … not met at all.


2%7%

62%

1% 1%0% 0%

2% 1%


“The MASTER AND MORE fair in Berlin was an exciting event. We had the opportunity to

meet many enthusiastic students who were interested in the Masters programmes offered

by Leiden University. A lot of them had prepared beforehand using the websites of our

university and came with specifi c questions. Others came with an open mind and were

eager to learn about student life in Leiden. I’m confi dent that we could assist the students in

fi nding Masters programmes that match their personal interest and expectations. Choosing

the right educational programme is a crucial step into their future.“

“The organization of the fair went extremely smoothly. On our arrival everything was well-

prepared just as we expected it and we got great support and help from the organizational

staff. Moreover, all communication prior to the fair was clear and effective and the members

portal was easy to use.

The MASTER AND MORE fair is very important for us as it allows interaction with the students

and we were pleased with the quality of students who came to see us. Most of the students

were well-prepared and informed about what the University of Nottingham offers. It was

nice to see that students arrived at the fair in a constant fl ow throughout the day. We would

defi nitely recommend the fair to other universities.“

“I‘m very pleased with the organization of the fair: the logistics have been professionally

arranged and the contact before the fair was very personal, which I like. The visitors were

prepared and the majority had very relavant questions about specifi c study programmes. The

success of fairs like this one is not only measured in the quantity, but also in the quality of

the students we are able to recruit. The Austrian students that study already at VU University

Amsterdam perform very well. Therefore we are very happy with the outcome of taking part

today.”

“The MASTER AND MORE fairs were completely new to us before, and now I am pleasantly

surprised about the organization. The location, planning and personal care on location don’t

leave much to desire. We had a lot of high quality conversations with visitors at our stand. I

am positive that we could convince some students for our programmes. Also our presentation

was supported by a very convenient and enjoyable atmosphere.

A big advantage for visitors is the international profi le of exhibitors. This makes it easy for

students to reach universities that they would otherwise not get in contact with. That’s why I

can highly recommend this campaign. We might participate in the MASTER AND MORE fairs

again next year, also on international level.”

UNIVERSITY OF LEIDEN

UNIVERSITY OF NOTTINGHAM

VU UNIVERSITY AMSTERDAM

WHU-OTTO BEISHEIM SCHOOL OF MANAGEMENT

ELINE BERGIJK

TIM BAILEY AND KATJA DURKIN

WENDY MAAT

VIKTORIA THUIR

EXHIBITORS FEEDBACK


“The MASTER AND MORE fair is one of the best organized fairs that we have attended. We

experienced an excellent support and service through the MASTER AND MORE team in the

run-up to and during the fair. The location in Berlin was nice and special.

Especially the focus on Masters students was commendable. By this means, we had a lot

of good conversations with very interested students who had specifi c questions about our

institution and Masters programmes.

It was also interesting to observe the development of the German Masters market and to

experience the high demand for national and international Masters programmes at the fair

ourselves. Therefore, we would recommend the MASTER AND MORE fair to other higher

education institutions.”

“Due to the perfect communication prior and during the MASTER AND MORE fair in Berlin, we

felt very satisfi ed with the service and organization. Also the location, the Postbahnhof Berlin,

had a special character and is especially attractive for younger people such as students.

We were happy to see that the demand for Masters programmes in Canada is still on a high

level. We had a lot of good conversations with well-prepared students.

We would recommend this fair not only to other higher education institutions but also to

prospective Masters students who need more information about national and international

institutions and programmes.”

NATIONAL UNIVERSITY

EDUCANADA – EMBASSY OF CANADA

ANDREA SCHRAMM

BASTIAN WIESEMANN

“The MASTER AND MORE fair is very well-segmented, which is especially important for us at

this point. The visitors are specifi cally looking for Masters programmes and not for PhDs or

undergraduate degrees. We are used to taking part in international education fairs, and this is

one of the best organized fairs that we attended in the last two years.”

CATOLICA LISBON

CATARINA SIMÃO

“The very high expectations we had for the fair in Berlin were completely fulfi lled. Especially the

organization prior to the fair was very helpful. The possibility to upload all required documents

online and to see who has registered for personal interviews at the stand was professionally

implemented and totally made sense to me.

