event prospectus adayonthebeach.comadayonthebeach.com.au/images/prospectus_lo_res.pdf · 2014. 1....

26th January

2013

Tasmania’sLargest

Australia DayFestival

EVENT PROSPECTUSwww.adayonthebeach.com.au

THE EVENT‘A Day on the Beach’ is a celebration of Australia Day, the Australian lifestyle and all facets that define our culture; - The beach - Sport & active participation - Our community - A healthy, active lifestyle - Australian culture - Local music - Fun & activities - The Big Aussie BBQ

Continuing to grow in popularity, A Day on the Beach involves more than 10,000 people who enjoy fantastic weather and a free action packed day.

Planning for next years’ event is well underway and we already have more that a dozen sporting and community groups involved who provide sports events, activities, entertainment and displays throughout the day.

With loads of free sporting activities, live music, sandcastle competition, two Big Aussie BBQ’s, double decker buses, sailing, swimming, the Lady Nelson under sail and the pristine backdrop of

Kingston Beach, it is clear there is no other event in Tasmaina that has such a unique location and potential for growth.

A Day on the Beach is about recognition of, and pride in being an Australian. It’s about enjoying sport, its about being active, it’s about joining in and it’s about summer, beaches and having fun. But most importantly A Day on the Beach is about the community.

The day involves sports clubs, community groups and not for profit organisations who set up their services or sport on Kingston Beach, giving kids and parents a chance to experience sports and activities that they perhaps haven’t before.

The day enables community and sports groups to, at no charge (except their own set up costs) put themselves on display, drive memberships, registrations and interest for the coming year.

As well as being a fantastic day out A Day on the Beach is a viable way for community and sport groups to become involved with the local community and work together to gain valuable exposure and future registrations.

adayonthebeach.com.au

ACTIVITIESThe event incorporates a full day of activities and entertainment that is suited to both participants and spectators with programs both on and off water. Activities cater to children of all ages as well as family groups or team events. All activities are free of charge.

ON WATER

THE GREAT “THONG” LILO RACESwimming race on an inflatable Aussie thong. With two races throughout the day for both kids and adults this is a fantastic and fun event. Style and technique will dominate in this race. Thong lilos will be available to purchase for $10 each on the day with prizes on offer.

KING OF THE WATERWatch in awe as a representative from each of the boating disciplines sailing dinghy, kayak, long boat and paddle board vie for the Crown of King of the water. A test of strength, agility and cunning. Not for the faint hearted.

SURF LIFE SAVING RACESIron man events, rescue displays, ocean swims and flag races.

KINGBOROUGH TIGERS FOOTBALL CLUBProviding a handball competition and a range of football activities.

KINGSTON SEA SCOUTSOffering ‘have a go at rowing’ with boys and girls over the age of 11 and adults on one of their three 18 foot Sea Scout Patrol Boats – two of which are traditional wooden ‘Whaler’ boats with Gaff sailing rigs.

AUSTRALIAN VOLUNTEER COAST GUARDThe Australian Volunteer Coast Guard in conjunction with the Kingston Surf Life Savers will be providing water safety for the event and again, a great community contribution.

FLAGSHIP: THE LADY NELSONThe majestic Lady Nelson will be the event flagship as she sails south from Hobart to take her place in the bay for the afternoon.

KINGSTON BEACH SAILING CLUBSailing dinghy races throughout the day as well as learn to sail, rigging and other activities.


ACTIVITIES Cont..ON THE BEACH

SANDCASTLE COMPETITIONThis popular event will again be a feature along the entire length of the beach. Just turn up, get your entrant number from the information tent, claim your spot and get busy building. All entries will be judged from midday by a selected panel of judges and there are some great prizes on offer.

JUNIOR SURF LIFE SAVING EVENTSRun by the Kingston Surf Life Saving Club, beach flags, sprints and novelty events for individuals and teams.

