Below is a video I made discussing which Film Studio would make my film:

https://youtu.be/NtHRbFb__K4

I feel like the best conglomerate to represent our film is:

Due to Lionsgate’s: Wide audience range, excellent marketing skills, and their choice of genre

‘Columbia’ is actually owned by the big conglomerate, Sony Pictures. I feel that it is perhaps too diverse in their films. They have a lot of different genres, meaning they wont have as big a fan base as institutions who focus on fewer genres.

For obvious reasons, I feel as though ‘Disney’s’ fan base is too young, and we therefore wouldn’t make much of a profit.

Although Warner Brothers would be the obvious choice, I feel as though it perhaps focus’s too much on making their films too big and using a lot of special effects. This sometimes takes away from the actual plot of the film. They also do not primarily produce thrillers, and therefore might not know how to market, or produce it as well as other studios who specialise with thrillers.

It is owned by the big conglomerate Comcast. It would probably be either my third choice. This is because it’s top three highest grossing films are all by the same director, Spielberg. This means that they would have a big fan base, should our thriller be directed by Spielberg. The only thing which deters me from this studio, is that it produces a lot of animation films, made for children and family’s. Thrillers aren’t really suitable for children.20th Century Fox would probably be my second choice. It is well established and has produced some very successful thrillers over the years, such as, ‘Bones’ and ‘Independence Day.’

DNA have produced successful thrillers such as, ‘The Last King Of Scotland’,’28 days Later’ and ‘28 weeks later’. However, I wouldn’t choose this institute as it is not as well established as others and does not have as many successful films.

Heyday films would probably be my second choice. As it has been very successful in producing films such ‘The Harry Potter Series’, the thriller ‘I am legend’, and ‘The boy in the stripped pyjamas’. It has also been established since 1997, which is slightly longer than DNA films. It has also taken risks and chosen good films to produce.

• Hammer has been established longer than both DNA films and Heyday films put together.

• It dominated the horror market in the 1060’s, and 70’s.

• It is not just horror based but also very versatile, producing comedies, Sci-Fi's, and thrillers.• Their success was aided by the massive conglomerate, Warner

Brothers. • Warner Brothers took an interest in Hammer productions and

invested some money in them. This shows that they are successful and well established enough to have big companies who don’t really need to invest in them do so.

• In 2007, Hammer Productions was bought by a media tycoon, John de Mol, who invested £25 million into the company, and announced that they would shortly be producing more big-budget films.

• In an interview John de Mol stated that, "Hammer is a great British brand — we intend to take it back into production and develop its global potential. The brand is still alive but no one has invested in it for a long time”.

They take risks, and aren’t afraid to invest in a unique idea that has never been done before. They also try new actors and new directors, as well as using long-time directors.

In 2007, they came under new management, by a successful media tycoon. Since the investment of £25 million, they have released 6 successful films.

The successful, ‘Woman in Black’- grossed over $130 million. This made it one of the most successful indie horror films.

This is a very biased reason, but Hammer produces a lot of the films I like. I have admired Hammer for quite a ling time and I believe we have similar styles, which would help in the production process of making out thriller.They have been

established for nearly 100 years, making it one of the oldest film studios in the world. Clearly they have been able to be pretty self sufficient and successful in order to have lasted that long. They also caught the interest of media tycoon, John de Mol.

The massive conglomerate, Warner brothers, took an interest in Hammer. They did not need to do this, they just felt that they were successful enough to invest in.

Hammer showed how they can dominate the market. In the 60’s and 70’s, Hammer saturated the horror market, while still producing other genres.

They show that they can resurrected themselves. After years of being essentially dormant ..Hammer have thrown themselves back into the spotlight.

• Hammer has changed through the ages. It has really influenced the conventions of modern day films. In particular horrors and thrillers.

• It completely saturated the horror market in the 60’s and 70’s.

• Although Hammer is renowned for their outstanding and cutting edge horrors, it surprises fans to discover that out of their (just under) 300 film library, only 1/3 of those are horrors.

• In May of 2007, the company was sold and invested in. Since then Hammer has gone on to produce films such as ‘Let me in’, ‘The Woman In Black, and ‘The Resident’. All films which received critical and financial success.