Although the fair in Berlin was not our fi rst one, we were still surprised about the variety of

visitors. We were particularly pleased to see how many students visited our presentation, for

which we got a lot of positive feedback.“

ESCP EUROPE

CARSTEN BECKER

EXHIBITORS FEEDBACK


AUSTRALIA

- Bond University- La Trobe University- The University of Queensland- University of Technology Sydney (UTS)

BELGIUM

- Antwerp Management School- Hasselt University- HEC Management School - University of Liège- Hogeschool-Universiteit Brussel- Université de Liège- Universiteit Antwerpen- University of Leuven- Vlerick Business School- Vrije Universiteit Brussel

DENMARK

- Aarhus University- University of Copenhagen- University of Southern Denmark

GERMANY

- Akademie der media- Albert-Ludwigs-Universität Freiburg - Baltic College - University of Applied Sciences- Bauhaus-Universität Weimar- bbw Hochschule- BiTS Business and Information Technology School- BSP Business School Berlin Potsdam - Hochschule für Management- BTK - Berliner Technische Kunsthochschule- Campus M21- College of Europe - Europäische Bewegung Deutschland e.V.- Cologne Business School- Deutsche Bildung- design akademie berlin, Hochschule für Kommunikation und Design- Duale Hochschule Baden-Württemberg- Eberhard Karls Universität Tübingen- Eberhard Karls Universität Tübingen Graduate Training Centre of Neuroscience- EBS Business School- ESCP Europe Wirtschaftshochschule Berlin- ETS Global - TOEFL & GRE Tests- Euro-FH Europäische Fernhochschule Hamburg

- Europäische Fachhochschule (EUFH)- Fachhochschule des Mittelstands (FHM)- Fachhochschule Münster- Fachhochschule Wedel- Fernuniversität Hagen- FOM Hochschule für Oekonomie & Management- Frankfurt School of Finance & Management- Friedrich-Alexander-Universität Erlangen-Nürnberg- Friedrich-Schiller-Universität Jena - German Graduate School of Management and Law (GGS)- German Research School for Simulation Sciences- GISMA Business School- GoBS Hochschule für Wirtschaft und Verwaltung gemeinnützige GmbH- GOstralia!-GOzealand! - Studienbera - tung Australien & Neuseeland- Graduate School Rhein-Neckar gGmbH- Hamburg Media School- HECTOR School > Technology Business School des KIT (Karlsruher Institut für Technologie)- Heinrich-Heine-Universität Düsseldorf- HFU Business School- HHL - Leipzig Graduate School of Management- HM Hochschule Munich- Hochschule Emden/Leer- Hochschule Esslingen- Hochschule Fresenius- Hochschule für Angewandte Wissenschaften Hamburg- Hochschule für Angewandte Wissenschaften Ingolstadt- Hochschule für Gestaltung Schwäbisch Gmünd- Hochschule für öffentliche Verwaltung Kehl- Hochschule für Technik Stuttgart- Hochschule für Technik und Wirtschaft (HTW) Berlin- Hochschule für Wirtschaft und Recht Berlin- Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen- Hochschule für Wirtschaft, Technik und Kultur (HWTK)- Hochschule Kempten- Hochschule Koblenz, RheinAhrCampus Remagen- Hochschule Osnabrück Institut für Duale Studiengänge- Hochschule Pforzheim- Hochschule Reutlingen

