Evaluation 2 How Effective is your combination main and

ancillary products?

The USP of missingMissing is thriller film with a twist, The

twist is that the movie is shot like a self made documentary of the main character

The narrative behind it is that the main characters friends have all gone missing and he fears he is next so he starts to film when he feels he is being followed/ stalked

The main part of the usp though is that it is filmed with a handheld camera making it feel more personal

Missing billboard

poster

Missing posterThe screening roomMissing front cover

The development of my products• As you can see my print products firstly share the same Photo connoting continuity through out my print products Giving the posters key focal points for the audience to recognise.

• I have also chosen to keep the fonts i have used for the main title of the film all the same throughout my print products so it gives the audience a key focal point to remember the film,

•I also chose to use the same type of colours and effects such as gradients throughout to make my print products instantly recognisable by the audience .

• I also choose to use the same credits and taglines within both posters so the audience can relate back to the other versions they have seen so it keeps the posters in there mind all the time

Magazine front cover of missing• I decided to put missing on the front cover of what appears to be a main stream movie magazine which would appeal to a mass audience mainly a blockbuster style magazine due to the Film is meant to be in the genre of blockbuster thrillers

•I have connoted this genre of magazine through the text, fonts and layout used in the magazine such as the mast head meant to represent the hollywood sign, the collours used are prevalent in this type of blockbuster magazine and also using sell lines that include main stream actors such as justin timberlake connote a main stream movie magazine this why I put missing on the front of it.

•The target audience for the magazine is ussually between 18- to 30 year olds which is perfect for my film due to this is what the genre of film is aimed at so the audience would want to see a thriller type film on the front due to it is one of the most watched genre of films by this age group

Other forms of promoting “Missing”Apart from the conventional ways ofPromoting my film as shown below by My two poster there is several other ways in which it could be promoted

Other ideas for promoting missing

Promoting via tv adverts with teaser trailers , radio adverts,

tv and radio chat shows interviews of actors invovled on shows watched by target

audience

Due to the narrative is aboutA group of friends missing could

use alternatives to the adverts and posters by replicating

missing persons posters and putting them on lamp posts

creating tv/radio

adverts as mock ups as

missing person

breaking news reports

a type of guerrila

marketing

It could also have a viral video campaign

which would have uploaded videos every few months when ever

friend goes missing right up until the day

of release

Used in many film promotions if the film is a blockbuster or main stream film