How effective is the How effective is the combination of your main combination of your main

product and ancillary texts?product and ancillary texts?

Evaluation Question 2Evaluation Question 2

DigipakDigipakSimple white/pale colour scheme.

Black border to make the images and text stand out more.

‘Ariel’ font for copyright information

‘Jellyka Delicious cake’ font used for album,artist, song name & message text.

Ariel Bold Font

(Faint outline of where the CD is meant to go)

Picture of artist to link in with the video.

Recurrent ‘lace’ theme used.

Transparency effect used through every images.

AdvertAdvert Same font “Jellyka Delicious cake” used for the Digipak – Audience will recognise it.

Simple white background – same as Digipak.

Advertising its availability on itunes – reaching out to the target audience.

Powerful image – converges well with the album name.

Website available so that the audience can find out about the artist more.

Rating from a popular magazine – attracts audience

Script Regular Font

How coherent is the print How coherent is the print work?work?

I asked on my facebook group if they thought my products were coherent.

I wanted to use repetition of eyes in both my of my products as it went well with the name of the album “Through my eyes”. I used the same font for my advert and digipak to make the audience aware if was for the same artist. Many popular artists use the same font for their products and this is how audiences can identify them. With the colour scheme, I used white for both backgrounds (C=0% M=0% Y =0% K=0% HTML code – ffffff) to contribute to the coherent style. Though the only image used on my advert is of some eyes, I still thought the audience would recognise the artist from the style of font and colour usage. I used a picture of the artist from the music video for my print products also – so this could contribute towards the coherency.

Features.Features.

• Fonts - Jellyka Delicious Cake – Used for album name, artist, advert. Fonts - Jellyka Delicious Cake – Used for album name, artist, advert.

Script Regular – Advert Album Release Date Script Regular – Advert Album Release Date

Ariel Bold – Website on advert, spine of digipak and copyright Ariel Bold – Website on advert, spine of digipak and copyright information. I enlarged them all to fit an ideal size but I made the information. I enlarged them all to fit an ideal size but I made the album name bigger then any other font so that the audience could see album name bigger then any other font so that the audience could see it better. it better.

• Costume and Props – The only costume used was a bit of lace that I’d Costume and Props – The only costume used was a bit of lace that I’d taken a picture of, made it transparent and then photoshopped it onto taken a picture of, made it transparent and then photoshopped it onto the artist’s face. Also a rose was used for the back cover of the digipak the artist’s face. Also a rose was used for the back cover of the digipak to add elements of the “masquerade” theme. to add elements of the “masquerade” theme.

• Lighting – No specific lighting was used. The software I used was able Lighting – No specific lighting was used. The software I used was able to add a pale lighting effect onto the products. to add a pale lighting effect onto the products.

• Visual Themes – Masquerade was the main theme I was going for. I Visual Themes – Masquerade was the main theme I was going for. I though this would appeal to my target audience as its quite abstract though this would appeal to my target audience as its quite abstract and different. and different.

Like in my print products, we used a pale lighting effect in our music video too.

Marketing.Marketing.

• When creating my print products I considered When creating my print products I considered different methods of how to branch out the different methods of how to branch out the products using web 2.0. products using web 2.0.

Music is now available digitally over the internet so I decided to promote that my artists work was available on itunes.

Again as a way of promoting the products I placed a star rating from a popular music magazine ‘NME’ So that the audiences would be more convinced to listen to the music. Also our target audience are more likely to read NME more then other magazines e.g. Kerrang.

Coherency of other media Coherency of other media productsproducts

The advert for the album displays the same prop of the ‘lungs’ with an almost similar background.

Throughout all of her work, Florence and the Machine use the same font for their artist name. This is an element I tried to portray within my products. It gives the artist their own house style and brand image.