- Humboldt Universität zu Berlin- HSBA Hamburg School of Business Administration- International School of Management (ISM)- Internationales Hochschulinstitut (IHI) Zittau- ISS International Business School of Service Management- Katholische Universität Eichstätt- Ingolstadt- Kühne Logistics University - THE KLU- Macromedia Hochschule für Media & Kommunikation (MHMK) Munich- Mannheim Business School (MBS)- MBI - Madsack Bildungsinstitut GmbH & Co. KG- Merz Akademie - Hochschule für Gestaltung, Kunst und Media & Communication- MSB Medical School Berlin- Munich Business School- NORDAKADEMIE - Hochschule der Wirtschaft- Pädagogische Hochschule Ludwigsburg- PFH Private Hochschule Göttingen- Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen / INBK - Institut für Nuklearen Brennstoff- kreislauf- Robert Bosch Zentrum für Leistungs- elektronik- Ruprecht-Karls-Universität Heidelberg- School of International Business and Entrepreneurship (SIBE) der Steinbeis- Hochschule- SRH FernHochschule Riedlingen- SRH Hochschule Berlin- SRH Hochschule Heidelberg- Steinbeis Center of Management and Technology GmbH (SCMT)- Steinbeis School of Management and Innovation (Steinbeis-SMI)- Technische Hochschule Wildau- Technische Universität Ilmenau- Trainings - & Weiterbildungszentrum Wolfenbüttel e.V. - An-Institut der Ostfalia - Hochschule für angewandte Wissenschaften- Popakademie Baden-Württemberg- Technische Universität Berlin- TUM School of Management - Executive Education Center- Universität Augsburg - Finance and Information Management- Universität Bayreuth/Campus- Akademie- Universität des Saarlandes - The European School of Materials

EXHIBITORS AT THE MASTER AND MORE FAIRS


- Universität Hohenheim- Universität Kassel- Universität Mannheim- Universität Passau- Universität Rostock - Universität Siegen- WHU - Otto Beisheim School of Management- Wilhelm Büchner Hochschule Private Fernhochschule Darmstadt- Willy Brandt School of Public Policy - Universität Erfurt- Zentralstelle für Fernstudien an Fachhochschulen

FINLAND

- Hanken School of Economics- Lappeenranta University of Technology, LUT

FRANCE

- Centre international de formation européenne (CIFE)- ESCEM School of Business and Management/FBS- ESSEC Business School- HEC Paris- Novancia Business School Paris- SKEMA Business School- Université Paris 1 Panthéon Sorbonne

GREAT BRITAIN

- Ashridge Business School- Cass Business School- Cranfi eld School of Management- Glasgow Caledonian University- Henley Business School- Imperial College Business School- London Metropolitan University- London School of Business and Finance- London South Bank University- Manchester Business School- Middlesex University London- Nottingham Law School- The Glasgow School of Art- The University of Nottingham- University College Birmingham- University of Bath School of Management- University of Bradford- University of Edinburgh- University of Glasgow- University of Huddersfi eld- University of Portsmouth- University of Strathclyde

IRELAND

- Independent College Dublin- University of Limerick

ITALY

- LUISS School of Government- MIP Politecnico di Milano- Università Bocconi

CANADA

- EduCanada - Embassy of Canada

LIECHTENSTEIN

- Universität Liechtenstein

THE NETHERLANDS

- Leiden University- Maastricht University- Radboud University Nijmegen- Technische Universiteit Delft- Tilburg University- Universiteit Twente- University of Amsterdam- University of Groningen- VU University Amsterdam- Wageningen University

NORWAY

- BI Norwegian Business School- Gjovik University College

AUSTRIA

- Alpen-Adria-Universität Klagenfurt- CAMPUS 02 Fachhochschule der Wirtschaft- Donau-Universität Krems- Fachhochschule Campus Vienna- Fachhochschule des BFI Vienna- Fachhochschule Gesundheitsberufe OÖ- Fachhochschule Kärnten- Fachhochschule Kufstein- Fachhochschule Oberösterreich- Fachhochschule Salzburg- Fachhochschule St. Pölten- Fachhochschule Technikum Vienna- Fachhochschule Vorarlberg (FHV)- Fachhochschule Viennaer Neustadt- FH Joanneum - University of Applied Sciences- FH Vienna der WKW- IMC Fachhochschule Krems

- MCI Management Center Innsbruck- MODUL University Vienna- New Design University- Veterinärmedizinische Universität Vienna- Webster University Vienna

PORTUGAL

- Católica Lisbon School of Business and Economics

SWEDEN

- Jönköping University- Malmö University- Mid Sweden University- University of Gothenburg- Uppsala University

