Media Evaluation Question 2:

How effective is the combination of your main

product and ancillary texts?

The Music Video

The Website

● Throughout our music video and ancillary texts we kept a continuous theme running through them all to sustain our ideas and stick to the conventions of the indie genre. Firstly we used a colour wash (teal and orange) over the shots within our music video to add to the aspect of it being a hazy, indie themed band. We got inspiration for this from The Pierces' music video 'You'll be Mine'.

The Pierces – You'll be Mine Our Music Video Images from Website and Digipack

Not only did we use these conventions within our music video we also carried this through to our digipack and website. The colour wash was also used in the images which we edited on photoshop to add to the indie conventions within our media products. We added this effect to give an American retro feel to the music video, website and digipack and to create a summer hazy effect over these products.

In addition we also used similar font styles on both the website and the digipack.

We used this style of font because it looks like a very retro 60's style which is the direction we wanted to take for the band. Moreover we used the image of the record player which again is a symbol of the 60's.

The image of the record player is shown in the music video and again in the digipack to emphasise this indie retro style which we wanted to use to symbolise the band.

Music Video

Digipack

We also created a persona for the characters within the music video. This was not only shown through the music video, we also presented in within the website and the digipack. As part of our post production work we had done a photoshoot with the two band members and these images were going to be edited and used on our website and as part of the digipack.Throughout the video we had created the person of the lead band member being a very generic young teenage girl, fantasising over a boy. And we had created the hard to get, popular persona for the boy. These were then used in part to describe the real band members within our website on the bio page. We had given them different names which we thought matched this persona, and would appeal to the target audience even more. Their personas also linked back to the recurring theme of the indie genre which ran thoughout all our media products; music video, website and digipack.

I believe that all our media products worked very well together. The music video, being the main part of the project allowed us to create themes and motifs which we would carry through onto our digipack and website that would link all the products together. This helped us created a distinctive persona for the band which would be individual and appeal to their target audience. The website enhanced this persona, as we included extra information about the band and its individual members. This helped us create a connection between the band and it’s target audience .

How well did all the media products work together?