BEACH VOLLEY BALLRun by the Beach Volley Ball Association, beach volley ball for teams and individuals

CRICKET TASMANIA BEACH CRICKETGames run by Cricket Tasmania over the course of the day for children of all ages. Corporate beach cricket grudge matches.

GYMNASTICS AND CHEERLEADINGA huge range of gymnastics and cheerleading demonstrations as well as a kids gym play area provided by Kingston Gymnastics Centre.

BEACH SOCCERCombine music with high intensity soccer, spectacular action and plenty of goals you have a spectators dream. Public fields also available.

Tug-O-WarAlways a popular event, take on your mates and enjoy the fun of this classic activity.

Treasure HuntWith hundreds of kids participating the treasure hunt is one of our most popular events (under 12yo only)

Blackmans Bay Scouts Hurdy GurdyThis fantastic ride for kids of all ages, built out of logs and rope provides fantastic entertainment and always has the kids coming back for more.

ON THE ESPLANADE

THE ALUM CLIFFS WALKFollowing the breakfast at 10.00am there will be a community walk from Kingston Beach to the AlumCliffs.

Along the walking track, historians, botanists, geologists, bird watchers and other experts will be available to identify the unique features of this area.


FOOD & CULTUREThe Esplanade will play host to a strip of stalls offering sumptuous delights, information and entertainment and two Big Aussie BBQs run by the Lions Club of Kingborough and the Kingston Rotary Clubs.

ENTERTAINMENTOn stage entertainment will include a line up of relaxing, local musical acts over the course of the day so that parents can sit back and relax and let the cool musical strains waft over them as well as commentary on events and the awarding of prizes.

DOUBLE DECKER BUS EXPERIENCETwo Double Decker buses will shuttle between Kingston Beach and the Kingborough Sports Centre carpark stopping in central Kingston along the way.

So even if you are a local or driving down for the day you can enjoy the double decker bus experience and spend more time on the beach and less in the car looking for a park.

MAIN STAGEAs the central focus of the event, the main stage will come alive throughout the day with live music, dancing, event commentary, opening speeches and the presentation of prizes.

LJ HOOKER BIG COMMUNITY BREAKFAST Kicking off the event at 8am come down with family and friends and enjoy our community breakfast, sponsored by LJ Hooker Kingston as a major fundraiser for the event.Come down for the live music, entertainment and great company.

THE BIG AUSSIE BBQ’SThe big Aussie BBQs will be bigger and better next year and will be set up as the main catering for the event.

The two BBQs will be run by the Lions Club of Kingborough and Kingston Rotary as a major fundraiser for the event and will provide a range of affordable food and drink options.

CATERINGAs well as the BBQs there will be a range of food options including icecream, drinks and a multitude other lunch options.

INFORMATION SITESWhilst the kids are participating in the many sporting activities there will be plenty of things to do and see for the parents as the esplanade will play host to many information and service providers stalls.


MARKETING & PUBLICITYTARGET MARKETThe event is predominantly aimed at families with children of all ages with a large sporting and activity component centered around children and parents. This event has however also proven very popular with grandparents, aunties, uncles and couples with no dependants making this a true family day out.

REACHThe reach of the marketing campaign will extend to the Greater Hobart Area with increased concentration in Kingborough, Channel and Huon Valley. Research shows that families travel from as far as Brighton, Dover and Eagle Hawk Neck.

MARKETING MIX

TELEVISIONRegular TV commercials screened on TDT10 in the two weeks leading up to the day.

RADIOLocal radio promotion including Huon FM, 7HOFM and ABC Local with advertising leading up to the event and a live broadcast on the day.Featured interviews on ABC radio in the lead up to the event

PRINTFREE Event Programs distributed to local businesses for shop counters and on the day. The Mercury - Kingborough & Huon Times feature article.The Kingborough Chronicle - Feature Articles before & after the event.The Kingston Classifides - ArticlePosters placed in businesses and billboards.Prospectus - 300 copies within the target area

WEBA Facebook group has been formed to keep “fans” up to date with the organisation of the event and to receive feedback and ideas for the day.Australia Day Council - Official Australia Day Council web siteEvents Tasmania Calendar - Events Tasmania Web siteCricket Tasmania - What’s On GuideKingborough Council - Online events calendar.