SWITZERLAND

- Hochschule für Technik und Wirtschaft - HTW Chur- Universität Basel- University of Lugano- Zürcher Hochschule für Angewandte Wissenschaften - IFM

SPAIN

- IE Business School

HUNGARY

- Central European University

USA

- National University

EXHIBITORS AT THE MASTER AND MORE FAIRS


MASTERS FAIRHAMBURG

1st MASTERS FAIRIN HAMBURG

Nov 15, 2012Millerntor Stadion

42 Exhibitors1,600 Visitors


More impressions of the MASTER AND MORE fair in Hamburg can be found here:www.master-and-more.de/master-fair-hamburg-2012.html


Programme %

Engineering 20.0 %

MBA 13.5 %

Cultural Science & Humanities 11.5 %

Business & Economics 56.1 %

Linguistics & Literature 4.1 %

Social Science 20.3 %

Laws 3.7 %

Educational Sciences 8,5 %

Medicine & Health Sciences 9.5 %

Sciences 7.4 %

Fine Art & Music 2.7 %

Media & Communication 11.5 %

Agriculture & Enviromental sciences 3.0 %

85,8 %

46,6%

Full-time degreeSpecialised education (part-time, distance

learning, executive courses)

Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are

looking for. Besides the full-time Masters programmes, students are also searching for distance learning,

part time Masters or MBA programmes, as well as executive Masters programmes.

VISITORS PROFILE

Which form of degree are you interested in?(Multiple answers allowed)

Which subject areas are you interested in? (Multiple answers allowed)

MASTERS FAIR HAMBURG


The following selection of answers refl ects the thoughts of our visitors about the fair.

Johanna, graduate student “European Economics and Administration” at University of Applied Sciences

Bremen

“The advice that I got at the booths was very helpful and the presentations showed me different perspectives

in the market. A fair like this gives you a perfect overview of the range of Masters programmes in different

countries and everything concerning your studies: your student life abroad, fi nancial issues, etc.”

Elena, student “International Tourism Management“ in Stenden, Netherlands

“I am still considering whether and when I should do my Masters. For my decision the student advisory

service at the booths was really helpful. I also liked the presentation by the University of Southern Denmark

with the visit of the Danish princess.”

Annika, student “Economical Psychology“ at Fresenius University of Applied Sciences

“I defi nitely want to do my Masters, I just don’t know where. That’s why I really like this fair: You can go to

any booth you like, the reception is very friendly and the advisory service is really good to help you decide.”

Konstantin, student “Economical Psychology“ at Fresenius University of Applied Sciences

“I still don’t know where I want to do my Masters. That’s a very basic decision and I am also considering

doing a Masters programme abroad. This fair gives you a lot of opportunities to orient yourself.”

THE VISITORS’ OPINION



69%

58%

35%

26%

18%

5%

11%13%

0%

6%2%

5%6%3%

0% 0% 0%

very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed

Service of the project coordinators

Catering

Location

The MASTER AND MORE fair in Hamburg was very well-received by the exhibitors.

EXHIBITORS´ FEEDBACK

How would you evaluate the organization at the MASTER AND MORE fair in Hamburg (service by the project coordinators)?


42%


50%

68%

3%

29%

44%

5%2%

0% 0%

very satisfying

Yes No Perhaps

satisfying neutral dissatisfying very dissatisfying not specifi ed

How would you evaluate the quality of visitors at the MASTER AND MORE fair in Hamburg?


Many visitors were very well-prepared: they had looked up information online beforehand and had thought of questions they wanted to ask. In that way we had some really good advisory conversations at our booth which made the fair a great success for us.

CHRISTINE GOETZE

45%

2%

53%

Would you recommend the fair or book again for next year?

Recommendation of the fair

Book again next year


MASTERS FAIRVIENNA

1st MASTERS FAIRIN VIENNA

Nov 20, 2012Austria Center



More impressions of the MASTER AND MORE fair in Vienna can be found here:www.master-and-more.de/master-fair-Vienna-2012.html


70,2 %

63,5%

MASTERS FAIR VIENNA






VISITORS PROFILE



Programme %

Engineering 9.3 %

MBA 11.0 %





Laws 3.6 %

Educational Sciences 8.5 %


Sciences 13.7 %

Fine Art & Music 5.3 %

Media & Communication 17.7%

Agriculture & Enviromental sciences 7.6 %



Katharina, student “Geography” at University of Vienna

“The range of exhibitors is really good. For me it was very helpful to fi nd a big amount of information about

different countries and Masters programmes in one place at one time.”