• Its headquarters is in London, England. And its current CEO is Dutch media tycoon, John de Mol.

• It has also begun to produce television series’, reaching a wider target audience, and gaining more profit.

• Hammer productions also produces thrillers, amongst other genres.

• Because they have such a large variety of genres and a wide audience, I feel that allowing them to produce our thriller would mean it gets the ultimate coverage. • Below are, at random, some thrillers hammer has

produced. They range from the very start of the 1950’s, to 60’s to the very recent 2010 critically acclaimed ‘The Resident’.

• I also believe that they take risks, searching for unique films which will ‘wow’ audiences and keep them interested and involved.

• A great thing which Hammer does, is having a very wide range. In doing so, when they release, let say, a comedy…the audience who primarily watch their horrors may watch it because they hold Hammer in high regard and would like to watch a very unique black comedy.

• Hammer production does produce a fair few thrillers, this is already a good start.

• I like the fact that Hammer produces very unique films. They also take risks, and use new directors as well as keeping loyal to old ones.

• Our thriller would fit with the ethos of the institute as it has very unique thriller conventions. It is different in a number of ways: it uses contrapuntal music, binary opposites for characters and the unusual hiding place of the memory stick.

• Although our thriller is quite modern, I think it links in with the new feature films Hammer is producing. If you look at Hammer’s newest thriller- ‘The Resident’, it is not too far off.

• I think it will just take time for people to get used to the modern approach hammer is taking to its new productions. This is because, as I said previously, they have been quite dormant for a while.

Hammer Film Productions has been fairly out of the loop for a while. Upon the international release of the successful indie horror film, ‘The Woman in Black’, it shows that Hammer is using new technologies to promote and campaign their new film. This is a massive advancement, as it means that more people will see the advertisement.

I think it was also a very smart decision to use Daniel Radcliff as their main actor. This is because the phenomenal Harry Potter series had just finished and fans all around the world were awaiting Radcliff’s return to the screen. Hammer is an independent film company, so

will therefore not have as much money to market their product as a conglomerate would.

Hammer recently cam under new management, which enabled them to put more money into their films.

They used big posters, like the one to the left. They did this to engage audience and even gave them a chance to win things.

They used many social media sites to entice audience..eg..YouTube, Facebook and twitter.

Where younger and older people could see the posters.

Near roads, so people in the cars will see it when driving along the road.

Appealing to an older audience, a more educated demographic.

Essentially everyone, as the radio is a widely utilised form of mass communication

Younger demographic.

By using all the mediums of mass communication to advertise the posters, trailers, or a chance to win free tickets. Using online sites would also appeal to our main target audience, who are teenagers and young adults.

By doing the same thing they did for the women in black, it would appeal to a wider audience, through public campaigning. This would enable us to get a better profit, while also touching different audiences, such as the older demographic.

Our thriller is quite an audience involved film, therefore, any kind of marketing which gets the audience involved would be perfect. The result of this would be a massive box office, a DVD release and the green light to possible make a sequel.

Another thing which the women in black campaign did, was to have live interviews with the cast, a world premier, giveaways, school activities. Although, our actors wouldn’t be as well known as Radcliff, it would still get the audience a personal feel as they are seeing the actors in the flesh. By doing this it would result in mass media saturation.

o Although it looks like Hammer only produces horrors, they are actually only a third of their total film library.

o They are actually very diverse. Hammer produces black comedies, dramas, thrillers, Sci-Fi’s, and of course horrors.

o Horrors is actually what they are known best for in all fairness. I think this is because they are very unique with what they produce.

o Hammer also set a lot of the conventions used in all films, especially horrors, which a large proportion of films use today. Hammer has influences films of the likes of ‘The Shawshank Redemption’.

Hammer does not have a particular target audience, however the demographic they most commonly appeal to are the older teens and the young adults, between the ages of 15-31. But their films are most watch by young adults, as that is the prime age for Hammer’s films.

A lot of Hammer’s films have an age restriction of 15, this of course limits a whole demographic of families and young adults.

As Hammer has been dormant for a few years, it is natural that they will also appeal to older audiences who still remember how their films used to be.

However due to the social influences teens and young adults are exposed to, this makes them a prime target audience, as they enjoy horrors and thrillers.