STREET SIGNAGECircuit Media Mobile billboard in key public areas leading up to the event.Roadside signage – 6 billboards in prominent locations


*Additional components of the campaign will be developed as planning progresses.

MANAGEMENT & SPONSORSHIPThe Kingston Beach Regatta Association, a registered not-for-profit association.

All members of the managment and organising team are volunteers. these members have created “A Day on the Beach” as a service to the local community. The committee is comprised of members of the public, the Lions Club of Kingborough, Kingston Rotary Club & representatives of local sporting clubs.

The Kingston Beach Regatta Association have many sponsorship packages available.

We are eager to discuss a sponsorship package to suit your business. Packages can be tailored to suit your marketing needs and budget. Please contact us on the details below.

Executive Comittee:Chairperson: Stuart Harris - Founder/Chair [email protected] Phone: 0498 375 028Operations Manager: Nat Wooldridge [email protected] Phone: 0488 762 539Committee Business Manager: Mike Percey - Kingston Rotary Club [email protected] Phone: 0419 892 511Treasurer: Erik Madsen - Lions Club of Kingborough [email protected] Phone: 0414 808 634Secretary: Daniel Hulme - Office of Sen Catryna Bilyk [email protected] Phone: 0447 000 867

Our AmbassadorsThe Honorable Michael Hodgman, AM QC

Michael has been a familiar face in regatta’s of the past and has acted as event organiser, MC and a local with a passion for the region.

We thank Michael for his support and advice and will always undertake to display the same integrity and community spirit under the advice and support that he has provided.

Senator Catryna Bilyk

As a passionate Tasmanian and with her local office in the heart of Kingston, Catryna and her staff have, since it’s inception in 2007, been fundamental in the success of this event and have actively participated in and supported every event.

Catryna’s office is the meeting and administrative home of A Day on the Beach.


HistoryThe committee recognises the efforts of previous generations and organisations in hosting similar events at Kingston Beach over the years.

Our research to date indicates that the first recorded Regatta took place on January 23, 1924 and we believe that they ran (with the exception of a few years during wars etc) to at least the 1980’s.

The Regattas were inaugurated in 1924 in response to a suggestion from Cecil McVilly which was taken up by Harry Rule, Bob Bruce, Clem Hazell, Jack Pringle, Ben Pearsall and others who could see the benefits to be reaped.

Horses, carts & cars came from everywhere. For $2 a taxi would also make the trip from Hobart. Ex-residents made a point of attending the regatta and catching up with childhood friends. The locals came from miles around, dressed in their best and packed in on the backs of lorries.

Yachtsmen sailed down from Hobart and up from the Huon and Channel. Steamer loads of day visitors arrived at the jetty. It was a day for children and adults alike. Everyone was there to make a day of it.

The day did not end with the water events. The yachties and locals alike stayed on for the night-time festivities. Local hotels were completely booked out. The “Australasian” and the shops along the foreshore were bedecked with coloured “fairy lights” which added to the carnival atomsphere.

The yachtsmen traditionally rowed in to tie up at the jetty and repair to the “Australasian’s” bar where the day’s races were recounted. The local lads delighted in “liberating” the odd dinghy, leaving the owner temporally stranded. Boys of the time now recall, with a grin, letting off the odd smoke ball to enliven the evening. The day ended officially around 10pm with a bonfire on the beach and a fireworks display. The “Australasian” dormitory would again come into its own for many local residents.

The Regattta has continued to be a favourite with the old and young alike. A tradition that “new” Kingston Beach Regatta Association endevour to honour and keep alive.

With thanks to Norman Ayres of Blackmans Bay for providing us with the below historic photo.


event prospectus adayonthebeach.comadayonthebeach.com.au/images/prospectus_lo_res.pdf · 2014. 1....

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