Elisabeth, Andrea & Isabella, student “Media- und Communication Consultancy“ at St. Pölten University

of Applied Sciences

“We came here to generally inform ourselves about the Masters programmes available. We went to many

booths and collected some information material about particularly interesting programmes. We also got

some information about studying abroad – especially in Germany, Canada, Australia and New Zealand.”

Conny, student “Corporate Management“ at IMC University of Applied Sciences Krems

“I already went to the presentations of MCI and IMC. The range of presentations is very well-composed

to give the visitors a good overview. I also liked the fact that visitors could inform themselves about the

exhibitors on the website prior to the fair.”

Angela & Jutta, students “Environment and Bioresource Management“ at University of Natural Resources

and Applied Life Sciences Vienna

“We are particularly interested in technical and natural scientifi c Masters programmes, but we also like

International Studies and Global Studies. During our visit we especially paid attention to the universities

present at the fair.”

Corinna und Manuel, students at IMC University of Applied Sciences Krems

“We really like that there are fairs like this in Vienna. You can gather so much information from a wide range

of exhibitors about one central topic. Nowhere else you have the possibility to do that.”

Oktavian, Engineering at the Vienna University of

Technology

“I specifi cally came to see the booth of the

University of Applied Sciences Wiener Neustadt,

since I am interested in the programme “Aerospace

Engineering”. Also the lecture programme offers

some relevant presentations about engineering

that seem very interesting and that I would like to

visit.“


MASTERS FAIR VIENNA


MASTERS FAIR VIENNA

71%

34%

40%

24%

13%

3%6%

15%

2% 2% 3%0%

8%10%

0% 0% 0%


Catering

Location

The MASTER AND MORE fair in Vienna was very well-received by the exhibitors.


How would you evaluate the organization at the MASTER AND MORE fair in Vienna (service by the project coordinators)?

27%



MASTERS FAIR VIENNA

60%

67%

1%

32%

26%

10%

2%0%

3%

Yes No Perhaps

How would you evaluate the quality of visitors at the MASTER AND MORE fair in Vienna?

“All processes prior to the fair (organization and visitor marketing) were professionally implemented. Especially compared to other events we got a very positive impression of this fair. Our stand was well-attended throughout the whole day and the students had well-prepared and very concrete ideas and questions. Events like this offer a great opportunity to reach a big target group.“

MARKUS HOCHRAINER

50%

2%

48%




very satisfying



MASTERS FAIR MUNICH

1st MASTERS FAIRIN MUNICH

Nov 22, 2012Kleine Olympiahalle



More impressions of the MASTER AND MORE fair in Munich can be found here:www.master-and-more.de/master-fair-muenchen-2012.html


MASTERS FAIR MUNICH

Programme %

Engineering 16.4 %

MBA 15.2 %





Laws 3.9 %



Sciences 8.5 %

Fine Arts & Music 4.6 %


Agriculture & Enviromental Sciences 4.6 %

82,9 %

43,8%






VISITORS PROFILE




MASTERS FAIR MUNICH


Mario, student “Foodmanagement“ at Weihenstephan-Triesdorf University of Applied Sciences

“I am here to gather information about the different Masters programmes available and to have personal

conversations with the student advisors. That’s so much better than just searching the web.”

Martina, Bachelor graduate from TU München

“I visited four presentations today, which were all really interesting for me. The lecture programme is very

diverse and offers topics for everyone. I also like that I could plan my fair visit online beforehand.”

Julia, Monika & Pamela, students “Agrarian Marketing and –Management” at FH Weihenstephan

“A fair like this is a great possibility to fi nd programmes that you would never fi nd just by web research. A

Masters programme abroad is another really interesting option for us.”

