Event-full Social Media Maximize the Impact of Events

through Social Media

For Event Marketers

Create a Plan

‡ Objectives ‡ Strategy ‡ Checklist ‡ Create references

‡ Social media. Use it. Live it. Love it.

‡ Internal resources – don’t carry this load alone!

‡ Blog – give ‘em a little something extra

‡ Utilize all of your social channel capabilities

• Facebook contests

• LinkedIn groups

• Google+ events

• Twitter lists

• Email signature

Pre-event Actions

During the Event

‡ Tweet and retweet

‡ Blog live from the event

‡ Post photos from the event

‡ Take videos and post – interviews, surveys, etc.

‡ Engage with online discussions

‡ Include speaker Twitter handle and event hashtag on all presentation slides and post to SlideShare

‡ Host a contest via Facebook

‡ Host a Google+ Hangout

Post Event – Wrap it Up!

‡ Use platforms such as GaggleAMP, hashtag tracking,

bit.ly, and Radian6 for share and reach metrics

‡ Post “Thank You for Attending” messages, contest results, and remaining images and/or videos

‡ Post session replays and presentations

‡ Write a blog post highlighting the event

‡ Look for attendee feedback on the event and join the conversation

For Event Attendees

‡ #1 Google ranking

‡ 150,000+ impressions on Twitter

‡ 130+ mentions and retweets

‡ 65+ new followers

‡ 3,000+ blog hits

‡ 200+ video views

AWS re: Invent – Case Study

Show Coverage

‡ Social outreach and promotion

‡ Bring your gear

‡ Tweet

‡ Take photos

‡ socialmedia@ca.com

‡ Daily roundups

‡ Continue the conversation

Guidebook CamCard Twitter Bizzabo

Questions

‡ What if I rarely use Twitter? ‡ How many team members should cover a conference? ‡ What was the most challenging part of covering the conference? ‡ What are our plans for covering conferences in the future? ‡ Suggested apps? ‡ Other questions? Please ask!