Christina & Sabrina, students “Landscape Architecture“ at TU München

“We want to take the time to make a well-grounded decision. We don’t quite have a concrete idea yet about

what Masters programme we want to do. Especially when you do Landscape Architecture it’s complicated.

We are particularly interested in design, art and communication and the fair offers a lot of interesting

information about that.”



MASTERS FAIR MUNICH

65%

55%

36%

29%29%

4%7%

5%0%

4% 4%2%

7%4%

0% 2% 0%


Catering

Location

The MASTER AND MORE fair Munich was very well-received by the exhibitors.


How would you evaluate the organization at the MASTER AND MORE fair in Munich (service by the project coordinators)?

47%



MASTERS FAIR MUNICH

51%

86%

0%

14%

42%

2%0% 0%

5%

Yes No Perhaps

How would you evaluate the quality of visitors at the MASTER AND MORE fair in Munich?

We were very satisfi ed with the organization prior to and during the fair. There‘s no comparable fair in Europe. The visitors were well-prepared and the conversations were very satisfying. We had a lot of conversations all day long and are happy that the day was a great success.

WOLFGANG KALTENBRUNNER

53%

3%

45%




very satisfying



MASTERS FAIRSTUTTGART

2nd MASTERS FAIR IN STUTTGART

Nov 27, 2012Liederhalle



More impressions of the MASTER AND MORE fair in Stuttgart can be found here:www.master-and-more.de/master-fair-stuttgart-2012.html


MASTERS FAIR STUTTGART

Programme %

Engineering 25.0 %

MBA 13.8 %





Laws 3.3 %



Sciences 2.9 %




80,0 %

47,1%






VISITORS PROFILE






Stefan, student “Business & Insurance” at DHBW Cooperative State University Mannheim

“It’s good to have face-to-face conversations with the advisors of the universities. You receive better and

more detailed information than for example on the internet. Now the admission requirements for Masters

programmes and also the differences between the Masters programmes became clearer to me.“

Alexandra, student “Culture Journalism” at Macromedia University for Media & Communication Stuttgart

“This fair is great! I could gather information from all the institutions I’m interested in and I fi nally found a

university where I want to do my Masters programme.“

Fabian, student “Aerospace Science” at DHBW Cooperative State University Ravensburg, Campus

Friedrichshafen

“It was helpful to directly ask the advisors about particular topics. The fair was very informative and provided

me with several study options. “

Heinz, student “Aerospace Science” at DHBW Cooperative State University Ravensburg, Campus

Friedrichshafen

“The fair was really good and it was great to meet advisors from different European countries. Also the study

programmes and situations in other European countries became clearer to me. “

Sasa, student “Sportmanagement”, in her blog

at Fernstudium-Infos.de:

“I’ve been at the Masters fair with my boyfriend and I have

to say: Thank you Markus for this amazing day. Generally,

we just wanted to have a look and gather some information.

Finally, we were surprised that we stayed there from 9am

until 5pm.“




53%

43%

30%

35%

7%

3%

12%

2% 3% 2%4%

0% 0%0%3%

0%


Catering

Location

The MASTER AND MORE fair Stuttgart was very well-received by the exhibitors.


How would you evaluate the organization at the MASTER AND MORE fair in Stuttgart (service by the pro-ject coordinators)?

44%

58%




72%

91%

0%

9%

24%

1% 1% 0% 2%

Yes No Perhaps

How would you evaluate the quality of visitors at the MASTER AND MORE fair in Stuttgart?

Even though this is the fi rst fair presence of HEC in Stuttgart, visitors who come to our booth have already done research about our school and I’m very glad about that. This proves that the fair marketing of border concepts worked very well.

BRITTA DELHAY

50%

5%

45%




very satisfying



MASTERS FAIRBERLIN

2nd MASTERS FAIRIN BERLIN

Dec 06, 2012Postbahnhof



More impressions of the MASTER AND MORE fair in Berlin can be found here:www.master-and-more.de/master-fair-berlin-2012.html


MASTERS FAIR BERLIN

Programme %

Engineering 11.5 %

MBA 14.6 %





Laws 5.9 %



Sciences 5.4 %




86,5 %

41,5%






VISITORS PROFILE




MASTERS FAIR BERLIN


Kevin, student “Business” at Brandenburg University of Technology, Cottbus

“Although I’m still in sophomore year, I already have an idea where I want to go with my Masters programme.

The fair helps me to gather information about potential Masters programmes and due to the individual

appointments and conversations during the fair I could prepare myself properly before. All in all my

expectations were completely fulfi lled.”

Julia, student “International Business”at DHBW Cooperative State University Ravensburg, Campus

Friedrichshafen

“The Masters fair was very informative. I particularly liked the expert lectures, which were really illuminative.

The advice of the representatives, in combination with the printed information material provides me with the

information I needed. Additionally, the cheap entrance fee is a big advantage for the students.”

Katharina, student “International Management” at HTW University of Applied Sciences

“The offered expert lectures were really good. Especially the presentation of the GIZ was very detailed and

motivating.“

Chris, student at University of Education Karlsruhe

“I want to gather information about the chances I have after fi nishing my state examination and how I can

combine this degree with a Masters programme. The fair is very well-organized and a lot of institutions

are attendant. I already had two very good conversations with the advisors, in which I got more detailed

information. The advisors also gave me some really good ideas and told me about their own study

experiences.”

Katharina, student “Business and Law” at University of Potsdam

“I have a great impression of the fair. The lectures of the experts and particularly the lecture about desired

salary were very informative and of great interest to me.”

Filiz und Sabrina, students “Sport Sciences” at Humboldt Universität Berlin

“We like the fair a lot. The advisors are very competent and could answer all our questions. So the

conversations that we had so far were very good. More information about internships and graduate theses

from companies would be desirable. This would be helpful for a lot of students.”



MASTERS FAIR BERLIN

52% 51%

23%

40%

30%

7%10%

14%

0%2% 2% 3%

8% 7%

1% 0% 0%


Catering

Location

The MASTER AND MORE fair Berlin was very well-received by the exhibitors.


How would you evaluate the organization at the MASTER AND MORE fair in Berlin (service by the project coordinators)?

48%



MASTERS FAIR BERLIN

31%

86%

1%

17%

55%

8%6%

0% 0%

Yes No Perhaps

How would you evaluate the quality of visitors at the MASTER AND MORE fair in Berlin?

Although the brand MASTER AND MORE doesn’t exist too long, it already has a special attraction to us. That’s why I can highly recommend the fairs!

CARSTEN BECKER

36%

1%

63%




very satisfying



MASTERS FAIRMÜNSTER

3rd MASTERS FAIRIN MÜNSTER

Dec 08, 2012Mensa am Ring



More impressions of the MASTER AND MORE fair in Münster can be found here:www.master-and-more.de/master-fair-muenster-2012.html


MASTERS FAIR MÜNSTER

Programme %

Engineering 14.9 %

MBA 14.0 %





Laws 1.5 %



Sciences 11.9 %




87,3 %

36,1%






VISITORS PROFILE






Raik, student “International Business & Management Studies” at Hanze University of Applied Sciences

“I like the fair a lot because it has a broad range of information and lectures. The representatives of the

universities actively step up to the students. Due to these facts I feel very well-informed. I also liked, that

some of the lectures were in English and that there was a nice and relaxed atmosphere.“

Alena und Marisa, students “Business Studies” at University of Münster

“The fair was very well-organized and clearly arranged. The fair magazine helped me to fi nd all universities

I was looking for. The advisors at the booths were very friendly and helpful. Also the lectures were really

informative.”

Larissa, student “Business Engineering” at Hochschule Ostwestfalen-Lippe - University of Applied

Sciences

“I know I want to do my Masters but I don’t know where, when and in which topic. The fair helped me in that

because it was well-organized and the advisors answered all questions I had. They also agreed to send me

additional information.”

Lisa, student “Sport- and Eventmanagement“ at BiTS Iserlohn

“I defi nitely want to do my Masters. I got a really good impression of this fair. The amount of information

material is great and the presentations can give you a really good overview.”

Kateryna, student “Business Studies” at Münster University of Applied Sciences

“The fair is very interesting. It offers a lot of opportunities in doing a national or international Masters

programmes and the lectures are very informative.“

Daniela und Vera, students “English Literature & Culture and Media Science” at University of Paderborn

“We are defi nitely planning on doing a Masters and want to gather information about programmes,

requirements and admissions at the Masters fair. Also a part-time programme could be of interest for us.

The fair is very helpful and also informs about programmes abroad. We already gathered a lot of information

about programmes we didn’t know before. The advisors are very friendly and helpful.”




63%60%

18%

35%33%

2% 2%

16%

0%2% 0%

4 %

16%

4%

0% 0% 0%


Catering

Location

The MASTER AND MORE fair Münster was very well-received by the exhibitors.


How would you evaluate the organization at the MASTER AND MORE fair in Münster (service by the project coordinators)?

47%




26%

75%

2%

24%

61%

9%

4%0% 0%

Yes No Perhaps

How would you evaluate the quality of visitors at the MASTER AND MORE fair in Münster?


My expectations of the fair were to have 30 contact sheets by the end of the day and even though I haven’t counted yet I think that the expectations were exceeded. I was very surprised to see so many students who had interesting questions or who had already looked up the website.

I would certainly recommend the MASTER AND MORE fair to Business Schools and other international institutions who are interested in reaching a pool of young German graduates.

FRANÇOISE LAFON



42%

9%

49%

very satisfying



FRANKFURT

MÜNSTER

COLOGNE

HANOVER

HAMBURG

HALLE/LEIPZIG

BERLIN

STUTTGARTMUNICH

VIENNA

LEEDS

The border concepts GmbH would like to thank all MASTER AND MORE

exhibitors and involved parties for your efforts and all the great support we

received from you in 2012. The positive feedback of the exhibitors and the

evident visitor interest showed that the fairs in Hamburg, Vienna, Munich,

Stuttgart, Berlin and Münster were an effective instrument for the student

recruitment of universities.

RESUMÉ

COLOGNE | MAY 08HANOVER | MAY 14HALLE/LEIPZIG | MAY 16LEEDS | NOV 07VIENNA | NOV 14MUNICH | NOV 20FRANKFURT | NOV 23STUTTGART | NOV 26MÜNSTER | NOV 30HAMBURG | DEC 03 BERLIN | DEC 05.

FAIR-DATES2013

RESUMÉ | OUTLOOK 2013

MASTER AND MORE FAIRS 2013

We draw a positive balance. The high interest of the fair visitors and exhibitors proves the importance of such events in the European education area.

KAREL G. OTTE

FAIR ORGANIZER AND MANAGING

PARTNER, BORDER CONCEPTS GMBH


BORDER CONCEPTS GMBHBahnhofstrasse 4048599 GronauGermany

T: +49.2562.9938-200I: www.borderconcepts.bizFacebook: www.facebook.com/borderconceptsinternationalLinkedIn: linkd.in/gradrecruitment

CONTACT

We would be honoured to welcome you as an exhibitor at the MASTER AND MORE fairs 2013. Please fi nd all

detailed information about the MASTER AND MORE campaign 2013 on

www.borderconcepts.biz/graduatestudent-recruitment-fair/

We will be glad to assist you in fi nding your individual approach to benefi t from our MASTER AND MORE campaign in the best possible way. As a provider of student recruitment solutions we develop individual marketing concepts for Bachelor, Master, MBA and PhD marketing in Germany and other European countries.

Please feel free to contact us.

CONTACT INFORMATION

CONSULTING

CONTACT

Sjaik Djorai

Managing Partner

[email protected]

Tel.: +49.2562.9938-112

Felix Siedhoff

Account Manager

[email protected]

Tel.: +49.2562.9938-191

Philipp Berns

Account Manager

[email protected]

Tel.: +49.2562.9938-192

Anna Davids

Account Managerin

[email protected]

Tel.: +49.2562.9938-193

evaluation masters fairs 2012

Documents

indexeditorialthe master

fair concept

fair visitors

fair season

masters programmes

potential masters students

upcoming fair tour

new fair locations